The Science of Psychology to Make Stunning Videos
Longer videos don’t necessarily mean better engagement. If you want to amplify and strengthen audience engagement while raising the levels of exposure for your brand, you should consider a scientific approach. This is something that we’re interested in at Quality Website Professionals, and we decided to examine it further.
Psychology is a powerful, and underutilized tool when you want to take your exposure to the next level. When you use it well, you’re able to harness the engagement of your brand in a tangible fashion. Quality Website Professionals has found that Facebook remains a strong platform, and they’ll boost a video’s organic reach if it engages viewers. So how do you do that? You grip your audience from the start.
Visual Curiosity
Have you ever heard of the information gap theory of curiosity? It’s something new to us too. It’s a theory that posits that if you discover there’s a significant enough knowledge gap between what you want to know and what you already know, you’ll want to seek out the answers that fill in those blanks. An eye-catching title/headline will do wonders to grab a viewer’s attention. It should be vague enough that it incites questions that your video could answer. These perceptible hooks grab your viewers’ attention, and generate interest in the rest of the video. The average human attention span isn’t long enough to be amused by sluggish content.
Tell Me a Story
Trust is fundamental when you’re developing content. If your viewers don’t trust you, you’ve already lost. Powerful stories conjure instant compassion because viewers will mentally put themselves in the same situation. Incorporate sensory details with the facts of your video’s topic, like economic benefits, history, path to future expansion, or reasons for a downturn. Choosing a favorite brand is like choosing a best friend, and you’ll want to engage with viewers because you made them feel good about themselves. At the end of the day, you need to be able to understand human behavior to ensure maximum exposure, and you can do that by developing engaging video.










