The Artist and Cultural Memory in New Media Environments
(Note: this is an experimental essay that began as a collage of quotes by influential writers on media and the arts. I then glued together and framed those thoughts with my own words. Constructed in this way, I hoped to preserve the experience of a resonance of message that I felt as a reader of the works cited. In the course of that reading, a unified message cohered in my mind that felt like a thesis worth sharing, with its roots in the words of greater minds maximally preserved. A longer work may come of this some day.)
Have you ever wondered why audio feedback sounds the same no matter who's at the mic? That's because it isn't the person's voice you're hearing. That tone emerges from the placement and acoustic properties of the equipment and the venue. They are resonating and ringing like a bell. It's their voice you hear. The medium itself can speak. A more complex medium like the Internet can do more than wreck open mics. It can distort reality like a lens. It can introduce a "change of scale or pace or pattern" [1] into human affairs, even impose "its own assumption on the unwary" [1]. "Introduce the alphabet to a culture and you change its cognitive habits, its social relations, its notions of community, history and religion. Introduce the printing press, and you do the same. Introduce speed-of-light transmission of images" [2] onto home TV screens "and you make a cultural revolution" [2]. Now with social media, "you are the screen and [the medium] watches you" [3]. Each new technology, alters our perception, distorts our messages, constrains what it is possible to express, and thereby "creates a totally new human environment" [1] in which new unwritten rules are at play. The web created a new place. What are its rules? What tone resonates there? How does it change the scale, pace, and pattern of our lives as we move online? Well, the web is "abolishing ... space and time" [1]. Through a "global embrace" [1] of "speed-of-light transmission" [2], the online world is "instantly interrelating every human experience" [1], "bringing all social and political functions together in a sudden implosion" [1] so that "the globe is no more than a village" [1]. Everything is Here and Now. This proximity has helpfully made us "informed as never before...but also involved in the total social process as never before" [1]. "Action and ... reaction occur almost at the same time" [1]. There's no time for nuance because there is no time online. Worse, "history and memory are right now being erased." [4] Cell phone cameras capture each passing moment at higher and higher fidelity and frequency so that the hyper-detailed Now eclipses the low-res then. "We are being rendered unfit to remember" [2]. We "know everything about the last twenty-four hours but very little of the last sixty centuries or the last sixty years" [5]. The enormity of Now demands our full attention, fuels anxiety, buries our past. We panic. We forget. We become "agitated amnesiacs" [5] living in "a continuous, incoherent present" [2]. This is how the shriek of feedback rattles the online world. This is the message in the medium. So, what do we do? Where do we find hope? It's easy to get discouraged, to think we've regressed. But that's not quite right. Past progress woke us up from old illusions. With new media come new illusions, and we start off asleep to them. Society has reincarnated someplace new. And like newborns, we need to reorient ourselves, relearn how to see, to reason, to act justly. So how? How do we remember who we are and what we value. We do this with a special power called Art. As new doors are invented and opened onto "a whole series of new environments" [1] we turn to the arts to "provide us with the means of perceiving the environment itself" [1]. Because perception is the artist's tool. They use our senses to invoke experience. The artist is able to "encounter technology with impunity ... because [they are] an expert aware of the changes in sense perception" [1] that we unconsciously adopt along with new tech, the distortions of society's sense of proportion, pace, or pattern. Art opens our eyes, "awakens and enlarges the mind itself" [6], challenges assumptions, pierces the veil. It's "a means of training perception and judgment" [1] and coping with "the psychic and social consequences of technology" [1]. And that's not all. Art reminds us of our history. It retells old tales in modern terms. Reinforces values. Reconstructs cultural identity and can renew the relevance of institutions or completely redefine them. "If remembering is to be something more than nostalgia, it requires ... a theory, a vision, a metaphor." [2] Art supplies these. Now, I don't claim that all art must serve this purpose. Art is many things. But some art must be this. A reminder. A memory of culture's past lives. A way for us to wake up dazed in a wilderness, collect ourselves, and rebuild out of the stuff of new worlds.
Understanding Media: The Extensions of Man, Marshall McLuhan, 1964
Amusing Ourselves to Death: Public Discourse in the Age of Show Business, Neil Postman, 1985
Simulacra and Simulation, Jean Baudrillard, 1981
My Dinner With Andre, Wallace Shawn & Andre Gregory, 1981
Moyers on Democracy, Bill Moyers, 1987
A Defence of Poetry, Percy Bysshe Shelley, 1840















