John Willie (wikipedia)
John Alexander Scott Coutts (9 December 1902 – 5 August 1962), better known by the pseudonym John Willie, was the artist, fetish photographer, editor, and publisher of the soft-porn cult magazine Bizarre. Willie is best known for his bondage comic strips, specifically “Sweet Gwendoline”, featuring the villain Sir Dystic d'Arcy. Coutts was able to avoid controversy in censorship through careful attention to guidelines and the use of humor. Though “Bizarre” was a small format magazine, it had a huge impact on later kink publications and experienced a resurgence in popularity along with well-known fetish model, Bettie Page, in the 1980s.
It’s funny how much of an influence John Willie had on rubberist culture, when he never seemed to care for it very much. The letters page of Bizarre magazine was always full of requests for more rubber, which Willie would very politely ignore as he photographed more damsels in satin and patent leather.


















