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How To Influence Buyers Through Video Marketing?

The demand for video isn't just restricted to television or movies; it also extends to brand marketing. Video marketing has become so widespread that it is now considered a must-have skill for all marketers. Video content is uploaded to the Internet in just one month more than networked television produced in three decades. Although the worlds of content marketing and search engine optimization (SEO) are complex and ever-changing, one thing remains constant: video continues to be a major source of traffic.

Video is one of the most accessible forms of content to potential customers. Incorporating video marketing into your online marketing campaign increases the chance of a front-page Google result by 53 times.  When done effectively, video can be a powerful tool for a company to communicate its message to a big audience. It may be used to create content for both B2C and B2B audiences. Nowadays many companies are looking for video production.

You need to be aware of the different stages that shoppers experience in their retail journey and find ways to win as they go from one step to the next.

Need Recognition

      2. Information Search

      3. Evaluation of alternatives

      4. Purchase Decision

      5. Post purchase evaluation

Through video marketing campaigns, we can influence a customer during the first 4 stages! To ensure maximum sales, we must utilize different types of advertisement tools and strategies.

1. What makes videos so special and why do we like to watch them?

Unlike images or copy, video (and audio) set the pace at which a story or message is delivered. People have the option to quit watching anytime. Videos provoke curiosity by providing a pattern interrupt, a sequence or a narrative in which our expectations are defied.

We engage with content to change our emotional state. The appeal of stories among companies, enterprises, and individuals has a good reason. Human communication is enhanced by the use of stories. Therefore companies build a storybrand. Because video includes so many of the real-life signs and intimations, we rely on to communicate with and understand one another (from facial expressions and gestures to linguistic content and tone of voice) it is one of the most effective content types for transmitting emotional contagion.

Even a short video clip can be enough to deliver an emotional payoff. For example: People say that they feel more energetic and positive (and less anxious, annoyed, or sad) after spending a few minutes watching cat videos. While we tend to enjoy and share content that has a positive emotional carriage, videos that move us towards sadness and anger can also be persuasive and powerful

2. How does video influence purchasing behaviour?

After watching explainer videos, 73% of buyers say they are more likely to buy it. Consumer confidence is boosted by videos. In fact, 57% of customers report that watching videos makes them feel more confidence about the products they buy and makes them less likely to return them. According to a Google poll, 68% of YouTube users used the site to help them make a purchase decision. Video will increasingly inform consumer decisions and connect businesses with people on the internet. Making a video to demonstrate the debut of a new service or product may be more valuable to users than simply providing text material.

3. Videos play a large role in customer experience

Customers now have more information, more options, and higher expectations than they have in the past. The total customer experience is a critical distinction for them; positive experiences lead to loyal consumers. For a variety of reasons, video content is transforming the customer experience. Because video marketing can be used at practically every point of the consumer journey, it is extremely engaging.

Video gets results because it satisfies people's visual content cravings with colour, motion, and sound. This is what makes it so memorable to viewers, and it's why it's such a good platform for those who want potential consumers to connect with their messages. Studies show that 92% of shoppers say visuals are the most influential factor affecting purchase decisions and that almost 50% of internet users look for videos related to a product or service before visiting a store

Some helpful tips for creating the best product videos:

1. Be Original: Show your product in use in a real setting being used by a real person.

2. Avoid complexity: Use real-world examples that matter to the audience. Keep it simple.

3. Be professional:  The right lighting, sound, video equipment and editing facilities make a huge difference.

4. Include the “why”: A few individuals are getting to be inquisitive around a few of the information you're appearing to them. It is important to clarify why you're doing precisely what you're doing, instead of going through the movements. Individuals keep data way better when they feel enabled with the information of what the benefits are amid the directions handled, as well as the conclusion results.

5. Use analytics tool: The analytics tools built into video hosting platforms are making it easier than ever before to assess when people are bouncing away. This means that you can track exactly how far individuals get through a piece of content before they stop consuming it, which may help infer why the video isn’t engaging its viewers as expected. This can then inform the process by which you optimise your media, making video one of the most trackable forms of web content, as well as one of the most emotive.

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Can Your Digital Marketing Strategies Increase Sales?

The right actions increase engagement, capture the target audience, generate conversions, and result in sales. Being an influential and well-known brand among your audience is something essential and positive. Today, increasing sales with Digital Marketing is the best choice to make. On a lesser or greater extent, your persona is probably on digital media.

Digital marketing involves a wide spectrum of tools and tasks, which can all be used to accomplish a variety of goals related to stronger branding, better engagement, increased traffic, attracting prospects, converting visitors into leads, generating sales, etc.

A different strategy needs to be created for each goal because it’s not just about being present on Internet but knowing how to be present. Having a strategy sets up the path we’ll need to go down in order to reach our goals.

1.    Optimize your site based on SEO

Website being attractive and informative to engage the user is the basic requirement today! Along with this, it’s necessary to work on Optimization, based on SEO standards.

Website optimization work is focused on making adjustments that make them more suitable to what search engine algorithms — such as Google — require. And hence, you’ll achieve a better ranking, with the sites appearing at the top of the Search Engine Result Page.

This will result in higher user interest. Usually while using Google Search, most of us likely access the first page, especially the ones at the top. Generally, 75% of users do not access the second page of results, which says a lot.

The more optimized your site is, it will rank better and appear on the first page and will be more visible to the people performing the search. This will increase in receiving higher clicks, generating more traffic and conversions and this results in increase in sales!

2.    Define who your target audience is

To increase sales with Digital Marketing, first it’s essential to know your audience. Audience’s specific habits and preferences should guide your entire strategy and the actions you create in the digital environment.

It can be achieved by conducting surveys, collecting data and studying the preferences.

Through the obtained results, a buyer persona can be created that will portray in a certain way what kind of customer will be impacted using Digital Marketing.  Through this, you’ll be able to understand some key points such as:  the tone of voice to use in your communication; what products your audience is interested in; the advantages they expect in relationship with the company and on what channels they are.

Let’s say your target audience is someone looking for corporate video making company or video content companies, so now you can create a persona that you can use to target that kind of customer

3.    Have Strong Call-to-Action Message

Call-to-action or CTA is a thing you should definitely take advantage of to trigger an immediate response in your audience. They include short phrases like “Call Now”

We can use clickable buttons that will take a customer to a landing page. You should always think about its quality. Simply, the correct CTA will be helpful to increase sales by giving your audience a simple action to perform.

For a digital video production company , their CTA can be “Call us now for a video”.

4.    Choose The Best Platforms for Advertising

Paid ads help you to reach your target audience. It’s an easy and quick way to increase your conversions and sales. If the audience is identified correctly, your advertisement will target them with more precision and this will result in lower costs for you. You can use Google AdWords as your media buying platform. Through it, paid ads can be created for various browsers based on certain keywords. These ads are seen below Google’s search bar and on its right sidebar as well.

5.    Use Social Networks

Building a social media brand is a must now! Social network helps you in creating own brand and to maintain your brand’s fame. People like to feel that they have a unique experience with your brand on different platforms. Right channels should be picked in terms of your business.

Each social media channel has its unique characteristics and each of them works on a different dynamic. It’s never recommended to use all of them together instead, you should concentrate on using them effectively.

Social sharing is very important and should not be underestimated. It helps in your search engine rankings significantly.

You can analyze the amount of traffic that is driven to your website by a particular social media channel. Analytics tools can be used to segment and test your campaign sharing.

This will help you to determine how good your social media campaigns are and if they are reaching your target audience effectively. To increase sales, attention should be given on specific metrics like shares, referrals, conversion rates, likes, and more. Most importantly you should keep in mind that social networking will help you build trust among your audience and will eventually increase conversions. Don’t forget that social networking helps you build trust and increase conversions.

Dynamic marketing solutions originate from Pansworld's specific skills in scriptwriting, design, animation, graphics, and video production, resulting in tailored and result-oriented Digital Marketing strategies for our clients.

Courtesy:

Pansworld, the preferred filmmaker to leading corporates in India, makers of films with soul.

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Business Competition Is The War Of Knowledge

Competition in business is the contest among the companies selling similar products or services and targeting the same target audience to get more sales, increase revenue, and gain more market share as compared to others. When these businesses compete with each other, consumers get the best possible prices, quality, and quantity of goods and services. If we're competitive, we can acknowledge and be satisfied with what we've achieved but remain motivated to always improve. If we fail at something, we can use it as motivation to keep going. One important benefit of competition is a boost to innovation. Competition among companies can motivate the invention of new or improved products or more efficient processes. Competition in business matters a lot because it pushes individuals, firms, agencies and markets to make the best use of their resources and to think outside the box to develop new ways of doing business and winning more customers.

There are various types of competitions as well:

Direct competitors are companies that sell the same products to the same audience and compete for the same potential market. An excellent example of direct competitors is Coca-Cola & Pepsi’s business rivalry. Both of these companies - Operate in the same industry (Drinks & Beverages), offer similar products (soft drinks) and satisfy the same need. Use same channels of distribution (direct store delivery (or DSD), customer warehouse and third-party distributor networks), and target the same audience.

Indirect competitors are those that sell services and products that are not same but satisfy the same customer needs. An example of indirect competitors is KFC and Pizza Hut. Even though these two vendors sell products that are different, they are considered to be competitors as they –

Satisfy the same need

Operate in the same industry

Target the same audience

How do you face rising competition in your business?

Always, do the market research :

Using these online tools, like Facebook analytics, Google Analytics your company will be able to better understand what ultimately triggers your customer to make a purchase.

Examine what your competitors are doing:

Look to see what your competitor doesn’t do, and then try to fill in that part of the market. You can use your differences to learn how to handle competition in business. After researching, understand what makes you different from the competition.

Send a clear message:

Customers want to know what you can do for them that no one else can, and that is how you will win their business. Your branding should support all messaging; leaving no question your company is linked to the message.

Set competitive pricing:

One of the easiest ways to beat your competition is to offer more affordable pricing. To determine the ideal price point, you need a clear picture of what your competition's goods or services are priced at.

2. Product promotion alone is not enough. You need to build your brand in the      long term.

The whole purpose of promotion is to reach the desired consumers and persuade them to buy. A company may have a well-designed product offering, with a price and distribution system appropriate to its target market.  Promotion is responsible for awakening and stimulating consumer demand for the product. Promotion, in its broadest marketing sense, encompasses all selling activities—advertising, personal selling, sales promotion and public relations. Marketing must help Brand building. The explosion of digital technologies over the past decade has empowered consumers with tools and platforms that make it incredibly easy to find what they want when they want it and getting it delivered to their doorsteps. The best a company can do is focus on activities that build lasting value exchange by delighting customers to influence their brand reputation. To build trust and a relationship between you and your customers — You must be able to articulate your brand values and aspirations to customers that share the same or similar values in simple and clear terms.

Your brand mission and values must be understood inside and out, before advertising or promoting your business.

3. Branding is an image with a unique concept. It’s a perception based on deep knowledge with the application of creative wisdom:

It is the process of building a story brand, creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

By carefully constructing your brand through stories, relationships, marketing messages and visual assets, you have the opportunity of shaping your customers’ expectations and creating a unique bond that goes beyond the buying-selling relationship. Good branding is strategic, while marketing is tactical. When you establish the higher objectives and clearly define your brand promise, you can start crafting a marketing plan that’s geared towards achieving those goals. You can create a brand based on quality, price, reliability, a warranty, customer service or other factors.

Brand perception is the sum of feelings a consumer has about a brand. These thoughts and feelings happen when a consumer is aware of the brand, and what follows when that consumer hears, sees, or interacts with the brand and its product. A cost effective way to build a brand faster is through video marketing. Video creates a positive impression because seeing is believing.

Once consumers formulate a perception in their minds, whether positive, negative, or neutral, it's hard to change their beliefs. That's why companies are trying hard to measure brand perception on their own. If a buyer has an option of say five competing suppliers, who will they choose. Supposing all the purchase parameters such as quality, functionality, price, delivery and service support are equally comparable, whom will they choose. Obviously the best brand takes the cake.

Courtesy:

Pansworld, the preferred filmmaker to leading corporates in India, makers of films with soul.

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How Training Videos Give Big Savings

 Video is an effective business tool to boost your business and increase your sales. One reason why video is so popular now a days is that, it can save your company time and money. In the past few years marketers have tapped into the benefits video brings to the business. But there are additional ways of integrating video that will benefit your business, other than your company’s marketing strategies – ways you may not have considered. Training videos can be used to preserve company resources while educating employees and consumers.

Video content has more significance while delivering knowledge than reading a book or a pamphlet, a single 5 min video can deliver far more content visually than a one-hour reading. Video allows the business to deliver details regarding the organization, corporate culture, and the work process quickly and efficiently. And the viewer will actually engage well with it and remember the content better.

Employees are 75% more likely to watch a video than they are to read written text manuals. A single employee training video can be used to deliver the content that you would otherwise deliver via multiple emails, web documents or by hiring consultants and trainers. And, since the content is consumed more rapidly, you can shift the employee into his or her role more quickly so that you save money on training. They start working sooner benefiting the company rather than simply spending days or even weeks “in paid training.”

Employees that receive video training can watch from their own home, office, or designated area without wasting time going to or from a particular venue to receive training. In some cases, this means that training can be completed in a fraction of the time. Once training is complete, employees are able to start working productively. In fact, employees that receive video training are more productive because they are confident and prepared for their role.

Benefits of using a training video

1.Customize the video the way you want.

The flexibility of video makes them very useful when you want to add more concepts. Also, there are plenty of styles you can use to deliver information when it comes to video. For instance, you can use animation videos, live-demonstration and fictional dramatization. All this is meant to convey information in a way that employees find it engaging and interesting. For employee training and development, video can be used for several purposes including:

Launching new products or services

Explaining a new software

Hiring new employees

Boosting customer support skills

2. Videos offer better engagement. 

 If you want your employees to enjoy the training, you must make it engaging and interesting, and that’s exactly what videos do. Videos attract attention and retain it more than documents and lectures.

3. Video can be used anytime anywhere.

Trainers can record videos during a training session and then make the video available to employees whenever they have the time to watch the training sessions. In fact, trainers can upload the videos to their company’s websites so that employees can access them anytime, anywhere. 

4. Better way to explain your business

The website will look more professional and easy to understand the products and services if each and every page on the website will consist with an “explainer video”. Equally, if you are training your teams about how to use a system you use in your company or you are teaching them about your products or services, video can be one of the effective ways to do it.

How to make an effective training video?

Pansworld is the most preferred filmmaker to many leading companies. Pansworld has an experience of more than 500 Films by working continuously with corporate like Indian Oil, Welspun, Bajaj Electricals, Toyo Engineering and several others.

Pansworld has also other projects on topic such as which demonstrates the safety and precautionary measures an employee should consider while working on the field.

After knowing the benefits of video in employee training and development, make a start and think about these three things:

Identify your needs of training.

Understand how to make a good training video.

Hire a specialist agency with multiple skills from script writing to filming, animation and editing.

And now you are ready to go!

https://www.pansworld.com/

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Video sharing is the new form of Digital Marketing

Video marketing is not as complex as one may think. In fact, it’s quite simple to use video to promote or market your brand, product or service.

If a picture is worth a thousand words, then a video is worth a thousand pictures!

That’s the basis of video marketing, a forward-facing marketing strategy that integrates dynamic videos into your marketing campaigns.It’s not too difficult to see why video is so popular now these days -- for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches a billion hours of YouTube, Facebook, Instagram, Twitter, LinkedIn & other Social Media Platforms.

Why Video?

Video is a visible and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.

According to CBO.me “Consumers are 64-85% more likely to purchase a product or service that has a video demonstration.”

This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing – they added.

The Benefits of Video Marketing

1. Video is a Gold Mine for SEO

YouTube is the second largest search engine. It can increase your search engine ranking, click-through rates, open rates and conversions by videos. But you have to reach your target audience. So that means a properly tagged video can work wonders for your SEO.

2. Video Boosts Conversion Rates

A recent study found that online consumers were more likely to buy a product and the services they were considering purchasing after watching a video demonstration of that product. See a sample product marketing video by Pansworld.

3. Video is Easily Accessible

There are endless platforms for video marketing. YouTube, Social media platforms, OTT Platforms. The possibilities are endless. With a Smartphone, consumers can access online video anytime, anywhere.

What are Native Videos and why should you prioritize them in your Video Marketing strategy?

When you post videos on Social Networks, there are two ways to do it:

One is to share a link that directs content that is      hosted elsewhere, e.g. YouTube, and

The other is to upload the video yourself to the Social Network in question (e.g. Facebook). The latter is what is known as native video.

In fact, many of the Social Networks have their own native video platforms, including YouTube, Facebook, Linked In and Twitter. This means that you can upload a video file to your social account. It is more convenient to do that way and not copying and pasting a link because:

1. Multiply your reach.

2. Generate your own video gallery.

3. Provide more complete analytics.

With that said we can conclude that sharing videos is an effective and powerful technique to grow in Social Networks.

Conclusion

Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context -- it’s meaningful.

A Video marketing is not only fun. It’s one of a way to tell short story in real time and reach your target audience. What you and your business or your clients are doing? The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.

Pansworld is the most preferred filmmaker to many leading companies. Pansworld has experience of 500 Films by working continuously with India’s leading corporate like Indian Oil with 75 Films and our recent project on Indian Oil Covid Vaccination describes why Vaccine is mandatory for every individual citizen. A video helps to draw attention of your audience which was the ultimate goal of IndianOil and also to spread awareness of vaccination drive which is possible through enticing video.

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What is Video Brochure?

In this era, mostly everything is done digitally. Just like the era of printing brochures were trending and a few years later we were introduced to E-Brochure (Electronic Brochure). In today’s world, companies’ preferences have changed to video brochure over E-brochure as Video brochure will get more client attention.

Let me tell you what exactly is Video Brochure. Video Brochure is a short and sweet brochure in the audio-video format. Dynamic visuals of products with animation and VFX. Comprehensive communication with professional commentary and engaging music.

Why there is a need for a video brochure? Companies are expected to have a video brochure to get all the attention from the client. Video brochures can be shared easily and quickly and can be reusable. As you already know printed brochure gets thrown away easily but video brochure can be stored on your devices and can be viewed anytime without having internet connection. Electronic Brochure is an exceptionally regular piece yet adding a Video Brochure can get your client talking. The portrayal of the company in a short video with good audio and visual presentation is enjoyable and grabs more attention than the usual brochure. Video brochures can motivate clients to develop an interest in the company.

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8 reasons why you need a Corporate video

1. Stands out- A corporate video is most effective when it comes to highlighting your business profile. In-short corporate videos are the best way to present your company's product or services.

2. Builds Trust- A corporate video engages your customers in a short time. Seeing your corporate video means believing in your products and services.

3. Search engine friendly- Ever since the world’s largest search engine Google bought YouTube, through Search Engine Optimization (SEO) the top searched results you will get to see our videos. The digital space and the social media are filled with videos. So whenever a customer wants to find the information they prefer to watch your corporate video first.

4. Easy Communication- Videos are a creative medium, which is a beautiful amalgamation of stunning visuals with narrative audio. A good video is an easy way of projecting your company's profile to your clients.

5. Social media- In this digital era, anything and everything is on social media platforms. Keeping up with new technologies several companies have adapted the new change by uploading videos to showcase a company’s offerings rather than making a brochure. You can connect and communicate with new clients through social media by sharing engaging videos.

6. Easy to share - Videos have no physical form, it can be stored and shared anywhere. In fact, a lot of people are consuming video content through their mobile phones as well.

7. Increases call to action- A corporate video gives you the advantage to showcase your products anytime. Through SEO by attaching your videos to your website, rather than writing information. Videos are user friendly and easily accessible by the customer.

8. Global reach- because of the digital space and easy communication through social media, a corporate video helps the customer easy access your communication.