Rima

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If you had time, would you do this? 

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#DigitalIsBest

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Mobile Friendly is no longer an option

Where's your phone? Is it in your pocket?  On your desk?  In your purse? Chances are it’s within reach and you’ll probably reach for it in the next hour or so.  More than likely it will be to browse the internet to locate a store, read a review or connect to social media.   According to a recent Pew Research Center report,  two thirds of all U.S. citizens have their mobile device within reach 24/7.  Let that sink in for a moment.  The introduction of smartphones have revolutionized the way we communicate.  We use them to search just about anything, from comparing prices to downloading coupons or even diagnosing a dull ache in the lateral epicondyle.  You might Google search the term if you are not familiar with it.   Given that smartphones are within arm’s reach in 8 out of 10 people, they aren’t just popular, the consumer public depends on them.  And unlike other medias, businesses can stay connected to their audience virtually all the time through their website or by social networking. Capitalizing on the mobile revolution gives small businesses a large advantage.  Having a website allows them to look established and sets them apart right from the start.  There is no better way to compete with big competitors. Your website and social presence help make you visible to the rest of the world, building authority.  You become reliable, as customers know this is an easy and fast place they can come to for information about your products and services.  The bottom line, fast information technology is here to stay and consumers are using it virtually every day of their lives.   Don’t wait until a competitor snatches your customer away.  Stop waiting and build a mobile friendly website and begin engaging in social media platforms like Facebook, Twitter, Pinterest, LinkedIn or Google+.  The opportunities are endless.

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Branding your business online

Why is business branding so important today? Because people like to do business with people they trust.  

The technology era has taken humans out of the equation and replaced them with computers.  So how can we build a relationship with a stranger and compel them to trust us thru a hard electronic processing device? The answer is simple…online branding. But to approach the solution takes considerable thought.  

Use this guideline to help build your brand awareness.

Get a proper logo design that allows customers to instantly recognize your brand image.

Create a tagline phrase that conveys the solutions your business provides the minute they visit your page.

Have a professional About Me page describing your mission, brief history timeline of your company, and visuals displaying the benefits your business provides.

Create and consistently engage in your business social media platforms to build relationships.

Have a unique opt-in offer or user input forms on your website landing page to convert visitors into customers.

Be yourself!

Our personal characteristics are made up of values, beliefs and purposes that define who we are and who we connect with.  Think of your business brand in the same way, and build it as if it were a person.  

Always consider your branding when communicating with customers. Don’t try to mimic large chains or big brands.  Leverage your status to attract customers who are looking for something unique and different. Be innovative, bold, daring!

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Go ahead, brand me

But why you say? Because in a noisy social world, your brand is what sets you apart.