OTTO & COMPANY Strategy Consultants

Insights about Digital Transformation for the Insurance and Healthcare Industry

[ottocompany-blog]

Pharmazeutischer Außendienst der Zukunft

Wie wird sich die Rolle des Pharma Außendiensts in Zukunft verändern und wie wird dadurch die Interaktion mit dem Healthcare Professional (HCP) beeinflusst?

http://www.otto-company.com/pdf/OandC_SalesForceOfTheFuture

[ottocompany-blog]

Pharmaceutical Sales Force of the Future

How the role of the Pharma Sales Representative changes towards providing insights instead of information and how the interaction with the Healthcare Professional (HCP) intensifies for individual steps of the HCP journey

http://www.otto-company.com/pdf/OandC_SalesForceOfTheFuture

[ottocompany-blog]

Versicherungen: Sicherstellung der Wettbewerbsfähigkeit im digitalen Zeitalter

Die fortschreitende Digitalisierung übt großen Druck auf traditionelle Versicherer aus. Um wettbewerbsfähig zu bleiben, die stetig steigenden Erwartungen des Kunden zu erfüllen und einen Wertbeitrag im digitalen Zeitalter zu generieren, müssen Versicherer nicht nur schnell, sondern auch umfassend auf die Veränderungen reagieren.

http://www.otto-company.com/pdf/20160115_ArticleDigitalInsurance.pdf

[ottocompany-blog]

Insurance Companies: Staying Competitive in the Digital Age

Digitalization puts high pressure on traditional insurance companies: customers are better informed about insurances and therefore expectation rises to receive individualized products and services, as well as self-service options combined with the latest technologies. In addition, new players such as startups and data-giant companies are entering the traditional insurance market and intensifying competitive pressure on all players.

Insurance companies need to act not only quickly, but also deliberately, to not lose the race against those companies which better address customer experience and value proposition in the digital space.

Traditional insurance companies require a holistic transformation approach based on their strong foundation and heritage, but embedded in a more flexible, partner-oriented and agile structure.

This article outlines current digitally based developments reshaping the insurance industry, shows how an insurance company can benefit from them, and which factors are critical on the path to becoming a digital insurer of the future.

http://www.otto-company.com/pdf/20160115_ArticleDigitalInsurance.pdf