A Complete Guide on How to Use Google Keyword Planner Tool
If you are planning to start your online business and reach your potential audience, Keyword research is the first step that you need to focus on. Keywords are the basic needs for content that you create for your website, blogs, campaigns, etc. Whether you want to promote your business, products, and services, using relevant keywords will help your target audience to find your brand and connect them with your website.
But how do you find relevant keywords for your brand to drive more traffic?
Google keyword planner is the perfect tool that helps you to achieve good rankings by increasing your organic search traffic. This powerful tool allows you to find and analyze the right keywords that you can use to improve your website SEO as well as for running successful PPC campaigns. It is an all in one solution that helps you in-
a) Developing new keyword ideas for your content, websites, landing page, etc.
b) Finding search volumes for the keywords and trends.
c) Looking for keywords based on geography, language, etc.
Overall, this is an amazing tool that could offer several benefits for users if it is used effectively.
Is Google Keyword Planner free? Where can you find this tool?
Well, Do not worry! We are here to help you.
In this guide, we are going to discuss each and every detail of this tool that you should know about to get maximum results that you are looking for. So, without further ado, let’s get started.
Learn More About Google Keyword Planner
Google keyword planner is formerly known as Google AdWords keyword tool. This tool is specifically used as a Google advertising platform. Marketers use this platform for running their ad campaigns such as PPC campaigns to get maximum traffic and leads. You can find this tool in Google Adwords.
a) Create your Google Adwords account and log in.
b) Click on the icon “Tools” at the top.
c) Go to the keyword Planner and choose your advertising goal and start using it to get the right keywords for effectively targeting your audience.
Can Google Keyword Planner Be Used for Free?
Yes! This tool can be used for free.
When you try to use this tool, it will ask you to create a Google Ads account and add your card details. There are four steps that you need to follow to create an account where you have to enter some basic information such as your email address, the name of your website, etc. Though it’s not mandatory to run an active campaign, but, without setting up a Google Adwords campaign, you will not be able to access the tool.
Fortunately, there are some ways that help you to use this tool without spending a single penny, Want to know how? Simply follow these below-mentioned steps-
a) Visit the official site of Google Ads.
b) Click on the option “Go to the keyword Planner”.
c) Now you will get three options from which Google will ask you to choose your main advertising goal.
d) Ignore those options and select the below-mentioned option “Experience with Google ads?”
You will get this option in a browse window of a certain width. In case, you are unable to find this option, click on the option “expert mode” or make your browser window wider.
a) Choose the option “create an account without a campaign” and click on “Continue”.
b) Now, do not put any information and tab on the “Submit” button.
c) Click the option “Explore your account” and you will get to see the next page.
d) Go to the top right side of the page and click on “Tools” and then “switch to expert mode” option.
e) Click the “Tools” option again and you will get to see the option of Keyword planner.
So these are the steps that help you to access the keyword planner tool for free as well as without running any ad campaigns. Once you access the tool, you can find new keywords by entering words, phrases in the search bar and get search volume forecasts to improve your keyword listing.
Finding the right keywords that you want to rank for is not easy. You need to give your time to understand the keyword research processes properly and do it in a correct manner to achieve your desired goals. So, if you want to make your life easier, find an expert to do this job. We, 3 Rascals, have the best marketing experts who have years of experience and expertise in this field and help our clients to fulfill their dreams. So if you want to convert your dream into reality, get in touch with us, and let us come up with effective keyword ideas that drive more traffic and sales and achieve you maximize profit.