WHY SEO IS IMPORTANT IS TODAYS BUSINESS

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The Dangers Of SEO

Before you consider optimizing your website for the search engines it is essential that you find out all of the information you need on what the latest parameters are regarding what the search engines value in a website, and what they penalize websites for. The criteria are changing all the time, and staying up to date with what the latest changes are can make the difference between your website appearing on the first page of Google, and being slapped back to a far and distant page that no-one is ever going to know about never mind visit. The way you got to our site shows that you're in good hands.

An example of how the changes in what Google values and what it penalizes can ruin a website overnight if the website owner is not very quick on the draw and keeping up with what is happening, is the following:

A few years ago, Google considered a website that had a lot of links between it and other websites as begin very valuable.

The idea was that if there were a lot of links on a website, it meant that that website was considered popular and of high quality.

However, since many people took advantage of that aspect of SEO by “link farming” Google updated its parameters and began to penalize websites that had a lot of links that did not come from well established, relevant websites.

Another example is the keyword density issue.

Although keywords are still essential in optimizing your website for the search engines, you now have to be very careful of how many times each keyword appears in the text on your site.

Whereas there was a time when you could include the keyword as many times as you liked; and in fact the sites that had the keyword that a person had searched for appearing most frequently would appear higher in the search results for that person;

now, if the keyword you are optimizing for forms more than a certain percentage of the total content on that page, Google is likely to penalize your site for keyword stuffing, and it will therefore end up never being seen in the results.

Unfortunately optimizing your website for the search engines effectively can be a very difficult task since there are so many considerations. Because of the rise in people trying to beat the system by faking their way to the top of the search results, Google and other search engines have had to become more and more strict and over cautious. The problem is that while it does help to lower the incidents of spam websites showing up in search results, it also hurts a lot of genuine webmasters who do have quality content to offer those who are searching in that particular niche.

Now more than ever it is crucial to make sure that you have all of the correct and most up to date information before you begin to SEO your site so that you can make sure that you are giving your website the best possible chance of success.

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How Search Engine Optimization Works

Search engine optimization is the definition of a series of adjustments made to a website with the purpose of helping it rank higher in search engines for certain keywords. This is what search engines do: when a user comes and performs a search for something, they need to present a page with the ten most relevant results for that search. The user will visit one or many of them, thus finding an answer to his question or a product or service he might have been searching for.

Visit our home page to get the latest info.

If your services are also highly relevant to a certain search but the search engine doesn't "understand" that, you aren't going to get ranked among the first, so very few interested people are going to find you like this.

Search engine optimization services can help your pages be more relevant for their content and for their niche at the same time.

SEO can also enable you discover which are the most lucrative keywords in your industry, so that you can choose them and optimize your pages around them.

If you rank first for ten keywords with a very low search volume, you aren't going to get too many visitors, despite your number one position.

On the contrary, if you manage to be among the first five for a buying keyword with a very high search volume, you are going to get a much better return on your investment to obtain that ranking.

In SEO, you have to take care of two things: what you write on your pages and how often others link to you and talk about you on other websites. The more you are appreciated and cited on authoritative websites, the more you are going to be perceived as an authority in your niche, thus determining search engines to give you one of their best spots in the search for your most relevant keywords.

SEO is about doing things in such a way that search engines perceive it as natural. You can't buy 10,000 links over a one week period and expect to get away with it. Most probably, you are going to trigger an alarm signal that something not quite right is happening. If you get a penalty, it's going to be an almost impossible job to have it removed afterwards.

This is why the process of hiring your SEO expert is extremely important. You need to work with someone you can trust is not going to do black hat activities or shady practices that might get you banned from the SERPs. Even if you found someone you trust, you still need to be informed on each and every step they are going to take. In SEO, sometimes one single link is enough to sick the whole ship, so you need to treat everything professionally and never agree to do things you don't perceive as right. When done right, SEO has the power of bringing a lot of targeted visitors to your web pages, visitors that could easily become your fans or your customers, as they were already in need for something when they found you.

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Worlds Most Epic Marketing Fails

here's a image list of the biggest marketing fails from around the world.

Click the source link for the full list:

Source: http://www.youthnoise.com/seo-philadelphia-pa

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IMPORTANCE OF SEO By Philadelphia SEO Force

Search engines are practically the best and easiest place to find something that you are looking for. It is arguably one of the biggest catalyst to further the information age as to what it is today. As a business owner you would like to get your website popular in the online world. If you are marketing online, or have a website for your business, you should know that search engine optimization (SEO) is a huge part of being successful.

Search Engine Optimization is the process of optimizing your web site to get traffic for free or as some call it “organic” or natural listings on search engines. All major search engines such as Google, Yahoo and Bing have results where web pages and other content such as videos, Images or local listings are shown and ranked based on what the search engine considers most relevant to users. It has been proved that SEO is an ultimate investment with a high return.

A web page is ranked based on what each search engine considers relevant to what the user is searching for. Search engine optimization is very complex and there are so many factors that play an important role when it comes to SEO. Also a Philadelphia SEO company has the ability to get you popular over the World Wide Web by taking more and more visitors to your website. Undoubtedly, your website is your perfect employee, tackling a number of prospects at once and only limited by what you ask of it.

Today businesses here and there realize the importance of their presence in the search engines. If they want people to comfortably find them, they need a way to make themselves appear in the clickable and viewable ranks of the search engine results page. Search engines also offer another advantage—when your website shows up as a search engine return, it is because the searcher is already looking for what you provide, meaning a transition is more likely to occur. This should make you want to do whatever you can to make sure your website shows up as close to the top of the search engine results as possible.

Target, a San Francisco SEO company has a tip: To make things easier, SEO is far more important for businesses today than what it as a decade ago. Thanks to the trending of social media and online shopping and purchasing, SEO is widely used by more and more businesses just get their product or company on the first pages of search engines. Also, according to the experts of a Denver SEO company, SEO is cost effective, gives your business credibility, gives more audience to your website and in turn gives you more profit for a modest investment. SEO is a powerful tool, and it is here to stay as long as the internet and social media community exists.