The Dangers Of SEO
Before you consider optimizing your website for the search engines it is essential that you find out all of the information you need on what the latest parameters are regarding what the search engines value in a website, and what they penalize websites for. The criteria are changing all the time, and staying up to date with what the latest changes are can make the difference between your website appearing on the first page of Google, and being slapped back to a far and distant page that no-one is ever going to know about never mind visit. The way you got to our site shows that you're in good hands.
An example of how the changes in what Google values and what it penalizes can ruin a website overnight if the website owner is not very quick on the draw and keeping up with what is happening, is the following:
A few years ago, Google considered a website that had a lot of links between it and other websites as begin very valuable.
The idea was that if there were a lot of links on a website, it meant that that website was considered popular and of high quality.
However, since many people took advantage of that aspect of SEO by ālink farmingā Google updated its parameters and began to penalize websites that had a lot of links that did not come from well established, relevant websites.
Another example is the keyword density issue.
Although keywords are still essential in optimizing your website for the search engines, you now have to be very careful of how many times each keyword appears in the text on your site.
Whereas there was a time when you could include the keyword as many times as you liked; and in fact the sites that had the keyword that a person had searched for appearing most frequently would appear higher in the search results for that person;
now, if the keyword you are optimizing for forms more than a certain percentage of the total content on that page, Google is likely to penalize your site for keyword stuffing, and it will therefore end up never being seen in the results.
Unfortunately optimizing your website for the search engines effectively can be a very difficult task since there are so many considerations. Because of the rise in people trying to beat the system by faking their way to the top of the search results, Google and other search engines have had to become more and more strict and over cautious. The problem is that while it does help to lower the incidents of spam websites showing up in search results, it also hurts a lot of genuine webmasters who do have quality content to offer those who are searching in that particular niche.
Now more than ever it is crucial to make sure that you have all of the correct and most up to date information before you begin to SEO your site so that you can make sure that you are giving your website the best possible chance of success.















