How To Build A Brand Through Social Media 1. Target the right platforms. Not all social media platforms are created equal. Twitter is more of a conversation, best for sharing industry news or topics related to your brand. Facebook is similar to Twitter but with a much older audience. As a visual brand, we have found Instagram is our sweet spot that allows us to share our projects and make connections with brands, editors, and clients. The key is to find the platform that will boost your profile and connect you with your target audience. 2. Build a brand voice. Make sure that the images and content that you post are consistent with the style and imagery of your brand. Consider it as an advertising tool kit and keep it uniform across all platforms. 3. Post frequently. Post often to create engagement with your audience. On Instagram we try to post twice a week, however, we post almost daily through IG stories to stay connected with our followers. 4. Post visually compelling content. Use photo editing apps like Snapped to make your feed look more coherent, polished, and professional. 5. Create a unique hashtag. It offers another way for people to find and share your work. Do your research and create a totally original hashtag.