Ms Lipmann

brand planner/strategist with the mostess. diet coke aficionado. brands, vc, tech, entertainment, social media, design, and creative endeavors in general.  Follow @mslipmann !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); on twitter.

[mslipmann]

...and that our job is to make clients money, not “great shit”. Of course powerful content can be one way we leverage creativity to create value for our clients, but what matters is the effect we create, not the things we make.

Faris Yakob interview with Use All 5

Prescient.

[mslipmann]

You need that sense of righteous indignation to fuel a small group of people up against formidable odds to go back and back and back again to try and win.

Mark Barden of Eatbigfish, in an article ostensibly about cheerleading but actually about challenger brands.

That righteous indignation is KEY, and it needs to permeate throughout an organization for a challenger brand to truly...challenge.

[mslipmann]

They understand there are many things data can tell them. But they also understand there are many things data can't tell them.

http://www.fastcompany.com/3055894/most-innovative-companies/what-buzzfeeds-dao-nguyen-knows-about-data-intuition-and-the-futur?utm_content=buffer340b4&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

[mslipmann]

The Secret Lives of Tumblr Teens

How Tumblr's most popular teen comedy geniuses struck it rich—then lost it all.

Fascinating, insightful article on teen tumblr.

[mslipmann]

Companies don’t exist to make you happy. You know that, right? The business doesn’t exist to serve you. The business exists to serve your customers.

Patty McCord. Her Netflix Culture deck is truly one of the best studies of corporate culture ever. I don’t agree with all of her thinking, but it’s still smart stuff.

[mslipmann]

I get tough, and I don’t give much away until I’m ready, and then I convince people why I’m at where I’m at.

Christina Tosi

[mslipmann]

And that’s what it takes—waking up and knowing you’ve still got challenges within it, and how are you going to crack this problem, and how are you going to compress this section. You’ve got to be able to go into that work lovingly, willingly. So it’s very hard to dictate what the artist’s role should be. I’m lucky that Hamilton grabbed me. I feel lucky. But it depends on what I fall in love with enough to put in the time and work to write, because it’s hard work. And it should never feel like work. When you’re in love, it doesn’t feel like it.

Lin Manuel Miranda, in The Atlantic

I have fallen a little bit in love with Hamilton and @Lin_Manuel. I am completely and utterly awed by it.

[mslipmann]

This may have #johnlewis beat, I gotta say. Lovely.

[mslipmann]

This is wonderful (h/t Genius Steals)

[mslipmann]

A harried courier extracts your meal from a fat insulated bag; you say “thank you,” close the door, and feel bad for a moment about the differences between your lives. Five stars.

Why I Quit Using Uber-For-Food Startups

Not brand focused, but an interesting cultural/consumer/whatever lens.

[mslipmann]

Uncomfortable, but at peace.

Colleen DeCourcy

There is much of this interview that hit a chord. 

[mslipmann]

PURPOSE

[mslipmann]

I would add deep empathy and absolute fearlessness.

Heidi Hackemer on what makes a great planner.

[mslipmann]

Firstly it holds that we are here to change the fame and fortunes of brands and not simply improve their lot. Yes I know that a lot of what we do on a day to day basis is on pursuit of incremental improvement but that’s not where we create real value. Real value comes from solving the real commercial problems facing a brand in fundamental and disruptive ways. This takes a mindset that favours effectiveness not efficiency and one that is able to change the rules in a category if the rules don’t favour your brand.

Richard Huntington

[mslipmann]

Fantastic media case study from Vodafone.

[mslipmann]

This is what most impressed me about Page: her radical empathy. Radical because it didn’t extend only to her allies. (I was struck, even when she told me about the heartbreak of losing her final soccer game in a late comeback, that she took a moment to acknowledge the joy of the other team: ‘‘It was dope for them,’’ she said.) Page seems to believe that the ultimate good, and the strongest possible argument for tolerance, is genuine human connection.

A thoughtful profile on Ellen Page

Related, in a roundabout way: something I’ve been thinking about lately is brands and empathy, because it’s not an emotion that you hear a lot in regards to brands. Is it possible for something that is essentially capitalistic to be empathetic as well? Is empathy always an act or a put on if it comes from a brand? I’m not sure.

[mslipmann]

The algorithms behind Discover Weekly finds users who have built playlists featuring the songs and artists you love. It then goes through songs that a number of your kindred spirits have added to playlists but you haven’t heard, knowing there is a good chance you might like them, too. Finally, it uses your taste profile to filter those findings by your areas of affinity and exploration. Because the playlist, that explicit act of curation, is both the source of the signal and the final output, the technique can achieve results far more interesting than run of the mill collaborative filtering.

This Verge article on my absolute favorite thing, Spotify Discover Weekly