Seo audit

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SEO TOOLS & Types of SEO TOOLS

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SEO Tools: Seo tools is mainly for website . where it help the website owners to understand where the problem is occured & help us to improve it.

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Types of SEO TOOLS 

1– Backlink Analyzer

There are several free tools that will analyze how many backlinks your webpage has, and this has a huge impact on search engine rankings so is certainly data you’re going to want.

2 – Domain Age Tool

The age of a site is quite important in Google rankings, with mature sites having more stable ranking positions. While you probably know how old your own site is it can be a good idea to check the ages of competing sites.

3 – Domain Popularity Analyzer

Another way to see how your competitors are doing and glean an edge over them is to use a domain popularity tool to see how they compare in terms of backlinks and visits.

4 – Google Pagerank

The Google Pagerank is a statistic that tells you how Google views the tested URL. Google offers a tool to reveal this for your site (and any others you want to test) as part of their toolbar, though you can also check it on Google’s tools site without installing the toolbar.

5 – Google Banned Tool

A tool is available to test whether or not a given URL is on Google’s databases. If it isn’t, chances are it has been banned by Google (this can happen for all sorts of reasons). No amount of SEO techniques will help a banned site get good rankings!

6 – Keyword Density Checkers

There are plenty of tools available which will tell you what the density of a chosen keyword is on a chosen domain, page, or set of content. This can help you check your content is within the correct margins for the keywords you want it optimized for.

7 – Keyword Suggestion Tool

There are tools that can help you work out what other good keywords would be based on the prime ones that you have chosen.

8 – Outbound Link Checker

Links to other sites, especially reputable, high volume ones like news sources, can actually help your site’s SEO. An outbound link checker will show you how many links you have to other sites (as well as internal links) and list them out to help you make sure you have made the most of the opportunity to link out to important sites.

9 – Plagiarism Checker

Test all of the SEO content you are going to use for uniqueness using a plagiarism checker such as Copyscape. Google prefers unique content.

Don’t Forget : Top 10 Ways to Check For Plagiarised Content

10 – Search Engine Ranking Reports

Search Engine Ranking Reports (often called SERPs) contain data about how well your page and site fare in the major search engines for your keywords – this can give you a good idea of how well your SEO strategy is working.

11 – Pages Indexed Analysis

Use a tool that analyzes how many pages from your site are currently indexed by the main search engines in order to check all of your pages are being picked up at the moment.

12 – Link Popularity Checker

A link popularity tool will tell you how many sites are linking to you. While this is similar to a backlink checker, a backlink checker will find all links including those on social media sites, whereas a link popularity checker will find the sites with permanent links to yours.

13 – Google

Use Google itself to analyze your site’s SEO. Turn off any personalized settings, run advanced searches, and generally test out things you think your desired users will be doing on Google to see how easily they will currently find you.

14 – Backlink Building Tools or Services

Use automated tools or professional backlink building services to create more backlinks to your site and help you build up your SEO.

15 – Link Validator

Use an automated link checker periodically to check all of the links on your site still work.

Read my another blog - https://wordpress.com/block-editor/post/paagcdigitalwebacademy719049792.wordpress.com/88

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Facebook Remarketing & How Facebook Remarketing will improve our ROI

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Facebook Remarketing —

Facebook Remarketing is a way of reconnecting with users who have previously visited your pages or clicked to your ads on a Facebook /website. By collecting data on the users, using platforms such as facebook or Google, you can position targeted adverts toa defined audience when they are browsing others website.

http://paagcdigitalwebacademy.com/Social-Media-Marketing-Course

How Facebook Remarketing will improve our ROI

1.Reduce the cost per click — Facebook remarketing usually has lower cost per click . when compared to remarketing on search engines. The reason for the lower cost is that Facebook traffic is supposed to be less targeted than search engine traffic.

on search engines, users are looking for a given products or services , & therefore they are asking for your service ( pull Marketing ) . On social media , you are exposing users to an ad while they are doing something else, & therefore they might not be as likely to convert ( push marketing )

2. Drive High Conversion — converting first -time visitors into buyers takes time visitors into buyers takes time .If your industry is competitive , people are likely to browse multiple sites before completing a purchase .

In most of the case people visit , people visit your site , & then click away so they can compare your price with someone’s else . when they have goen , some visitors may forgot your name & you end up losing a sale . because they cannot find their way back to your sites . after doing remarketing activity their is chance of conversion rate is high to complete the action taken by user

3.Capitalise on social proof — you dont have to remarketing to the potential customers . showing ads to a wider audience — like those who have already bought from you — allow current customers to interact with potential customers.

4. Expand Market Reach — you can also boraden you remarketing audience to those who share characteristics with those group .

you can do that by using an offsite pixel to create a custom audience in your Facebook Ads Manager that includes the people who visited a particular page of your website.

Read my another blog — https://www.wix.com/dashboard/55ea150f-22a9-4f00-aa94-c2781769cb56/blog/5c41c38dd5a0cb001cb8dc58/edit

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Freelancer & How to Become a Freelancer

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Freelancer — it is usually used for the person. who is self-employed, independent & is not necessarily committed to a particular employee long-term. a freelancer is a person who works alone by taking the contract from others.

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How to Become a Freelancer

1.How to enter the Market — The Difficult part about becoming a freelancer — especially for introverts — A is putting your name out there & having to hustle to sell your services. How you should be different from others & how you should showcase of yourself to others in the market. if you don't have any idea from where to start, I advise that you approach a freelancer by commenting on their blog or by mailing them your queries to know more about the industry & its demand & how you fill the void. You also need a website ( at least a professional blog ).which showcases all the works you have done till dates .the services you offer, & how you reach.

2. How to Find contracts — here it is also a challenging task for the freelancer to get the contracts. once you get involved in the market then it’s time to get some clients Tell everyone, your co-workers, friends, teacher & neighbors that you’re available to do freelance work & the kind of work you are comfortable with. contact the contractors who have similar interest or do the same work to just broaden your network & take their help to get work done in an efficient manner.

3. Pricing Yourself — For the students & recent college graduates, it’s a tough decision about how to answer the question . “ What’s your hourly rate ?” your hourly rate will depend on the projects, your industry, market, location, the economy, your experience, & what’s the budget of your client.

when you’re just starting out, you have to under-price yourself because you really want to get the experience & want feedback from your clients, & overperform. As time passes and you get & you get more involved in the project & your numbers of hours get increased then you can adjust your prices. You also have to focus on how much time you have to get the work done and accordingly schedule the project because negative feedback would make a terrible impact on your portfolio.

Read my another blog — https://locaseo.blogspot.com/2019/01/e-commerce-marketing-importance-of-e.html

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Pinterest Marketing & Why we should use Pinterest for Business

Pinterest Marketing -       It is a social media website that allows users to organize & share images & videos from around the web. Images uploaded by users are called, which may be customized, themed & followed by other users. Users can also like or repin content shared by others pinners.

http://paagcdigitalwebacademy.com/Social-Media-Marketing-Course

why we should use Pinterest for Business 

1. Pinterest converts more browser into buyers - Pinterest helps to reduce the no of steps from discovery to conversion, making it easier for people to straight to the source. visitors in Pinterest are more likely to converts leads into sales. 

 2. Pinterest Drives traffic - Pinterest is excellent to help to increase links back to your website. which in turns drive more traffic. it is more effective at steering traffic back to a website more than any social media source. 

  3. Pinterest gets you more inbound links - Because every pin includes links, it makes it easy to lead it back to the source of the images . just think of how many visitors you can bring to yourwebsite by posting images of your products on Pinterest.

 4. Users Engagement is Ridiculously high - users on Pinterest seems pretty content to simply find & share things with a small group of people. This is good for your Business. why? you pin are likely to be seen 

5. Pinterest integrates with your website, Facebook Profile  & Twitter account -  Because it enables users to automatically post new pins to their news feed for others to see . 

6. Discover what your audience love - one of the best things you can do with Pinterest is used what is currently trending now. 

Read My Another Blog  -   Facebook  & Benefits of Facebook Marketing to the Business 

- https://wordpress.com/block-editor/post/paagcdigitalwebacademy719049792.wordpress.com/68

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Photoshop & uses of Adobe Photoshop

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Photoshop - The software provides many images editing features for raster image as well as vectors Graphics. it uses a layer-based editing system that enables image creation & altering with multiple overlays that support transparency.  layers can also act as masks or filters, altering underlying colors. 

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uses of Adobe Photoshop 

1 uses of photoshop in photo & image Editing works

2. uses of Adobe Photoshop in Graphics Designing works 

3. uses of Adobe Photoshop in politics & social media 

4. uses of Adobe Photoshop in Designing quotes

5. Uses of Adobe Photoshop in Logo Design & Branding 

6 Uses of Adobe Photoshop to Design special occasion design 

7. Uses to Adobe Photoshop in Business

8.Uses of Adobe Photoshop in career & jobs 

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Online Reputation Management & Importance of online reputation Management

Online Reputation Management - Online Reputation Management is taking control of the online conversation. It the technique & strategies. ensure that people find the right material when they look you on the internet. The purpose of Online Reputation Management is to create balance  & allow you to best your foot forward.

http://paagcdigitalwebacademy.com/Online-Reputation-Management-Course

The Importance of Online Reputation ManagementORM is a process that manages, & monitors the online review for a company - essentially, ORMmanages your online presence the online world has grown to become a powerful platform for consumers everywhere to share & express. their voices .with that being said, consumers are now calling the shots as they have the control on how public views your business.  this what company needs to take action &  be proactive in managing their reviews & reputation. online Business owners to start focusing on ORM 1. Look up for the company - Do some research & see how consumers are reviewing your business. Do people look at the company in a positive or negative light ?. you can also pinpoint what it is that reviewers like & dislike about the company. 2. create a Google My Business account (GBA ) - Inputting the name, address & phone numbers (NAP) for your business will help you to improve your local presence on Google SERP's  ( don't worry i will get deeper into this, later on, add the current images to give life to profile - this lets people know the company is staying up to date . 3. Google Alerts - These alerts keep you in the loop about what people saying about your company at all time. the programme will alerts when any mention on business is made . 4. Remove or push Negative Review -  Depending on the platform, you can either remove or push negative . if , these review are left on platforms or profile you can access ,you will be able to remove them . if the reviews are on 3rd party sites , you can push them by creating content & implementing SEO , or simple respond to them . The constant content creation will push the positive content & citation upwards & the negative reviews  downwards .  

Read my another blog - https://locaseo.blogspot.com/2018/12/e-mail-marketing-importance-of-e-mail.html

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Bing Ads & Is advertising on Bing ads  is useful

Bing Ads; it is the services provided by the bing on pay per click advertising on the bing platform.   Bings Ads allow you to run ads on both bing search network & its partner network ( yahoo ) . In bing millions of people type keywords in search engine.  looking for particular products & services. 

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Is advertising on Bing ads  is useful  . some of the usefulness

1. Growing the Market share - Bing is often cited as having only 8 percent of the search Market . that ture globally . but in the US it's closer to 33 percent - a respectable pool of customers to reach. 

2. Higher CTR - It turns out that not all PPC platfroms perform equally. Bing Ads actually get the higher click-through rate (CTR)  than Google . because of better ad placements .

3. Better ROI -  Across a wide sample of categories , the average “bid “ price (cost per click ) of bing is 42 % less than Google . but bing ads still enjoy good conversion rates. This translate to a high return of investments . 

4. Less Competition - If, you consider Adwords the Holy grail of search marketing. you’re not the only one . That space is crowded , & your audience will see your competitions ads either before or after they see yours .

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Inbound Marketing & Advantages of Inbound Marketing

Inbound Marketing — it is one of the best ways & most effective to converts stranger into the customers & promote of your business . it is the process of attracting the attention of prospects, via content creation before they are even ready to buy. it is one kind of a pull strategy.

Advantages of Inbound Marketing

It is targeted & timely — Inbound Marketing delivers the content that appeals, to the precisely the right people in the right place at just the right time.

It is cost -effective- since, setting up the website is very cheap, & adding a blog to an exisiting website is free

You can own the media — You can own your website , so you can pretty much do whatever you want to with it. You probably don’t have the money to own a TV network.

      4. It's Nimble & fast — you can publish instantly, in real time if you want to.

Read my another blog — click below

E-commerce Marketing & Importance of E-commerce

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E-commerce Marketing & Importance  of   E-commerce

E-commerce Marketing: E-commerce means in simple term. promoting the products /service of the company in the online media or in online platform. it is the process of driving sales by raising awareness about an online store brand &  product offering. 

Importance  of   E-commerce 

1. convenience - the words itself describes that e-commerce marketing is more flexible & anyone can buy from anywhere whenever you wish to buy.it is one of the time-consuming things.

2. 24/7 services - when you compare with the physical store then the online store will never close or never sleeps . the E-commerce will provide you full-time services round the clock. you can easily order on mid-night of the day.

3. Mass audience  - E-commerce will bring a wide range of customer across the nation to business. there fore it is wide choose an E-commerce platform to cross the geographical barriers for  business

4. Less cost -  if the inventory of the good /services is an automated process then not only .there will be the reduction in cost . an E-commerece business is a much more cost-effective than a physical store . as it save your extra expenses like rent & electricity .

5.Economy : As there is no investment in terms of infrastructure or insurance in the e-commerce business, more money can be invested in the products, strategy & promotion. It will boost your marketing strategies and thus can also increase the traffic on your e-commerce website.

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Facebook & Benefits of Facebook Marketing to the Business

Facebook : Facebook is the free social networking site that allows users to connect with each other & share their thoughts in form of photos, videos & messages. the site available in 43 different languages.whereas it also includes features like groups, events, pages, Market place. 

Benefits of Facebook Marketing to the Business

1. Exposure on Global scale - Facebook is one of the biggest social site while compare to all others . it has 1.2 billion users accounts. more than 1.37 billion active users visit Facebook daily . where as facebook offers a multiple platforms to promote the post in a page , group, market place & in events . 

2.  Low Marketing Expenses - No, need to have a website see here most of the cases small Business dont have a website because of domain , hosting & maintenance of the website cost. instead of a website the facebook provides the facebook page you can create at a free of cost . in facebook page you can easily add your producs / services of your business . @ virtually no cost . so, you can redeem your expenses

3 . Easily Target to potential customers  -  one of the USP is that facebook ads provide the option where you can easily target to the your deserving customer so, that the conversion rate should be high to that ads & good ad response. 

4  Building Brand Loyalty  - Facebook allows easy & quick reaction between customer & business . its also easy to respond to customers . which build brand awareness .  Quick customer interaction means you can provide effective customer support by posting a message for the customer, which instantly shows up on his/her FB page.

5.Increasing Your web Traffic - you can easily add the links of your blogs, website in your pages , post ,or in articles . so, that users can visit their if they want to know more about that things. 

Read my another Blogs -  Instagram & 4 Reason why instagram is good for Business

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Linkedin & How to make Use Linkedin for Marketing

Linkedin - Linkedin is the social networking site designed specifically for the Business community. LinkedIn is a platform for professional people . & also for Business to Business sales. LinkedIn helps to find the people whom you are looking off . & you can easily connect with them. 

How to make  Use Linkedin for Marketing? ... 1 Start the up your own LinkedIn https://www.linkedin.com/in/prasoon-sanwal-24118841/profile. 2  create an effective LinkedIn page 3 Define your target audience & placements 4 optimize your company page 5 Add company page follower 6 publish engaging content in your page 7 use rich media to increase company page engagement 8 create campaign goals to drive your company goal 9 Track your report or measure . Read My another - Twitter Marketing & How does twitter marketing help us to business

https://locaseo.blogspot.com/2019/01/twitter-marketing-how-twitter-help-us.html

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Blogging & Importance of Blogging

Blogging – Blogging is an act of posting content on a blog or else expressing the experience/knowledge in the form of content . or posting the comment on someone else blog. blogging is very popular today . because it allows people to interact with others.

IMPORTANCE OF BLOGGING

Blogging is important in business to engage with users on a personal level . blogging is an inbound marketing methods that builds a long lasting relationship & loyal customer base .due to a big players it very difficult for the small business owner to position the brand on internet

Improve Your website SEO

Increase Traffic to your website via inbound links .

Enforce your brand as an expert in a particular field .

you can share your Experience 

create an engagement with users . 

you can share your bloggs in different social media platform . 

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Mobile Marketing & Advantages of Mobile Marketing.

Mobile Marketing: it is the promotional activity of the product & services designed for the mobiles devices & smartphone. it is focused on reaching a specific audience through the mobile, tablets & smartphone. or any other related device through Email, SMS, social media or Mobile application.

Advantages of Mobile Marketing

1 . Mobile Marketing reaches a Large audience — smartphones & tablets are cheaper , smaller & more portable than traditional Pc’s & laptops . this means here the users of the mobile devices , tablets & smartphone are more than pc & laptop so, there are large no of audience in mobile marketing .

2 . Instantaneous Results — The results are instantaneous because here we always carry our mobile devices , like our wallets or keys . we never leave home without them , & most of the time our mobile will be on & will be using half of our a day , you can see a we receive the message at every moment it is sent . so, by this you will get the instantaneous result .

3 . convenient to use — since the screen size of the mobile phone is small , its limit the scope of content that can be displayed . this make it convenient for the creator of the content . who keep it basic & simple . & also a simple content will adapt itself better to the various mobile platform .

4. Easy to Track — Mobile marketing is an effective way to collect user Data .database that use phone numbers as unique ID’S are most effective , since many people since , many people keep their mobile phone for a longer period of time . this help the mobile advertiser better to understand & analyse user behaviour .

5. Mobile Payments — This is the one of the benefits for the business people . the latest mobile phone is very convienent for the users today . here the users are provided with the secure online payment mode . which work via advanced mobile web system .

Read my another blog - https://medium.com/@placement.paagc/local-seo-how-does-local-seo-help-to-your-business-cddbc28bd89

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Local SEO & How Does local SEO help to your business ?

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Local SEO - its is an effective way of promoting or marketing your local business online. it helps business to promote their products & services to local customers at the exact time their are looking for them online.  

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How Does local SEO help to your business ?

1. Local SEO helps potential customers to discover your business. A lot of local searches originate from non-local. who is searching for a business like yours? & local SEO is done with. your business can capture that audience. 

2. Local SEO provides the potential customer the information that they want . when they are searching for the information. 

3 .Even if your  business doesnt have a website , local seo help your business to stand out in a local search , helps more drive to traffic through online lead . 

4. As mentioned earlier, 61% of people , who performed  a local search ended up  calling the business , local search optimisation provide potential customer. the power to take action 

5 Local search SEO provide high conversion rate for the local business . 

6 Local seo helps drive people decision in favour of your business . the more data they have about your business . the more truth in the customers. 

Read my another blogs - WHAT IS SEO & ITS PROCESS - https://medium.com/@placement.paagc/what-is-seo-its-process-9bfaf2ac2e42

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Google Webmaster & Importance of using Google Webmaster Tools for SEO

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Google Webmaster: it is a free tool provided by Google, which helps us to evaluate & maintain your website performance in the search result. offered as a free service to anyone who owns’s a website. Now, it is renamed as Google search console. 

Importance of using Google Webmaster Tools for SEO 

1. Search Queries - The search queries section shows the keywords that led users to use in your site, In the search section you can see the number of impression & number of clicks, which tell you about the CTR ( click through rate ) for the keywords. if, it is a higher CTR mean it is the relevant keywords. 

2. Links  - The second very useful tools of google webmaster is to link to your site section, here it will display where your backlink comes from ( internal & external ) . by knowing where your backlink are coming then easily you might focus more on that, so, to get a good number of traffic to the website . so, dont give link from the bad link site, so, it might affect your website ranking. 

3. crawling info - The crawl error section shows the error on google encountered on your site. the data you get is similar when you use the spider simulator. & it shows the inaccessible page, missing page, server page & all sort of problem prevented that correct google from crawling your site. 

4. keywords - similarly to the search queries section that deals with keywords, here the keywords section also shows keywords, however, the difference is here that what keywords Google has found & suggested to use in a website to optimize the site.  the two lists (of keywords users type and the keywords Google finds on your site) could be very different, which means you are not optimizing for what users are searching for.

5. sitemap - The last section you can access from the Dashboard is the sitemap section.  Here you see the sitemaps of your site Google has found and the number of URLs in them. If the sitemap found by Google is different from what you expected it to be, you can submit a new sitemap for Google to use.  

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Google Adsense & Advantages of Google Adsense

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Google Adsense is the advertising services by the google to the website owner/publisher. this programme will be enabled to the publisher who wants to display, text. images/video advertisement on their web page & earn money when someone clicks to the ads or visit that page.it is the income for the publisher. 

  Advantages of Google Adsense

1 Easy to set up & use ; here it is very easy to use no need of any expert to set up the adsense on google adsense. to make use of Google Adsense official account just go to Google Adsense & sign in. https://www.google.com/adsense/start/#/?modal_active=none . 

once you sign in you will just get registered it will take some time to accept your request for google adsense . once your Google Adsense got approved then you will receive one code & paste the code in website 

2 Good interface - Adsense provide you a good interface for managing the ads on your blog or website . here the design & looks are the most important part for a good website , every blogger focus on website designing as to engage the audience more to blog so, Adsense allow you customise your ads according to your preference 

3 It is trustworthy - As you know Adsense is a product of Google. it means there should be  no chance of any spam activity in ads , because Google is one of the trustworthy you can easily rely on google 

4 Google Offer Ads relevant to your site - in most of the cases, many advertising programmes who want to make money through ad requires, users to find ads their own & publish.  

5 No involvement with the third party - one of the benefits here is there is no involvement of the third party, deals are in between only you & Google Adsense..here the Adsense will pay you for the pay per click /impression. 

6 Mobile friendly - Nowadays, most of the people uses smartphones & tablets nowdays , people prefer to open website in  tablets & in mobile . so, Adsense offer responsive ads .it means qulaity of the ads is not compromised .

7 eligibility to run google adsense - to know about the eligibility of Google AdSense for your website   - https://support.google.com/adsense/answer/9724?hl=en .

8 Types of Google Adsense ads & banner format - 

The Medium Rectangle (300×250) 

Large Rectangle (336×280)

The Leaderboard (728×90)

Half Page aka Large Skyscraper (300×600) 

Large Mobile Banner (320×100)

 Mobile Leaderboard (320×50)

Read my another blog - https://locaseo.blogspot.com/2019/01/google-adwords-googleadsense.html

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Google Adwords & Benefits of Google Adwords .

Google Adwords -  Google adwords is an advertising services  by google for business wanting to display ads on google & it s advertising network . its is a paid form of advertising for the business. 

Benefits of Google Adwords to Grow Your Business

1 Adwords work faster than SEO - Here there are some reason why its effective & faster

> you can focus on multiple keywords @ a time  > you can reach to a larger audience @ a short time period > you will get the result immediately

2 increase brand awareness - its is one of the benefits that in google adwords because the search ads  in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand

3 Targetting the specific market & audience - here you Google AdWords help to the business to target the specific, demographic, market & your potential audience 

4 Measure your performance - this is a most important part in google adwords you can easily measure & track your ad performance & analysis easily how your ad performing, & also you can turn on or off @ any point of view 

5 Tackle your competitors - when someone searches for something related to your products & your not performing any ads, then that means you are trouble. you will loose your business instantly. 

Related read my another blog - Google adwords & Google Adsense

https://medium.com/@placement.paagc/google-adwords-google-adsense-46eb4c8b3c95