App Store Keyword Optimization Service

Best app store optimization for all mobile apps

[myapps123]

Why you should know about the Importance of Keywords Selection in App Store Optimization

A lot app designers and developers are best in their job and they come out of some really outstanding apps. Let’s admit it – apps have remarkably changed the mobile world and so more and smarter apps are by and large needed. In such a scenario, it is really painful if the work of these talented app designers and developers remain unnoticed if their app remains confined to a specific community and does not reach out to millions.

The above is a clear outcome of the fact that their app is not visible in the app store and so is not getting the due response – by way of downloads or purchase. From this viewpoint, knowing about the importance of keywords selection in app store optimization is quite paramount today.

If you too are in the process of designing an app or launching your app soon, you should remain sensitized about this crucial subject.

What are keywords?

First questions should be answered first! Even if you know about them, there is no hassle knowing about them again.

Keywords are those phrases or pairs of words which people mostly type in the search box of search engines to find something. These keywords hold a sort of hint about the searched items and they make products, services, apps, etc searchable for the hunter.

Needless to mention, keywords are extremely significant from the readers’ perspective. This is a good hint for you why you should first find apt keywords around your app and then dedicate them in your content.

Why keyword selection is so prevalent?

That is another question which holds too much importance here! Well, correct selection of business centered keywords or key-phrases can you get you too close to winning your battle – of optimization!

In keyword selection, you need to check you competition, i.e. the keywords which are competitive for your niche. Based on this study, you can try to go with the least competitive keywords and additionally, smartly incorporate the competitive ones in your campaign.

Why should you seek professional help?

Professional help will considerably ease your job and rather, let the experience and expertise of optimization professionals do the job.

People involved in app store optimization are adept at searching most appropriate keywords for your app. They also do the optimization and make sure that your app is easily searchable, or accessible, for prospective buyers.

In other words, hiring an agency or professional with aptly informed about importance of keywords selection in app store optimization can handy for you.

If your app is not getting good response in app store, then try to give importance to keywords selection in app store optimization.

[myapps123]

Earn Top Position in App Store with App Store Optimization

Grabbing the first page rank in Google is one of the foremost dreams of most webmasters. To achieve this, they go on employing innumerable techniques and so long as they are white hat methods, it all contributes to a considerable extent to help them meet the desired purpose.

However, a consistent effort with expert practices is required to be among the top ranks of Google. It is the same in case of your app. To have it gain the visibility and make it standout amongst million other apps, you require app store optimization. After all this app, which has come out after lots of thought provoking activities, various significant initiatives and investment of time and money is of no use if it doesn’t clearly reflect out there in the app store.

Read this before optimizing the app

It is good that you have liked the idea and are considering professional help in the process. Well that sounds a timely decision and it can appear even the best if you can imagine what would happen if you don’t do that, and don’t get someone to aid your app. Whoa – it can turn out to be a complete disaster and spoil all your hard work and time invested.

One important thing you must know here – your app will anyways show up in the store whether you get optimization or not! Then why hire professional optimization services?

Timing is crucial! Do you think your app will be as much opportune and fruitful after a year or so from now? Possibly not, because much would have happened till then and rather, that time, you would be thinking to enhance your app’s features. So the right advantages can come only if your app has a strong visibility today and have decided to go for optimization now!

What happens after app store optimization?

Knowing the outcome before trying something is a natural process and so you are not wrong if you ask the experts, “what happens after I decide to try putting my app rank high in store through optimization?”

A simple answer to that question is – your app starts displaying clearly among relevant searches in the store. This clearly means that your app becomes click-friendly and likes of its download are many times higher than when you are not having optimization.

You can see the first evident success once this happens and you get clear indications that your app is now being used by millions of users!

If you want to improve your app visibility and number of downloads of your app in the app store, then go for app store optimization services.

[myapps123]

Is your App Searchable? Ask an App Store Optimization Company!

It is never a subject of debate for you that how search engines function, how they list items on first or second page and how a particular website is ranked high on them. It is not, particularly if you are focused on your business and have a great website with user-friendly navigation, impressive graphics, meaningful content, and highly facilitating options for the visitors’ advantage.

But when you have designed and developed an app, and you know it has remarkable characteristics, largely beneficial to the users, you got to ask this question to yourself. Is your app searchable? Are you reaching out to the right audience and that are your prospects looking at your app? Do you need an app store optimization company for the purpose?

Why your app should be searchable

It makes perfect sense and you know why! Well, after all you have inducted a considerable sum in the design and development of an app. How can you forget the amount of time and efforts put in for launching your app?

Now, once it is fully functioning and that you feel the time is opportune for it to go in right hands; you got to attempt in every way to make your app searchable, and if needed, take help of experts who know app store marketing.

This is significant also because over two million apps are available right at this moment in app stores – waiting to be clicked and installed, and yours is one of them! Whoa, that’s a terribly mammoth figure, isn’t that?

Yes, it is. But you don’t need to worry about your visibility if you are hiring an experienced app store optimization company.

Your advantage with this approach

Statistics show that as high as sixty percent of mobile users land up a specific app because they found it at an app store. This means your app at first must be in the app store. Next point is – do all the users download the app they see on store? Answer is – no, they don’t.

Here is another important hint for you. To increase the number of downloads of your particular app, you may want to raise its visibility by many more millions and want gigantic number viewers than usual to see it.

Exactly there, you require sophisticated app store optimization tools and they are available only with a dedicated app store optimization company.

Now is the time to think about, initiate action and get the true worth of your app!

To increase the visibility and number of downloads of your particular mobile apps , choose the best app store optimization company.

[myapps123]

Optimize your App Reach with Professional ASO Services!

Got an app but wondering how to reach out to millions? Well, that is the number one concern for most app owners, designers and developers today. So if you got such a concern, you are not alone.

Do you know that most app owners today are looking for professional ASO services? That’s true and it is not by chance.

When you have evidently put in a lot of efforts, enormous hours and a considerable investment, you want to make the app come as you wanted it. Yours can be a customer-friendly app, or a kind of service or some assistance pertaining to health; whatever it is about but the matter of fact is – your app gets its true and deserving value only when it goes on to be installed on thousands, if not millions, of mobiles.

While it can be true that you have taken utmost care in developing the app, involved the best app designers for it and the product is extremely useful, you cannot ignore the fact that you require a dedicated and professional service to spread the word about it.

Tangible benefits from ASO

ASO stands for app store optimization and therefore the job calls for specialization. Those familiar with online marketing or internet marketing and the role of search engine optimization can well understand the need for ASO services and how they can facilitate the purpose incredibly.

You can reap tangible outcomes when you choose professional service providers of ASO. These benefits can come to you in following manners:

You get better knowledge and more information about your customer and niche market.

You are advised with an apt name for your app – a name that can quickly popularize and make your app stand out.

Your app goes out with most facilitating keywords so as to address the optimization part.

You get concise traffic from across the globe and your app goes up in the app indexing graph.

You have experts at hand to take care of any last minute implementations, changes.

How professional ASO service providers help

Specialization in any area is quite significant today and the same goes true in case of marketing too. It is quite mandatory for your product, whatever it is, to be popularized through appropriate initiatives and novel approaches.

In this scenario, assistance of professional agencies with ASO expertise delivering services largely helps. Such agencies have experienced individuals who not only understand your app and its benefits but also identify the target audience.

The ASO Services company can help you to promote your mobile apps in App store and there by increase your revenue generation.

[myapps123]

Smart Approach to determine Most Appropriate Google Play Keywords!

If finding the right Google play keywords is still mystery for you, you are on the most appropriate page. In minutes, you can experience the mystery unfolding, but before that, know this!

As you go through the words here, you feel internally connected with this subject. It may sound as if your own experience and as you read more and more, you will start feeling better as you get close resolving this so far unresolved mystery.

Now here are the first few facts that work as resolutions:

·         Most online marketers, Google play fanatics, search engine optimizers, etc have miserably failed some time on Google in determining the play related keywords they wanted.

·         As high as 60% people don’t try again after the initial setbacks and just leave the idea. As a result, they either wind up their passion or seek paid help.

·         Learning by observation and experiencing the outcomes through mistakes on Google is the best and only way to catch hold of play’s most appropriate keywords.

·         Once you get the clue, there is no stopping and no looking back either.

Aren’t the statistics and findings above quite relaxing? They definitely are because information as this not only relieves your pressure but also assures you that even the mistakes committed in finding adequate Google play keywords are like facilitators!

Finally, it is time to see the mystery unfolding in front of your own eyes.

It is like “Give a man a fish and feed him for a day; teach him how to fish and feed him for his life!”

Interestingly enough, this ‘education’ about fishing, i.e. the tricks for using Google to find out keywords related to a relevant play, comes in simple, easy to acquire pointers. Here are they:

·         Think from your audience’s perspective and the way they use search engines to search keywords.

·         Jot down the best applicable keywords and list them based upon various parameters. Get help of a keyword research tool if needed.

·         Choose keywords based upon popularity and preference. High frequency keywords are good to look at, but watch it; they might not be best in case of your game or play.

·         Keep an eye on download figures of keywords from the tool as an extra help.

In short, search engine is already a vast horizon and there are thousands of reasons to use Google play. From that perspective, targeting apt keywords is extremely for your game to make it easily and prevalently searchable!

Choosing right Google Play Keywords for your mobile apps will definitely help to better optimize it and increase the downloads consequently.

[myapps123]

App store optimization, is your checklist ready?

Attaining highest visibility is the motive of publishing your mobile app on the app store. However, it becomes quite difficult to achieve it as thousands of other apps competing in the marketplace. Optimizing app store is a good way of achieving it. When you hire App store optimization Services, experts use techniques to bring your app on the top of it. However, you need some basic groundwork before assigning the task to the optimization team. Experts emphasize on preparing a basic checklist that will help in optimizing the optimization process. Let’s dive into the details:

·         Have you understood the competition well? It is critically important to know who all are competing and what is their USP? It is equally important to understand the customers and their preferences. How would you describe the app? What all medium will you use to make people aware of it? Why should people download your app? What are the triggers? What competitive advantage do you have in comparison to others? All these aspects should be evaluated in advance.  

·         What keywords should you target to attract people? Should you track keywords that are not very obviously used, or the most trafficked ones? Optimization of the keyword is a specialized niche and App store optimization Services will do it for you. However, it is better if you also keep the foundation ready.

·         Make sure that the name of your mobile app is attractive and it offers sufficient pull to drag customers. An app with a relevant keyword embedded in the title ranks 10 percent higher than an app that doesn’t contain a keyword. Since App Store allows up to 255 characters, it is possible to embed multiple keywords. Of course, you should keep the name of the app short and concise. It should be sweet and engaging.

·         Use Goggle Pay Store; it is almost optimized: Google App store gives more than 4000 characters to describe the app; you can describe the app in a customer-facing, natural language. Keep a compelling description ready before you give a buzz to an optimization agency.

Regardless of the type and nature of your app, make the checklist ready so that maximum optimization can be achieved. If you want to get some more idea about it, then browse the top-rated apps in the App store. It is critically important to use smart optimizing ideas so that your app reaches the maximum audience.

Optimization of apps in app store is easy if you follow simple steps and strategies keeping the policies in mind.

[myapps123]

Do you believe in these App Store Search Optimization myths?

When an industry crosses 25 Billion USD business mark, nobody can ignore it. Yes, App store market is such an enormous. Experts say that it is going to establish many more milestones in the coming years. You shouldn’t be a laggard in exploring the potential of it when the world is heading towards further fierce competition. It is very much important that your app reaches to as many eye balls as possible. Do not leave a single stone unturned to unleash the potential of it.

If you believe in these top prevailing myths among app designers and marketers, than it is the time to bust the myths and move ahead in a planned and systematic manner to make your app a super-duper hit. App Store Search Optimization is the secret of success.

Whatever description you give to the app, people will find it anyhow. It is perhaps the commonest myth while optimizing an app. Not only developers but SEO experts also get trapped into it. In reality, description is always important. Though it is a fact that it is not very critical from the ASO aspect only, you should look into it from the complete perspective. For the play algorithm, it is very much important. Rather, experts recommend that one must take care of natural inclusion of keywords in title and description.

You are supposed to make a frequent change in the title so that it is in the limelight. No, it is not a valid statement. Undoubtedly, you need an impressive title that attracts people. It is certainly a key element for optimization. However, it doesn’t mean you should change it now and then. Rather, it makes the situation worse. When your App is getting established, and Goggle gives it high rank, changing the title is like starting from scratch.

Since you are developing it for App Store only, what is the need to optimize it? Do you think in the same way? If yes, then change the perception. Though App is always meant for App Store, optimization is required in any case. The more people know about you, higher are the chances of success. There are thousands of apps in the competition whatever may be your niche. You have to stand apart to grab as much business as possible.

These myths may hamper your business opportunities. Do not get into the trap and achieve success in app store search optimization.

The best app store search optimization tips and techniques are available online if you are keen to promote your mobile apps.

[myapps123]

Leave others miles behind by following Key app promotion techniques

App Store Optimization or ASO is a buzzword today because it makes your app distinctly visible and accessible. The more people know about it, higher are the chances of getting it subscribed. In the fiercely competitive mobile marketing ring, you are supposed to use the best punches to knockout the competition. A seasoned optimization agency uses following techniques to achieve the purpose:

It optimizes app description for various operating systems like Android, iOS or Windows.

The selection of right keywords makes a huge difference in achieving visibility. Relevant keywords bring high success.

It optimizes App title to make sure that it reaches to the people who are desperately looking for it.

It performs competitive analysis of keywords that are being used for equivalent apps. ASO Company optimizes App titles for better efficiency.

Other than on store optimization methods mentioned above, there are several Off Store methods also.  Improving download speed, enhancing reviews and ratings, and backlinking makes your App prominently observable in the virtual world. Social media optimization of your app lets others know about it.

What makes an app promotion company special?

When you seek for a good quality app promotion company that can make your app visible to a diversified audience by following Key app promotion techniques, it is important to know some characteristics that make it special.

An experienced company is always better. It has a rich experience of promoting a variety of apps to several users. The company with a solid experience of optimization techniques rarely fails in deciding the right techniques.

Positive remarks and testimonials of clients prove that the app promotion company is efficient and reliable. It doesn’t mess up the work and offers the right apps to the right audience.   

Look at the apps promoted by them. How are they performing on the Internet? How is the visibility? How many people buy it every month? When a company promotes apps effectively, they are prominently visible everywhere. Also, sales graph reaches new heights with time.

A professional company gives periodic and customized performance reports. Also, it keeps you updated about the SEO activities or store optimization activities related to your app.

When you find a great company, make them clear about what do you expect from them? Understand what Key app promotion techniques they propose for you? If you have some queries, suggestions or doubts, then feel free to ask them. Good communication brings phenomenal results always!

The app store search optimization is very much essential these days to popularize the apps in app stores.

[myapps123]

The best tips for Promoting your apps in App Store

In the view of the cutthroat competition and volatile market, one can’t depend on the age-old ‘build and populate’ strategy for a mobile app. It no longer works because there are hundreds of other apps pushing hard for a large market share. It is the game of ‘survival of the fittest’. Thus, you have to be on the toes to catch maximum eyeballs. Though there is no foolproof and guaranteed way of beating the competition, these ways certainly increase the change of making a fortune.  Experts suggest a several ways of promoting your apps in App Store. Here are a few incredible tips:

Find the target market first

You need to find and categorize the real customers before you popularize it. Remember, it is not a wise thing today to do a generalized marketing because it loses the impact. In the virtual world, people look for specific things that fulfill their needs. For example, a mobile app giving beauty and skin tips should be targeted to women that are 30+. There is no point in promoting it to teens or youth. Only pre-identified segments produce incredible results because they hit at the right place at the right time. Indiscriminate promotion may affect the downloading decision of potential buyers adversely. 

Use as many touch points as possible

Experts say that before you spend bucks on promotion, use the maximum possible touch points first. Explore the existing opportunities before searching for the new ones. Emails, websites or social media network can be highly effective.  QR Code is a widely used technique which a useful one. Remember, today mobile phone itself is a media center. Hence, you can leverage it for promoting the app.  Understand their behavior and then make use of real-world entities.

SEO is useful here too!

How is it possible ignoring the most-effective and fascinating thing of attaining high visibility on the Internet? Search Engine Optimization or SEO is highly useful in promoting the mobile app also. Use link building, back linking or affiliate marketing to enhance penetration. Those who are looking for similar apps must know about your product. Hire a professional agency if you are not well-versed with it. There isn’t a need for spending exorbitant money. A reasonably good agency can also bring phenomenal results.  It is a game of skill, subject matter knowledge and promoting the things wisely and thoughtfully.

These tips are useful and handy for making the app a grand success!

The app store keyword search is one of the most common ways by which people find out the new apps in the app stores.

[myapps123]

Why do experts vouch the perfect keywords for App Store optimization?

It is quite obvious that clients aren’t aware of App Store Optimization or ASO, but there are several application developers who also don’t know anything about it. However, it is as critical as a SEO or Search Engine Optimization for a website. When an App store is visible to many viewers when they search, it is a high probability that people select it for downloading or purchasing an application. Like SEO, keywords are important in ASO as well. There are various tips to choose keywords for app store optimization that help in arriving at the best ones. Before we look at the salient features of it, let’s understand what a keyword is and why is it important?

Understanding a keyword

A keyword is nothing, but a single word or a phrase that a potential customer (or a casual viewer who may or may not turn into a customer) types while looking for an application. It is quite obvious that these words are relevant and related to an application or game offered by your App Store. Hence, it is very much possible to anticipate them and wisely spread in the content, promotional messages, App title and so on. When users search by giving these keywords, it is a high probability that search engine crawlers know about your page and the link appears in the first few search results.

What makes a keyword “good”?

A keyword that has the largest probability of getting typed by viewers is a good keyword. It is quite easy to determine it. Today, there are various tools available on the Internet to find good keyword ideas. One can talk to the experts and obtain a list. They can also give tips to choose keywords for app store optimization. Looking at the competitor website is also an effective idea. You find the most likely searched keywords and rephrase them as per your needs.  Look at the page statistics so that you can find the most often used keywords and their frequency. It helps in deciding the most effective words specific to your website. 

Points to Ponder

1.       A keyword has to be at least two characters.

2.       Keywords are separated by commas, not white spaces.

3.       Even if users search for a combination of keywords, they hit your webpage.

4.       Words like “Free” or your company name is added automatically.

5.       Keyword optimization is a perpetual process that needs refinement and correction always.

App store optimization is not a big task if you follow the some tips to choose the app store keywords before you start the promotion activities.

[myapps123]

Why do master brains work relentlessly on App store search optimization?

As billions of applications already make the major app stores crowded and every year thousands of new apps add to it, making an app visible is a gigantic task. Mobile app publishers face tremendous trouble in highlighting it in front of the right audience at the right time. Here comes the role of App store search optimization, the magical technique of attracting several eyeballs. It is a methodical way of optimizing an app to achieve higher rank in the search result. The higher an app ranks, the more apparent it is to those who are interested in it. The visibility gets directly converted into increased traffic to the app page. The primary goal of the optimization is to pull more crowds to the app’s page so that people download it.

Deciding right keywords is highly important for bringing a large number of viewers to your app. That’s why ASO experts put maximum efforts for understanding the phrases users use while searching a particular app.

Why App store search optimization becomes critical today?

Statistics reveals that about two-third of apps are searched through app stores. The probability of downloading an app is quite high, when users search it quickly. It means when an app is not optimized for search ranking; it loses a lot of potential business. As there are hundreds other similar applications standing in the queue, users conveniently pick up the next one.

Primary and secondary factors of effective ASO

Two factors are primarily important while deciding App store search optimization strategy. Firstly, the title must contain a keyword that is used in the maximum search traffic. A thorough research is required to find out the top ones. It isn’t a good thing to keep it frequently changing. As the app achieves higher ranks and gets more reviews, it becomes popular in the virtual world. Hence, frequent changes in the title affect the consistency. Secondly, keep the track of most searched keywords. Look at the competitors closely to compare your performance on a periodic basis. Keep them regularly optimized.

There are a few secondary factors that are also important in determining the ways of maintaining high ranks. Total number of downloads, reviews, feedback and ratings are also critical. Though these parameters are difficult to control, there can be ways of keeping them high. Incentivizing users may help in achieving higher ranks.

App store search optimization is very much essential for grabbing maximum business in the highly competitive world. It assures high ROI and an excellent throughput!

Doing app store search optimization is imperative if you want your apps to succeed in the app market.

[myapps123]

Why Involve an App Store Keyword Optimization Agency right from the Beginning?

Isn’t it frustrating to see your app, which you evidently got developed after a lot of hard work and considerable investment, finds no place in the app store? It sure is, but the good news is that you can change the scenario, instead of getting bogged down by competition and circumstances! App store keyword optimization is the answer to this, and thereby is the most effective way to be searchable among your target audience.

Hire a professional

A noteworthy aspect is that you can easily hire a professional service provider for this right from the moment you start developing this app. Firstly, this professional agency will have a dedicated strategy for your specific app, and for that, would ask for elaborate details about your app. Right from the app name to its description to how it was developed, every bit of information you provide will help the agency experts frame right strategy for its app store optimization.

If desirable, the app store keyword optimization experts may suggest modifications. For example, it is better to have a keyword centric, crisp and catchy name as it would be easier optimized than any other name. If you missed this aspect earlier, you might catch it up with their involvement. Another significant element here is that the app name should be smart enough to describe what it is about. Optimization specialists would look at it from that perspective too!

Keyword choice, the critical aspect

Again, a lot of stress is on the keyword choice. Smartly chosen keywords leverage the objective of your app optimization everywhere – in social media, in forum comments, in reviews and all other online places where people mingle. For this purpose, you need to incorporate adequate and extensive research. You certainly leave all that to the app store optimization provider because the agency has experts for that purpose. Using the most app favoring keywords followed by their right usage in floating the content on various online platforms aptly powers up your app store keyword optimization campaign.

In other words, when you involve a professional and reliable app store keyword optimization agency right from the first day, you minimize your work and maximize the benefit. In addition, you save yourself from a lot of hassle and have all the good reasons to see your app amongst top positions on app stores. Most importantly you are rest assured that the optimization campaign of your app is in the most dependable hands. Hence, it should quickly find the target audience without preying to the stiff competition.

App store SEO or popularly known ASO is an important factor for your success of apps. Whatever useful or beneficial your apps is, but if you fail to reach the good number of audience it is of no use. So plan your apps promotion accordingly when you are developing an app. App Store SEO is one of major methods of mobile apps promotion. This can give you required boost for your mobile apps in the pool of apps in the store. Number of downloads from the store is the true measure of your apps popularity.

Before you decide on promotion of your apps, you need to first choose the keywords for app store optimization very carefully since keywords are the skeleton of the promotion.

[myapps123]

The various aspects of app store SEO

With the growing use of mobile devices, the development of apps is growing at a tremendous pace. As mobiles are quite easy to access and they offer a host of features that are the same as traditional desktop computers, smart phones are becoming more and more popular as the time goes by. Smart phones operate quickly and they are also quite time saving. As there is now a surge in the use of mobile devices, software programmers and developers are now focusing on creating mobile versions of the applications that are commonly used in desktops. In fact, as thousands of apps are being made every day, there are now more apps for mobiles than the desktop apps. This has ultimately led to a huge boom in the app market and has resulted in intense competition in various app stores like iTunes store and Google Play Store. The developers of apps are leaning more towards the creation of apps for mobiles than for their desktop versions.

While developing apps is one thing, the success of that app depends on how well you can promote it in the market. Technical knowledge on some programming languages can allow an individual to develop apps that perform certain important functions. However, when you release an app in the app store, you will find that there are hundreds and thousands of apps in the same category that are prepared by other companies. In order to attract sufficient attention in the app store and promote your app in the app store, you need to develop a proper app store SEO strategy. Without being noticed in the app store, you cannot expect to earn any revenue or profit out of it. Getting noticed by more and more number of people will increase the overall number of downloads of your app, which will in turn bring you greater profits.

There are a number of people at present who have taken up the task of app store SEO as a hobby. While they earn a sufficient sum from their expertise, it is not their main job. By delving into the world of app store SEO, they can keep themselves abreast of the latest developments in the world of technology while sharpening their skills of coming up with enhanced techniques of app optimization. Even working with them is an experience that is different from traditional full time app store SEO experts as they have a highly experimental approach to their work.   

For optimizing your apps, choosing the app store keywords is very important. You need to understand and analyze these keywords first.

[myapps123]

Tips on marketing a mobile app

With thousands of apps getting developed every day, the profession of app development is a competitive field. Hence if you want to achieve success as an app developer, you also need to know how to succeed in marketing your app. While it is necessary to focus on the development aspect of an app, unless marketed properly it will be worthless. For this reason, you also need to focus on coming up with strategic marketing tactics to reach to your target audience and sell your app. In fact, strategic marketing can turn your app from simply an app to a major brand in itself.

The main thing behind the success of any app is the concept that drives it. It is necessary to come up with a great idea even though this might seem to be a challenging task. Creating an app that is based on an innovative idea will increase its chances of getting sold. Numerous apps are present in the market that caters to practically all types of tasks in the digital world, and this leads to tough competition. So if you are planning to develop an app that is based on a preexisting idea, make sure that you carry out some extensive research for it and develop a strategic plan to reinvent the app and make yours unique.

Ask yourself the following questions:

What is lacking in the current apps of a particular type?

How can the app be improved?

In what ways can the app be made more interactive? 

Whether or not you start with a big or small budget, make sure you invest in a social media strategy as this will help you to generate expanding market interest for your app. Social media platforms make you more human by capturing the personal aspect of your brand. It also acts as an excellent communication tool, thereby providing you a platform through which you can connect easily with your end users.

In order to make sure that your mobile app is getting all the exposure it requires, you need to understand well how app stores operate. The Google Play Store and Apple App Store are different from each other in a multitude of ways. To market an app successfully, you need to remember that ranking in Google Play Store is determined by usage. On the other hand, the ranking for an app in Apple App Store can be improved greatly through ad-driven links.    

For the success of any apps store seo, latest app store seo techniques need to be followed for your apps.

[myapps123]

The importance of app store search engine optimization

Over the last couple of years, there has been a tremendous growth in the global Smartphone market that was accentuated by the introduction of high-tech mobile devices running Google's Android or Apple's iOS. This has also favored software developers across the world as they come up with a wide array of smartphone applications. In fact, statistics suggest that new apps come up on almost every single day. This has in turn made the app market an increasingly cluttered area. Sites like the Android market and the Apple App Store display thousands of apps on their sites that perform a wide range of functions. In such cases, the only way an app developer can get their app noticed and downloaded by the maximum number of users is by focusing on developing an effective SEO strategy for the App Store.

Unlike general search engine optimization, SEO for the app market is considered to be a specialized branch of optimization. A smartphone app requires two distinct types of SEO – the first type focusing on improved ranking in the popular SERPS (search engine results pages) and the second type focusing on better visibility within app marketplace. The best strategies of established SEO practices can be used for influencing the external SERP rankings. One needs to consider the profile page of the application as the main landing page, and accordingly optimize the content within it for optimal keywords.

The SEO strategy for App Store ranking will depend on how Google and Apple rate various applications in their online portals. The various parameters that will be considered will include the category in which a particular app belongs; how much is the number of downloads it has received so far and how it is reviewed by the users. One of the most pivotal aspects of good SEO practice is proper keyword selection, and this is applicable to the app market as well. If you are an app developer who wants to market a particular app, you need to figure out the answers to the following questions:

What does your app do?

Who would be looking for your app?

Why would they be looking for your app?  

What are they hoping to find in your app?

How is your app better than other similar apps in the market?

Once you have found the answers to these questions, it will help you to find out keywords that are most relevant to your app. You can then develop your very own SEO strategy to reach out to a wider audience. 

For success of any apps, app store seo marketing is very much necessary. Without this it is extremely difficult to have success in mobile apps.

[myapps123]

App Store SEO Services Companies: How they help you

With mobile marketing continues to widen its reach, it’s high time that marketers understood the real meaning of App Store SEO as this is the place where the audience is. App Store Optimization is nothing but the technique involving the promotion of your apps in the app store. It can be more simply described as SEO applied in app store.  Just as SEO experts employ variant techniques to bolster the ranking of your website in the search engine the ASO (App Store Optimization) experts are engaged with propelling your websites in the app store. This phenomenon (i.e. ASO) often remains quite an overlooked aspect- especially by developers when it comes to traction. ASO is only in its nascent stages and there is still a long way to go when traditional Search Engine Optimization and App Store Optimization would be treated as exclusive phenomena. Yes, there has been quite a mix up happening there. However, as already mentioned, with the surge in the popularity of mobile marketing, brands are required to differentiate their priorities in a major way. They will clearly lag in the future, if they are unable to do the same.

More about ASO

ASO is a simpler phenomenon than that of SEO and the most important factor that you should be concerned about is the download. Important factors that you have to worry about are:

Screen shot optimization

Filtration of Negative Reviews

App icon optimization

App Store Optimization is a part of app marketing that includes app marketing as well.

The app store services companies are involved with the work that’s done after you have launched your app in the app store. Only introducing your app in the app store is not sufficient. You have to ensure that your product (i.e. your app) reaches to its targeted users. As already mentioned, the primary function of ASO is to see that your downloaded by more and more users.

As per moz.com, there are a few apps which have even witnessed more than 300% increase in downloads with the help of proper keyword optimization. As per experts, you might as well resort to the Google Keyword Planner tool in order to find the right keywords to be optimized for the success of your app, but it is still considered to be too expansive to be useful. So, in order to narrow down to more search specific apps you should be ready to explore which keywords the other niche apps are doing.

Doing SEO for your apps will definitely help you in increasing the visibility for your apps in the app store. But you need to catch hold of well experienced app store SEO companies.

[myapps123]

How to choose right keywords for App Store SEO

When it comes to choosing right keywords for optimum App Store SEO, there are plenty of misconceptions and speculations among both veteran app marketers as well as novice app developers. You have already developed an excellent app from the starting idea to its final designing; now you have to market your app in a way that it becomes the next big thing after Angry Birds. App Store SEO is a vital process that will help your app to get discovered in app store, get you higher app store ranking as well as facilitate increased download of your app.

One of the most crucial steps when it comes to App Store SEO is to choose the keywords that present an apt description of your app. Remember that the name of your app is a vital keyword in itself. One of the ways to accomplish this would be to brainstorm an assortment of phrases and words that can be applied to your app. Although this sounds fairly easy, there are plenty of times when people come up with keywords that are completely non-relevant, and as such are highly unlikely to be ranked high up in the list. Although you can use certain keyword optimization tools to suggest you the best name for your app, your intuitive intelligence and creativity is the key here, as the keyword optimization tools can only point to a suggestion based on what is already present. 

Here are some other tips that will come in handy while trying to find the right keywords for App Store SEO:

Although you may use both single as well as multi-word phrases, remember to separate your multiple keywords using commas.

While trying to figure out which keywords to use, check out what search results come up with your set of chosen keywords. It will also inform you about the market competition that you are likely to face.

Do not repeat your keywords unnecessarily. Do not include your app name and the name of your company in your chosen keywords as these terms can already be used by customers to find you in the App Store.

Avoid keywords that are overly used as they will get you nowhere. When you use keywords that are generalized, numerous results might come up and there is a good chance that your app gets lost in the long list. If, on the other hand, you use keywords that are rare and more specific, it will be easier for your app to appear in the search engine results.   

 Choosing the right keywords for app store optimization is an important aspect before you go ahead with app store optimization for your apps.