New/Old and Old/New: Store Brand Camera and Retropan
I own a Sears KS2 35mm SLR. It’s a little strange to think back to a time when there were store brand cameras. Beneath the branding this one is a repurposed Ricoh SLR and takes Pentax K mount lenses.
Cameras and photography used to advance by inches at a terribly slow pace. Every now and again someone would introduce a new film or an advance in lens technology. But the seismic shifts we’ve become accustomed to on a twice yearly basis in the digital age were unheard of. It left room for retailers to get in and put their name on products like the KS2 because the manufacturers weren’t all that precious about technology that hadn’t substantially changed in decades, and was not likely to for a few decades more.
Who can imagine Panasonic or Pentax allowing Amazon or Wal-Mart to sell a re-branded version of their latest camera now? It would never happen because the cameras themselves are the stuff of innovation and reputation, they ARE the brand.
But back in the 80s a camera was a camera and a middle tier manufacturer like Ricoh might well pad out their sales by letting retailers who might not stock their product otherwise slap their own name on the back.
The KS2 is simple and a joy to use for any film shooter. A bit plasticky if you’re used to sturdier items like the K1000 or Nikon F series. But it is more than capable.
I recently loaded a roll of Fomapan’s Retro 320 film into my still spry KS2. I had a surprisingly well rounded 105mm f/2.8 lens mounted on it, sharp and fast enough for real versatility. I developed the film at home in the recommended Fomapan Retro Special Developer.
Retropan is an interesting mixture of blessing and curse. Blessing because it was a new film stock recently introduced in a time of limited choices. Curse because it is temperamental and strange. It behaves almost like a mistake in research and development that Fomapan decided to market anyway, lemons from lemonade. Its grain is obtrusive, its contrast is extremely low and the emulsion nearly explodes under strong light.
All that being said the company’s promotional material is not wrong in that the film, when handled correctly, gives a pleasingly soft and evocative image. For evocations of time and gauzy imagination it is a very effective tool.












