Offline Marketing

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How to Measure the Effectiveness of a Local Website?

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Hello everyone! Someone asked this forum question:

How to Measure the Effectiveness of a Local Website?

Here is the response:

Is this a site you have already built?

Or does the client already have a site?

I usually ask a client what the one action they want a visitor to their website is.

It is usually a phone call...but not always. It might be an opt in, or whatever.

Then you find out how many calls they are already getting from the website.

And try to grow that number.

  Other Offline Marketing Stuff:

Local Lead Maximizer

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How do you get clients into Google Places?

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Hello everyone! Someone asked this question in a forum:

How do you get clients into Google Places?

Here is RK's reply:

I would set up a Google Account for them and use that account for everything having to do with Google...

i.e. Google Analytics, Google Webmaster Tools, etc

And just let them know that Google will send them a post card and to let you know when they get it.

  Other Offline Marketing Stuff:

Local Lead Maximizer

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How does an unverified listing get into position "A" and a verified listing get listed way down on page 2?

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Hello everyone! Someone asked this questions in a forum:

How does an unverified listing get into position "A" and a verified listing get listed way down on page 2?

Here is RK's Response:

Google Places listings get ranked according to Relevance, Prominence and Distance.

Relevance- Is how relevant that Place page is to the search term Prominence- Is how authoritative that site is according to Google. Distance- Is how close that business is to the search being made.

I got this from a video put out by Google.

So if an unverified page meets those 3 better than the other verified page it gets put higher.

  Other Offline Marketing Stuff:

Local Lead Maximizer

[offlinemarketing123-blog]

What is the minimum one must know before you sell yourself offline?

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Hello everyone! Someone asked this questions in a forum:

What is the minimum one must know before you sell yourself offline?

Here is Rk's Response:

I agree with everyone else in this post.

You just need to know a little more than your prospect.

In a room full of questions the one with the answer is the leader.

If you have basic knowledge of marketing you already know more than a lot of businesses out there.

  Other Offline Marketing Stuff:

Local Lead Maximizer

[offlinemarketing123-blog]

How Much is a Lead Worth to a Business?

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Hello everyone! Someone asked this question in a forum:

How Much is a Lead Worth to a Business?

Here is RK's Response:

If a Business owner has done their homework they will know the cost to get a customer and the cost to get a lead and can pay you accordingly.

For example...

100 leads convert at 2% for a $100 product means for every 100 leads you will make $200.

They will make $2 per lead.

If they pay you $1 per lead they will still be making a $1 themselves.

  Other Offline Marketing Stuff:

Offline Marketing

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Do you have to supply landline phone number for local google listing?

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Hello everyone! Someone asked this question in a forum:

Do you have to supply landline phone number for local google listing?

Here is my Response:

Just adding my 2 cents here...

The phone number isn't that big of a deal anymore.

As they don't do phone verification anymore.

I use a cell phone in all of my listings.

But I agree, hiding the address will affect the rankings. I've also always used my home address and never had anyone knock on my door.

  Other Marketing Stuff:

Offline Marketing

[offlinemarketing123-blog]

Should I start an offline business using a .net domain or a .co domain?

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Hello Everyone! Someone asked this question in a forum:

Should I start an offline business using a .net domain or a .co domain since most people might be confuse and use a .com email address so they will go to [email protected] and domain.net.?

Here is my Response:

Then here's the transcript:

I don't think the [email protected] would be that big of a problem.

The .co email will be much more confusing.

Did you use WhoIs to find out who owned the parked domain and contact them to see if you could buy it from them?

I have done that before.

  Other Marketing Stuff:

offline Marketing

[offlinemarketing123-blog]

Should I Make Facebook Pages for Local Businesses for Money?

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Hello everyone! Someone asked this question a forum:

Should I make facebook pages for local business for money?

Here is the Response:

If you're wondering what to do to start and grow an offline marketing business I will be starting what I'm going to call the "90 Day Challenge" soon.

It's a 12 week course that will teach you everything and it will be Free Training.

I'm just going to ask people to make a donation to a Charity that I'm a part of.

Should be starting in a month, or so.

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Offliine Marketing

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Outsourcing lead generation for web design?

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Hello everyone! Someone asked this question in a forum:

Is it a good idea to post a job on odesk for a lead generation for my web design company?

Here is my Response:

I think hiring a few commission based business to business sales reps will be great for your company.

I would say to make sure you provide them some good training and what not.

I don't know about oDesk.

I would probably put an ad up on craigslist in your local area.

  Other Marketing Stuff:

Offline Marketing

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Google Places - Suggestions for finding clients?

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Someone asked this question in a forum:

Google Places - Suggestions for finding clients?

Here is my Response:

I use the Local Lead Maximizer software to find all of the unverified Google Place pages and then use a bunch of different strategies to contact those business owners, i.e. emails, post cards, DVDs, Cold Calling. 

The software also can check for the Google Pack and find the unverified listings in the Google Pack who have been pre-ranked, pre-SEOed and are already getting traffic. 

Should be an easy sell from there.

[offlinemarketing123-blog]

What Are Your Offline Affiliate Ideas

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Someone asked this question in a forum:

What Are Your Offline Affiliate Ideas

Here is my Response:

I use CJ.com's Host Gator affiliate link to help people set up websites for Free, they just have to pay for the hosting. 

I get $100. 

Could also get another $100 for showing them email marketing techniques and sign them up for Aweber and get a monthly affiliate commission. 

OR iContact and get $100.

Other Marketing Stuff:

Offline Marketing Ideas

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Can we rank on Google Places for many many keywords?

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Someone asked this question in a forum:

Can we rank on Google Places for 20 keywords?

Here is the Response:

You can rank for 20 keywords....but it will take time and a bit of effort. 

In a video by the Google team they said they rank place pages by:

Relevance

Prominence

Distance

You just gotta make sure the business is hitting those 3 areas for each keyword. 

I think the big one is prominence. The business needs to be seen as the prominent source for each keyword. 

I would first work on getting the actual web page ranked on page 1 for each keyword. 

Then get reviews with each keyword in the review. And as many citations as possible for the business. 

That's just my 2 cents.

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Offline Marketing

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Hawaii Web Design

Do you know what is Search Engine Optimization all about? Some people call it SEO in short. Basically, search engine optimmization is a process getting your website into top. People nowadays are no longer go to the library and other place to do research. In just one click away, people nowadays could already probably looked for what they are searching for through internet. Therefore, entrepreneurs are taking advantage on the numbers of people at this time that are using the world wide web.

Many people especially those out of this topic does not know the importance of SEO. The belief in this matter is that if there are many people visiting your websites, there might have also numbers of people that will be buying your products. Therefore, in order to generate traffic to your website, entrepreneurs aim their website to rank high because it will appear to the top 10 of google depending on the topic.

In this case, they have developed what they call Web Design. Basically, Web design or website design is a proper designing of your website base on a certain topic or keyword you have. Many entrepreneurs out there are paying thousands of dollar for their website however nothing visits the site. Therefore, RK Castillo created a strategies to make your site rank in google through his various ways of designing your website accurately and properly, that is what he called "Hawaii Web Design".

Dou you your site to be on the first page of google? Do you want your site to rank higher? Do you want to generate more visitors to your website? Do you want your website to gain more income? Then, RK Castillo is here to help you.You can give him a call: [phone].

[offlinemarketing123-blog]

Hawaii Web Design

Do you know what is Search Engine Optimization all about? Some people call it SEO in short. Basically, search engine optimmization is a process getting your website into top. People nowadays are no longer go to the library and other place to do research. In just one click away, people nowadays could already probably looked for what they are searching for through internet. Therefore, entrepreneurs are taking advantage on the numbers of people at this time that are using the world wide web.

Many people especially those out of this topic does not know the importance of SEO. The belief in this matter is that if there are many people visiting your websites, there might have also numbers of people that will be buying your products. Therefore, in order to generate traffic to your website, entrepreneurs aim their website to rank high because it will appear to the top 10 of google depending on the topic.

In this case, they have developed what they call Web Design. Basically, Web design or website design is a proper designing of your website base on a certain topic or keyword you have. Many entrepreneurs out there are paying thousands of dollar for their website however nothing visits the site. Therefore, RK Castillo created a strategies to make your site rank in google through his various ways of designing your website accurately and properly, that is what he called "Hawaii Web Design".

Dou you your site to be on the first page of google? Do you want your site to rank higher? Do you want to generate more visitors to your website? Do you want your website to gain more income? Then, RK Castillo is here to help you.You can give him a call: [phone].

[offlinemarketing123-blog]

How To Increase Visitors of Website?

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Someone asked this question in a forum:

How to increase visitors on your website?

Response:

The best way to increase visitors to your website is to constantly be creating good content where people in your niche are having conversations. Whether that is in forum, commenting in blog post, writing blog post of your own, doing guess blog posting, doing videos on youtube and constantly doing stuffs on facebook and twitter. All those stuffs, you just have to be where your people are.Make sure you find out where that conversations at and become a part of that conversations.

  Other Offline Marketing Stuffs:

Offline Marketing

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Any suggested Marketing Resources?

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Someone asked this question in a forum:

Any Suggested Marketing Resources?

Response

For me, the best business podcast that i have been listening to has been I Love Marketing. They share strategy, tips, and they have some amazing guess. Double check the Ilovemarketing.com for understanding the beginnings of internet marketing, what should you be doing this year. In addition, I go and check out the challenge.co.challenge.ceo. For offline Marketing, I am also checking out the local lead maximizer plug. Thoses are my resources for marketing.

[offlinemarketing123-blog]

Easiest way to get foot in the door-Web design for Google Local or Mobile Site Design?

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Someone asked this questions in a forum:

Easiest way to get foot in the door-Web design for Google Local or Mobile Site Design?

Response:

   I would also start with Google Places. It's highly relevant to Google and they are giving priority to that right now.

   And they have said that 95% of the places pages haven't been verified.

   Of course, I use the Local Lead Maximizer to find all of the unverified listings in my area and then work on some customer getting strategies to sell those clients.

   Once I have done the Google Places then I would offer the Web Design or Repair plus I would offer the mobile site.