Reputation Management for Lawyers in the Digital Era
Just as a person is more likely to remember a bad event than a good event, a bad review online is more likely to influence a potential client’s perception and decision than a 100 good reviews.
Thus, online reputation management is key for lawyers and firms as well.
The following steps will ensure reputation management for lawyers in the digital era-
Perform a content audit:
To analyze the existing data available online about your firm and then determine a plan of action to either combat the negative reviews or to generate positive content. This can also help determine if your online reputation management strategy should be reactive- to overcome the damage, or proactive- to avoid damage at all.
Build a website and add a blog:
For a noticeable online presence and to boost your website engagement, respectively. By regularly posting content on your blog, you can ensure search engine optimization.
Engage on social media:
Platforms like Instagram, Facebook, LinkedIn, Yelp, Yahoo, MerchantCircle, etc. because search engines push these networking sites on top of all Google searches, thus making your presence on social media an essential component of reputation management online.
Create infographics:
To present your data in a more visually pleasing and entertaining way because many Internet-users do not take the time to read lengthy captions, articles, or blogs because they seem boring. Infographics are also easier to share or repost online which increases engagement and increases positive content about your firm online.
Creating a Wikipedia Page:
Your firm can assist in reputation management for lawyers because being listed on Wikipedia will improve your search rankings since it is an authorized ‘online encyclopedia’ site and is always pushed on top of all Google searches.
If enough time and resources are invested in maintaining an active online presence and a positive online reputation, reputation management for lawyers becomes very feasible and accessible.