Are Your Clothes Telling the Wrong Story? Discover the Power of Upcycled Fashion with PATCHA
A Different Kind of Fashion Story
Clothes speak before you do. They tell people who you are, what you value, and how you see the world. But in today’s world of fast fashion—where trends are temporary and garments are treated as disposable—our clothes are often telling the wrong story.
At PATCHA, we believe in telling a better one.
We create fashion that speaks of individuality, sustainability, and circularity. Each PATCHA piece has a past, a purpose, and a personality—just like you.
Meet PATCHA: From Waste to Wonder
Hi, I’m Chloe—founder of PATCHA—and my love for secondhand clothes started in my teens. There was something magical about wondering where a piece had been, who had worn it, and why it was loved.
I began selling vintage at 18, but deep down, I always imagined it would lead to something more.
That moment came in 2022 during a trip to Kenya. I saw firsthand the heartbreaking consequences of fast fashion. Over 900 million items of secondhand clothing flood into Kenya each year, and up to 40% end up as waste in landfills like Dandora.
It was a wake-up call—and also a beginning.
PATCHA was born out of frustration with fashion waste, a deep belief that clothes can be made differently, and a gut feeling that creativity could be the solution.
We Make One-of-a-Kind Pieces From What Others Discard
PATCHA is a circular and sustainable fashion brand. We take what’s considered “end of life” and give it a new beginning. Each PATCHA garment is made from upcycled materials—rescued, reworked, and reimagined into something completely unique.
Our pieces aren’t mass-produced. They’re one-of-a-kind creations, just like you.
Whether it’s five discarded shirts reborn as a pair of travel trousers, or a pair of old cowboy boots turned into a bag with tassels and belt buckles—everything we make has a story to tell.
We work closely with tailors and traders in Nairobi to source pieces with untapped potential. This isn’t charity. It’s collaboration. It’s circular fashion with real impact.
Patcha Trousers: Each Pair Saves Five Shirts From Landfill
Let’s talk about our trousers—the heart of PATCHA.
Each pair is made from five upcycled shirts. That’s five garments saved from landfill, stitched together into something new and vibrant. They’re wide-leg, comfortable, with an elastic and drawstring waist. They’re great for travel, lounging, or just living your life a little more consciously.
You can shop mystery pairs by colourway, or choose an exact pair if one catches your eye. But if you fall in love with a pair—don’t wait. Each one is unique, and once it’s gone, it’s truly gone.
👉 Shop Patcha Trousers
The Rodeo Bag: From Cowboy Boots to Statement Piece
We don’t stop at clothing. One of our most exciting creations is the Rodeo Bag. Each one is made from damaged cowboy boots, with belt buckles and tassels added for flair.
These boots were too broken to wear—but too full of character to throw away. So we turned them into bags. Strong, bold, and impossible to replicate.
Our latest drop? Double Denim Jackets—crafted entirely from 100% upcycled denim waistbands. That’s right: waistbands.
They’re structured, eye-catching, and full of attitude. No two jackets are the same, and each one is a fresh take on a classic look. If you’re tired of cookie-cutter denim, this one’s for you.
👉 View Double Denim Jackets
We’re not trying to be just another clothing brand. We’re trying to shift the mindset around fashion.
Our mission is to build a more circular fashion future—one where clothes are designed with intention, sourced responsibly, and made to be loved, not just worn.
When you choose PATCHA, you’re not just buying clothes. You’re:\n
Keeping materials out of landfills
Supporting small-scale tailors and fair working practices
Choosing originality over uniformity
Supporting a female-founded business built on passion, not profit
Fashion Sustainability Starts With Conscious Choices
Fast fashion is fast for a reason. It’s easy. It’s cheap. It’s everywhere. But the consequences are massive—environmentally, socially, and personally.
Here’s what we believe at PATCHA:
Fashion should never be wasteful. Clothes should have meaning. You don’t need to be perfect to make a difference. You just need to start.
Style for Real Life: Travel, Lounge, and Live in PATCHA
Our pieces aren’t just ethical—they’re functional.
Lightweight, breathable, and made to move. Perfect for jet-setting, road-tripping, or just walking to the cafe down the street.
Relaxed fits, soft fabrics, and a clear conscience. Lounge like you care—because you do.
Cool, comfortable, and consciously made. Upcycled summer pieces that help you beat the heat and waste.
Tips for Building a More Circular Wardrobe
You don’t have to overhaul your whole closet overnight. Start small. Here’s how:
Choose Upcycled First Give discarded clothes a second life. PATCHA’s entire collection is a great place to start.
Buy Less, Choose Well Every PATCHA item is designed to be worn, re-worn, and treasured.
Think Beyond Trends What’s trending today may be landfill tomorrow. Pick pieces that speak to you personally.
Shop Mystery Not knowing exactly what you’re getting can be part of the fun—and part of the sustainability.
Wear Your Story Clothes with history have more soul. So do people.
Every Purchase Supports Our Mission
Thank you for supporting PATCHA. With every order, you’re helping us:\n
Give garments a second life
Celebrate creativity and individuality
Build a future where fashion means something more
If you’re unhappy with your order, we offer exchanges—because your satisfaction matters as much as our mission.
Let’s Change the Fashion Story—Together
You don’t have to be perfect to make better choices. Whether you’re just beginning your slow fashion journey or you’ve been thrifting for years, PATCHA is here for you.
Are your clothes telling the wrong story?
Now you can tell one that’s beautiful, bold, and better for the planet.
🛍️ Shop now: www.patcha.co.uk
📧 Contact Chloe: [email protected]
📍 London-based — UK made, globally minded
📸 Follow the journey on Instagram: @patcha.london
