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In 2023, blogging is still a popular way to share your thoughts and ideas with the world. If you're thinking of starting a blog, but don't know how to get started, don't worry! This beginner's guide will walk you through everything you need to know about how to start a blog in order to create your very own blog.Who is the "How To Start A Blog" guide for?This guide is perfect for those who are interested in blogging, but don't know how to get started. It is perfect for:- Beginner bloggers who want to start a blog for personal use.- Small and medium business owners who want to start a blog to promote their business.- Marketing professionals who want to start a blog to build their personal brand.- Unleash ideas within you- Choose a name for your new blog- Get web hosting- Install WordPress your blogging software- Design your blog with a WordPress theme- Customize and optimize your WordPress blog- Brainstorm blog topics- Write your first masterpiece- Create an editorial calendar- Monetize your blogLet's take a closer look at how to do each one of these steps.Step 1. Pick your nicheSo, you want to start a blog. That's great! But before you start cranking out content, you need to first decide on a niche. A niche is simply a focus for your blog—a specific topic that you will write about. For example, if you are passionate about makeup, your niche could be beauty tips, product reviews, or tutorials.There are two main reasons why it's so important to choose a niche for your blog. First, it helps you stand out in a sea of other bloggers who are writing about similar topics. Second, it allows you to build a rapport with your readers by becoming an expert on the topic that you're writing about.Not sure how to pick a niche? Here are some tips:Think about what you're passionate aboutWhat do you enjoy talking (and writing) about? If you can't think of anything, try brainstorming a list of potential topics and then narrowing it down from there.Think about your product or serviceIf you are blogging for your small business, then think about how your blog can support the product or service that you offer.Do some researchWhat topics are people searching for? What questions do they have that haven't been answered yet? Answering these questions can help you find a niche that is both popular and unique.Get specificThe more specific your niche is, the easier it will be to stand out from the crowd. For example, instead of writing about "fashion," try writing about "plus-size fashion" or "men's fashion."Make sure there's enough content to write aboutOnce you've narrowed down your list of potential niches, do a quick search online to see how much content is already out there on each topic. If there's not much out there, that could be a sign that the niche is too small or too obscure—neither of which is ideal if you're looking to build an audience for your blog.Picking a niche might seem like a daunting task, but it doesn't have to be! By thinking about what you're passionate about, what you are selling, doing some research, and getting specific, you can easily find a niche that is both popular and unique—one that will help you stand out from the crowd and build a rapport with your readers.Do you need more help to define your niche? Then, we recommend you read our article called How to Find Your Blogging Niche: A Complete Guide.Step 2. Choose a name for your new blogYour blog's name is important for two reasons. First, it's how people will find your blog online. You want to choose a name that is easy to remember and type into a search engine. Second, your blog's name will be a reflection of its brand and personality. You want to make sure that the name you choose accurately represents the type of content you'll be creating.When choosing a name for your blog, keep the following tips in mind:Keep it short and sweet. A shorter name is easier for people to remember and type into a search engine.Make it relevant to your niche. Your blog's name should give people an idea of what they can expect to find on your site.Avoid using hyphens or numbers. These can make it harder for people to find your site and can make your blog look less professional.Choose a .com domain name. This is the most common and recognizable domain extension, and it will make your blog look more professional.Brainstorm with friends and family. They might have some great ideas that you hadn't thought of!Use your brand name if you sell products. If you are creating a blog to support your small business, then use your company's name as the title of your blog.Choosing a name for your blog doesn't have to be complicated or time-consuming. By following these simple tips, you'll have the perfect name in no time!Step 3. Get Web HostingNow that you've chosen your blog platform and picked a catchy name for your blog, it's time to get web hosting. This may seem like a daunting task, but we're here to help! Let's talk about the process of choosing and setting up web hosting for your new blog.What is web hosting?In order to have a website, you need to store your site's files on a server. This server is provided by a web hosting company. When someone types in your blog's URL (like www.example.com), they are directed to your site's files on your web host's server.There are different types of web hosting, but for most personal blogs, shared hosting is the best option. With shared hosting, your site shares a server with other websites. This is the most affordable option and perfect for new bloggers who are just getting started.How to Choose a Web Hosting Company? There are hundreds of web hosting companies out there, so how do you choose the right one? Here are some things to look for when choosing a web host:Price: For most personal blogs, you can find decent web hosting for around $5/month. If you're on a tight budget, look for companies that offer discounts for signing up for longer terms (like 12 or 24 months).Customer Support: When you're just starting out, good customer support is essential. Look for companies that offer 24/7 support via phone and live chat. That way, if you have any questions or run into any problems, you can get help right away.Features: Some hosts offer extra features like free SSL certificates and website builders. If you think you might need these features down the road, look for a host that offers them. However, don't pay for features you won't use right away—you can always add them later as your needs change.Reputation: Check out online reviews of potential web hosts before making your final decision. A quick Google search will reveal what other people have said about a company's customer service, pricing, and features.Free Domain Name: If you haven't already registered your domain name (like www. example.com), some web hosts will do it for free when you sign up for an account with them. This can be a nice perk if you're on a budget!Once you've found a few potential web hosts that meet your needs, compare prices and sign up for an account. Most web hosts have pretty similar pricing structures, but it's still important to compare apples to apples before making your final decision.If you are looking for affordable options, then we recommend you read our article Top 5 Affordable Web Hosting Services For Newcomers.A2hosting VS BluehostTwo of the most popular hosting companies are A2hosting and Bluehost. Both offer shared and managed hosting plans at competitive prices, but how do they compare?Price: Bluehost plans start at $2.95/month while A2hosting plans start at $1.99/month.Customer Support: Both Bluehost and A2hosting offer 24/7 customer support via phone and live chat.Features: As far as features go, A2hosting offers a bit more.Reputation: Users generally rate both Bluehost and A2hosting highly for their customer service and features.These two companies are both great options for new bloggers who want to start a blog as they both offer a WordPress-optimized hosting plan, but if you're looking for the best value for your money, A2hosting is a good choice! Get the A2 Hosting best deals Step 4. Install WordPress As A Blogging SoftwareNow that you have your web hosting taken care of, it's time to install WordPress as your blogging software. WordPress is the most popular blogging platform, and it makes it easy to create a blog.The first step is to log in to your web hosting account and find the option to install WordPress. Most web hosts will have this option in the control panel. If not, you can search for “install WordPress” and follow the instructions for your particular web host. Typically, this takes a few minutes.Do you want to install WordPress on your own because your plan does not include WordPress installment? Then, we recommend you read our article How To Install WordPress In 5 Minutes Or Less?Step 5. Design Your Blog With a WordPress ThemeOnce WordPress is installed, it's time to design your blog. The look and feel of a website can have a tremendous impact on how visitors interact with it. Fortunately, WordPress has a variety of themes available to choose from.It's overwhelming to look for the perfect theme for your blog, but you can always start by searching for free WordPress themes or professional WordPress themes. Go to the "Appearance" tab of WordPress, click themes and then click the "Add New" button.Then you will be able to browse and search for themes, preview them on your site, and install the ones you like.Whichever type of theme you decide to go with, make sure that it is mobile-friendly and easy to customize. And if you feel unsure about your option, you can always change your theme later on.Though, if you want to get the most out of your WordPress themes, we recommend you read our article 10 Best Blogging Themes For WordPress In 2023!Step 6. Customize and Optimize Your WordPress BlogOnce you have your theme installed, it's time to customize and optimize your blog.Therefore, you need to hit the "Customize" button on your active theme.In the left side menu, find and click the "Site Identity" option, add your tagline and blog name, and hit the "Save & Publish" button.There are many more customization options available in WordPress, like modifying the header and footer of your site.Once you are done with customization, it's time to move to optimization.Start To Optimize Your Blog for Search Engine TrafficWhile there are several steps required to optimize your blog for search engines and search engine traffic, the most important step when starting out with your blog is to optimize the technical aspects of your blog.Though you might not know, WordPress is an easy platform to optimize for search engines. You can find and install SEO plugins, like Yoast SEO. Yoast is an all-in-one SEO plugin for WordPress and offers many features to optimize your blog for search engines.To install Yoast, go to your WordPress site, click "Plugins" and then click the "Add New" option. Search for Yoast SEO, install it and click the "Activate" button.Then, go to the "SEO" option in the WordPress left side menu and configure your site's SEO info.After that, you will be able to add meta descriptions and titles to your blog posts, create XML sitemaps, optimize page loading speed, and more.P.S. Do not forget to submit your site to Google Search Console through Yoast!If you want to learn more about Yoast, we recommend you read our article Yoast Plugin Review: Is It Even Good For WordPress SEO?Set Up PermalinksPermalinks are how your visitors find posts and pages on your blog. The default WordPress or Yoast permalink structure is not search engine friendly, so it’s important to set up your own permalink structure.To do this in WordPress, go to "Settings," then click "Permalinks" and choose the option "Post name."Finally, click the "Save changes" button.Step 7. Start To Brainstorm Blog Topics Learning how to start a blog from scratch is one thing, but actually coming up with blog topics is another.Therefore, you need to brainstorm ideas for blog posts that offer value to your readers. Your blog topics should reflect your niche and target audience.Brainstorming can be done by researching what topics are trending in your industry and how you can add your own touch to them.You can also think of how you want to be perceived by your readers and how you can contribute to their lives meaningfully.Think about how you could solve the specific problems of your readers and how you can provide valuable content.Once you have a good idea, it's time to use a precise plan to find the exact topics that you should write about.- Define what excites and intrigues your potential readers.- Identify the challenges your readers face.- Understand the common traits your readers possess.- Research what your potential readers love about your niche.- Acknowledge what your readers hate about your niche.For instance, dancers might hate how hard it is to stay motivated and how difficult some of the moves are.Step 8. Start Writing Your First Blog PostNow that you have a blog topic, it’s time to write your first master blog post! But before you head over to writing, it is important to learn how to navigate and use WordPress.WordPress has a built-in editor that allows you to write, format and publish your posts.Additionally, there are plenty of plugins you can use to help with your blog writing process.For instance, Elementor is a popular page builder plugin that makes editing and formatting your blog posts easier.It also offers drag-and-drop features to make adding images, videos and other elements to your posts easier.If you want to learn more about Elementor, we recommend you read our article Elementor Page Builder plugin Review: Features, Pricing, Pros & Cons.Start your first blog post in WordPressBut if you want to use the WordPress editor, simply navigate to your left sidebar and click the option "Posts". This will load all your published and draft blog posts. At the top side of your dashboard, you will see the button "Add New". Click on that to start writing your blog post.Add a title of your post and start writing in the WordPress editor. You can format text, add images or media files, insert links and do a lot more with the WordPress editor. Once you have added all the content to your blog post, it's time to save it.Do you want to learn how to create quality content? Then, we recommend you read our article Create Quality Content & Boost Your SEO Today!Improve your blog post's permalinkSaving it in your WordPress site will create a permalink based on the title of the post. To customize it, go to the Yoast sidebar, locate the "URL slug" and change it accordingly.Note that this is a task you should handle each time, as most of the times you don't want your permalink to be the blog's title or anything else. Your permalink should be short and descriptive.Now that your blog post is saved, it's time to check how it looks. To do this, simply click the "Preview" button on the right side of your dashboard. This will open a window with how your blog post looks like in front of your readers.Start optimizing your blog post for search enginesWhile Yoast is just a tool, you can still use it to optimize your blog posts. Getting started with SEO is not simple at all! But Yoast can give you a minimum baseline in how to start modifying your blog posts for search engines.First of all, you should add a meta title and meta description. The meta title is how your blog post will appear in search engine results pages (SERPs). It should be short, descriptive and include the main keyword.The meta description is how Google will show a snippet of your blog post in the search engine results.Once you have added the title and meta description, scroll down to the content analysis and start "optimizing" your post.Yoast will give you some tips on how to improve your post, such as adding more internal links and images, or how to optimize the length of your post.Try to get as many green bullets as possible in Yoast. This means that your post is more friendly to search engines. In no way, it means your blog post or page is optimized! But it's a good starting point for your SEO journey.Once you are satisfied how your blog post looks, it's time to publish it. Click on the "Publish" button and wait for the page to load. The success message will appear on the screen, meaning your blog post is now live in front of your readers.Congratulations! You have just written and published your first blog post.Do you feel like your content does not get indexed by Google or other search engines? Then, we recommend you read our article How To Get Google To Index Your Site & Content?Step 9.

Are you interested in starting a blog on Shopify? If so, you're in luck! In this blog post, we will walk you through the seven easy steps that you need to follow in order to how to start your blog on Shopify and get it running. We'll also provide some helpful tips along the way! So, without further ado, let's get started!Why Start a Blog on Shopify?Shopify is a great platform for many reasons, but one of the best reasons is because it helps businesses blog with ease! If you've been debating starting a blog for your business but aren't quite sure where to start, read on to learn 8 reasons why you should start blogging on Shopify today!In short:- You get to tell everyone about your products- Your SEO will be better and your rankings will rise- Blogging gives your brand more personality- Blogging nurtures engagement that builds communities- Blogs can boost sales- They let others know you're an expert- Blogs are always growing- They can help with customer retentionLet's explore these.You Get to Tell Everyone About Your ProductsWhen you blog about your products on Shopify, you’re giving potential customers all the information they need to make a purchase decision. Not only that, but you’re also building up your product’s SEO!Your SEO will be better and your rankings will riseBecause Shopify blogs are so search engine friendly, by blogging about your products regularly, you could see your product’s ranking in search results start to rise. This is thanks to the fact that each blog post creates another indexable page on your website which Google can crawl and include in its search results.Blogging on Shopify gives your brand more personalityWhen you start blogging on Shopify, it gives your brand a voice and personality which can help humanize your business and make it more relatable for customers. This is especially important for small businesses who are looking to build a connection with their target audience.Blogging nurtures engagement that builds communitiesBlogging on Shopify is a great way to engage with your customers and build relationships. You can respond directly to comments and questions, as well as create content that resonates with your customers. This possible two-way conversation not only builds rapport but can also help create a sense of community around your brand—something which is especially valuable for eCommerce businesses who may not have a physical storefront where customers can congregate.Blogs can Boost SalesPerhaps one of the most important reasons to start a blog on Shopify is because it can actually help increase sales! By implementing effective Calls-to-Action (CTAs) within your blog posts, you can encourage visitors to take the next step and make a purchase on your website, turning casual readers into paying customers!They Let Others Know You're an ExpertIf you position yourself as an expert in your industry by sharing helpful tips, advice, and informative content regularly, readers will see you as a trusted source of information, making them more likely to do business with you when they’re ready to make a purchase decision in your product category.Blogs are Always Growing Unlike social media platforms which come and go (and sometimes even disappear), once you start a blog on Shopify it will always be there as another avenue for promoting your business online, giving you a long-term return on investment for the time and effort put into creating quality content for your blog!They can Help with Customer RetentionBlogging not only helps to attract new customers, but it can also help you build customer loyalty and retention. By publishing content that speaks directly to your existing customers’ needs, you’re showing them how much you value their business, which will make them more likely to stick around for the long run.Now that we've gone over some of the key benefits of starting a blog on Shopify, we hope we've convinced you of how easy and beneficial it can be for businesses of all sizes! Whether you're looking to improve SEO, increase sales, or build a community around your brand, blogging is a great way to achieve all those goals—and more!How To Start a Blog on Shopify in 7 steps? A blog is a great way to share your voice, build trust with your audience, and drive traffic to your Shopify store. You can use your blog to write about the products you sell, share behind-the-scenes peeks of your business, or even just write about topics that are important to you.Here’s a step-by-step guide on how to start a blog on Shopify.Set Up Your BlogThe first step is to set up your blog in the Shopify interface. To set up your blog, simply log into your Shopify admin panel and go to the ‘Online Store’ section. Once there, click on ‘Blog Posts’ and then click the ‘Add Blog Post’ button.Set Goals for Your Blog ContentNow that you have a blog set up, it’s time to think about what kind of content you want to write. Do you want to use your blog as a platform to share product announcements? Or do you want to focus on writing evergreen content that will attract new readers? Once you know what kind of content you want to write, it will be easier to develop a strategy for attracting readers and growing your blog.Start Creating Blog ContentNow it’s time to create some content for your blog! If you need some inspiration, take a look at other blogs in your industry or niche and see what kinds of topics they’re writing about. You can also browse sites like Ahrefs to find popular content ideas in your niche.Build a Post Calendar for your Shopify blogOne of the best ways to stay organized when blogging is to create an editorial calendar. This will help you keep track of the topics you want to write about, when you want to publish them, and any other deadlines or goals you have for your blog posts. There are plenty of editorial calendar templates available online that you can use, or you can create your own using Excel or Google Sheets.Develop Your Blog ContentOnce you have some ideas for the types of content you want to create, it’s time to develop that content into full-fledged blog posts. When writing your posts, be sure to include images, videos, or info-graphics whenever possible to break up the text and make your posts more visually appealing. Also, be sure to proofread your posts before publishing them, typos and grammar errors can make even the most well-written post look unprofessional!Attract Readers To Your Shopify BlogNow that you have some great content published on your blog, it’s time to attract readers! One way to do this is by sharing your posts on social media sites like Twitter and Facebook using hashtags and relevant keywords. You can also promote your blog posts through email marketing campaigns or by guest posting on other blogs in your industry.Do you need help to stay organized with your social media tasks? Then, we recommend you read our article The Ultimate Social Media Checklist For Your Business!Review Benchmarks For SuccessOnce you’ve been blogging for a while, it’s important to step back and review how successful your efforts have been so far. Are people reading and engaging with your posts? Are they clicking through from your blog posts back to your Shopify store? Use Google Analytics or another similar tool to track these metrics over time, so see if there are any areas where you can improve.Blogging is an excellent way to connect with customers, build trust with potential buyers, and drive traffic back to Shopify store, but only if it’s done correctly!Do you want to learn more about blogging on Shopify? Then, we recommend you read our article Shopify For Blogging: Best Practices, Guidelines, & More.How to start and publish your first blog post on Shopify?A blog is a great way to share your thoughts and ideas with the world, and Shopify makes it easy to get started. In just a few simple steps, you can have your first blog post up and running. Here's how:Step 1: Select Blog PostsThe first step is to select "Blog Posts" from the sidebar menu. This will take you to the page where you can manage your blogs.Step 2: Click Add blogOn the Manage blogs page, click Add blog. This will open up a form where you can enter the details of your blog post.Step 3: Complete your blogEnter a title, body, and tags for your blog post. You can also choose to schedule your post for later or publish it immediately. When you're finished, click Save.Step 4: Press SaveYour blog post is now live! Congratulations on publishing your first blog post on Shopify.Best Practices to follow when you learn how to start a blog on Shopify Once you start a blog on Shopify, there are a few tips and tricks that can help you learn how to maximize the impact of your blog.Set honest goals for your Shopify blogBefore you start writing, set a few realistic goals for how many posts you want to publish per week or month, how many readers you want to attract each month, and how much traffic you think you can drive back to your Shopify store.Build a content strategyA content strategy helps you focus on how and what you want to write. Your content strategy will include topics, how often to post, how long posts should be, how you’ll promote your blog, and how you plan to track success.Build topic/content clustersConsider how you can group certain topics together and how content links together to create a more comprehensive story for your readers.Put pillar content at the center of your clusterPillar content should act as the key link between topics and make up the bulk of your blog post. This should include comprehensive how-tos and guides that dive deep into topics, provide solutions to problems, or straightforward answers to questions.Advanced: Map articles to the buyer’s journeyThink about how a buyer goes through the purchase process. You can create content for each step of the journey to capture leads, nurture them into customers, and keep those customers after the sale. But most importantly, when you learn how to start a blog on Shopify, you should also learn how to leverage your blog posts as entry points in the first step of your funnel.For instance, if you want to create content for each stage of a funnel about a hookah bowl you sell, you could follow the stages below:Awareness: You could write a blog to inform customers about the benefits of hookah smoking with certain types of bowls.Consideration: Educate them about how to get started with a hookah bowl and how to set it up properly.Decision: Feature a specific hookah bowl and how it stands out from other similar products with its features.Retention: Offer maintenance and care tips to ensure customers keep their hookah bowl in good condition so they continue getting the most out of it.As you guess, how to articles, how-to videos, tips and tricks are just a few of the types of content that can help you create a comprehensive funnel.If you want to understand how a funnel works, then we recommend you read our article What Is A Sales Funnel? The Ultimate Strategy To Build Your Own!Have subject matter experts write these piecesFind subject matter experts who can write on a specific topic, as they have the knowledge and credentials to back up their writing.Write catchy headlines and introsCapture the reader’s attention with catchy headlines and intros. Focus on how your posts can help readers rather than how great they are, as this will help you capture their attention.Include tons of visualsVisuals make your content more engaging and help break up the text. Info-graphics, photos, how-to videos and screenshots are just a few examples of how visuals can help illustrate your posts.Include internal & external linksIncorporate internal links to other relevant posts on your blog, and external links to high-quality sources. This will help boost the relevancy and SEO of your blog posts. If you want to learn what these are all about, then we recommend you read our article What Is Internal Linking & How Links Pass Juice?Invite guest bloggersInviting guest bloggers who are experts in the topic you’re writing about is another great way to get quality content for your blog. This can help you generate more traffic and build relationships with people in the industry.On-page SEO basicsSEO is how you can help drive traffic to your blog. Include keywords, meta titles, meta descriptions, headings and alt tags on each post to help with SEO. Keep in mind that not all SEO tactics are optimal. Therefore, we recommend you read our article 5 White Hat SEO Tactics You Can’t Ignore!Now that you have a better understanding of how to start a blog on Shopify and know a few strategies to make it successful, you understand that this is a beneficial venture for your business. In the meantime, it is a challenging and time-consuming process. Therefore, you need to consider to...Hire an SEO Blogging Service Provider for Your Shopify BlogHiring a professional SEO blogging service provider can help you get the most out of your blog. A reliable and experienced team will create high quality content and not only implement SEO best practices, but research, analyze and track how your blog is performing.You can also consider a content marketing agency or an SEO specialist to help you create an effective content strategy and manage your blog.At Passive Tactics, we are a team of SEO and digital marketing experts, with experience in Shopify blogging. We specialize in creating high-quality content that will help you drive more traffic, interest customers and ultimately increase sales.If you are looking to get started with a blog on Shopify, contact us today and let us help you create an effective content strategy and SEO optimized content to take your business to the next level.Get in touch with us to learn how we can help you!FAQs on how to start a blog on ShopifyWhen learning how to start a blog on Shopify, you may have some questions. We will answer the most common ones here:Is there a cost to start a blog on Shopify?No, it's free to start a blog on Shopify. All you need is a Shopify account. Once you create an account, you can choose from one of Shopify's themes to create the design for your blog.Do Blog Posts Work on Shopify Stores?Yes, blog posts work on Shopify stores. You can add a blog to your Shopify store by going to the "Online Store" section. Then, click "Blog Posts". Once the dashboard loads click "Add new blog post".What platforms can I use for blogging in 2023?There are many blogging platforms available in 2023. Some popular options include WordPress, Medium, Tumblr, and Squarespace. If you want to learn how to start a blog on the biggest platform of all, WordPress, then we recommend you read our article How To Start A Blog: A Beginner's Guide In 2023!Which Shopify Theme is Best for Blogging?There are many great Shopify themes for blogging. Some of Shopify's users' favorites include the Minimal theme and the Brooklyn theme.How Can You Monetize a Shopify Blog?There are several ways to monetize a Shopify blog. One option is to sell products or services through your blog. You can also add affiliate links to your blog posts or run ads on your blog. However, keep in mind that Shopify is a platform built for eCommerce, not blogging, so you will need to look into how to monetize a blog with other tools.Last thoughts on how to start a blog on ShopifyStarting a blog on Shopify can be a great way to reach more customers and build relationships with people in the industry. However, it is also a difficult and time-consuming process that requires lots of planning before you get started.It requires handling SEO, creating high-quality content, managing your blog and marketing it. You can make the entire process easier and fruitful by investing in the help of an SEO blogging service provider, content marketing agency, or a digital marketing specialist.

Are you looking for an eCommerce platform to power your blog? If so, then Shopify may be the perfect option for you! In this article, we will discuss the best practices, guidelines, and more when it comes to using Shopify for blogging. We'll also provide some tips on how to get started. So, if you're ready to take your blog to the next level, keep reading!What is Shopify?Shopify is the leading eCommerce platform, and it enables entrepreneurs and small business owners to sell online. Shopify is simple to use, especially if you are just starting out with eCommerce.Is using Shopify for Blogging worth the investment?If you're not familiar with blogging, it's essentially a form of content marketing in which businesses create and publish relevant, engaging content regularly with the aim of attracting and keeping customers. Blogs provide an excellent opportunity for businesses to connect with their target audience and build relationships with potential and existing customers.By providing valuable information and insights about your products or industry, you can position yourself as an expert in your field and earn the trust of your audience. This trust can eventually lead to sales.Using Shopify for blogging can help improve your SEO (search engine optimization). When done correctly, blogging allows you to rank higher in search engine results pages (SERPs), which can lead to more traffic and conversions. The reason behind this is that SERPs consider various ranking factors when deciding which websites to display in response to a user's query.Some of these ranking factors include things like the quality of your content, the frequency with which you publish new content, how many external websites link to your website (i.e., backlinks), and much more. By regularly publishing high-quality blog posts that are optimized for SEO, you can improve your chances of ranking higher in SERPs, which can ultimately lead to more traffic and conversions for your business. A recent study posted on HubSpot found that businesses that blog get a 97% increase in indexed links.This means that more product pages and other web pages will be indexed and found by search engines, which again can lead to more traffic and better SEO performance.Shopify for blogging allows you to integrate your blog with the Shopify store easily. This way, customers can view and purchase products from within your shop without ever leaving your blog.In other words: Shopify for blogging = good for business.Blogging on Shopify VS. WordPressShopify is a platform designed specifically for eCommerce businesses. If you're planning on selling products or services through your blog, then Shopify is an excellent option. One benefit of using Shopify is that it's easy to set up and use - even if you don't have any technical skills.WordPress, on the other hand, is a content management system (CMS). This means that it's ideal for creating content-rich sites. If you're planning on doing a lot of blogging and including features like sub-domains, then WordPress is a good option. However, administrative work is harder with WordPress, which may not be ideal for non-tech savvy business owners.Another thing to keep in mind is that Shopify plans will cover your costs for things like hosting and domain names. With WordPress, you'll need to set up and pay for your own hosting plan separately. And if you want to add any additional features or functionality to your site, you'll need to buy a more expensive Shopify app or plugin - which can add up quickly.So, which platform is right for you? If you're aiming to sell products or services through your blog, then Shopify is a great option thanks to its ease of use and 24/7 customer support. However, if you're looking to create a content-rich site with features like sub-domains, then WordPress is the way to go - even though it requires some extra technical know-how.Do you plan to create a blog on WordPress? Then, we recommend you read our article How To Start A Blog: A Beginner's Guide In 2023!Shopify for blogging: How to Start a Blog on Shopify in 4 Steps Are you looking for a way to take your Shopify business to the next level? If so, you may want to consider creating a blog. Not sure where to start? This step-by-step guide will show you how to set up a blog on Shopify in no time.Step 1: Create Your First Blog PostThe first step is to create your first blog post. To do this, log into your Shopify account and click on “Online Store.” Then, click on “Blog Posts” and select “Add Blog Post.” From there, you can enter your blog post title and start writing your content using the Shopify content editor. Be sure to include relevant keywords throughout your post so that people can find it easily when they search for topics related to what you’ve written about. Once you’re done, click “Save Draft” or “Publish Post” to make your post live on your site.Step 2: Add the Blog Link to Your Navigational MenuOnce you have at least one blog post published, the next step is to add a link to your blog in the navigational menu of your site. This will make it easy for people who visit your site to find your blog and read your latest posts. To do this, log into your Shopify account and click on “Online Store.” Then, click on “Navigation” and select “Main Menu.” Find the spot where you want to add the link to your blog and click “Add menu item.” In the “Link” field, enter the URL of your blog (e.g., www.mydomain.com/blog). Then, give the menu item a name (e.g., Blog) and click “Save Menu.”Step 3: Create Additional Blog Posts When using Shopify for bloggingOnce you have added the link to your blog in the navigational menu of your site, it’s time to crank out some more content! When writing additional blog posts, be sure to vary the topics so that you appeal to as many people as possible. Also, be sure to promote each new post across social media channels–this will help drive traffic back to your site and increase the reach of each post.To create a new blog post, you just need to follow the step 1 in repeat.Step 4: Schedule Blog Posts in Advance If you want to stay ahead of the game, another great tip is to schedule blog posts in advance using the built-in scheduling feature in Shopify. This way, you can write several posts at once and then space them out over time so that there’s always fresh content being published on your site. To do this, follow the instructions in step 1. Then, click the date and time picker in the top right corner of the Shopify content editor to set the date and time when you want your post published, and click save.This is the process for setting up Shopify for blogging. Just follow these four steps and you'll be well on your way to creating a Shopify blog. If you need more help on creating your blog on Shopify, then we recommend you read our article How To Start A Blog On Shopify In 7 Easy Steps!12 SEO Steps for using Shopify for blogging successfullyAs with any other blog, Shopify blogs need to be optimized for search engines in order to achieve higher visibility. However, when you think of Shopify, you think of a business that sells products. Therefore, the top priority is to keep your customers in mind in every step of the process. Here are 12 SEO steps to help you create better blogs on Shopify.Brainstorm Seed Keywords When using Shopify for bloggingBefore you can start writing your blog, you need to choose a topic that your audience will find interesting and informative. To do this, brainstorm potential seed keywords that your customers might use when searching for information on the internet.Put Keywords into A Keyword Tool When using Shopify for bloggingOne of the most important parts of SEO is choosing the right keywords. And one of the best ways to find relevant keywords is to use a keyword tool. There are many keyword tools available, but two of the most popular are Ubersuggest and Ahrefs. Both tools allow you to enter a seed keyword and then generate a list of related keywords. This can be helpful in finding keywords you may not have thought of on your own.However, it's important to remember that not all the keywords generated by these tools will apply to your blog. So, it's important to take the time to review the list and select only the keywords that are most relevant to your topic.Do you want to discover more keyword tools to start your Shopify blog? Then, we recommend you read our article The 9 Best Keyword Research Tools For SEO To Boost Rankings.Assess Keywords for Volume & CompetitionAfter you have decided on the keyword or topic for your posts, it is time to assess the volume and competition of these keywords. You can do this by using the same keyword tools you used in the previous step. Ubersuggest and Ahrefs both have a “keyword difficulty” feature, which will give you a sign of how hard it is to rank for a particular keyword.It is important to choose keywords that are not too competitive yet still have enough search volume to be worth targeting. Aim for keywords with a keyword difficulty score between 0-30 when you start blogging on Shopify.Think about Keyword Relevancy When using Shopify for bloggingThe search purpose behind each keyword is important when evaluating a particular product. For example, if you are writing a blog post about a new kind of camera lens, then you want to make sure that the keywords you are targeting are related to this specific product.It is also important to think about the intent behind each keyword. Are people looking for information, or are they looking to shop for a particular product? This is called search intent, and it will determine the type of content you should create.Do you want to understand how to define search intent? Then, we recommend you read our article What Are The 4 Types Of Search Intent?Build topic clustersOnce you have identified the keywords, it is time to create topic clusters. Topic clustering is a great way to create content that is both informative and SEO-friendly. It involves creating a group of related topics and then creating content around each topic.The idea behind this is that it makes it easier for search engines to crawl your content and find relevant information. It also helps you keep track of all the topics you are covering on your blog.Put pillar content at the center of your clusterThen, you need to define a pillar content which is the core of your topic cluster. This is usually a long-form piece of content that covers all aspects of the topic in detail. It is the most important piece of content in your topic cluster and should be linked to all other related posts.Build a content strategy When using Shopify for bloggingThe former steps will assist you in building a content strategy that can help you achieve your Shopify blogging objectives. A content strategy will involve creating content that is SEO optimized or friendly and engaging at the same time.You can create content such as blog posts, videos, podcasts, infographics, and more. Make sure to plan ahead and build a content strategy that serves both SEO purposes and your Shopify blogging objectives.Create a Content Calendar & Start WritingOnce you have gathered your list of high-quality keywords, you need to plan your Shopify blog content. The best way to do this is by creating a content calendar. A content calendar will help you keep track of your content and ensure that you post regularly.You also need to write! If you are not sure where to begin, read on other related blogs and get inspired.Include internal & external linksWhen writing a blog post on your Shopify blog, it is important to include both internal and external links. Internal linking is when you link to other pages or posts on your website. This helps search engines crawl and index your webpages effectively, as well as helping you boost your SEO rankings. Your internal linking structure is crucial for Shopify blogging. If you want to learn how to handle this, we recommend you read our article Internal Linking Structure: How To Optimize It?External links are when you link to websites that are not your own. This can be from blogs, websites and other sources. Linking to other sources helps you establish credibility and shows that you are an authority in your field.Get BacklinksOne of the last pieces in a puzzle defines a moneymaking site and its backlinks. An incoming backlink shows that your post will improve Google's rankings. It represents an approval vote by others that confirms your site's reliability and relevance and also defines your domain authority.The higher the domain authority of the website that links to your website, the better.The best way to earn eminent domain authority (DA) backlinks is through publishing quality content that people want to share, link to, and cite.Advanced: Map articles in your buyer's journeyOnce you have published content on your Shopify blog, it is important to map them into the buyer's journey, also known as a sales funnel. You can do this by creating content that covers the different stages of a customer's journey. This will ensure that you are creating content that applies to each stage, and it also helps your Shopify blog stay relevant and up to date.To learn more about how a sales funnel work, so you can define the content needed in each stage, we recommend you read our article What Is A Sales Funnel? The Ultimate Strategy To Build Your Own!9 lessons from Great Shopify blogging examples While using Shopify for blogging may seem daunting, there’s no need to be overwhelmed. To help make your Shopify blog successful and even profitable, here are 9 Shopify blog examples to learn from:Create Non-Product-Focused Content–BrooklinenWith a 3,000 estimated monthly traffic, Brooklinen’s Shopify blog is focused on lifestyle topics, which are not related to their products directly. They focus on content that is informative and entertaining while still leveraging the product in a subtle way.Use Internal Links to Strengthen Your Blog Layout–BeardbrandWith an estimated monthly website traffic of 246,500, Beardbrand is one of Shopify’s top Shopify blog examples. They have organized their Shopify blog in categories and they use internal links to strengthen the Shopify blog layout.Prioritize Helpful Articles Over Product Promotion–GymsharkWith an estimated monthly blog traffic of 180,000, Gymshark has found success in using Shopify for blogging. They prioritize helpful articles on living a healthy lifestyle instead of just promoting their products, which makes their Shopify blog more interesting.Use Design to Improve Reader Experience–HeightsReceiving over 34,000 estimated monthly blog traffic, Heights uses Shopify for blogging by combining design and Shopify for a more comprehensive blog experience. Their blog layout is easy to understand, which helps readers find and read the Shopify blog content they are looking for quickly.Use Images & Breaks to Create Interesting Visuals–The Farmer's DogWith a monthly estimated traffic of 300,000 and counting, The Farmer’s Dog Shopify blog is an excellent Shopify blog example. To make their blog more engaging, they use images and breaks to create visuals that keep readers interested.Use Your Shopify Blog as an extension of Brand Voice–Muse BlogWith a blog traffic monthly of 6,000, Muse blog is an excellent Shopify blog example. They use their blog to extend their brand voice and create stories that connect with their blog readers.Create expert-backed content for your target audience–Made in CookwareGaining over 37,000 monthly blog traffic, Made in Cookware’s Shopify blog focuses on expert-backed content and recipes tailored to their target audience.

If you're looking for a way to improve your website and optimize it for search engines, you need to consider using a keyword research service. Keyword research is one of the most important aspects of SEO, and if you don't do it properly, your website will not rank as high as it could. That's where a good keyword research service comes in. Experts can help you find the right keywords to target and optimize your website for them. If want to boost your online presence, consider using a keyword research service! But first, let's discuss more about this.What is keyword research?Keyword research is the process of finding words and phrases that potential customers are using to search for information related to your business. By understanding what keywords people are using, you can more effectively target your marketing efforts and connect with customers who are interested in what you offer.Do you want to learn more about this? Then, we recommend you read our article What Is Keyword Research & How To Get Started?Why is keyword research important for SEO?Keyword research is important for SEO because it helps you understand what people are actually searching for when they visit a search engine. If you know what keywords people are using to find your website, you can more effectively target those keywords and improve your ranking in search engine results pages (SERPs).What are keyword research services?Keyword research services are services that specialize in helping you find the right keywords to target for your website. SEO specialists use a variety of tools and techniques to understand what people are searching for and how those keywords can be used to improve your website's ranking in search engine results pages.Why to use a keyword research service?There are several reasons why you might want to use a keyword research service. If you're new to SEO, keyword research can be a daunting task.A good keyword research service will have a team of experienced SEO specialists who can help you understand the process and find the right keywords for your website. In addition, if you don't have the time or resources to do keyword research on your own, a keyword research service can save you time and money.What are the benefits of keyword research services? As a business owner, it is important to invest in marketing efforts that will yield the best results. One way to do this is to invest in keyword research services.When done correctly, keyword research can help you identify the terms and phrases that your target audience is using to search for products and services like yours. This allows you to focus your marketing efforts on the keywords that are most likely to lead to conversions.In addition, keyword research can also help you understand the intent behind certain searches. This can be invaluable information for crafting effective marketing messages.As you can see, there are many benefits to investing in keyword research services. If you want to ensure that your marketing efforts are as effective as possible, then consider working with a reputable keyword research firm.How to choose a keyword research service?There are a few things to consider when choosing a keyword research service. First, you'll want to make sure that the service offers a comprehensive approach to keyword research. Second, you'll want to make sure that the service has a team of experienced SEO specialists. And finally, you'll want to make sure that the service is affordable.Choosing a keyword research service doesn't have to be difficult. Just keep these things in mind and you'll be able to find a great service that meets your needs!Do you want to ensure you get the best strategy possible? At Passive Tactics, we offer a keyword research service that is comprehensive, experienced, and affordable.Why to invest in our keyword research services?With a team that's as dedicated to your success online as you are, we'll make sure no stone is left unturned in our search engine optimization efforts. We create an SEO keyword research strategy which focuses on connecting with customers at each stage of the buyer journey. So, they can find what it is about your products or services that make them special - quickly and easily!We focus on the data that Google gives us. So, we can make sure your website is being found for the searches that matter most. Our team uses a variety of analytical tools to understand the search landscape and identify the keywords with the highest potential for success.In this process, we investigate what you're currently ranking in, as well as how others are ranking their sites with similar topics or industries. This helps with finding new ways to make yours stand out on the SERP!We also track your progress over time, so we can see how your keyword rankings are improving and adjust our strategy accordingly. With our keyword research services, you can be confident that your website is optimized for the terms that will bring you the most traffic and conversions.If you are ready to get seen online, we will be happy to help you. Check out our SEO services today!

There's a lot of confusion out there about the difference between SEO and content writing. Some people think they're the same, while others believe they are two completely different disciplines. In this blog post, we will discuss the difference between SEO and content writing!Is SEO and content writing the same?Although SEO and content writing share some common ground, they are two distinct disciplines. Content writing is primarily focused on creating informative and engaging text for your website or blog. The goal is to attract visitors and encourage them to stay awhile. On the other hand, SEO is all about improving your website's ranking in search engine results pages. This means using targeted keywords throughout your site in order to make it more visible to potential customers. While both require a certain amount of keyword research and optimization, they serve different purposes and should be used accordingly.Is content writing necessary for SEO?In short, content writing is necessary for SEO because without quality content, it would be very difficult to improve a website's visibility and organic search results. In today's digital age, most people get their information online, so it is essential that businesses have a strong online presence if they want to succeed. And one of the best ways to achieve this is through SEO-optimized content writing.What is SEO content writing?SEO content writing is the process of creating informative and keyword-rich text for your website or blog with the goal of improving your search engine ranking.What is an SEO content writer?An SEO writer is an experienced search engine optimization specialist that understands the value of writing relevant and optimized content.How is SEO content writing different from creative writing?SEO writing and creative writing are two unique types of writing. As the name suggests, SEO writing is all about optimizing content for search engines. This means using keywords throughout the text in order to help the piece rank higher in search engine results pages.In contrast, creative writing is all about engaging readers and telling a story. Although there may be some elements of SEO involved, such as choosing a keyword-rich title, the focus is on creating something that will resonate with readers.As a result, SEO writing and creative writing require very different skill sets. One is focused on driving traffic, while the other is focused on captivating an audience. Achieving both is a challenge, but it's one that you can overcome with the help of a skilled and experienced writer.What is SEO Content?SEO content is the foundation of on-page SEO because it is the primary factor that search engines use to determine the relevancy of a website. Simply put, SEO content is any content that is created with the sole purpose of ranking higher in search engine results pages (SERPs). This can include anything from blog posts and articles to product descriptions and e-commerce content.In order to be effective, SEO content must be keyword-rich, informative, and well-written. Most importantly, it must apply to the needs of users who are searching for information related to your industry. By creating high-quality SEO content, you can improve your chances of ranking higher in SERPs, driving more traffic to your website, and ultimately generating more leads and sales.The difference between SEO content and regular contentWhen creating content for your website or blog, you may wonder what the difference is between SEO writing and regular content writing content. Both types of content serve a different purpose and require unique skill sets. Let's break down the key differences between SEO writing and content writing types so that you can determine which type of content is right for your next project.PurposeThe major difference between SEO content and regular content is its purpose. SEO content is all about being is optimized for search engines and humans, with the goal of increasing organic traffic to your website. Regular content can be used for a variety of purposes, such as educating your audience, promoting your brand, or selling a product or service.KeywordsAnother key difference between writing SEO content and regular content has to do with keywords. When you're optimizing your content for search engines, it's important to select relevant keywords carefully and integrate them throughout your text naturally. With content writing, however, keywords are less important than creating readable, informative, and engaging copy.StyleThe style in which SEO articles and regular articles are written also differs significantly. SEO articles are more to-the-point than regular articles, as they are meant to be easily scannable by readers who are looking for specific information. They also use keyword-rich headlines and bullet points to break up the text and make it easier to read. Regular articles, on the other hand, can be any length and use any style that best suits the topic at hand.ToneThe tone of voice used in SEO articles also differs from the tone used in regular articles. Since SEO articles appeal to both humans and search engine crawlers, they often balance between being informative and keyword-rich and sounding natural and human. Regular articles can use any tone that is appropriate for the topic at hand, whether that is serious or lighthearted.Now that you know the key differences between SEO content and regular content, you can decide which type of content is right for your next project. If you're looking to increase organic traffic to your website, then SEO writing is a good option for you. However, if you're more interested in creating engaging copy that will resonate with your audience, then content writing may be a better fit. Whichever route you choose, just make sure that you hire a professional writer who has experience with the type of writing you need.The difference between SEO and content writing!Not only SEO content and regular content differ in their purpose, style, and tone, but also in the way someone writes them. The difference between SEO and content writing lies in a few facts that we will explore in this section.SpecializationThere are differences in the quality of content writing and SEO writing. If we compare it with woodworking, you could have a craftsman that can make almost anything from wood. Or you might have a cabinetmaker. The cabinetmaker may not give you a table and chairs, but their cabinets will be in a league over the superior quality presentation and functions of specialized woodcrafter cabinets and appliances. All jobs, all roles, have specialties and expertise. They are constantly learning and getting more experience in this part of their job. The same difference appears when we compare content writers and SEO specialists.Focus differenceThe fundamental difference between content writers and SEO specialists is the focus of their work. The content writer’s job is to write content that is interesting and useful for the reader. It should be well-researched, free of errors, and engaging. The SEO specialist’s job is to write content that is not only well written and error-free but also optimized for search engines. This means that the content must contain certain keywords and phrases that apply to the topic and that are often searched for by users.Continuing educationWhat differentiates an SEO from content writing is the ongoing educational activities they might need to go through. Teachers should learn to teach the right way. Doctors should stay up to date with current treatments and research methods. A technical expert must stay updated on the latest threats. SEOs are required to follow Google. Google updates its algorithm constantly. Sometimes this change is minor–something that does not need the approval of the writer or website, or that does not affect fewer or more fringe foreign queries or the like. But these changes can also affect an SEO’s entire website ranking. Thus, an SEO must be prepared to adapt their content and website according to Google’s algorithm.StructureSEO content writing has a different structure than regular content writing. An SEO article must have a certain number of words, headings, and keywords to be effective. In contrast, a regular content piece can be any length and may or may not include headings or keywords.Quantity and qualityWhen it comes to SEO writing, quality is more important than quantity. This is because search engines rank articles based on how relevant and useful they are to the user. So, even if you write a shorter article that is packed with information and relevant keywords, it will still rank higher than a longer article that is full of fluff and filler. With content writing, quantity can sometimes be more important than quality. This is because the more content you have on your website, the more chances you have of ranking for different keywords and phrases.Optimization and conversionsThe goal of SEO is to optimize your website so that it appears higher in SERPs. The goal of content writing is to convert readers into customers or leads. However, both SEO and content writing play an important role in achieving these goals. For example, if your website appears on the first page of SERPs but your content is not interesting or relevant, users will quickly click away and you will not see any conversions. Similarly, if your content is great but your website is not optimized, users might have a hard time finding your site and you will also not see any conversions.Short-Term and Long-Term StrategySEO is a long-term strategy that involves optimizing your website for certain keywords and phrases so that you can rank higher in SERPs. Content writing is a short-term strategy that involves writing articles, blog posts, and other forms of content that are relevant to your business.Both are forms of writing, different results thoughContent writing and SEO writing are both forms of writing. They differ in their purpose, style, tone, and structure. However, both are important in their own way and can help you achieve your business goals.Are you looking for a way to improve your website ranking and see more conversions? Investing in an SEO content writing service is the answer. By optimizing your website with relevant keywords and phrases, you can see a dramatic increase in traffic and conversions.Not only will our team of experts help you rank higher in SERPs, but they will also help you create engaging and informative content that will keep users coming back for more. With our effective SEO content writing services, you can enjoy improved website ranking and increased traffic and conversions.Check our SEO services today!The Difference Between SEO and Content Writing ServicesBoth SEO and content writing services provide content that is intended to be published on the internet; however, there are some key differences between the two. Here's a look at the key difference between SEO and content writing services:SEO Content Writing Services: - The focus is on generating organic traffic - May also focus on promoting websites - Projects can vary in scope and nature - Can be more expensive than content writing servicesContent Writing Services: - The focus is on providing well-written, informative content - May also focus on increasing website traffic, but this is not the primary focus - Projects are less varied in scope and nature - Can be less expensive than SEO content writing servicesWhy settle for one type of these services?Hiring a company that offers both SEO and content writing services can save you money and give you the best of both worlds. A quality SEO and content writing service will take your website to the next level by providing well-optimized, keyword rich content that is informative and engaging. This will not only help you attract more visitors to your site, but it will also help you rank higher in search engine results pages.If you're looking for the best of both worlds, look no further than Passive Tactics. We offer quality SEO and content writing services that will help improve your website's traffic and ranking.Contact us today to learn more about our services!When to hire an SEO content writer?There are many reasons why you might need an SEO content writer. If you find that your site's traffic has been declining recently, it could be because of a drop in your Google ranking. Many factors could cause this, from changes in Google's algorithm to new competition in your niche.If this is the case, then an experienced SEO content writer can help you turn things around by creating fresh, keyword-rich content that will help you regain your lost ranking and start attracting organic traffic back to your site.Another reason you might need an SEO content writer is if you're starting a new website or blog from scratch and want to ensure that it has the best chance of being found by Google and other major search engines. Here, an SEO writer can help you create interesting content that includes all the right keywords and phrases to attract searchers to your site.If you find yourself in either of these situations, or if you simply want to give your website a boost with fresh, high-quality content, then it's time to invest in an SEO content writing service.The right skills to look for when hiring an SEO content writerWhen you have determined the need for SEO content or regular content, choose a partner with the right experience and expertise. When selecting an SEO writer, you need to ensure he has additional skills.Understand search intentAn SEO content writer must understand search intent to produce quality content. A user's search intent is the purpose for which a user conducts a search. For example, someone who wants to learn how to make a birthday cake has many searches in that area. A successful SEO content writer understands the search intent and can write excellent articles on keywords. This understanding allows the writer to produce quality content that satisfies the user's needs.Be a thorough researcherA brand must avoid publishing poorly written content and risk losing the trust of their audience. Therefore, it is important to hire a content writer with excellent research skills. The writer should be able to find reliable sources of information and use them to create well-written and accurate articles. In addition, the writer should be familiar with search engine optimization (SEO) techniques, in order to ensure that the content is visible to potential customers. By hiring a content writer with these skills, a brand can be confident that their website will attract visitors and convert them into customers.Up-to-date SEO Writing PracticesSearch engines have developed - the most efficient method for SEO content writing has as well. A quality SEO content writer is familiar with the latest trends and changes in Google's algorithm and knows how to write accordingly. In addition, a good SEO writer is also familiar with other search engines, such as Bing and Yahoo, and can optimize content for those platforms as well. By keeping up with the latest trends, a content writer can ensure that a website's content is visible to the largest audience possible.Choosing the right writer for SEO and Content WritingWhen you've decided that it's time to invest in an SEO content writing service, the next step is to choose the right writer for the job.There are a few things you'll want to keep in mind when making your selection:ExperienceThe first thing you'll want to look for is a writer with experience creating SEO optimized content. Do not settle for SEO friendly content! While any talented writer can create interesting copy, it takes a special skill set to write content that is both interesting and informative while also being optimized for search engines.SpecializationNot all writers are created equal. Just as you wouldn't hire a general practitioner to perform brain surgery, you don't want to hire a generalist to handle your SEO content writing needs. Instead, look for a writer who specializes in creating SEO optimized content and has a proven track record of producing results.SamplesThe best way to gauge a writer's ability is to read their work. Before hiring anyone, be sure to request samples of their previous work to get an idea of their style and see if their writing is a good fit for your needs.RatesOnce you've narrowed down your list of potential candidates, the next step is to compare rates.

If you're looking to improve your website's SEO, then keyword research is a process you need to know about. This step-by-step guide will teach you everything you need to know about conducting keyword research for your website. By targeting the right keywords, you can improve your website's search engine rankings and boost your traffic levels. So, what are you waiting for? Start learning about the keyword research process today!Keyword research process basicsBefore you start keyword research, it's important to understand the basics. Therefore, we will go over a few keyword research basics you need to know.What are keywords?Keywords are the words or phrases that people use when they search for something on the internet. For example, if someone is looking for a new pair of shoes, he might type in the keyword "shoes."Why are keywords important?Keywords are important because they help you understand what people are searching for on the internet. You can improve your website's search engine rankings and increase traffic levels by focusing on the appropriate keywords.What is keyword research process?Keyword research process is the act of finding, analyzing, and selecting the best keywords to target for your audience. It is a crucial step in any SEO or content marketing strategy, as it allows you to understand what your audience is searching for and how best to reach them. The keyword research process includes typically 4 steps.Why is keyword research process important for SEO?Anyone who has ever tried to optimize a website for search engine visibility knows how important keyword research is. The process of keyword research involves finding the right keywords to target for your website or blog content. But why is keyword research process so important? Some of the reasons include:First, keyword research process can help you leapfrog the competition. By handpicking the right keywords to target, you can ensure that your content stands out from the rest. You can also use keyword research to find new ideas for content that will be relevant to your audience.Second, keyword research process is important for getting better search visibility. Search engines use keywords to determine what websites to show in their search results. If you want your website to be visible in the search engines, you need to make sure you are targeting the right keywords. By doing keyword research, you can make sure that your website is showing up for the right searches.Third, keyword research process can help you improve your website's conversion rate. By targeting the right keywords, you can ensure that your website is appealing to the desirable kind of traffic. If your website is attracting visitors who are not interested in what you offer, they will not convert into customers or leads. However, if you are attracting the right traffic with your keyword selection, you are more likely to see those visitors convert into customers or leads.In short, keyword research process is essential for anyone who wants to improve their website's SEO. If you're not doing keyword research, you're missing out on a crucial opportunity to improve your website's visibility and performance.How does voice search change the keyword research process? In the past, keyword research for SEO was all about finding the right keywords to stuff into your website to make sure that your site came up in search engine results pages when people typed in those keywords. But with the rise of voice search, that process is changing. People are increasingly using voice assistants like Siri and Alexa to search the internet, and they tend to speak in full sentences rather than keywords.As a result, SEO experts are now focused on developing long-tail keywords that are more likely to be spoken aloud. In addition, they are also paying more attention to user intent and natural language processing.So, in the bottom line, the process is not that different. The keyword research process is still about understanding what your audience is searching for and how to reach them. But with the rise of voice search, there are some additional considerations that you need to consider.The Keyword research processNow that we've gone over some keyword research basics, let's get into the keyword research process. The keyword research process typically involves four steps:What is the first step of the keyword research process?Keyword identification is the first step in the keyword research process. This involves brainstorming a list of potential keywords or phrases that are relevant to your business.To do this effectively, you'll need to think like your target audience and consider what terms they might use when searching for your type of product or service. Once you have a list of potential keywords, it's time to move on to keyword selection.What is the second step of keyword research process?Keyword selection is the second step of the process and it is about choosing which keywords or phrases from your list you will target in your content.To select the right keywords, you'll need to consider a variety of factors, including how popular the term is, how well it fits with your content marketing strategy, and how difficult it would be to rank for the keyword in search engines. Once you've selected your keywords, it's time to move on to keyword analysis.What is the third step of keyword research process?The third step is keyword analysis, and it is about assessing how well a keyword or phrase performs in search engines.This involves looking at factors such as search volume (the number of times people search for a keyword each month) and competition (the number of other websites that are also trying to rank for that keyword). After completing keyword analysis, you should have a good idea of which keywords are most likely to drive traffic to your website.What is the last step of keyword research process?The last step in the keyword research process is keyword implementation. Keyword implementation is incorporating your chosen keywords into your website content.This typically involves adding the keywords to titles, meta descriptions, header tags, and body copy. However, it's important to avoid going overboard with keyword stuffing, as this can actually hurt your chances of ranking in search engines. If done correctly, keyword implementation will help improve your visibility in search engine results pages (SERPs), leading to more website visitors and customers.Besides the 4 key steps, a keyword research process often may contain other sub-steps, such as keyword targeting and prioritizing, keyword tracking, etc.No matter how many steps the keyword research process contains, the whole point is to help you determine which keywords or keyword phrases are most likely to bring traffic to your website. By targeting the right keywords, you can improve your website's SEO and attract more visitors who are interested in what you have to say or sell.Keyword research process and the buyer's journeyNo business can function without potential customers. In order to bring customers in, you must establish a keyword research process. This results in finding probable search terms they may use to find your product or service. Knowing these keywords is essential to being found online, as they are how potential customers will stumble upon your content.However, it is not enough simply to know these keywords. Your content must also be engaging and relevant to where the customer is on his journey. This is where the buyer's journey comes into play.Depending on the industry, the buyers' journey will differ, but there are three key stages that all journeys contain: awareness, consideration, and decision. By mapping out keyword research to match the content with each stage of the journey, you can create a seamless and targeted experience for potential customers that will eventually result in a purchase.Consequently, an understanding of the keyword research process and the buyer's journey is essential for any business looking to succeed online.Using the buyer's journey to evaluate keywordsNow that we understand the importance of keyword research and the buyer's journey, let's put them to use. By evaluating keywords using the criteria of the buyer's journey, you can ensure that you are targeting the right keywords for your content.To do this, let's take a look at an example. Let's say you own a pet store. A potential customer might use the keyword "pet supplies" when he is in the awareness stage of his journey. However, this keyword alone is not enough to target.To further narrow down the keyword, you can consider the other stages of the buyer's journey. In the consideration stage, he might use a keyword like "pet food." And in the decision stage, he might use a keyword like "pet toys."By targeting these specific keywords, you can be sure that your content is suitable for where the customer is on his journey. And by being relevant, you are more likely to convert that customer into a sale.Though, this information is not enough to create an effective keyword research strategy. You also need to consider keyword other factors as well.The buyer's journey defines your keyword journey A successful strategy to determine buyer personas and map your buyer's journey to purchase can assist in the selection of keywords to target in your articles.To create an effective keyword research strategy, you'll need to consider your buyer's journey and map it out to determine the best keywords to target. This keyword research process will help to ensure that your website is attracting the right kind of traffic and that your content applies to where the customer is on his journey.By considering the stages of the buyer's journey, you can ensure that your content is relevant and engaging, which will eventually lead to a sale.How to find keyword ideas in your keyword research process?Finding keyword ideas can be a daunting task, but there are a few steps you can take to make the process easier.Brainstorm 'seed' keywordsTo start, you can brainstorm a list of keyword ideas, also called seed keywords, based on your products or services. These keywords should be based on what you think potential customers might use to find your business.For example, if you sell pet supplies, some seed keywords might be "pet food," "pet toys," or "pet supplies."Once you have a list of seed keywords, you can expand on them to create a list of keyword ideas.See what keywords your competitors rank forThe most efficient approach to begin your keyword research process is by looking at which keywords drive visitors to your competitors. But first, you need to identify those competitors. That's where your prepared list of keywords comes in useful. Pick one of your seed keywords, go to Google and see who ranks on the front page.If the sites on the front page of Google are not relevant to what you are trying to achieve, you can try a different keyword. But, here we do not refer to just any other keyword, but keyword variants and long tail keywords.When you find your competitor's site, check out their website and blog to see which keywords they are targeting. This will give you an idea of the keyword ideas you should be targeting.Then, take their URL and insert it into a keyword research tool to figure out which keywords they rank for in organic search.Use keyword research toolsCompetitors can be a significant source of keyword ideas. But there are still tons of keywords your competitors aren’t targeting, which means there is an opportunity for you to fill that gap.That’s where keyword research tools come in. There are several keyword research tools available, but some of the most popular are Google Keyword Planner, semrush.com, and ahrefs.com.Google Keyword Planner is a great place to start your keyword research. It’s a free tool provided by Google that allows you to research keyword ideas based on your products or services.To use Google Keyword Planner, simply go to Google and type in "keyword planner." Then, sign into your Google account and enter a seed keyword.Google Keyword Planner will then generate a list of keyword ideas based on your seed keyword.From there, you can begin to expand on those keyword ideas to create a list of keywords to target in your content.Study your nicheThe practices we discussed above will give you a list of keyword ideas to target in your content. And a good starting point is to browse industry forums, Facebook groups, and other online communities related to your niche.These are great places to find keyword ideas because you can see what people in your industry are talking about. And, you can get an idea of the keyword ideas you should target in your content.To find these forums and online communities, simply go to Google and search for " forums" or " Facebook groups."Then, browse through the results and see which keyword ideas you can use in your content.How to select keywords in your keyword research process? After you’ve generated a list of keyword ideas, it’s time to narrow down that list to the keywords you want to target in your content.There are a few factors you’ll want to consider when selecting keywords, including:Term PopularityTerm popularity is similar to keyword search volume, but it measures the relative popularity of a keyword.What is the difference between the two?A keyword with a high search volume but low term popularity is a keyword that people are searching for, but not necessarily talking about. Whereas, a keyword with a low search volume but high term popularity is a keyword that people are talking about, but not necessarily searching for.You’ll want to consider both keyword search volume and term popularity when selecting keywords.But how to go about term popularity?There are a few ways to measure term popularity, but one of the easiest is to use Google Trends.To use Google Trends, simply go to Google and type in "Google Trends." Then, enter a keyword and see how popular that keyword is.Search IntentThe intent behind a keyword (e.g., informational, navigational, commercial) will affect the type of content you demand to publish to rank for that keyword.For example, if you’re targeting a keyword with commercial intent (e.g., "buy shoes"), you’ll need to create a page on your website where people can buy shoes.But if you’re targeting a keyword with informational intent (e.g., "how to tie a tie"), you’ll need to create a blog post or video that provides instructions on how to tie a tie.You can usually determine keyword intent by looking at the keyword itself. For example, keywords that start with "how to," "what is," or "define" usually have informational intent.When selecting keywords, be sure to consider the intent behind the keyword and what type of content you need to produce to rank for that keyword.Keyword RelevancyKeyword relevancy is another important factor to consider when choosing keywords in your keyword research process. It simply refers to how closely related a keyword is to your products or services.

If you want to improve your website's traffic, you need to start by doing keyword research. This involves finding keywords that are relevant to your business and targeting them in your content. Long-tail keywords are a great option for this, because they are more specific than general keywords and have less competition. In this blog post, we will discuss how to find long-tail keywords using a long-tail keyword research and how to use them to drive more targeted traffic to your website!What is Keyword research?Keyword research is the process of finding and selecting keywords to target for SEO purposes. The goal is to find keywords that apply to your business and have a good search volume, but are not too competitive. There are several tools and methods that you can use for keyword research, including using Google AdWords Keyword Planner and studying SERP results.There is no one perfect way to do keyword research, but the most important thing is to make sure that the keywords you select are relevant to your business and that you have a realistic chance of ranking for them. Do you want to learn more about it? Then, we recommend you read our article What Is Keyword Research & How To Get Started?What are Long-Tail Keywords?In the world of SEO, keywords are everything. They are the foundation upon which you build your entire optimization strategy. And while there are many keywords out there, long-tail keywords are perhaps the most important. Long-tail keywords are highly specific, highly targeted keyword phrases that usually have low search volume but high conversion rates. In other words, they're the perfect keywords for driving targeted traffic to your website.And because they're so specific, they're often much easier to rank for than more general keywords. So if you're looking to drive more targeted traffic to your website, long-tail keywords are the way to go.Why Are Long-Tail Keywords Important in SEO? There are many reasons why long-tail keywords are important in SEO. But the truth is only 3 reasons matter:Less CompetitionOne reason is that they tend to have less competition than more general, shorter keywords. This is because there are simply more combinations of words that you can use to create long-tail keywords, so it's unlikely that all other website owners will target the potential combinations. As a result, there's a greater chance that your site will be able to rank for a long-tail keyword than for a shorter, more general keyword.Higher ConversionsUsing long-tail keywords can help you attract a more targeted and qualified audience because people who use them are generally further along in the buying cycle. They're usually looking for specific products or services, rather than just information about a topic. So, if you're able to rank for a long-tail keyword, you'll be able to reach an audience that's more likely to convert into customers.In addition, long-tail keywords can help you improve your click-through rate. This is because they are more specific and descriptive than shorter keywords, which makes them more enticing to click on. And when people do click on your listing, they're more likely to stay on your site since they'll already have a good idea of what they'll find there.Thus, long-tail keywords generate higher conversion rates than shorter keywords. So, if you're able to rank for long-tail keywords, you'll be able to get more leads and sales from your SEO efforts.Better Optimization for Semantic, Conversational & Voice SearchThe way people search is changing. With the rise of voice assistants and smart speakers, more and more people are using natural language to search for information online. This means that shorter, choppier keywords are no longer as effective as they used to be.Instead, longer, more natural-sounding phrases are much better at getting results. That's where long-tail keywords come in. By targeting these more specific phrases, you can optimize your content for the new way people are searching.What is Long-Tail keyword research?Long-tail keyword research is a process of finding keywords that are more specific and usually longer than the basic keywords that you would use for general search engine optimization. The benefits of long-tail keyword research are that they are easier to rank for in search engines, they tend to have less competition, and they can be more specific to what your potential customer is looking for.Can long tail keywords also be used for paid search campaigns?Absolutely! In fact, long-tail keywords are often essential for successful paid search campaigns. That's because they help you target a more specific audience, which can lead to higher conversion rates. In addition, they can help you avoid wasting money on broad keywords that get a lot of searches but don't necessarily result in sales.So, if you're looking to improve your paid search campaigns, long-tail keyword research is a great place to start.Should you only use Long-Tail Keywords?No, you shouldn't only use long-tail keywords. While they are important, you also need to adopt a mix of keyword types to be successful in SEO. This includes short-tail keywords, which are more general and have more searches.In addition, you should also use local keywords, which are keyword phrases that include your city or region. For example, if you're a plumber in New York, you would want to use keywords like "plumbers in New York" or " New York plumbing."Finally, you should also use brand keywords, which are keyword phrases that include your company or product name. For example, if you sell Nike shoes, you would want to use keywords like "Nike shoes" or "buy Nike shoes."So, while long-tail keywords are important, you also need to use a mix of keyword types to be successful in SEO.How to conduct keyword research for Long-Tail Keywords?There are many ways someone can go about conducting keyword research for long-tail keywords. But to get the best results, you should brainstorm, identify, find, organize, prioritize and use your long-tail keywords in your content marketing strategy.Knowing how to deal with each step of the keyword research process is key to being successful. Let's take a more in-depth look at each step: How To Brainstorm Long-Tail Keywords in your keyword research?The first step of long-tail keyword research is brainstorming. To do this effectively, you need to go through 3 steps:Start by coming up with a list of seed keywordsTo brainstorm long-tail keywords, think about the products or services you offer and the problems your potential customers have that you can solve. From there, come up with a list of seed keywords. These are the broad, general keyword phrases that you'll use to generate a list of long-tail keywords.For example, if you're a plumber, your seed keyword list might include:- plumbing- plumbing services- bathroom plumbing- plumbing repairs- kitchen plumbingExpand on each seed keyword by thinking of related terms and phrasesOnce you have your list of seed keywords, it's time to expand on each one by thinking of related terms and phrases. For example, if you're a plumber, some related terms and phrases for the keyword "plumbing" might be:- drain cleaning- leaky pipes- water heater- toilet repair- faucet repairGenerate a list of long-tail keywordsOnce you have a list of related terms and phrases, it's time to generate a list of long-tail keywords. To do this, simply combine your seed keyword with each related term and phrase. For example, if you're a plumber, some long-tail keywords you might want to target are:- plumbing drain cleaning- plumbing leaky pipes- water heater plumbing- plumbing toilet repair- plumbing faucet repairAs you can see, long-tail keyword research is a great way to come up with keyword ideas that are specific and relevant to your business. And by targeting these keyword phrases, you can drive more targeted traffic to your website.Narrow down your list by focusing on the most relevant keywordsOnce you have a list of long-tail keywords, it's time to narrow it down by focusing on the most relevant keywords. To do this, simply go through your list and identify the keyword phrases that are most relevant to your business.For example, if you're a plumber in Los Angeles, you would want to focus on keyword phrases like "plumbers in Los Angeles" or "Los Angeles plumbing."Once you've identified the most relevant keyword phrases, you can then move to the next step of the long-tail keyword research.How to Identify Keywords in the Long-Tail keyword research? A series of steps go into identifying the keyword, some of which are:Examine autocomplete suggestions in Google directlyOne of the most important steps in keyword research is to examine autocomplete suggestions in Google directly. You can do this by simply typing a word or phrase into the search bar and seeing what suggestions come up. These suggestions are based on what other people have searched for in the past, so they can give you a good idea of the keywords that are most popular.Use question modifiers like "what" and "how"In order to find the best keywords for your website or blog, it is important to first understand what your audience is looking for. The easiest way to do this is to use question modifiers like "what" and "how."For example, if you are writing about gardening, some potential keywords might be "What is the best way to grow roses?" or "How can I get rid of dandelions in my lawn?" By thinking like your audience, you can ensure that you are using the right keywords to attract the right people to your site. With a little effort, you can quickly identify the best keywords for your needs and start driving more traffic to your site.Add qualifiers to short-tail keywordsAnother great way to find long-tail keywords is to add qualifiers to short-tail keywords. Qualifiers are words or phrases that help narrow down the search results. For example, if you are a hair stylist, some potential qualifiers might be "men's hair," "women's hair," or "wedding hair." By adding qualifiers to your keywords, you can make sure that you are targeting the right audience with your content.Look at your internal site search historyOne of the best places to start your keyword research is by looking at your internal site search history. This can give you valuable insights into the things your customers are searching for on your site.To access your internal site search history, simply go to Google Analytics and select "Site Search" from the sidebar menu. From there, you'll be able to see a list of the most popular terms that have been searched on your site. By taking the time to look at your internal site search history, you can ensure that you're always one step ahead of your customers' needs.Research your competitorsWhen you're doing long-tail keyword research, one of the most important things you can do is to look at your competition. By understanding what keywords they are targeting, you can get a stronger sense of which keywords are most effective in your market. Additionally, looking at your competition can help you find new keywords that you may not have considered before.To research your competitors, start by looking at their website and see which keywords they are targeting. You can also use tools like Google AdWords Keyword Planner and Moz Keyword Explorer to research which keywords your competitors are bidding on. By understanding your competition, you can get a better sense of which keywords are most important in your market and where you should focus your own keyword research.Run a gap analysisOnce you have a list of potential keywords, it's important to run a gap analysis to see which ones you are currently ranking for and which ones you are not. This will help you focus your keyword research on the keywords that are most important for your business.To run a gap analysis, simply enter your keyword into Google and see which position you are currently ranking in. If you're not happy with your current position, then it's time to focus on that keyword.Where To Find Long-Tail Keywords for your keyword research?Almost unlimited long-tail keyword options are available to target your content. Of course, there's no universally accepted long-tail keyword research method. However, some keyword research tools and methods will definitely help you more than others. Here are our favorite keyword research options to uncover long-tail keywords:Google Search Console performance reportGoogle Search Console is a powerful tool that can help you improve your website's ranking in the search engine results pages (SERP). One of the most useful features of GSC is the Performance Report, which provides data on the keywords that your site is ranking for. This information can be precious in keyword research, as it can help you identify long-tail keywords you may not have optimized for.In addition, the Performance Report can also help you track your progress over time and see which keywords are driving traffic to your site. If you want to make the most of your keyword research, then be sure to take advantage of the Google Search Console Performance Report.Forums and boardsWhen it comes to long-tail keyword research, one of the best places to find long-tail keywords is on forums. This is because forums provide a great way to see what questions people are actually asking about a particular topic. And since most people use long-tail keywords when they search on forums, this can be a goldmine when it comes to finding new keywords to target.In addition, another great thing about forums is that they can also help you understand your target audience better. This is because you can see what types of issues and concerns they have, and this can give you valuable insights into how you can better serve them with your content. So, if you're looking for a great place to find long-tail keywords, then check out forums. It might surprise you the fact that you can find that many valuable keywords.Google TrendsIn order to find the best keywords for your SEO strategy, you can use Google Trends. This tool allows you to see the current search volume for specific keywords as well as how that volume has changed over time. This can be very helpful in identifying which keywords are likely to be most effective at driving traffic to your site.Additionally, Google Trends can also help you identify emerging trends so that you can adjust your long-tail keyword strategy accordingly. Ultimately, using Google Trends is a great way to ensure that your keyword research is comprehensive and up-to-date.QuoraWhen beginning your keyword research, it is important to consider where you will find the most useful and relevant keywords for your topic. One great option is Quora, an online question-and-answer site. Users on Quora can ask questions about any topic, and other users can provide detailed answers. This can be a great way to generate long-tail keywords that are specific to your niche.Simply search for a broad keyword related to your topic, such as "baking," and check out the best answers in your area. You can then use these responses to develop a keyword strategy that will help you reach your target audience more effectively. With Quora, you can find the perfect long-tail keywords for your business in just a few minutes.Answer The PublicAnswerThePublic is an effective keyword research platform that focuses on questions relevant to your topic. You can start by typing in a keyword, then clicking "Get Question." The tool will show you the answer to the question you want to ask. You can sort the data alphabetically and download it into CSVs.This platform is especially useful for finding long-tail keywords, as it provides a wide range of questions relevant to your topic. With this tool, you're getting the most accurate and up-to-date information on the keywords you're interested in.

Do you want to improve your website's SEO ranking? If so, keyword research is a strategy that you cannot afford to ignore. In this guide, we will teach you everything you need to know about keyword research strategy and how it can help your business. We will also provide tips on how to choose the right keywords for your website and track your progress over time. So what are you waiting for? Start reading now and see the difference that keyword research can make!What is keyword research strategy?Keyword research strategy is the process of finding and analyzing keywords that people are typing into search engines for purposes such as search engine optimization or general marketing. Keyword research can uncover the keywords to target the popular searches and ranking difficulties.There are a number of different keyword research strategies that you can use, and the most effective strategy will depend on the goals of the researcher. However, all keyword research strategies share some common elements, such as identifying relevant keyword categories, using keyword research tools, and analyzing the results. By understanding and using these common elements, researchers can develop an effective keyword research strategy that will help them achieve their desired results.Why is keyword research strategy important for SEO?There are multiple reasons keyword research strategy is important for SEO. Creating an effective keyword research strategy can help you understand what people are searching for online and use that information to your advantage. As a result, a great keyword research strategy can help you with:Customer acquisitionA keyword research strategy can help you identify the words and phrases your potential customers are using to find businesses like yours. By incorporating these keywords into your marketing materials, you can increase your chances of being found by people who are ready to buy. In addition, a keyword research strategy can also help you to understand the competition and make sure your business is positioned to be found by people looking for what you offer. As a result, a great keyword research strategy can be invaluable in helping you attract new customers and grow your business.Traffic GrowthIn addition to helping you attract new customers, a keyword research strategy can also help you grow the traffic to your website. By understanding what people are searching for and incorporating those keywords into your website, you can improve your chances of being found by people who are already familiar with your business. In addition, a keyword research strategy can help you to identify new keyword opportunities that you may not have considered before. As a result, a great keyword research strategy can be a powerful tool for growing the traffic to your website.Improved RankingsFinally, a keyword research strategy can also help you improve your website's ranking in search engine results pages. This allows you to establish authority in your industry and make it easier for people to find your website.Terminologies related to Keyword Research StrategyBefore we get into the nitty-gritty of keyword research strategy, let's take a look at some of the terminologies related to keyword research strategy:Keyword Search Volume: This is the number of times a keyword is searched for in a given period of time.Keyword Difficulty: This is a measure of how difficult it is to rank for a keyword.Search Engine Results Page (SERP): This is the page that appears after someone types a keyword into a search engine. It includes the results of that keyword search.Keyword Density: This is the number of times a keyword appears on a page, divided by the total number of words on that page.Keyword Competition: This is the number of other websites that are targeting the same keyword.Focus Keyword (Main Keyword): This is the keyword that you want to rank for.Keyword Gap: This is the difference between the number of searches for a keyword and the number of results for that keyword.Keyword Ranking: This is the position that your website appears in when someone searches for a keyword.Keyword Value (in CPC): This is the amount that you would pay per click if you were to run a keyword-targeted ad.Local Keywords: These are keywords that people use when they are looking for businesses in their area.Long-Tail Keywords: These are keyword phrases that are more specific and usually have less search volume.User Intent for a Keyword: This is the purpose that someone has when they search for a keyword.Keyword Stuffing: This is the practice of cramming a keyword into your content as many times as possible in an attempt to improve your ranking for that keyword.Why do you need all these terminologies for your keyword research strategy?You need to understand all these terminologies because they will be extremely helpful when you start your keyword research. By understanding what each of these terms means, you will be able to better understand the keyword research process and make sure that your keyword research strategy is on point.How to create a keyword research strategy? Now that we've gone over some of the terminologies related to keyword research, let's take a look at how you can create a keyword research strategy. Here's a complete guide to keyword research strategy:Step #01: Determine your GoalsThe first step in creating a keyword research strategy is to determine your goals. What do you want to achieve with your keyword research? Do you want to increase traffic to your website? Do you want to improve your ranking in search engine results pages? Or do you want to find new keyword opportunities? Once you've answered these questions, you'll have a better idea of what your keyword research strategy should look like.Step #02: Identify your Target AudienceThe next step is to identify your target audience. Who are you targeting with your keyword research? This will help you determine the right keywords to target.Step #03: Research your CompetitorsThe third step is to research your competitors. What keywords are they targeting? How are they ranking for those keywords? This will give you a good idea of what keywords you should be targeting.Step #04: Brainstorm your keywordsThe fourth step is to brainstorm your keywords. This is where you come up with a list of potential keywords to target. To do this, you can define your topic clusters either manually or with the help of keyword research tools.Step #05: Analyze your keywordsThe fifth step is to analyze your keywords. This is where you determine which keywords are most relevant to your business and which ones are most likely to generate traffic.Step #06: Conduct Geolocating Keyword Research (for local or regional sites)If you have a local or regional website, the sixth step is to conduct geolocating keyword research. This will help you determine which keywords are most relevant to your location.Step #07: Create User/Searcher PersonasYou probably haven't created user personas before now. This is the process of creating fictional characters that represent your ideal customers. Once you've created these personas, you can use them to determine which keywords are most relevant to them.Step #08: Generate organic keyword ideas from your website(s)If you have an existing website, the eighth step is to generate organic keyword ideas from your website. This can be done with the help of keyword research tools.Step #09: Research keyword difficulty and SERP featuresThe ninth step is to research keyword difficulty and SERP features. This will help you determine which keywords are most likely to generate traffic.Step #10: Prioritize your keyword listThe tenth step is to prioritize your keyword list. This will help you determine which keywords are most important to your business and which ones you should focus on first.Step #11: Define what content to createThe eleventh step is to define what content to create. This could be anything from blog posts to eBooks to webinars. Once you've defined what content to create, you can use keyword research to determine which keywords are most relevant to that content.If you don't know what content better suits your needs, then we recommend you read our article What Content To Create For Your Business Goals?Step #12: Determine how often to publish your contentDepending on what content you decide to create, you'll need to determine how often to publish it. This will help you stay consistent with your keyword research strategy.Step #13: Create keyword-optimized contentThe last step is to create keyword-optimized content. This is where you use the keywords you've researched to optimize your content for search engines. This will help improve your ranking in search engine results pages and increase traffic to your website.If you follow these steps, you'll have a solid keyword research strategy that will help you improve your SEO and increase traffic to your website.Do you find it hard to keyword research and create content that ranks? If so, feel free to contact me and we'll be happy to help you out.How to choose your organic keywords for your keyword research strategy? Once you have your keyword list arranged, you should choose keywords according to metrics such as searches volume, competition, trends or business relevance and other important key factors. Here's how to go about it:CompetitionKeyword competition measures the difficulty of ranking for the keywords you want in organic search terms. Often keywords are competitive depending upon the market, the quality or its popularity. Identifying competitors for specific keywords may make your life much easier.A lower-ranked keyword is easier for targeting and ranking than a more competitive one. It is likely that your search term is competitive, so consider making this a priority or establishing your strategy to target it.Searches VolumeThe number of searches for a keyword is an important metric to consider. The higher the volume of searches, the more potential there is to generate traffic from that keyword.If you want to rank for a keyword with high search volume, you'll need to create content that is relevant and keyword-optimized.Consider the potential traffic you could generate from a keyword with high search volume. If it's relevant to your business, it's worth targeting.Business RelevanceRanking on the keyword is important, however, you should not aim to rank each keyword. Choose keyword that fits the best for your industry.If you want to be found for a keyword, it needs to be relevant to your business. If it's not relevant, don't bother targeting it.TrendsWhen assessing keywords, you should take into consideration the downward and upward changes of the keywords over the past month. Identifying keywords is an important way to find out what keywords are popular. Some keywords will become more and less popular in the next year.For example, keyword related to Halloween such as Halloween Treats will receive a lot of queries in October, but it will drop down significantly in November.By keyword research, you can find these keywords and write content accordingly. This way you can generate more traffic to your website. Do you want to know how to create content properly? Then, we recommend you read our article What Is Content Writing? Plus 12 Tips For Better Results!CPC ValueCPC is the cost per click that you would pay if someone clicked on your ad. The CPC value is determined by the keyword competition. The higher the competition, the higher the CPC.You should consider targeting keywords with high CPC value as it indicates that people are willing to spend money on that keyword. It is likely that you will be able to generate more revenue from these keywords.These factors are important to consider when choosing your keyword for your keyword research strategy. The lower the competition and the higher the searches volume, CPC value or business relevance, the better.How to track your keyword research progress over timeAny keyword research strategy is incomplete without a way to track progress over time. This is essential in order to determine whether your keyword research is successful and, if not, how to improve it. Luckily, there are a few simple methods that can help you track your keyword research progress.One way to track your keyword research progress is to keep a log of all the keywords you have researched. This can be as simple as a list in a spreadsheet, or you can use a more comprehensive keyword research tool that will allow you to track additional information, such as search volume and competition. You can then refer back to this log over time to see which keywords are performing well and which ones need more work.Another way to track your keyword research progress is to set goals for each month or quarter. For example, you may want to increase the number of keywords you are ranking for, or the amount of traffic you are getting from organic search. By tracking your progress against these goals, you can quickly see whether your keyword research efforts are paying off.Finally, it is also important to track your competitor's keyword rankings. This will give you an idea of how well your keyword research stacks up against their own and whether you need to adjust your strategy. There are a number of different tools that can help you do this, such as Moz Rank Tracker.By using these methods, you can effectively track your keyword research progress over time and make sure that your strategy is on track.8 Tips for your keyword research strategy While keyword research can be a complex process, there are a few things you can do to make it easier. Here are some tips:Understand how intent affects keyword research and analyze accordinglyUser intent has become an important factor in your search engine ranking. Today, you should address an actual search query and not just a keyword. A keyword can have different meanings depending on the context and user intent. When you do keyword research, you should take this into account and research user intent as well.Research related search termsThis is something you might think about during your search for keywords. What other terms are related to my keyword? For example, if you're researching the keyword "running shoes," you might also want to research related terms like "sneakers," "athletic shoes," and "tennis shoes." This will give you a better understanding of the keyword landscape.Understand Keyword ThemesIn some markets, groups of keywords are called topic or theme keywords. These are typically group keywords which are used to target a particular topic or theme. So, if you're targeting the keyword "running shoes," you might also want to target the keyword theme "running." This would give you a better chance of ranking for that keyword.Fill these topic buckets with keywordsA keyword theme can be a great way to fill in those missing keyword gaps. Once you have your keyword themes, you can start filling them with keyword ideas.Look for keyword themes in your competitor's contentOne great way to find keyword themes is to look at what your competitors are doing. If they're ranking for a keyword, chances are they have a keyword theme. You can use this to your advantage by finding their keyword themes and targeting them yourself.

Do you want to increase traffic to your website, but don't know how to find the right keywords? Don't worry, you're not alone. Many business owners struggle with this task. In this blog post, we will teach you how to do free keyword research that will help you find the right keywords for your website. By targeting the right keywords, you can bring in more visitors and generate more revenue for your business!What is a free keyword research?A free keyword research is simply finding the right keywords for your website without having to pay for them. There are many free keyword research tools available online, and we’ll show you some of the best ones below.Why is it important for your website?Because the right keywords can help you get more traffic from search engines, and more traffic means more potential customers or clients. Plus, it can also help you improve your website’s ranking in search results.But what does a proper keyword research entails? If you want to know, then we recommend you read our article What Is Keyword Research & How To Get Started?Can you do keyword research for free?The answer is yes! There are several free keyword research tools available that can help you find the right keywords for your website. Though, the side effect of free keyword research is that you have to put in a lot more work to find the right keywords.Plus, if you don't have any experience with SEO and keyword research, you might not know how to use these free tools, what to look for in the results, or if the results are realistic or valuable according to the organic search results.Does Google have a free keyword search tool?Yes, Google has a free keyword tool called the Keyword Planner. However, it's designed for people who are running ads on Google. Thus, to use this, you will need a Google ads account. If you're not running ads, then the Keyword Planner might not be the best tool for you.The benefits of the free keyword research for your website?Free keyword research can help you understand what potential customers are actually searching for online. It can also give you ideas for new content or products to create.Also, free keyword research can show you how much search volume there is for a particular keyword and help you gauge the competition. Finally, a free keyword tool can provide suggested keywords you may not have thought of.All of these benefits can help you create a more successful website thanks to SEO. But if you are not sure yet how SEO helps, then we recommend you read our article What Is SEO (Search Engine Optimization) and Why It Is Important!How to conduct a free keyword research and find the right keywords?Finding keywords to improve search results for you can be a challenging task. Even if an Internet site reaches high rankings for a given keyword, Google does not guarantee it will be an effective search engine. Thus, you need to stay up to date and finding the right keywords constantly. This list of tips can be used to find related keywords.Compare keywordsComparing keywords is a great way to find the right keywords for your website. You can compare relevant keywords by monthly search volume, keyword difficulty, search intent and more. This will help you find the best keywords for your website.Refine your researchWhen you have a list of potential keywords, it's important to refine your research and make sure that the keywords you're targeting are relevant to your business. You can do this by looking at the search results for each keyword and making sure that the websites that are ranking are relevant to your business.Google suggests related keywordsGoogle Suggest is a great way to find related new keywords. When you type in a keyword, Google will suggest similar keywords that people have searched for. This is a great way to find related keywords you may not have thought of.Check out the competitionOnce you've found a few potential keywords, it's important to check out the competition. This will help you gauge how difficult it will be to rank for those search terms.Generate keyword ideasOnce you've found a few potential new keywords, it's important to generate keyword ideas. This will help you find more group keywords that are relevant to your business.Research related keywordsOnce you have a list of keywords, it is time to research related keywords. This will help you detect any potential issues with your keywords and help you find more keywords that apply to your business.Look for long tail keywordsLong tail keywords are a great way to find less competitive keywords. These are typically three or four word phrases that are very specific to what you're selling.Use free keyword research toolsThere are several keyword research tools available online for free, which you can use to find the right keywords for your website. Using these allows you to understand search volume, related keywords, and keyword difficulty. Here are a few free keyword research tools to get you started:Free keyword research tools for SEO analysisSeveral free sites have free tools for limited usage, while there are a few that offer unlimited searches. You can get similar top-notch services as the premium service for a few searches or for fewer functions. Despite this, they provide a useful tool to do keyword searching online.Google Keyword Planner - Free keyword research toolThe Google Keyword Planner is a great free keyword tool that can help you find keywords for your website. Simply enter a seed keyword and the tool will give you a list of related keywords, as well as their search volume and competition. Though, keep in mind that they originally created this Google keyword tool to help users find search queries and keywords for their Google ads.UbersuggestUbersuggest offers many useful resources to the public in the free version. The search volume displayed on this webpage will show SEO difficulty, paid difficulty, and CPC. Plus, you can get access to the SERP analysis. By using it, you can find in lists the number of backlinks necessary for ranked websites by Google for the search query. On this page, you can see hints for words or pages. You can also export the data report as a CSV file to be saved and sorted.Semrush Keyword Magic ToolYou can find the keywords magic tool from Semrush on the web or in the Google Play Store. After you log in, click on the "Keyword Magic" tab. You will be asked to enter a word or phrase, after which Semrush will show you a list of related keywords, followed by their search volume and competition.Also, the software enables you to filter search results by keyword in a topic group, and then create a smart filtering system. You can find related words for related keywords or similar keywords with the help of this free keyword tool.Ahrefs Keyword GeneratorAhrefs Keyword Generator is a free keyword tool and has been developed as part of Ahrefs' free service. It will automatically retrieve a list of the most popular keywords that people search in the search engines from its database of keyword ideas from over 140 countries.The Keyword Generator provides you with keyword research tools to identify short term keywords and target less competitive phrases with high search volume. Besides the monthly search volume, it shows the keyword difficulty. You can export this report by downloading the results file. Ahrefs offers a search engine optimization tool for a variety of keywords, and also free Bing, YouTube and Amazon tools.Moz Keyword ExplorerMoz Keyword Exploration software is a free keyword tool that provides keyword information for your website. Each search term has a priority ranking for each search term.Organic CTRs show the number of click-throughs that are followed by the users of the search term. Priority Scores combine difficulty, opportunity and volume to help you determine your chances of ranking for this phrase with the simplest score. Keyword Explorer provides a comprehensive keyword recommendation for the term based on indexed searches and relevancy.AlsoAsked QuestionsAlsoAsked is an application that collects Google's Asks data and analyzes them to inform your search engine marketing strategies. As anyone in the Digital Market knows, People Ask boxes are the best source to find related questions related to your keywords and their keywords.This application is the easiest way to get keyword suggestions and create content ideas that focus on PAA questions, but it doesn't offer a feature that shows the highest search volume or keyword difficulty. AlsoAsked collects and organizes data from Google’s People AlsoAsked results that include searches made on Google. AlsoAsked returned no results when the query returned PAA boxes. The free keyword research tool will show you all the related questions to your query, as well as organize and filter them by topic.AnswerThePublicThe AnswerThePublic keyword research tool aggregates Google autocomplete suggestions and helps the search engines locate long-tail keywords related. They achieve this through the creation of word clouds, which visually visualize queries, keyword suggestions and keyword ideas grouped together.Why is AnswerThePublic a good free keyword tool to develop a good content idea? The word cloud reveals specific questions or search queries, aka phrases that a person would otherwise miss. Then, you can use the idea to develop a new topic.How is data collected and how does it get there? AnswerThePublic accesses the Google API, which is free to use. It then takes all the queries that have been asked on Google related to the keyword and sorts them into different categories.Though this easy to use tool doesn't show the monthly search volumes, it is one of the best keyword research tools and it is great to create content ideas.TubeBuddyTubeBuddy is a free Chrome extension that allows YouTube creators to enhance, share, promote and expand their videos. It is the first keyword research tool for creating and tracking seed keywords on YouTube. The software provides an in-depth analysis of all the related keywords for your video.From there, you can filter the results by relevance, search volume, and more. You can also use the software to find related keywords you can use in your title and tags.What is the best free keyword research tool?There are a lot of free keyword tools available, but the ones listed above are some of the bests. But unfortunately, they do not offer unlimited searches. Each one has its own set of features and benefits, so be sure to try them all out to see which one works best for you.When to outsource your keyword research?Any business that wants to succeed online needs to invest in keyword research. This process involves identifying the terms and phrases that potential customers are using to search for products and services like yours. It can be a time-consuming process, but it's essential for driving traffic to your website.As your business grows, you may find that you don't have the capacity or knowledge to keep up with your keyword research needs. Plus, just by using a free keyword tool, it is hard to get the best results. If this is the case, it may be time to outsource this task to a professional.A good keyword researcher will have experience in identifying relevant keywords and will use all the paid and free keyword tools needed to ensure that your campaigns are targeting the right terms. Outsourcing your keyword research can free up your time to focus on other aspects of your business while still ensuring that your campaigns are successful.At Passive Tactics, we offer a wide range of digital marketing services, including keyword research. Contact us today to learn more about how we can help you grow your business.

If you're looking to boost your website's SEO, then you need to be using keyword research tools. In this blog post, we will discuss the 9 best tools for doing keyword research and discovering new keywords. These tools will help you find profitable keywords that you can rank for in Google. So if you're ready to start boosting your rankings, then keep reading!What are keyword research tools for SEO?Keyword research is a process of finding and selecting the best keywords to target for your website or blog. Keyword research tools help you do just that. These SEO tools allow you to enter a seed keyword or phrase and see how many people are searching for it each month. You can also see how difficult it would be to rank for that keyword, aka the keyword difficulty, and get an estimate of how much traffic, aka search volume, you could expect if you did manage to rank for it.Are SEO keyword research tools accurate?Yes and no. No tool can 100% accurately predict how much traffic a seed keyword will bring to your website. However, they can give you a good idea of which keywords are worth targeting and which ones aren't.How do keyword research tools for SEO work?Most keyword research tools work by taking a seed keyword that you input and then generating a list of related keywords. They then use various data sources (like Google AdWords) to estimate the monthly search volume for each keyword.What makes a great keyword research tool for SEO?Any good SEO keyword research tool must be able to provide accurate and up-to-date data. After all, keyword trends can change rapidly, and what was once a popular search term may become less so.The best keyword research tools will offer a wide range of data, including both global and regional organic search volume, as well as keyword difficulty and competition. Also, it should offer related keywords for your seed keywords. These will allow you not only to find new keywords but also to discover the most popular keywords, the related long tail keywords, PPC keywords and their search intent. It will also help you detect those that are most likely to generate organic traffic by showing you the possible organic search traffic volume.In addition, a good keyword research tool should be easy to use and understand, with a user-friendly interface that makes it simple to find the right keyword for your needs.Ultimately, the best keyword research tool is one that provides accurate data and makes it easy to find the right keywords for your website.Do you know how to conduct a keyword research properly? If not, then we recommend you read our article What Is Keyword Research & How To Get Started?Why to use keyword research tools for SEO?There are a few reasons why you would want to use keyword research tools for your SEO campaigns.The first reason is that it can help you come up with new ideas for content and create a keyword list. If you see that a particular keyword has a high monthly search volume, but there isn’t much content out there on that topic, then that could be a great opportunity to create something new and get found in the search engines.Another reason to use keyword research tools is to help you track your progress. By monitoring your rankings for certain keywords, you can see how well your SEO efforts are paying off.Finally, keyword research tools can also help you find keyword opportunities for PPC campaigns. If you see that a particular keyword has a high cost-per-click (CPC), but low competition, then that could be a good opportunity to bid on that keyword and get your ad in front of searchers.There are several keyword research tools out there that can be helpful for SEO. Here are nine of the best:The best keyword research tool for local SEOGetKeywords is the best option when you want to conduct local SEO and it is one of the paid tools. It provides a keyword research tool which helps local businesses use SEO keywords on their website. The results are narrowed down by state or city. This section shows the best locations in every country you are searching in, as well as breakdown for desktop and mobile traffic.This helps you avoid spending too much time searching for keywords that no one else in the vicinity can find. Scroll down for more information about the relevant keywords grouped by the desired results, such as video searches, e-commerce and question-oriented searches.Free: No | Paid: Yes | Free Trial: YesThe best keyword research tools for SEO siloSilo is one of the most important concepts in SEO. It’s a website structure strategy that arranges your content in a way that’s easy for both users and search engine crawlers to understand. But how to determine your SEO silo keywords and create your own group keywords?Luckily, there are two great keyword research tools for that.AlsoAsked QuestionsAlsoAsked is an analytics software that aggregates Google's users' questions and provides you with an analysis of your strategy. As most digital ad specialists know, the People Ask (PAA) box can help you with the most common questions about your chosen seed keyword. You can use this data to improve your SEO strategy.Free: Yes | Paid: Yes | Free Trial: NoAnswerThe publicHow is AnswerThePublic able to gather keyword suggestions on the autocomplete search engine? This is achieved by constructing images that display similar queries visually.This tool has good content ideating abilities. The cloud of words helps you find more relevant queries and searches that people might use that are normally not available. Thus, it offers you an effective way to create a better content idea.Free: Yes | Paid: Yes | Free Trial: NoCreating an SEO siloTo create an SEO silo, start with exploring the search results for every generated keyword, explore the related searches and the similar keywords for the given keyword and, understand the search intent of these search queries. Then, discover the search volume data and the keyword difficulty for each seed keyword and their related long tail keywords. Then, arrange all these in a list based on your target keyword.After these steps, you will have created a list full of keyword ideas and content ideas ready to guide your content strategy, which will give your content marketing efforts a boost. Just remember, each time you are ready to create new content or blog posts, choose those with the highest search volume and the lowest keyword difficulty first.Don't you know how to choose the right content for your goals? Then, we recommend you read our article What Content To Create For Your Business Goals?The best keyword research tool for picking a nicheGoogle Trends is a great way to research what people are searching for and how this changes over time. A search engine analysis software for discovering historical and current real-time search trends. It is easy to see the trends across regions in Google by comparing samples and searching.You can use it to pick a niche that’s on the rise, or to find out if there’s a seasonal trend for your particular keyword. Also, Google Trends helps to detect trends that are declining or have been trending for a while. Its collects, categorizes, and classifies its data according to topics, regions, and time frames for the analysis of pertinent information more accurately.Free: Yes | Paid: No | Free Trial: NoThe best keyword research tool for YouTube SEOTubeBuddy is a YouTube extension and an app that provides in-depth YouTube analytics that help YouTube creators improve their YouTube content. It also provides research information on what keywords are being used by other YouTubers, and how popular those keywords are.You can use this information to improve your YouTube SEO and get your videos in front of more viewers. You can also use TubeBuddy to find out what new keywords you should target in your YouTube videos.Free: Yes | Paid: Yes | Free Trial: YesThe best keyword research tool for finding question-based SEO keywordsQuestionDB has one of the leanest SEO tools to test. It is based on 'keywords or general topics' and shows you a complete list of questions people have asked online. QuestionDB has a distinct feature in sourcing.Besides using search engines such as Google and Bing, QuestionDB can search questions from all over, including Reddit, Quora, and other sites, and they can also help you find answers.Free: Yes | Paid: Yes | Free Trial: NoThe best keyword research tool for competitive keyword analysisSemrush is a comprehensive keyword research tool for SEO that covers all the features you need to uncover profitable new keywords and track your competitors. It is the most expensive tool in this list, but if you want something more advanced, Semrush provides tons more keyword information and allows you to find details, such as SERP features (featured snippets).Semrush has also developed a wide array of keyword research tools, including keyword traffic data and keyword traffic volume data, content-based keyword research and competitive keyword gaps. This keyword analysis truly differentiates Semrush from the competition. Thus, it is the best keyword research tool for competitive keyword analysis.Free: No | Paid: Yes | Free Trial: YesThe best keyword research tool for optimizing SEO for your entire websiteWincher is an AI-powered keyword rank tracker that analyzes your website's SEO and provides actionable insights to help you optimize it. It provides the best solution for optimizing all the aspects of a website.With this tool, you can find keywords and monitor their ranking progress. You can start by entering the website's name. When the data is downloaded, select the keyword research option from the left-click menu. The keyword you are currently ranking on your page can be filtered according to your position. You may also search for other keywords in your ranking. You can also prioritize your update based on traffic and volume, competitive costs and click rate.Free: No | Paid: Yes | Free Trial: YesThe best keyword research tool overallWhen considering the best keyword research tool, Moz Keyword Explorer is the clear winner. Moz Keyword Explorer is a search engine optimization software tool that allows you to do keyword research in various languages.Even though Moz does not contain as many data points as other fully functioning search engine optimization tools, you can consider it to be a benefit. It offers an easier user experience for users who have no experience as search marketers but don't want to miss any metrics that they want.Free: No | Paid: Yes | Free Trial: YesWhich keyword research tool is most accurate?There is no definitive answer to this question, as accuracy can vary depending on the tool and the user. Every keyword research tool has its own unique algorithm and database. So it is important to test out a few different options to see which one works best for you. Also, some tools may be more accurate for certain keywords or industries than others. Ultimately, it is up to the user to decide which tool is most accurate for his needs.Why to use multiple SEO tools for your keyword research?If you're serious about keyword research in SEO, then you need to be using multiple tools. There's no single tool that will give you all the data you need to make informed decisions about which keywords to target. Instead, you need to use a variety of tools to get a well-rounded picture of the keyword landscape. Only then can you make informed decisions about which keywords to target.When to outsource your keyword research?Outsourcing your keyword research can be a good idea if you don't have the time, resources, or expertise to do it yourself. Keyword research is a time-consuming task. Ad it's important to get it right if you want to see results from your SEO efforts. If you're not sure where to start, or you don't have the time to do it yourself, then outsourcing your keyword research to a reputable SEO agency is a good idea.At Passive Tactics, we offer a range of SEO services, including keyword research. Contact us today to learn more about our services and how we can help you improve your SEO results.

When it comes to search engine optimization, a lot of people make the mistake of writing for the search engines instead of their audience. This can be a big mistake, because if you don't make content that is engaging for your audience, they won't stick around long enough to see your message. In this blog post, we will discuss some tips on how to write content for people, not search engines!Why to write content for people and not search engines?There are a few reasons why you should make content for people and not search engines.The first reason you should focus on writing for people instead of search engines is that people don't actually search for keywords. They enter keyword phrases into Google or other search engines with the hope of finding an answer to their question or solving their problem.Search engines have come a long way in recent years in their ability to understand the intent behind searchers' queries. In fact, Google now says that its ranking algorithm considers not just the individual keywords in a query but also the searcher's intent. This means that if you're able to write content that accurately reflects what people are searching for, you're more likely to rank well in search results—even if your content doesn't contain the exact keyword phrase they used.Finally, it's important to remember that people will only read your content if it's interesting. So even if you manage to rank well in search results by writing solely for search engines, you're not likely to get many people reading—and interacting with—your content unless it's truly interesting and useful.So, there you have it: three good reasons why you should always write for people first and search engines second.How search engines categorize your content when you write for people?In order to appeal to the widest audience possible, it's important to understand how search engines categorize your content. After all, if your target market can't find you, they can't do business with you. Here's a quick overview of how search engines look at the content you produce.Search engines use a variety of factors to determine where your content will show up in search results. One of the most important is keyword density, which refers to the number of times a particular keyword or phrase appears in your content. If you stuff your content full of keywords in an attempt to game the system, you'll actually end up being penalized by the search engines. Not only will Google will bury your content in the search results, but people who find it will quickly lose interest.Another important factor is something called "latent semantic indexing." This is a fancy way of saying that the search engine looks at the overall theme of your content and compares it to other similar pieces of content. If your content is well-written and on topic, it's more likely to show up high in the search results. However, if your content strays off topic or is poorly written, it's less likely to be found by people who are searching for information on that particular subject.By understanding how search engines categorize your content, you can make sure that your target market can find you easily and quickly. Though, if you don't follow Google SEO content guidelines, you may get penalized. Do you want to know what these include? Then, we recommend you read our article Google SEO Content Guidelines: A Webmaster's Guide.How to write content for people, not search engines? It's no secret that Google and other search engines are constantly changing their algorithms. What may have worked to optimize your site for search a year ago may not work today. So, how do you make sure you always optimize your content for search? The answer is simple: make content for people, not search engines.Here are a few tips to make sure your content is always people-centric:Know your audienceOne of the most powerful things you can do when writing content for your website is to know your audience. Who are they? What are their pain points? What are they interested in? The better you understand your target audience, the easier it will be to write content that appeals to them. There are several ways you can get to know your audience better, including conducting market research, surveying your existing customers, and analyzing your web analytics data.Once you have a good understanding of who your target audience is, you can start creating content that resonates with them. This means writing headlines and copy that address their specific needs and interests. It also means using the language they use when talking about their problem or searching for a solution online. By speaking their language, you'll make it easier for them to find your content and understand what it's all about.Research your topic inside and outOnce you know who you're writing for, it's time to research your topic inside and out. After all, if you don't know what you're talking about, how can you expect your readers to?There are a few different ways that you can go about researching your topic. First, take advantage of resources like Google Scholar, which can help you find academic articles related to your subject matter. If you're not looking for anything too heavy-duty, though, a simple Google search will usually suffice.Once you've found a few articles or blog posts that seem relevant to what you want to write about, take some time to read through them carefully. Make sure that you understand the main points being made, and see if there are any common themes between the different pieces that you're reading. This will give you a good starting point for developing your own ideas about the topic.Start with a catchy headlineYour headline is the first thing people will see, so it needs to be attention-grabbing. Puns and punny headlines are always a favorite, but you don't want to sacrifice quality for the sake of a cheap joke. Aim for something clever but not too cutesy and make sure it accurately reflects the content of your post.Write engaging, informative contentOnce you have a catchy headline, it's time to write the body of your post. Remember to keep your audience in mind as you're writing and make sure that the content is engaging and informative. No one wants to read a dry, boring blog post, so inject some personality into your writing.Don't keyword stuff your content One way you can write content for people and not search engines is by ensuring that your content is keyword rich without being keyword stuffed. In other words, you want to use relevant keywords throughout your content, but you don't want to overdo it to the point where it sounds unnatural. So how can you strike this balance?Use keywords throughout your content, but don't overdo it. A good rule is to use a keyword or phrase once for every 300 words of content. Any more than that and you risk sounding like you're trying too hard.Incorporate keywords into your headlines and subheadings. This is a great way to let the search engines know what your content is about without having to stuff them in awkwardly.Use synonyms and related phrases. This not only sounds more natural, but it also helps you avoid getting penalized by the search engines for keyword stuffing.Use brief paragraphsWhen writing for the web, shorter is almost always better. That doesn't mean every single one of your paragraphs needs to be just a few words long, but aim for an average sentence length of 15-20 words. If you find yourself going over that, try breaking your paragraph up into two or even three smaller ones.Besides making your content easier to read, using shorter paragraphs can also help improve your SEO. That's because search engines crawl websites by following the links from one page to the next. So, if you have long blocks of text with no break in between them, Google may have a hard time understanding what your page is about and could even penalize you for it.Engage your readers with images and videosOne of the best ways to engage your readers is to use images and videos. People are visual creatures, and including images or videos in your content is a great way to capture their attention and get your message across. But beware; just because you're using images or videos doesn't mean you can skimp on the written content. Google's algorithms are designed to favor content that is both informative and visually appealing, so make sure you're striking the right balance.When choosing images or videos for your content, it's important to select ones that are relevant and add value. Don't just include an image because you think it looks nice; make sure it supports the point you're trying to make in your writing. The same goes for videos; don't include a video just for the sake of having one. If a video enhances what you're trying to say, then by all means, use it. But if it contributes nothing of value, leave it out.Add a touch of personality to make your writing stand outOne problem we often see with content written solely for the search engines is that it can come across as stiff, boring, and robotic. In short, it’s missing that human touch that makes writing engaging and enjoyable to read. So, when you’re crafting your next piece of content, take a step back and ask yourself if it sounds like something a real person would actually say. If not, then it’s probably time to inject a bit of personality into your writing.One way to do this is to use first person pronouns like “I”, "you" and “we.” This immediately makes your content sound more relatable and approachable. You can also try using humor or storytelling to make your point. Just make sure you don't go overboard; too much personality can make your content come across as unprofessional.The bottom line is that people want to read content that sounds like it was written by a real person, not a machine. So, make sure your writing is easy to read, engaging, and has a touch of personality.Write for humans, not robots One of the most important things to remember when writing blog posts is that you're writing for people, not robots. This means that your content should be easy to read and understand, without sounding like a machine wrote it.Here are a few tips for writing content that sounds more human:Use short sentences and paragraphs. No one wants to read a wall of text, so break up your content into manageable chunks.Use active voice. Passive voice is dry and boring, so use active voice whenever possible.Use contractions. This makes your writing sound more natural and less formal.Avoid jargon. Unless you're writing for a specific niche audience, avoid using technical terms and jargon.Proofread your work before publishingOne of the most important things you can do when writing online content is to make sure that you proofread your work before publishing it. This may seem like a no-brainer, but you'd be surprised at how many people fail to do this simple task. Why is proofreading so important? Well, for starters, it ensures that your readers will actually be able to understand what you're trying to say. If your grammar and spelling are all over the place, chances are good that people will click away from your article without finishing it. Additionally, proofreading gives you a chance to catch any errors or inaccuracies in your work before they're seen by the world. Nobody's perfect, and even the most seasoned writers make mistakes from time to time. By proofreading your work, you can avoid any embarrassing blunders.Last thoughts on How to write content for people, not search enginesAs you can see, there are a number of different ways that you can tailor your content for people and not search engines. By following these tips, you can make sure that your content is informative and engaging, without sacrificing quality or violating any search engine guidelines.It can be hard to write good content on your own, and if you're not an SEO expert...It can be even harder to make sure your content is optimized for the search engines.Hiring an SEO agency can help you overcome these challenges and produce high-quality content that will rank well in the search engines.An SEO agency can help you by providing expert advice and guidance, as well as by performing keyword research and optimizing your website for the search engines. This will help you to get more traffic from the search engines and increase your website's visibility online.At Passive Tactics, we specialize in helping businesses produce quality content that ranks well in the search engines. Contact us today to learn more about how we can help you!

If you're a webmaster, then you know Google is the biggest search engine in the world. What you may not know is how to optimize your content for Google's search results pages (SERPs). In this blog post, we will discuss the Google SEO content guidelines and provide tips on how to improve your website's ranking in Google search results.What are the Google SEO guidelines?Google's Search Engine Optimization (SEO) guidelines help webmasters improve their site's ranking in Google's search results. While there is no guarantee of a higher ranking, following these guidelines can put you on the right track.What are the Google SEO content guidelines?As the world's largest search engine, Google has a significant impact on the way it presents content online. To help ensure that their users have the best possible experience, they have released a set of SEO content guidelines. These guidelines cover a wide range of topics, including keyword stuffing, duplicate content, and doorway pages.By following these guidelines, webmasters can help to improve their page's visibility and ranking within Google's search results. In turn, this can lead to more traffic and higher conversion rates. While not every webmaster will agree with all of Google's guidelines, there is no doubt that they are worth taking into consideration when optimizing a site for the search engines.So, what are some of the most important Google SEO content guidelines? Let's take a look at a few of the most important ones.Google SEO content guidelines: Page Value As a business owner, you know that organic traffic is essential for driving leads and sales. Search Engine Optimization (SEO) is how you make sure your website appears as the top result for relevant queries. But with constant algorithm updates and new ranking factors, it's tough to keep up with the changes.One thing that has remained consistent, however, is the importance of page value. Let us explain everything you need to know about page value and how to optimize your website to make sure it's meeting Google's standards.Keep your content unique by avoiding duplicatesIt's no secret that content is king in SEO. But in a world where information is readily available at our fingertips, it's easy to fall into the trap of duplicating content. This is a problem because not only will this make your site lose ranking, but it can also result in penalties from search engines. So how can you avoid duplicate content and keep your site fresh? Here are some tips:Use Original ContentOne way to avoid having duplicate content on your site is to create original content simply. This means doing your own research and coming up with your own perspectives and ideas on the topics you're writing about. Not only will this help you avoid any penalties, but it'll also give your site a boost in terms of ranking. After all, search engines love new and relevant content!Conduct a Content AuditIf you're worried that some of the content on your site might be duplicated, then a content audit is a great way to check. This involves going through all the content on your site and checking for any instances of duplicates. If you find any, then you can either delete them or rewrite them so that they're unique. Not sure how to conduct a content audit? No problem! There are plenty of great guides out there that can show you how.Duplicate content is a big no-no for SEO. Not only will it hurt your ranking, but you might also get penalized by search engines. The good news is that avoiding duplicate content is relatively easy if you're intentional about it. By creating original content and conducting regular audits, you can rest assured knowing that your site is in good shape in terms of SEO.Do you want to learn how to publish original, non-duplicate content? Then, we recommend you read our article How to Create Original Content That Will Help Your SEO!Ensure your content offers quality to the readerGoogle wants to provide the best user experience possible and part of that is providing high-quality websites in their search results. That is why Googles Webmaster Guidelines focus primarily on quality. Quality is key for any website looking to rank well in Google's search engine. This section will touch on a few of the key quality standards Google has for websites.E-A-T & YMYL PagesE-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google wants to make sure that the pages appearing in its search results are from experts and are trustworthy. This is especially important for what Google calls Your Money or Your Life (YMYL) pages. These are pages where you could potentially make financial decisions or life-changing decisions. Some examples of YMYL topics are healthcare, major life events, and financial information. If you have a website with content related to any of these topics, it is especially important to make sure that your content adheres to Google quality standards.Readability & EngagementYour content should be easy for readers to understand and should engage them so that they stay on your website longer. To assess readability, you can use a tool like the Flesch Reading Ease test, which will give your content a score based on how easy it is to read. A higher score means your content is easier to read, while a lower score means it is more difficult to read. As far as engagement goes, you want to make sure your website has interesting and interactive content like videos, infographics, and polls. This will help keep visitors on your site longer, which Google sees as a good thing.Google wants high-quality websites in its search results because it wants to provide users with the finest experience possible. When creating content for your website, make sure it adheres to Googles quality standards by being expert-level, trustworthy, unique, readable, and engaging!Do you want to ensure you publish quality content? Then, we recommend you read our article Create Quality Content That Will Help Your SEO Today!Make sure your keywords are relevantIt’s no secret that keywords are important for your website. They’re how potential customers find you when they’re searching online, and they’re a crucial element of your search engine optimization (SEO) strategy. But it’s not enough to just choose any old keyword and stuff it into your website copy. If you want to get the most out of your keywords, you need to ensure they’re relevant.What Does “Relevant” Mean?When we say “relevant,” we mean that your keywords should be closely related to the product, service, or content you offer on your website. For example, if you sell shoes, some relevant keywords might be “shoes,” “sneakers,” “athletic shoes,” or “women’s shoes.” On the other hand, keywords like “Clothing,” “Fashion,” or “Apparel” would be less relevant because they’re too general.Why Is Relevance Important?There are a few reasons relevance matters when it comes to keywords. First, relevance is an important ranking factor for SEO. That means that if your keywords are relevant to what you offer on your site, you’re more likely to show up in search results when people are looking for what you offer.In addition, relevant keywords are more likely to convert than general or irrelevant keywords. That means that if someone finds your site using a relevant keyword, they’re also more likely to buy something from you or take another desired action. And finally, relevant keywords tend to have lower search volumes than general keywords, which means there will be less competition for those keywords and that means it will be easier for you to rank for them.How to Make Sure Your Keywords Are Relevant?If you want to make sure your keywords are as relevant as possible, there are a few things you can do:Conduct keyword research: Use a tool like Google Keyword Planner or Moz Keyword Explorer to find keyword ideas that apply to your business.Create buyer personas: Knowing who your target customer is will help you come up with relevant keywords they might use when searching for what you offer.Choose long-tail keywords: Long-tail keywords are longer and more specific phrases that are more relevant (and have less competition) than shorter, more general keywords.Use negative keyword matching: Negative keyword matching allows you to exclude certain words or phrases from your campaigns so that your ads don’t show up when people search for those terms. This can be helpful for eliminating irrelevant traffic.Keep your keywords relevant, and you’ll be on your path to better SEO and more conversions!Are you not sure how to develop an extensive SEO keyword research for your website? Then, we recommend you read our article Keyword Research In SEO: A Complete Guide.Make pages primarily for users, not for search enginesGoogle's official stance is that webmasters should build websites for their users and not for the search engines. But what does that really mean?Here are a few things to keep in mind when making content for your website:Focus on creating high-quality, well-researched, and comprehensive content.Google wants you to provide users with the best possible experience, which means giving them the information they need.Don’t keyword stuff or engage in other black-hat SEO tactics.Google will penalize you if they catch you using these techniques, and your users won’t appreciate it either.Make sure your page that hosts your content is mobile-friendly.More and more people are using their phones to search the web, so you need to make sure your page content looks good and is easy to read on a mobile device.Google’s SEO content guidelines are all about building a website that provides a wonderful experience for your users. Keep that in mind as you create and revise your content, and you’ll be on your way to better SEO.Do you find it hard to create content for users? If yes, then we recommend you read our article How To Write Content For People, Not Search Engines.Don't deceive your usersOne of the most important things to keep in mind when creating content for your website is not to deceive your users. This seems like common sense, but you'd be surprised how many people try to pull one over on Google—and their users—in an attempt to game the system. If you're caught engaging in deceptive practices, your page will be penalized, and it will be very difficult to recover. So, let's look at what Google considers being deceptive content and how you can avoid creating it.What is Deceptive Content?There are a few different ways you can deceive your users without realizing it. One common way is by creating "doorway" content pages. Doorway pages are low-quality pages that are stuffed with keywords in an attempt to rank highly for those keywords. These pages rarely provide any real value to the user and exist solely for the purpose of trying to increase traffic to the site.Another way you might inadvertently deceive your users is by creating sponsored posts or ads that don't clearly indicate that they're ads. People have become accustomed to seeing traditional banner ads on websites, so there's usually no confusion there. However, if you're using a sponsored post or ad campaign, it's critical to make sure that it's apparently labeled as such. Users should never have to guess whether they're looking at an ad; if they do, it reflects poorly on both you and the advertiser.How to Avoid Creating Deceptive Content?The best way to avoid creating deceptive content is simply by being honest with your users. If you're running a sponsored post or ad campaign, make sure that it's clearly labeled as such. Don't try to trick people into clicking on links by using misleading language or bait-and-switch tactics. When creating doorway pages, focus on quality over quantity—a few well-written and informative pages are worth more than a hundred keyword-stuffed ones. As long as you're being upfront with your users and providing them with valuable information, you should have no problem avoiding deception altogether.While some forms of deception might seem harmless, it's important to remember that even small misrepresentations can reflect poorly on both you and your business. If you want your pages to rank highly in Google's search results, it's essential that you avoid deceiving your users in any way, shape, or form. Fortunately, as long as you're honest with your audience and provide them with quality information, you should have no problem sticking to Google's guidelines.Google’s SEO content guidelines are all about creating a website that provides a pleasant experience for your users. Keep that in mind as you create and update your content, and you’ll be on your way to greater SEO results.Google SEO content guidelines: Page Structure The next Google SEO content guidelines have to do with page structure. Google wants you to structure your pages in a way that is easy for both users and search engine crawlers to understand. Let's look at a few of the specific guidelines Google has for page structure:Keep your content structure cleanOne of the most important aspects of SEO is making sure that your website's content is fully organized and easy to navigate. A clean content structure helps both search engines and users understand your site's hierarchy and find the information they're looking for quickly and easily.Here are a few tips for keeping your content structure clean:- Use headings and subheadings to break up your text and make it easy to scan.- Use descriptive titles and Meta descriptions so users know what to expect when they click on a link to your website.- Optimize your images by including keywords in their file names and alt text.- Use industry-specific schema markup to help search engines understand the content on your website.- Relevant to the keyword(s) being searched for- Well-optimized, with a descriptive file name and ALT text- High-quality, with no visible compression artifacts or graffiti- The correct size - too large or too small, and your image could be penalized- Use Google's Image Sitemap tool to submit your images directly to Google.- Include descriptive keywords in your image file names.- Use Google's Page speed Insights tool to check for any other potential issues with your images.- Be hosted on a site like YouTube- Have a descriptive title- Have transcripts of the audio- Be properly tagged with keywords- Include a description- Creating doorway pages- Keyword stuffing- Cloaking- Taking part in link farms- Creating duplicate content- Sneaky redirectsIf Google detects any of these activities on your website, they will probably penalize you with a lower ranking in search results. Google may also decide to remove your website from its index entirely.To sum it up, avoid black hat SEO tactics! They may give you a short-term boost in traffic, but it’s not worth the risk of getting banned by Google and losing the trust of your customers. Stick to white hat SEO tactics instead, and you’ll be on the right track to long-term success.Do you want to ensure you use white hat SEO? Then, we recommend you read our article What is White Hat SEO & What Are Its Benefits?Keep your URL structure simpleIn order for your website to rank on Google, it is vital to follow their content guidelines. One aspect of these guidelines has to do with the structure of your URLs. This blog post section will summarize what Google recommends for URL structure in order to improve your website ranking.Google has specific recommendations for the structure of your URLsForemost, they recommend keeping your URL structure simple. This means that your URLs should be easily readable and understood by users. Additionally, Google recommends using hyphens instead of spaces or underscores in your URLs. Finally, every letter in your URL should be lowercase.URLs are an important part of your website and play a role in how Google ranks your site content. By following their recommendations for URL structure, you can improve your website ranking and increase your visibility online.There are many other Google SEO content guidelines about a content page's structure, but following these will give you a good head start in the right direction. Google also frequently updates its algorithms, so it is important to stay up-to-date on the latest Google SEO content guidelines.Do you find it challenging to handle all these and keep up with Google’s ever-changing algorithms?If you want help with Google SEO content guidelines or anything else related to content and search engine optimization, then don’t hesitate to contact us. We would be happy to help you optimize your website's content and improve your ranking on Google.Google SEO content guidelines: Internal & External Linking

Do you have images on your website? If so, you need to create an image sitemap. An image sitemap is a great way to improve your website's SEO. In this blog post, we will show you how to create an image sitemap for your website. We will also discuss the benefits of using an image sitemap and provide some tips for optimizing your images.What is an image sitemap?An image sitemap is an XML file that contains a list of all the images on your website. It helps search engines index your images so that they can appear in search results. When creating an image sitemap, you need to include the URL of each image, as well as information about the image (such as the title and alt text). You can also include information about when the image was last updated. Image sitemaps are a great way to improve the visibility of your images in search results.Why create an Image Sitemap? If you want your images to be included in Google Image Search—and you definitely do—then you need to submit an image sitemap to Google. This is because search engines have difficulty understanding the content of images; unlike text, they can't "read" pictures. As a result, search engines rely on various techniques like reading alt text and looking for clues in the surrounding context to determine what an image is about. However, these methods are far from perfect, which is why image sitemaps are so important.With an image sitemap, you can provide Google with explicit information about each image on your site so that there's no confusion about what it depicts or how it relates to the rest of your content. As a result, your images are more likely to be properly indexed and included in relevant image searches. And since those searches can bring traffic directly to your website, optimizing your images for search should be a top priority for any serious webmaster or online marketer.Creating an Image Sitemap or adding your images in your XML sitemap is essential. The Google SEO content guidelines state you should create a separate image sitemap or at least list all images on your regular XML sitemap. But the guidelines do not limit you to only listing images.Do you want to learn more about the other guidelines? Then, we recommend you read our article Google SEO Content Guidelines: A Webmaster's Guide.How to create an Image Sitemap Creating an image sitemap is easy. You can build one manually or use a tool like Google's Sitemap Generator. If you choose to create your image sitemap manually, you'll need to add the following tags for each image:- The URL of the image.- The location of the image.- Also, the caption of the image.- The geographic location of the image.- The title of the image.- And the license of the image.- The URL of the image.- The title of the image.- A brief description of the image.- The date when the image was last updated.- And the location of the image.After adding these tags, save your sitemap and upload it to your website's root directory. Then, submit your sitemap to Google through the Search Console.Google will now crawl your sitemap and index all the images that are included in it. This may take some time, so be patient. Once your images are indexed, they'll start appearing in Google Image Search results.How to create and maintain a sitemap that includes your images easily? Creating a sitemap can be daunting, especially if you have a large website with many pages and images. However, there are some easy ways to create and maintain a sitemap, including using a tool like Yoast SEO. Thus, we'll show you how to create and maintain a sitemap for your images using Yoast SEO.- Install and activate the Yoast SEO plugin.- Go to SEO → XML Sitemaps in your WordPress dashboard.- Make sure that the Enable XML sitemaps functionality box is checked.- Scroll down and click on the Save Changes button.- Yoast SEO will now automatically generate a sitemap for you, which will include all of your website's images.- To view your sitemap, click on the link that will appear under the XML sitemaps feature- That's it! You've now successfully created a sitemap for your images using Yoast SEO!Creating an image sitemap is the first step to optimizing your images for search engine traffic. If you have a large website, consider using a tool like Yoast SEO to create and maintain your sitemap easily. By following these steps, you can ensure that all of your images are properly indexed and appearing in Google Image Search results.You've heard that you need an image sitemap to help your website rank better in Google Images, but what about on-page SEO?On-page SEO is just as important as having a good image sitemap. In fact, it's one of the most important factors for ranking in Google search results.Hiring an SEO agency can help you improve your on-page SEO and get better rankings in Google. An SEO agency will conduct on-page SEO on the required pages, so your website can rank higher in Google search results.At Passive Tactics, not only we offer SEO content writing services, but we also offer on-page SEO services. So, if you're looking for help with your on-page SEO, feel free to contact us and we'll be happy to help!

There are many ways to optimize your website for search engines. Some methods, such as black hat SEO, involve using unethical techniques that may get you short-term results but could lead to penalties from Google and other search engines. In this blog post, we will discuss how to optimize your website the right way—through white hat SEO techniques. These methods are safe and effective, and will help improve your website's ranking in SERPS while also protecting you from any penalties. So, if you're looking for a white hat SEO strategy that will help your website rank higher and generate more traffic, then keep reading!Why is White Hat SEO important?As the importance of search engine optimization grows, so does the need for effective and ethical methods of achieving better rankings.White hat SEO is a set of practices that help website owners improve their search engine rankings in a way that is both effective and ethical. That means no more using outdated techniques or trying to game the system.Instead, white hat SEO relies on creating high-quality content that adheres to user’s intent and providing a great user experience. Not only is this good for users, but it’s also good for website owners, who can see their rankings improve without resorting to shady tactics. In today’s landscape, white hat SEO is more important than ever before.Do you want to learn more about its benefits? Then, we recommend you read our article What is White Hat SEO & What Are Its Benefits?How to Create a White Hat SEO Strategy that serves your needs? White hat SEO is the practice of optimizing your website for search engines in a way that doesn't violate their terms of service. It's about making changes to your website that will improve its ranking in search results, without breaking the rules set by Google and other search engines. Hence, it is time to focus on creating a white hat SEO strategy that will help you achieve better rankings and more traffic. Here is how:Understand What Search Engines Are Looking ForIf you want to rank higher in search results, it's important to understand what factors search engines take into account when determining where to rank websites. The most important factor is probably content quality. Search engines want to deliver the best possible results to their users, so they're more likely to rank websites with high-quality, relevant content higher than those with low-quality or irrelevant content.Other important factors include things like backlinks (links from other websites to yours) and website design.Do Your Keyword ResearchOnce you understand what factors search engines are looking for, you can start focusing on optimization strategies that will help your website meet those criteria. One of the most important things you can do is keyword research. This involves finding out which keywords or phrases people are using when they're searching for websites like yours.You can then use those keywords throughout your website (in your content, titles, descriptions, etc.) to help improve your ranking in search results for those keywords.Optimize Your Content for People AND Search EnginesIt's important to remember that while you're optimizing your website for search engines, you still need to make sure that your content is high quality and relevant for human readers.After all, people are the ones who will read your content, not search engine algorithms! So don't stuff your content full of keywords just for the sake of it—make sure it's still well-written and informative.In addition, regularly update your content to ensure that it remains relevant and fresh—search engines will reward you for this with higher rankings.Implement Other White Hat SEO TacticsBesides the tactics we've already discussed, there are several other white hat SEO techniques you can use to improve your website's ranking in search results. These include things like using social media to promote your website, writing guest blog posts on related websites, and improving your website's design and user experience (UX).These are the key components of a white hat SEO strategy. If you focus on these things, you should be able to improve your website's ranking in search results without breaking any rules.Of course, white hat SEO takes time and effort—there's no such thing as a quick fix. But if you're patient and consistent, you will see gradual improvements over time. And, in the long run, it's worth it!P.S. Always keep an eye on the Google SEO Content Guidelines that are subject to change. What was white hat yesterday may be black hat today. If you want to learn what these entail, then we recommend you read our article Google SEO Content Guidelines: A Webmaster's Guide.Tips to follow in your White Hat SEO Strategy There is no doubt that white a hat SEO strategy is the key to success if you want to improve your website ranking in a search engine. Here are some of the white hat SEO tips you can follow alongside your white hat SEO strategy:Find exceptional Long Tail Keywords With Google SuggestGoogle suggest is a fantastic way to find long tail keywords quickly that you can use on your website. Doing so will help you improve your website ranking for those keywords.Use keywords strategicallyIn old times, SEO could be used to rank a website with keywords using keywords “stuff”. It meant adding 1000 phrases into an article. Nowadays, search engines have a lot of sophisticated technology. So, keyword stuffing has stopped working. Is it true?Yes, it is true. But there are ways you can use keywords and not get penalized. The key is to use keywords strategically. Thus, your website will be full of relevant information, and you will not get penalized.Provide Internal linksLinking to your own articles is a white hat SEO technique. It helps search engine crawlers index your website better. It also helps users navigate your website easily.To do this, simply link to your own articles from your new article. You can also link to other websites (as long as they are relevant and high-quality). This will help improve your website's ranking in search results.Publish Amazing contentSearch engine marketing and optimization requires every aspect of the content you publish to be of high quality. If you regularly publish high quality content for your blog, you can get on top of search results.Your white hat SEO strategy should include a focus on creating amazing content. This will help you increase your website's ranking in search results and get more readers.Ensure you offer Long and detailed contentSTOP submitting generic content to Google. The search engine can now detect when you’re trying to game the system.To ensure white hat SEO success, make sure your content is long and detailed. Not only this, but it should also be relevant and informative. This is the kind of content that search engines want to see.Offer great user experience and readabilityGoogle also monitors how people use your website. Specifically, Google has been monitoring how often a visitor has visited your website and how long he has stayed on your site.This is called “dwell time”. And, it is one of the many factors that Google uses to determine your website ranking.To improve your website's ranking, you need to offer a great user experience. This includes things like having a fast-loading website, an easy to navigate website, and great content.Additionally, your content should be easy to read. This means using brief paragraphs, using simple words, and using headings and subheadings.Satisfy the user intentThe AI algorithm RankBrain allows Google to determine if the searchers are satisfied.To improve your white hat SEO strategy, make sure you satisfy the user intent. This means creating content that answers the searcher's question.To do this, you need to understand the user intent. You can do this by using keyword research tools like Google AdWords Keyword Planner and Google Trends.On-page SEOThere is much more in a white hat SEO strategy than just content. One of the most important things is on-page SEO.On-page SEO includes optimizing your website's and content's title, description, and keywords. It also includes optimizing your website's images and links. All of this helps to improve your website's ranking in search results.Use Google Search ConsoleGoogle Search Console is a free tool from Google. It helps you to monitor and improve your website's ranking in search results. Thus, it gives you the opportunity to fix any errors that you may have on your website.In conclusion, developing a white hat SEO strategy is the best way to improve your website's ranking in search results. It is also the best way to avoid getting penalized by Google. To do this, you need to focus on creating amazing content, providing internal links, and offering a great user experience. Also, you need to ensure that your website is optimized for on-page SEO. Finally, you need to use Google Search Console to monitor your website's progress.By following these tips, you can develop a white hat SEO strategy that will help you improve your website's ranking in search results.Do you need help with white hat SEO and wonder what such a service can offer? Then, we recommend you read our article White Hat SEO Service: What To Expect?Do you find it hard to handle white hat SEO and develop a strategy?Knowing how to conduct white hat SEO can be challenging. More and more websites get penalized by Google every day because of black hat SEO tactics. The sad truth is they believe they only use white hat SEO tactics. But the lines between white and black hat SEO have become more blurred over the years.Thus, if you’re not careful, your website can be next.Therefore, it’s important not only to have a white hat SEO strategy but to have an SEO Specialist by your side.An SEO Specialist can help you develop a white hat SEO strategy. Also, he can help you develop a solid content strategy, leverage best practices, and optimize the content he creates for you.At Passive Tactics, all our content is white hat SEO. We focus on developing a white hat SEO strategy for our clients because we want them to rank high in search results.But more importantly, we want our clients’ websites to stay there.If you need help with white hat SEO or just want to learn more about white hat SEO tactics, feel free to contact us. One of our white hat SEO Specialists will be more than happy to help you.

If you're looking for a safe and effective way to improve your website's search engine rankings, white hat SEO is the answer. White hat SEO is a technique that focuses on organic search results, rather than using black hat tactics that could get your website penalized. In this blog post, we will discuss what white hat SEO is and some of its benefits!What is White Hat SEO?White hat SEO is any method that adheres to a set of standards outlined by the search engine. These standards are designed to create a positive user experience and provide accurate results. Some common white hat techniques include keyword research, creating quality content, and building natural backlinks.What is Black Hat SEO?Black hat SEO refers to a strategy or shortcut that attempts to gain more visibility but does not follow rules on search engines and often breaks them. This can result in your website being penalized or banned from search results altogether. This strategy is unethical since it tries to manipulate the way search engines work.What is gray hat SEO?Gray hat SEO is a combination of both white hat and black hat SEO. This type of optimization usually falls in a semi-legal gray area, where it may not be strictly against the rules but doesn’t follow all the best practices either.Now that we know the difference between white hat, black hat, and gray hat SEO, it is time to take a look at the Google SEO content guidelines to get a better idea of what is allowed.Are you ready to follow the ethical path of white hat SEO and improve your website ranking the right way? Then, we recommend you read our article Google SEO Content Guidelines: A Webmaster's Guide.Why is White Hat SEO important?It is important because it helps you build a sustainable online business. It may take longer to see results from white hat techniques, but the rewards are worth it. Not only will you avoid penalties from search engines, but you'll also earn the trust of your audience.What Are the White hat SEO Benefits Knowing what are the benefits of white hat SEO will help you understand why this technique is so important.White hat SEO leads to long-term successIf you're serious about making your site as successful as possible, you need to focus on white hat methods. While black hat SEO tactics might help you achieve short-term success, they will eventually lead to your site being penalized by Google.White hat SEO, on the other hand, focuses on providing a great user experience and producing high-quality content—both of which will help you achieve long-term success.It leads to improved SERP rankingsAnother benefit is that it will help you achieve better rankings in Google's search results. Because white hat methods focus on providing a great user experience and creating high-quality content, both of which are things that Google values highly, sites that use these methods rank higher than those that don't. And when your site ranks higher, that means more people will see it and be able to take advantage of what you offer.White hat SEO improves website trafficThanks to the increased visibility that comes with higher search engine rankings, white hat search engines optimization can help you attract more visitors to your website month after month, year after year. And not only will you see more traffic, but the quality of that traffic will be higher as well, since it will be coming from people who are actually interested in what you offer.It helps with brand recognition and reputationOne benefit of improving your site's visibility in SERPs is that it can help with brand recognition and reputation. When people see your site appearing in the top results for their searches, they'll start to associate your brand with the keywords they were searching for. This can lead to increased brand recognition and reputation over time.Plus, even if you are not well positioned yet, following white hat techniques means you respect Google’s guidelines. Google's guidelines refer to practices that align with user experience. Providing value and an enjoyable experience to searchers will help your reputation, even if you are not ranking.It satisfies user intentGoogle's RankBrain technology allows Google to see how searchers interact with the results they get for their queries. If people click on a result and then quickly return to Google to click on another result, that's a sign that the first result wasn't satisfying the user's needs. This leads to a high bounce rate.On the other hand, if people click on a result and then stay on that site for a long time, Google sees that as a sign that the result was helpful and satisfying. This leads to lower bounce rate.One goal of white hat SEO is to satisfy user intent, so that people will stay on your site once they get there. This not only helps you rank better, but it also leads to more traffic and improved brand recognition.Hence, if you detect high bounce rates, you need to learn how to handle this. Therefore, we recommend you read our article High Bounce Rate Issues – How To Improve This!It builds trust with your audienceAlso, white hat optimization helps you build trust with your audience. Because you're focused on providing a great user experience and creating high-quality SEO content, your audience will see you as a trustworthy source of information. This can lead to more traffic, higher conversion rates, and improved brand recognition.White hat SEO helps you avoid penalties from search enginesLast but not least, one of the biggest benefits of white hat search engine optimization is that it helps you avoid penalties from search engines. If you use black hat methods, eventually you'll get trapped and your site will be penalized. This can lead to a drop in SERP rankings, increased bounce rates, and less traffic.On the other hand, if you use white hat methods, you'll be following Google's guidelines and you're less likely to get penalized. This means higher SERP rankings, more traffic, and improved brand recognition for a long time.In short, white hat SEO is the best way to improve your site's visibility in SERPs, build trust with your audience, and avoid penalties from search engines. If you're not using a white hat strategy, now is the time to start. Your site will thank you for it!What is white hat SEO strategy?White hat SEO strategy is based on the guidelines set by search engines like Google. This type of SEO focuses on creating high-quality content, keyword research, and link building. White hat search engine optimization also considers the user experience when someone visits your site.Do you want to learn how to create a solid white hat strategy that works for you? Then, we recommend you read our article White Hat SEO Strategy: How to Optimize Your Website the Right Way.Should You Always Use White Hat SEO?Now that we've answered the question "what is white hat SEO," you might wonder if you should always use white hat methods. The answer is yes.While black hat methods might give you a short-term boost in SERP rankings, eventually you'll get caught and your site will be chastised. This can lead to a drop in rankings, increased bounce rates, and less traffic.On the other hand, with white hat tactics, it take longer to see results, but the results are more sustainable. Plus, you're less likely to get penalized by search engines.Are you ready to use white hat SEO on your site?If so, we can help. We offer a variety of SEO services, including content writing, keyword research, and internal link building. Contact us today to learn more about how we can help you improve your site's visibility in SERPs.

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