Rizki Primanugraha

PEACE AND BLESSINGS BE UPON YOU 

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Thoughts on MNC (No bias view)

MNC (Media Nusantara Citra)

MNC Group is a big organization that is also known to own three top Television channels, including RCTI, MNC TV, and also Global TV. It was established in Surabaya, 1981 its the founder, as well as its owner is Hary Tanoesoedibjo. The organization has successfully emerged with few organizations to form one superior organization that retains many platforms of media. This organization has been famous in delivering information through many platforms, including television channels, newspaper, website, and phone application called “OkeZone”.

Types of media platform used:

1.       Television

Television is often used by most households in Indonesia for a certain hours in a day. In television, audiences can easily watch any types of programs, including news, sitcom, and reality show. Television also gains profit by giving ‘space’ to those who endorse products and services in a form of commercial. As we know, three top demanded television stations, including RCTI, MNC TV, and Global TV which focus on providing reality shows, daily live news, and sport programs on daily basis. Currently, they are the top

2.       Newspaper

It is not a new thing to read and gather updated information regarding numerous article on criminal, political, sports, and it contains few columns of advertisement, such as job opportunity, property sales and promotion of well-known merchandise. Sindo (Seputar Indonesia) is its owned-brand newspaper that consists of many daily-updated information, including criminal, political aspect, stocks, sport, and advertisements.

3.       Website

It is also accessible to find any information demanded on its website. What it requires is a device and an internet connection to open a website. One of the advantages of a website is that it has unlimited time to access. To compete with another informative website, the organization has made few website that can be easily accessed through audiences’ devices. Nowadays, it has come up with few websites, such as Okezone, izone, and Sindo.

Opinion

As we have gone through, MNC Group has delivered a successful duty as a media facility to enrich audiences’ knowledge and general information in many aspects. Not only that, MNC Group is also well-known as one of organizations that is leading in the sector of demanded television stations in Indonesia. Unfortunately, what we do not expect is how this organization has brought itself in the political world of Indonesia. In the previous time, Hary Tanoesodibjo had formed a political party named Perindo. In our point of view, its platform of media is likely to be overused in promoting, as well as its political party. In addition, its platform media can be cruel as there are going to be more than 5 strong parties that has been registered in the upcoming 2019 election. Opinion of its audience is the main goal to be influenced, so that its party might be able in gaining more votes and coalitions. Its news programs are already stocked with political issue that might accumulate conflicts amongst citizens of Indonesia.

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Analyzing“Our Brand is crisis” through public relations point of view

Three things to discuss about the movie:

1.   What Public Relations theory used in the scene of the movie?

Cognitive dissonance theory is a state of uncomfortable feeling that focuses on inconsistency of actions and manners. In other words, it occurs when someone acts in a way that is different to his/her actual beliefs, ideas, and values. In the movie, Jane is the ones that implements the theory in the movie, as she is not that interested in assisting Castillo to win the Bolivian election. Another implementation of the theory is where Castillo confronts upset villagers regarding the deal with IMF at that time. It is also found that the Social Judgement Theory applicable, where Castillo punches someone. Jane has been able to pull off her brilliant idea to turn the fact that Castillo is someone brave to take buzzer, so that the Bolivians think that Castillo is the best candidate to defend its country, rather than to harm it.

2.    Why could Castillo win the Bolivian President election?

Jane is the mastermind. She has directed Castillo to follow her supervision of campaign strategy that includes a brand imaging. In the movie, there are few scenes that impact towards Castillo’s glory. As we have already discussed in the previous point, Castillo is full of manipulation able to deal with those protestors in a village across the country by executing the Cognitive dissonance theory. Castillo has also come up with ideas of giving promises and beautiful speech to its country in an opened debate during the election, resulting Castillo winning the election with the percentage of 23.5%, while Rivera has 22.8% voters, and the other candidate only receive 21.9% as the lowest voted candidate in the country. 

3. Overall opinion on the movie & things can be learnt from it

The movie is obviously an eye-opener to those who plan to involve themselves in a political war in a country. This movie also explains how a political consultant is importantly required for all political parties in order to gain, as well as discover more voters and sympathy from public of a country, so that winning an election will be around the corner. Since Jane has invented a big deadly way that affects Bolivians’ attraction through bad and offensive action of Castillo in the beginning of the movie. What we do regret is that how a political figure is often a liar, which habitually betray the country and public without even being sinful and in burden to do such things. The suffering can be seen in the ending where public goes wild on the street which ends in confrontation with Bolivian armed forces.

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My own definition and assumption of Public Relations

public relations is a process of communication and cooperation involving an organization and its public to achieve mutual understandings and benefits in order to meet each other’s needs as social being.

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expectation of public relations course

1. To be actively communicating as the future communicator that can deliver messages clearly 

2. To acknowledge important points of fundamentals of Public Relations 

3. To apply the on-going course lesson in real life as an understandings public speaker