For those of you going through this for the first time: everything will be okay. Fandom always survives stuff like this. We’re good at it.
I know there’s lots of advice posts out there. This isn’t an advice post. I’m just going to tell you why it’ll be okay.
So far, on every commercial platform fandom has called home, there has come a tipping point when we leave. There have been a few scares on Tumblr before, but I didn’t think that we’d reached the tipping point back then. I do think so now. Given the way I’ve seen fandom leave platforms before, yes, this is the real thing. It won’t happen all at once, but in waves. You can afford to wait, but start thinking about it so you’re not taken by surprise when you reach your limit.
Take note of those advice posts that are going around, and especially of the things the BNFs in your fandom are planning – people will tend to follow them in clusters, so that’s a good place to start. But even if you leave it all to the last minute in the hope it won’t happen, and then realise you need to leave after all, it will still be okay.
We are fans, and the internet has always been our playpen. We all have multiple social media accounts, many with the same handle. We can find each other again. It won’t be the same. Of course it won’t. Tumblr fandom is different from Livejournal, is different from GeoCities. But it will still be fandom, it will still be good, and you will still find people you like, including some of those currently in your fannish circle.
We have the advantage of the OTW now too – this kind of thing is exactly why we built it. It’s our safe harbour, no matter what, because we own it.
Once you decide to leave Tumblr, it won’t be as scary as you think. You’ll recognise people’s handles. You’ve probably already done this without realising it – remember the people you used to share a fandom with, but no longer do? Their handles are still seared into your brain, and you’ll always feel that pang of nostalgia when you see them again.
It’s just the same when fandom migrates.
Some people will disappear, and you never will find them again. But mostly, you will still see the same handles, having the same conversations, sharing love for the same favourites, just in new places. You will find them on Dreamwidth, Pillowfort, Instagram, Twitter, Google docs, discord, fanfic.net, Wattpad, Deviant Art, YouTube, Vimeo, and so on. Most importantly, you’ll find them on Fanlore and AO3, because they are run by the OTW and we own it.
Fans and fandom will still be here long after Tumblr is full of rolling tumblrweeds.
We’re good at this. No matter where we end up, you will find your people again. Fandom will go on. It will be okay.
janainaart
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