Vejay Anand

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Guiness: Four Pairs of Pint Glasses You Could Actually Look Through

Guinness made just four binoculars for the World Cup. Here's how extreme scarcity turned a giveaway into one of 2026's smartest brand activations.

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The Royal Pop Is Not a Watch. It Is a Mood. How Swatch and Audemars Piguet built the Labubu of horology

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Same Brand, New Bargain: When Your Promise Needs to Grow Up

A brand name is not a promise. It is a container. When the promise inside it loses relevance, re-promising may be a powerful move a brand can make.

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Before the Label, Before the Price: Why Sensory Science Is Now a Business Imperative

Before price or label, consumers decide through their senses. Sensory science drives product success, brand memory, and competitive advantage

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Unforgotten Brands: Vidyarthi Bhavan - From Student Canteen to Bengaluru Icon

Discover Vidyarthi Bhavan transformed from a modest student canteen into Bengaluru's iconic heritage restaurant.

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The Silent User: Marketing When Your Audience Cannot Speak

How brands build trust with decision-makers when the actual users are voiceless

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Harley-Davidson Needs a Jump-Start

Harley-Davidson’s “RIDE” campaign signals more than a rebrand - it's a strategic reset amid falling sales, ageing customers, and shifting rider preferences.

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Why Legacy FMCG Brands in India Must Stop Treating Social Media Like a Billboard

Indian FMCG brands must rethink social media strategy. Legacy players need to move from TV-led thinking to social-first marketing to stay relevant and competitive.

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Signal Is the New Currency

How Smart Brands Are Building an Unfair Advantage. The AI wave has made marketing look effortless on the surface.

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Why Most Companies Destroy Themselves: The Internal Diseases That Kill Businesses-And How Leaders Can Cure Them

Why do most companies fail? Not because of competitors-but because of 8 internal diseases. From Nokia to Boeing, learn the patterns that destroy businesses.

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Great Brands Are Systems, Not Departments

Great brands are built through organisational alignment, not marketing alone. How companies like Apple, Starbucks and Amazon create consistent brand experiences.

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A deep dive into how iconic brands, from Nike and Apple to Royal Enfield, were shaped by powerful creative partnerships. Why great products