《開綠燈》（共6集）─ 邀請本地表演單位利用「行人綠燈」的30秒，在熙來攘往的斑馬綫上進行快閃演出，希望得到更多人的欣賞及關注。表演單位包括：流行樂隊 Dear Jane 聯同新晉唱作女歌手曾若華Jude、「翻版黃翠如」鄧月平、香港花式跳繩會及 HK Skaters。節目將於6月22日下午12時30分在Yahoo「速食電視」首播。
《開綠燈》（共6集）─ 邀請本地表演單位利用「行人綠燈」的30秒，在熙來攘往的斑馬綫上進行快閃演出，希望得到更多人的欣賞及關注。表演單位包括：流行樂隊 Dear Jane 聯同新晉唱作女歌手曾若華Jude、「翻版黃翠如」鄧月平、香港花式跳繩會及 HK Skaters。節目將於6月22日下午12時30分在Yahoo「速食電視」首播。
On Their Tenth Anniversary, Mobile Apps Usage Growth is Slowing Down
Hong Kong, January 13, 2017 - Flurry has seen nothing but astounding growth on mobile app usage in past eight years since first reporting on this. Throughout 2016, which was also the last year of the first decade for mobile apps, the industry managed to squeak-out another 365 days of growth.
Mobile Growth Hits Critical Mass: Usage Up 11%
Over the last year, the Flurry footprint grew to track more than 940,000 applications, across 2.1 billion devices, in 3.2 trillion sessions. In this context, app usage is defined as a user opening an app and recording what Flurry calls a “session”, as well as the amount of time spent in the application.
Compared to the year prior, overall app usage grew by 11% and time-spent in apps grew by 69%. In previous years, all app categories had grown in tandem; however, this year the story is different. Mobile apps started eating their own, with session and time-spent growth in some app categories occurring at the expense of others. While Messaging and Social applications drove year-over-year session grow at 44%, the Personalization category gave up a staggering 46% in session usage. This steep decline in usage can be attributed to diminishing value for users of these products.
Social and Daily Habit Apps Dominate Time Spent on Mobile
Here’s how time-spent trends among the most notable categories shook out in 2016:
2016: The Year Social Ate Media and Telcos
Time spent in Social and Messaging apps grew by an astounding 394% over the last year, proving to be the driver that helped mobile achieve its year-over-year time-spent growth of 69%. This is a result of consumers using their social and messaging apps as their voice and video calling utilities, as well as the phenomenon Flurry calls Communitainment. With news and magazines sessions down 5% and Music, Media and Entertainment up only 1%, it’s safe to say that Social has absorbed the media industry.
Sticky Apps Tied to Daily Habits
Business and Finance (up 43% in time-spent) and Sports (up 25% in time-spent) categories were immune to growth decay because they are intrinsically centered around mobile activities and rely on real time data. Further growth is anticipated in these categories as users continue shifting daily habits away from traditional media channels, i.e., watching live sports, market reports and the morning news on their TVs, to the apps on their phones.
Video Killed the Gaming Star
Gaming, the app category formerly known as “the darling of the mobile industry” saw time-spent decline by 4% year-over-year. Users are increasingly comfortable paying their way through games, with the mobile gaming industry seeing a strong increase in revenues according to Apple’s latest App Store report. Additionally, gaming remains a hit-driven industry. This year’s first “hit”, Pokémon Go, faded relatively fast, as consumers lost interest in the game, only returning for marquee holiday events. Another notable hit, Super Mario Run, was released too late in the year to make a difference for the overall engagement numbers.
Shopping Apps Spell Doom and Gloom for Retailers
It was hard to miss the disappointing post-holiday news from major retailers. However, the story is quite different in the mobile retail world. Shopping apps grew 31% in time-spent. A report by Adobe shows a very healthy growth in online sales, with Amazon grabbing 38% of holiday sales transactions from November 1 through December 29, 2016. This growth significantly benefited from mobile and its apps, have captured impulse buys.
Phablets Reign Supreme
As forecasted in last year’s report, Flurry has seen phablet devices becoming the dominant form factor across the globe, capturing 41% of market share. While the prediction in last year’s report didn’t completely come to fruition, users continue to find value in the larger screen size. This directly correlates to the growth in media consumption and social engagement app categories. As less mature smartphone markets adopt larger phones, Phablet’s share will continue to eat away at medium phones and completely eliminate small phones.
After 10 Years, Mobile Reaches Moment of Truth
As the iPhone celebrates its first decade, the mobile industry has grown into a dog-eat-dog world. The decelerating rate of growth could signal market maturity, saturation or simply the end of the app gold rush. But let us put things in perspective. The gold rush in California ended in 1855. A lot of wealth has been generated since then. It’s exciting to see what app developers do in the next decade and which industry they chose to disrupt, again.
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李克勤被封「最具號召力香港男藝人」 Twins再奪「最具號召力香港組合」獎項
天王級男歌手李克勤，出道多年仍穩佔樂壇一線位置，獲封為「Yahoo搜尋人氣大獎 - 最具號召力香港男藝人」，實力毋庸置疑。今年克勤轉投新唱片公司跟好友Joey成為同門，親自為推出的第一首作品《一個都不能少》首次執導MV，陣容強勁，歌曲迅即成為三間電台音樂榜的冠軍歌，更奪得「十大人氣歌曲」之一。常客Twins今年再奪「最具號召力香港組合」獎項，她們於2015年年尾舉行跨年演唱會「Twins LOL Live in Hong Kong」，反應熱烈，隨即舉行巡迴世界演唱會，Twins的最受歡迎組合形象深入民心。而今年積極參與電影工作的鍾欣潼，樂迷十分支持偶像，令她一再獲封為「Yahoo搜尋人氣大獎 - 人氣票后」，而「人氣票王」由鄭俊弘（Fred）獲得，是他自2013年後第二度獲頒此獎項。Fred今年推出個人專輯《當狗愛上貓》，大獲好評，更是唱片商會、HMV、CD WAREHOUSE、HK RECORDS、SKY MUSIC的唱片銷量榜No.1，再加上曝光率高，人氣高企。
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