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It’s 2017. Is Your Website Voice Search Compatible?

Is 2017 the year of Voice Search?

One of the most exciting and interesting things about the internet, and SEO in particular, is the ever changing landscape. The internet is in a constant state of flux, which is why we must always be flexible and prepare ourselves to change strategy at the drop of a hat. Anyone that engages in SEO will never complain of monotonous boring work, or say they need a…

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#voice search

The Importance Of Social Media To Your SEO Strategy

Social Media And SEO Strategy

Social media has changed the very landscape of the internet. Everyone involved in SEO should understand this and embrace it fully. These two go hand in hand, complementing each other. To have a successful strategy you need to master both and then blend them together in perfect harmony.

Why Keyword Research Is Perhaps Even More Important Than Ever

Social media has the…

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#social media

4 Essential SEO Strategies You Should Be Focusing On In 2017

It is widely acknowledged that an efficient, well-executed SEO strategy is one of the most important aspects of any business in the modern world. Investing in SEO is no longer viewed as a luxury. It has become essential if you want to flourish in today’s competitive marketplace. There are many reasons why your business should invest in…

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#essential seo strategies

The Knowledge Graph: What you need to know

Many online marketers today are making one fundamentally mistaken assumption. They want to use their content as a way to fool Google into believing a website has a certain keyword combination users might find relevant in their searches.

This is not only taken as a strategy among many power players around the world. It has been discussed and recommended…

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#knowledge graph

Fake News, Facebook and the Devastating Effect on User Experience

Over the last twelve months, hundreds of fake news sites have sprouted, and they all have a few things in common. They all target the US political arena, and many of them have been traced back to teenage owners in Macedonia.

A few months ago when the country was smack in the middle of elections, everybody was antsy for news.…

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#fake news facebook

Competitor Analysis: How To Crib Off The Competition

Competitor Analysis: How to Crib Off Your Competitors

Competitor analysis has long been an integral part of SEO. In such a dynamic field that is prone to rapid change, it is an invaluable method of ensuring that your practices and processes have not fallen behind.

Once you start ranking all your sites well, it’s all too easy to rest on your laurels when it comes to optimization. It could prove…

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What is the Best Search Engine Rank (SERP) Checker Tool?

s What Is The Best Search Engine Rank Checker Tool?

If you are serious about delivering great results for your clients, then you are going to have to invest in some excellent quality tools. There are many tools available on the market, and new pieces of software are launched on an almost daily basis it would seem. Personally, I am of the opinion that there is no one tool that is head and…

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Search Engines and the NoFollow Link Attribute

Not many people would deny the impact of the internet in marketing techniques. It not only created new ways for businesses from all around the world to have access to millions of potential customers. It also opened a floodgate that has been difficult to close; online spam.

As certain fora started having increased authority among users, links posted…

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What Do I Need For A Successful Landing Page?

For many web designers or SEO experts, the biggest problem can be their landing page. The harsh reality is that its design and content needs to be top quality. Otherwise all of your search engine optimisation is wasted, as your visitor will simply leave the site. Over time this will also mean your bounce rate will suffer, which could in turn effect…

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The Evolution of SEO Strategy: Ten Years of History

Ten Years of Change in SEO Strategy

We’ve talked at length of the future of SEO and current best practices, but what of the past?

Looking back at the history and progression of this craft can be extremely valuable. It serves both for having a reference and helping to predict the next movements of modern search engine giants.

Let’s cast an eye back and go over how SEO was in 2006. It goes without…

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The Top Three Best SEO Tools For Site Analysis

Three Free SEO Tools for Site Analysis

One of the most frequent questions we get asked from new members of the search engine optimization community is, “what are the best free SEO tools for site analysis?” As with everything in the SEO world our answers are subjective and may even surprise some people but we decided to put together our top three free tools, which when used correctly should give…

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#Free SEO Tools #SEO Site Analysis #seo tools for site analysis

How Do Google Photos for Businesses Affect Rankings?

Google Photos for Businesses; Is it worth it?

Although the Google Business Photos programhas been around for quite some time now, it has not been embraced with lots of enthusiasm by the business community. There has been a fear that it is just gimmicky. Others say that there are factor that are more important for ranking than a bunch of cool pictures. However, we all know that Google doesn´t…

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#google photos

SEO Freelancer Mistakes - What Not to Tell a Client

SEO Freelancer Mistakes – What Not to Tell a Client

Managing expectations is a big part of SEO freelancing. Clients want a consistent and reliable (repeatable!) experience and for good reason – good freelancers don’t come cheap.

We’ve spoken at length of the nature of SEO in that it is a changing and rapidly evolving subset of marketing. This is all easily understood for someone within the profession but can cause problems for clients lacking in…

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#Freelancer Mistakes #seo freelancer mistakes

SEO Misconceptions

Surprise! You or (let’s be honest, more likely) your clients understanding of SEO could be well off the mark.

It can sometimes feel hard ever to get it “right.” There is a lot to know when it comes to the impact of SEO and how it works in detail. Misconceptions about SEO range from the macro to the micro and come in all shapes and sizes.

Let’s go over a few common and widely subscribed views…

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#SEO Misconceptions

SEO Reporting How-to

You know full well that you’re hitting the targets you need to for SEO success, but does your boss?

It’s a nightmare situation that many experienced SEOs have been through before. The technical and long-term nature of SEO can make it difficult to report.

We all have to show our working at the end of the month. You will be expected to provide details of your SEO effectiveness regardless of…

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#SEO Reporting

Emerging SEO Practices

2016 has brought exciting change to the SEO world. It’s a fast moving game and today we will list a few methods and techniques that have grown in prominence since the turn of the year.

Content Aggregation

It’s becoming increasingly clear as time goes on that users are not just putting in text searches anymore. The increase in video and image search means our SEO efforts need to tailor to this…

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#emerging seo practices #Image Search #Text Search #Video Search

Five Ways Social Media Boosts SEO

Social media and SEO are becoming increasingly entwined and relevant to each other.

While it was previously the case that these two areas were separate and did not have popular overlap the increase in the number of social media platforms and the spread of their use has pushed these two areas together.

It is now the case that social is vying with digital as the top priority for many marketers…

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#social media

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