Brand Plan B established in 2015 in Moscow has become a new MADE FOR project participant. Plan B makes jeans out of high-quality Japanese, Italian and American selvage denim and promotes denim culture through Russian consumers. For the project MADE FOR brand’s founder Vladimir Yanushkevich created a special collection of jeans inspired by Bulleit's brand story. They are made from organic American selvedge denim with a distinctive shade of bourbon, and in the wearing process the recognizable shape of a bottle appears on the back pocket. As Vladimir says: «Good jeans so as good whiskey with time becomes only better».