IF IS NOT IN THE INTERNET IS NOT HAPPENING

A compilation of the news about fashion ecommerce and communication. The ways brands are deeling with the transformation into an internet global world. 

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¿Qué es el SEO y por qué lo necesito? - 40deFiebre

Descubre qué es el SEO y por qué es necesario. Tanto los usuarios como los motores de búsqueda juegan un papel importante en el posicionamiento.

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Can ethics help your luxury business live forever? - BBC News

Will Italian designer and cashmere garment maker Brunello Cucinelli's unusual approach ensure his firm's longevity?

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How Poshmark is driving 90% of sales from its mobile app

The peer-to-peer social commerce marketplace went mobile-first from the beginning. That, according to Poshmark's CEO, is making all the difference.

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TB: There’s never been a better time to be in fashion, there’s never been more of a need for storytelling in fashion. I call it the digital campfire, which is the ability to tell stories in a more successful and direct way. Who is doing that? JJM: Right now there aren’t enough people doing that. I’m shocked that big publishing houses aren’t turning their editorial teams towards this. I’m surprised that there’s so much of a focus on print. And that’s going to keep happening as all the big brands keep giving the same-looking ads to those same magazines.

http://www.businessoffashion.com/

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it’s not enough to make clothes anymore, you’ve got to make a world | read | i-D

There’s strength in numbers and beauty in community because the best way to stand out in a crowded world is to create your own.

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Marques’Almeida lanza su tienda online

Los ganadores de la pasada edición del LVMH Prize Marta Marques y Paulo Almeida - con su marca Marques’ Almeida - abrieron la semana pasada su tienda online.

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Kendall Jenner como imagen, prendas nuevas cada 15 días y adiós a los desfiles.

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How to Fix the Fashion System

With designers departing historic houses and the rise of digital creating a culture of more, more, more, BoF editor at large Tim Blanks joins designer Erdem Moralioglu, blogger Susanna Lau, publicist Daniel Marks and editor JJ Martin to discuss the problems facing the industry and how to fix them.

[dazeddigital]

In a radical move, Burberry scraps existing fashion calendar

Wave goodbye to fashion as we know it.

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The Saint Laurent Sound: 15 Indie Bands to Know Before Tonight’s Show in Los Angeles

Get to know the indie acts Slimane loves to work with at Saint Laurent.

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Snapchat y su lado más 'fashion'

La guía imprescindible para enterarte al instante de todo lo que pasa en las semanas de la moda a través de la App del momento.

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Labels insist that creating Snapchat stories — like all social-media marketing — is less about driving short-term sales than it is about building long-term brand equity.

nytimes.com (via otkaters)

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Digital research firm L2 describes Michael Kors as having has one of the most effective digital approaches in fashion. It outperforms every brand but Louis Vuitton in the number of interactions it gets per post. It’s also unique in that Michael Kors’s mobile site tells users where the nearest physical store is, helping drive foot traffic.

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Michael Kors finds a lifeline online

E-commerce offers the company a silver lining.

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The company tells us that the app will refresh with new stories every day at 6:00 AM ET, Monday through Friday, but the weekend edition will remain the same on both Saturday and Sunday.“Mobile content consumption has been a strong area of growth for Refinery29 and we are always testing new ways to reach and engage our audience. The app is an opportunity to take one of our most successful content series, 8 Things to Know This AM, and package it into a format that our audience is demanding as they are spending less and less time on desktop.

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Refinery29 Debuts Its First App, A Morning News Round-Up Called “Refinery29 This AM”

Refinery29, a media company catering to a younger, female demographic, has today launched its first-ever mobile application, called Refinery29 This AM. The..

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The problem? Like anything trendy, each new twist on the e-commerce model eventually goes out of style.