H&M Project

MTFP project H&M marketing campaing

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ELEVATOR PITCH

Concise carefully planned and well practiced description

how to summarised it:

What is your product and service?

online personal styling on demand.

2. Who is your market?

25 onwards professionals and everyone who cares about their fashion. and busy schedules

3. how do you expect to make money?

I will get a percentage of sales charge for services offered

4. who is behind the company? - “ bet on the jockey, not the horse”

myself, because I saw the potential and opportunities in people where other have not.

5. who is your competition?

independent free lance stylists, shops, shopping centres

6.What is your competitive advantage?

by generating a pool of talent it makes the company a stronger contender on price availability and service reaction.  by mainstreaming a service thought to be elitist I am creating a new need in the market.

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Almost half of UK consumers who own a mobile device such as a smartphone or tablet will use cashless payment apps to shop over the next year, according to a report by banking and financial services firm ING.

[meninthistown]

Worked with CO. by Cotton On a few weeks ago to photograph some of their summer looks on Aussie model Tom Clune. You can check out more from the shoot here.

Get the look: Lachlan Short vintage red.

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Sleek!

[meninthistown]

Green flannel.

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AWSOME picture!

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Yahooo!!!!!! project uploaded!!!! now pray and hope for the best!!!!

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Tomorrow, presentation.

OK, its 22.39pm, and I have finished and rehearsed my presentation. its 5 minutes, it should be ok.       I hope. 

I am super nervous about my project, I sent it out to 3 friends a week ago a none of them have sent it back... I am still working on it. I just need to do a thorough review of all the references and add and reference the appendix. that should only take me a day..... I am spending saturday, sunday and monday in the library.

I am looking forward to show Bushra how its my project is looking up to now.

work has really been a killer this term, i worked 9 to 13 hours a day during the summer. it is not sustainable. university will only get harder.

I hope a new job comes quickly..... by the minute I am just happy to complete an pass this unit.    hopefully.

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"Same Love for H&M" Campaign

-Marketing the Fashion Product project- Paula Garrido - ID:GAR12376214 -2nd year BA (part-time) Fashion Business - 26.11.13

This is the final video!!! It was so difficult to make the music match after I had to cut it to 30 seconds...... I hope Bushra wont mind the bad music passes..... :(

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Promotional campaign!!!!!  its looooooking good!!!!

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Kantar ooooo Kantar, the most dificult program ever is R..... hope one day I will learn how to properly use it!!!!!!

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top magazine to promote range.

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Unique, Gay & Lesbian, Inspirational. Four little words summing up the essence of the One Love Wedding show.

OMG someone else thought of One love before!!!!! what to do? maybe my campaign cannot be called like that anymore?  

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Is protecting the environment incompatible with social justice?

George Monbiot: When Oxfam investigates the question of whether environment conflicts with development, we should take notice

really interesting subject we discussed in clase today.

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Picturing my campaign.

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Really trying....

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I can only write as much as my brain gives.... Not much after 11pm.

My poor tired grey cells.

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Trying my best.......... Omg

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Incredible well paid model.....