Rhys smiled, something that was rare for him. "Well, the chocolate will be for each individual exercise that I train you in. Right now, I want you to persuade me into agreeing with the reward at the end that you'll try to get, so basically, you have to convince me twice. For example, should you chose to get fifty dollars, a shot of tequila, a new book, whatever you want, with in reason...though I don't think the tequila would be allowed, I want you to convince me to let it be your prize. Then after I train you in this art, you have to convince me to give it to you. I'm just adding this extra starter step to see what I'm working with. Now, first, I suppose I should teach you some theory behind this."
He paced back over to the desk and sat on it. "First and foremost is ethos. This one is all about authority and credibility. You are listening to me and believing what I say because I am your handler, a position of power, or at the very least, your direct superior. If you were in a hospital, anyone wearing scrubs and-or a white coat could tell you that your hypothalamus is bruised and you'd nod in agreement...unless you've taken medical classes and know the hypothalamus is deep inside your brain. Using jargon, or technical terms, as well as looking the part will give you at the very least 50 to 60 percent higher chances of persuading someone. This obviously means you'll have to do some research on your target, though generally if you have a fixed cover ID and this isn't just a one off for information, you'll know the sorts of things your cover would know. The other two are pretty simple. Pathos, especially. Have you ever seen that Humane Society commercial where they show the beaten and sick puppies and play that sappy Sarah McLaughlin song while she explains how you can sign up to donate your money? That is textbook pathos, or emotional appeal. If your target that you require money from you could try to swing it saying you have a sick younger sibling...you don't look old enough for a kid, and depending on the kind of person they are, they might give it to you." He leaned forward.
"Now, I personally think Logos is the toughest. Logic. With this one, you not only have to really know your subject but be convincing as hell...which is the whole point anyway. But, here, it's best to use examples and you can even site other credible examples. Think of this as writing a thesis for school, Here is my argument, here are my examples, and I'm going to explain the hell out of them. And get specific too. This ties in well with the other two parts. You can leave out the emotional appeal, but you have got to have logic and credibility on your side. You might not have to dress like a mechanic, but if you know the lingo and how to demonstrate...you have logos and ethos on your side. Toss in how the safety of the vehicle is paramount to the safety of the two month old that will be riding in it, and you can lie your ass off about what needs to be done to that car. Some situations, like that one, women are easier to trick. Spend time around politicians, mechanics, and car salesmen and you'll learn your way around a persuasive argument faster than you can blink." He stood up. "Ready to try one? Just remember. Be credible, use logic, toss emotion in if appropriate, but above all else, if you don't believe your story...no one else will."
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