Pornhub Creative Director Challenge

Do you have what it takes to become Creative Director of Pornhub?

[pornhubcampaign]

“Thanks Porn Hub

Millions of men don’t have to apologise anymore for watching porn.”

Through this contest, further than having the greatest porn content, we have the best excuse for entering the site anytime.

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 ”Against Jelaousy” Campaign

INSIGHT: Every porn viewer plays their game with the risk of being discovered by its partner. Been caughted in action can cause a ridiculous scene of jealousy. For what?

STRATEGY: To duplicate 35,000,000 viewers as brief asks, we suggest to take the direct way: reach our target´s couples and sex partners. Always effective “MemberGetMember” technique here is applied to activate a innovating concept that implies a strong call to action itself.

COMMUNICATION PROPOSAL: Admit it , share it and you will enjoy PornHub without guilt. 

CONCEPT:  Share You Porn. And Fight Jealousy.

MEDIA MIX: Around this main idea we can develop a powerful integrated communications effort: - Using print and OOH´s media to set up concept - A viral video to context and share messages. - Social networking to activate the Call To Action.

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Our approach throughout this campaign has been subtle, instead of taking the hard way. Hence we have tried to connect with these objects indirectly yet cleverly to convey the message precisely. 

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Here is a multisubject copy campaign, with ironic sentences, a sort of comedy jokes, referred to the use of Porn Hub in your daily life. This approach gives a lighter meaning to the message and a hilarious but even hot smile to the customer. The adv campaign could be simply made with parts of the text fading in.

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If chick flicks include a set of tissues, an ice-cream and perhaps a cosy blanket, what are the man flicks? The same set of tissues, a pizza, beer and pornhub of course!

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Peeping Tom:

PornHub allows its viewers into the bedrooms of strangers. 

This campaign invites the viewer to be an active part of the PornHub community, so they no longer feel like a peeping tom.

"Come Closer" creates a suggestive innuendo that will certainly go over the heads of children.

[pornhubcampaign]

We do not want a main stream advertising campaign to talk about masturbation, about the sexual behavioral or different types of porn.

We want to create a campaign that will (1) create top-of-mind brand awareness for our consumers when they think about adult videos - porn and (2) create recognition for the PornHub brand among the NON-consumers.

Strategic concept: porn is part of a normal (happy) life, so PornHub is part of the life.

Creative concept: show life moments (events) of a normal (happy) life and integrate PornHub into those moments. selected moments are major moments in our life, moments that celebrate happy feallings.

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Everybody who ever played Tetris (and who didn’t!) remember that feeling of satisfaction when that long figure is finally in (wink wink).

Design can be adjusted for web, billboards and magazines.

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The Connotation Series (3 examples: Pencil, Tear, Key). People have different languages or minds but almost the same connotation, especially based on our body. The Connotation Series use that as considered insight to fulfill the commands of the brief. No words, only pictures & impression.

For a print ad for magazines, billboards or other sign-age, the good base for TV commercial or viral action.

[pornhubcampaign]

Ad for Pornhub mobile availability.

Use the simple but recognizable shape and color of the “Pornhub” logo to illustrate how accessible the site is to anyone, anytime, anywhere.

Using the international symbols for travel, men, women and etc can be easily interpreted to any genre, race, culture and language. 

Image of the logo on the mobile device can placed in any major travel, work, sleep or life situation.

Slogan “Avaliable FREE, anytime, anywhere.”  

[pornhubcampaign]

This poster represent in the same time some “eyes” but in a subliminal way a “woman chest”. 

The sentense “Try to line your eyes up with the holes ;)” means (in France = “je n’ai pas les yeux en face des trous”, i hope it’s the same meaning in English) somebody isn’t awake, is confused and doesn’t see what’s obvious. 

What’s obvious in our society, it’s that SEX is a real part of our life, and day… Most of the people refuse to admit it, that’s why my poster tells them to “admit that they look at boobs” ;)

Hope you understan what i tried to say, i’m from France… I’m graphic designer, FreeLance, and i just found out about this contest, sooo i didn’t create something very graphical, but the idea is here !

[pornhubcampaign]

YOU GO PORNHUB

Wherever you go Pornhub follows you, just get in to it and feel the rides. The visual represents the joy and ride; I compare the porn as cycle riding because cycling makes us happier mentally and physically. This is 100% SFW and G – rated ad campaign. Here the tandem bicycle carries the some popular porn categories the site has and caption powerfully communicates ‘YOU GO for PORNHUB’.  

This concept can adopt in any media such as Print ad, Outdoors, Digital/TV. Even if nude photo or video of real porn star riding this tandem bicycle comes under SFW category / G-Rated because this perspective. 

[pornhubcampaign]

Simple slogan “we’ve got that”

Easy to remember and indicates “that” Pornhub has just what anyone would be looking for in porn site.

For print ads in magazines a list of possible search categories can be indicated in dark grey while the official categories found on the site are in the Pornhub orange.

Possible web ad:

A cucumber, in a interview scene is saying, “people say to me all the time, you know who you look like?”

a headline that says, “Celebrity Look-a-likes”

Then the main caption says, “we’ve got that”

You could turn this idea into a series of multiple diverse headline ads as well… Where the main caption always says, “we’ve got that”

[pornhubcampaign]

Recommendations

Everyone knows how size matters. We offer the largest porn archive on the web.

We play with immagination.

Target: 18 +

[pornhubcampaign]

This campaign aims to show that the Pornhub is also available on mobile devices. This campaign proved to be, in my opinion in social media as well as in the form of billboards and posters in cities. It can also be used as the basis for a short TV spot.

[pornhubcampaign]

This campaign plays on the fact that with Pornhub you can get straight to the point. It is a clean and g-rated image that gets the message across without having to resort to sexual imagery that would offend some people. The advertisement can work for both print and ooh advertising. 

[pornhubcampaign]

We all can film a video, so we all can be pornstars, indeed, pornstars always began with their very first video. This is an invitation for everybody, make and enjoy videos anytime, anywhere, just as PornHub.com, a site designed to satisfy people anytime anywhere.