What is digital marketing and its importance?
Digital marketing refers to the use of digital channels and technologies to promote and sell products or services. This can include a wide range of tactics, such as email marketing, social media advertising, search engine optimization (SEO), and content marketing.
The importance of digital marketing lies in its ability to reach and engage consumers where they spend much of their time: online. With the proliferation of internet-connected devices, people are increasingly turning to the web to research products, compare prices, and make purchases. Digital marketing enables businesses to target and reach consumers through a variety of online channels, allowing them to build relationships and drive sales.