How To Format For A Standard Press Release
How To Format For A Standard Press Release
In order for viewer to read all of its detail in an efficient way, Press Releases tend to follow a standard format. Writer should come up with a creative angle first before writing the release. It is essential to think about your story from the reader’s perspective:
Why should they care, what they need to read and what makes your press release special? Then, when you have your angle, you need to support the news as objectively as possible with the stated facts. This will give your release the “news” tone and will be easier to be accepted by the editorial team.
Here is the standard press release format:
· Headline: short and impressive enough to grab the viewer’s attention. It is also a summarizing statement about the release.
· Subhead (optional): secondary statement(s) built on the headline and further fleshes out the message.
· Dateline: some necessary information about the city where the news is originated from and the release’s date.
· Lead or introductory paragraph: The first part the release generally and usually answers the who, what, when, where and why questions. That is the newsworthy facts that must be included in the Press Release.
· Body: Some additional paragraphs (Usually three more) which provide further detailed information and material to support your press release. For instance, the direct quotes, relevant background information, statistics, etc. - and the Call to Action such as Download, Learn More, Purchase.
· Boilerplate: A short paragraph about three to four lines which used to give information about the issuing organization or company.
· Source: The organization or enterprise who issue the release.
· Media contact information: If possible, your release should fully provide the name and phone number as well as email address or media relations contact who can deal with questions or the one who can provide further information for your release.
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