Gendered Ads

These links will show exacly how sports advertisments are gendered towards young men to make them proud, rough and manly (aggressive/assertive) although, times are coming where women can do the same things and it's no longer "Man Up". This can reach all demographics and genders. The age range that I am aiming to reach are from 18-49 and the increasing number of women (49%) women who watch the Superbowl according to Forbes. 

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#ItsNoSecret

This amazing ad below is going to be presented in this years upcoming Super bowl in 2020, presented by Secret (deodorant). It's directed to "kicking" inequality, I know that we talked about how primarily sports are dominated by men, but this ad is a great example that is trying to "kick" inequality from the sports world. It shows a great representation of gender communication, the football team wins a game, and everyone cheers and is extremely happy. Then when the women take off their helmets to celebrate, the crowd goes silent and the women at the game are proud and excited while the men are lost for words and confused. It takes a moment for the men to adjust but they end up cheering! They realize that under the football equipment, it does not matter what race/gender/demographic you are, it's a game and they've won so everyone cheers.

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This is a commercial by Secret, which is all about equal possibilities on and off the field for women. 

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#ItsNotAGEItsHeart

The video underneath, shows that it’s all about your age and being athletic to play football. It’s not, it’s about your heart! Betty White could play football, would she be the best? Not at all but since this is the image that society shows, you “can’t” be female and you “can’t” be over the age of 30!

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This video shows a man as a elderly woman running a route for the quarterback, showing that she can't play football. Everyone is furious and his friend says “You look like Betty White out there.” signifying that he’s not qualified to play because, of how he is moving around.  When he eats a snickers, given by a woman on the sideline he goes back to “himself” and is "himself" is shown as a young man, full of energy and a realization of whom he is, which is a huge gender gap!

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#BeYourselfAndProud

The controversy from the video below was because it showed two men accidently kissing. This caused controversy because commercials coming from snickers are primarily about being “manly”. Even though it was an “unintended intimacy”, the two men tried to cover it up by saying “Quick, do something manly!” as they proceeded to do manly things. Why does “manly” things, make someone feel more powerful and/or comfortable in their own skin? 

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This commercial is from Super bowl 2007, produced by snickers. This commercial was a huge controversy because it was something that was on gendered stereotypes.