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Today's Document
DEAR READER
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Jules of Nature
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i don't do bad sauce passes
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almost home
YOU ARE THE REASON
todays bird
pixel skylines
Monterey Bay Aquarium
noise dept.
if i look back, i am lost
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Sweet Seals For You, Always
2025 on Tumblr: Trends That Defined the Year
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Apply These Awesome Tips To Make Email Marketing More Effective
The purpose of most business emails is to convince your recipient to take some sort of action, whether it is to sign up for a special offer or respond with specific information. The desired outcome of what you want your recipient to do is called the email’s Call to Action (CTA), and it...
https://www.samepock.com/awesome-tips-make-email-marketing-effective/
How To Find Best Cost Per Action Offers
Click-Per-Action networks are places where you can go to sign up to promote various offers. Every time you find somebody who clicks through to the offer, you get paid. It’s a fast and easy way to make money with online marketing. One of the easiest ways to promote CPA offers is through...
https://www.samepock.com/how-to-find-best-cost-per-action-offers/
How To Use Cost Per Action Campaigns To Get More Traffic
CPA networks are places you can go to sign up for offers that you can promote on your social media accounts, such as on Twitter. Once you know where you want to send your traffic, the next step is to actually get onto Twitter and start diverting some traffic to these places. Most...
https://www.samepock.com/use-cost-per-action-campaigns-get-more-traffic/
A Tried and True Way to Grow Your Audience Online
People also will put more trust in what you have to say if you are well known in your field. The real skill that well-known authorities have is self-promotion, and it’s a skill you should develop as well. The more celebrated you are in your niche, the easier it will be to both get...
https://www.samepock.com/grow-audience-online/
The Best Benefits of Guest Blogging To Internet Marketers
In a little more than a decade, blogging has gone from being something only a few academics did to communicate with their peers about their latest research to one of the most popular forms of communication online. There are now blogs on every imaginable topic and people all over the world are...
https://www.samepock.com/benefits-guest-blogging/
Top Ways the Best Internet Marketing Software Can Help Your Business
As the owner of an Internet marketing business, you already have a lot of small tasks that take a lot of your time. These tasks are essential in order to get the results you want in terms of traffic and conversions. These tasks include creating and maintaining squeeze pages that capture email...
https://www.samepock.com/internet-marketing-software-help-business/
Awesome Tips For Attracting Customers With Squeeze Pages On Auto Pilot
A squeeze page is a page that tries to convince visitors to give you their name and email address in exchange for something they perceive as valuable, such as a free report, eBook or a video. They are also sometimes called lead capture pages or a name squeeze pages. The purpose of a squeeze...
https://www.samepock.com/attracting-customers-squeeze-pages/
How Email & Marketing Software Can Improve Your Conversions
Email and marketing automation software are used to nurture leads and automate your marketing so that you can provide personalized attention to your clients in a scalable way.
It lets you categorize leads in such a manner that you can tell right away whether they are simply “interested” or “sales ready”.
Samples of email and marketing automation software include email management programs that segment lists and target specific emails to distinct customer groups.
They are a helpful way of dividing your prospects according to where they are in the sales timeline so that you can optimize your approach depending on their willingness to buy at any particular moment.
Another example of email and marketing automation software are lead nurturing programs. This is software that can warm up leads with a series of customized emails.
In most cases, they start with an introduction of your business and the product and services you are promoting and gradually builds towards asking for the sale.
Personalized Emails
Email and marketing automation software programs can be used to trigger personalized emails based on your leads’ behavior online.
This software looks at what visitors to your pages do once they get there, then uses “bots” that give programs automated responses tailored to each visitor’s actions so that you can appeal to precisely what they are looking for on your website.
Automated Report Generation
Marketing analytics software is tools you can use to generate reports and measure the success of different elements of your marketing strategies. It typically tracks all of your marketing activities and automatically creates rich reports so that you can have the tools you need to direct future marketing strategies.
One example of marketing analytic software is closed-loop reporting. This type of program ties your leads back to specific marketing initiatives. This is helpful in calculating the actual return on investment for each specific marketing strategy.
Another type of marketing analytics are programs that analyze your web traffic to determine which sources are generating the most and best leads.
This lets you focus your efforts on those sources that are working the best, and limiting your expenses on those programs that are failing to provide a good stream of prospects.
Tracking Your Competition
Competitor tracking software includes programs that analyze your competitors’ online metrics. Knowing and understanding the performance of your competitors in the marketplace is every bit as important – if not more important – than understanding your own business’s performance.
You can use these tools to make decisions that will guide your company past your competitors and more effectively dominate the marketplace and capture a bigger share or customers.
Outbound Marketing and Its Limitations
Outbound marketing is based on things you do offline to generate sales leads. These can include networking with other industry professionals, attending trade shows, participating in seminar and webinars, creating email blasts aimed at purchased lists, cold calling potential customers, using outsourced telemarketers, and print, television, radio and billboard advertising.
These are called “outbound marketing” because you are taking pushing out into the world so that you can hope to find potential customers. But outbound marketing isn’t always as focused as inbound marketing. And, ultimately, it may be less effective because people have become so inundated with being bombarded with marketing messages throughout their day that they tend to ignore nearly all commercial messages.
In addition, advances in technology enable people to tune out, fast forward or skip over most outbound marketing that they have no interest in. For these reasons, outbound marketing is far less effective and consequently less desirable as a marketing investment opportunity than inbound marketing.
https://www.samepock.com/email-marketing-software-improve-conversions/
How To Find Right Business Software Without Overspend Time
Most software you will find that can help your online marketing business requires the purchase of software and/or licensing fees. Others are – such as pre-created email lists or sales leads – may be based on pay-per-use, but in general most charge a set-up and a monthly.
At first, this may seem excessive because you have the pay the set-up fee as well as being charged every month to use the service. But actually, this kind of arrangement is to your advantage.
That’s because of technology changes very rapidly and, as a result, there are usually many different versions and upgrades of the same software available.
Paying Unnecessary Fees
If you were to pay just a one-time fee to purchase a piece of software, it could be obsolete in a year or even sooner because Google’s Internet search engine algorithms have changed or some other technological upgrade. That would mean having to buy the software all over again.
But when you pay the start-up fee and a monthly subscription, you usually get any updated versions of the same software as they come out at no additional cost, which allows you to keep using the same software program seamlessly.
Google’s Free Tools
Google also offers a lot of free business tools that can be used for document sharing, creating and managing spreadsheets, email, website marketing, project management and even phone service.
Schedule a few hours to spend looking at the wide variety of tools you can use for free to build your business. Why should you spend money if you don’t have to?
Ask your industry friends or network partners about the kind of software they are using and if they are satisfied with it. Most people are more than willing to share their experiences and this can save you a lot of time and money because you can skip the trial and error step of finding effective software.
Finally, beware of companies that offer “push button” or “business in a box” Internet marketing programs that will build your business without your having to do a thing.
Google recently announced that it would be cracking down on companies that auto-generated content and used “spam” building tools to try to manipulate the company’s search engine algorithms.
Be Google Compliant
Before you invest in any software, make sure it is compliant with Google Webmaster Guidelines. Otherwise, you may be spending money on a program that the world’s largest search engine has already blocked or banned.
Like any other business, if you want to succeed in online marketing, you need to be prepared to put in a lot of hard work, regardless of the efficiencies created by good software programs. There’s usually no magic wand you can wave. Be wary of anybody who tells you there is.
Software as a Tool
Software tools can make your business run more efficiently. But they aren’t business solutions any more than a typewriter or a copy machine is a business solution. When you purchase software, don’t look at it as something that is going to build your business. Only you can build your business. But software can help you achieve this goal.
Software tools can help you organize your day, manage data, and speed up some processes of marketing. But at the end of the day, it’s up to you to guide your business. You can’t put your business on auto-pilot and expect it to succeed. This is a great way to squander your money and your time.
Software that is the “deal of the day” may or may not be the right tool for you. It’s like you mother may have used to say: “If all of your friends were leaping off a cliff, would you leap off after them?”
Don’t be fooled by the bandwagon approach to marketing software. As a successful online marketer, you are wise enough to make up your own mind and come to your own conclusions.
https://www.samepock.com/right-business-software/
What To Consider Before Choosing Software For Your Business
Software that has longevity is more desirable than software that is at the top of the Amazon charts today and gone tomorrow.
That’s because market forces always prevail in the long run. And software that has applications that are actually useful and help improve businesses organize their operations will always have a long life.
Some of the most popular software programs are those that help you focus on these aspects of your online marketing business:
Improve inbound marketing
Facilitate social media integration
Improve SEO for site content
Expand your business’s profile on Twitter
Generates new leads
Improves public relations
Provides web analytics
Optimizes web design
Most of the software programs you find will fall into one of these categories.
Growing Your Business
Building your business is a long, slow task. If you are looking to create a long-term online marketing operation that will provide a steady income year after year, you need to put the time in to create it slowly and correctly.
Get rich quick schemes, quick fixes, pyramid schemes, Ponzi schemes and other low-rent, shady operations will only lead to heartache and financial loss.
Take the time to find the best software solutions for your business. Don’t buy anything until you are sure it’s the right fit for you. Ask a lot of questions.
Make sure you take the time to network with other professionals in your field. Use free trials and avoid companies that won’t provide them.
When you set up your business, you want to make sure that it is built on the most solid foundation you can create.
The software tools you purchase are going to be among your first and most important investments. Take the time to get it right.
The Software and Marketing Connection
Generally, web-based marketing software falls into three categories:
Promotion – This is software that heightens your online profile so customers can find you; software designed to drive your site to the top of search engine lists in your niche; and software that puts you in touch with potential customers, such as e-mail list building software and squeeze page creators.
Conversion – This is software that nurtures your leads and drives conversions; software that optimizes your content so that it is best able to convert prospects into customers; and software that helps distinguish your business as being of a higher quality than your competitors.
Analyze – This type of software measures the performance of your business; software that compares your performance to a key competitive set; and software that provides the data you need to make sound go-forward business decisions.
Within these broad categories, there are a number of specific software types that you can use to improve your business’s productivity. One of the most important is SEO software.
SEO and Software
Search Engine Optimization is a phrase that means doing everything you can to make your web pages, blogs, sales letters and other sites the most appealing they can be to the giant search engines such as Google, Yahoo, and Bing.
If the search engines like your site the best, they will propel them to the top of the search lists for your product niches, making them the most visible to potential customers.
SEO includes identifying the best keywords for you product niche, saturating your pages with the optimal number of keywords that the search engines are looking for, and placing your keywords in the places they like the best.
SEO software typically will provide keyword analysis designed to find and track your most effective keywords. It also usually will track inbound links and the leads they are generating.
Finally, SEO software will analyze page-level SEO and diagnose and even fix poorly ranking sites.
https://www.samepock.com/choosing-business-software/
How You Can Build & Optimize Your Email List (For Beginners)
Email today has become the equivalent of snail mail 10 years ago. You probably receive one or two things you actually use each day – mostly bills – and the rest goes right in the trash.
Still, until email disappears completely or takes on another form – which it ultimately will – you need to include email marketing as part of your overall marketing campaign.
Fortunately, there are literally hundreds of automated email sites that you can use. Some are free, others low-cost and still others are more expensive. But like anything else, you usually get what you pay for.
Beware of ‘Free’ List Building Software
There are a number of “free” list building programs that you can use. For most of them, in order to fully utilize their services you sooner or later will have to pay something.
Basically, the way they work is that you pay a fee and you “rent” a list of email addresses for a specified period of time. You can send out emails to these addresses and try to market your products. But this is a pretty random approach to marketing. Most of the people on these lists are online marketers themselves, so you probably aren’t going to get much of a response for your investment.
Paying for What You Get
You can buy paid advertising — such as banners and display ads on niche-related web pages – in order to attract customers who are already proven to be interested in the type of products and services you promote.
Facebook actually has a very good and affordable Facebook Ads program that does this all for you. It lets you search for Fan Pages and interest groups within Facebook for members who are already interested in your niche.
Targeting Customers on Twitter
There also are many strategies you can use on Twitter to find targeted customers. What you do is to find people you know are interested in your niche and then look at their lists of followers to find people with similar interests and with large groups of followers, then follow those people in the hopes they will follow you back.
Then you can search Twitter for tags for subjects related to your niche, then look for people to follow who have an interest in your niche. You always want to make sure they have a large list of followers so that when they friend you a lot of people can see your Tweets.
Twitter Marketing
Finally, after you have a lot of Twitter flowers, you can market your products and services to them on a regular basis.
A word of warning, however: People who use Twitter tend to are often wary if they think you are just there to sell them something. It’s a social media site, after all, so don’t aggressively promote your products with every Tweet.
Instead, send out a lot of niche related material – such as tips, quotes, stories, and so on – and only promote products once in a while. This allows you to build relationships with your followers and eventually convert them into customers.
Article Writing and Distribution
Another way to build your list is to write articles related to your niche then submit them to article generators. Make sure your articles include links to your home page or squeeze page. Then when people follow these links you have the opportunity to capture their email address.
You also can leave links to you squeeze page on public forums, blogs, blog responses, and numerous other places. Once you get into the habit of leaving a link to your squeeze pages, you will see your list grow quickly, and it will be filling up with people who genuinely are interested in your products and services.
Creating an email list with these kinds of high-quality potential customers is much more worth your while than spending time and money chasing after a list of people who are going to give you a low quick-through rate.
Until email finally turns into something else – and it already is starting to do so – building email lists of potential customers will remain an important way to build your business.
At the very least, your competitors will be doing it, so you need to do it as well. But keep your eye on where people are going nowadays and focus more energy on places such as Facebook, Twitter, Google Plus and LinkedIn.
https://www.samepock.com/build-optimize-email-list/
Take Advantage Of These Most Effective FREE Marketing Strategies
Promoting your website or online business doesn’t have to cost you an arm and a leg. In fact, most online marketing experts agree that the best approach to attracting the highest amount of traffic is a combination of both paid and free marketing techniques.
Here are three of the most effective free marketing strategies for driving new customers to your web pages.
Guest Blogging
One of the best free marketing options is to find blogs related to your niche and then contact the authors. Ask if they will allow you to write a guest blog. Because most bloggers eventually run out of ideas, in many cases they will agree.
When you provide an informative, well-written blog about your niche topic, you can build your reputation as an expert in your field and also include a link so that you can drive traffic to your website.
Build relationships with other bloggers by frequently leaving positive, supportive comments about their blog postings.
Even though there are millions of bloggers, the blogging community for each niche tends to be a small world. Getting acquainted with other bloggers can lead to testimonials, mutual support and cross-promotional opportunities.
Social Bookmarking
Social bookmarking lets you share sites you like with other people, such as friends, families, social media contacts and subscribers. If you have ever added a site to your “Favorites” bar on your Yahoo or Google page, you have used social bookmarking.
Some external sites use social bookmarking, including Pinterest, Digg, StumbleUpon, Reddit, and BuzzFeed.
When users of these sites find something they like — such as an article, a web page, an infographic, an image or video, etc. – they can instantly upload it onto their social media accounts such as Facebook and Twitter so their followers can see it.
To promote your website using social bookmarking, create accounts at all the biggest social bookmarking sites and post links to your website, along with other things that you find on the internet that you enjoy. Then when people find your page, they can access your site.
Encourage visitors to your website to include it in their social bookmarking pages. The easiest way to do this is to include buttons on your site that instantly share your link on their pages.
If you built your website using WordPress or another mainstream blog hosting site, there are free plug-ins that you can drag and drop onto your pages to add these buttons.
E-mail marketing
Email marketing has been one of the most effective ways internet marketers have used to promote their websites. Create a web page in which you offer something of value in exchange for the visitor’s email address. It could be a free report, an eBook, an instructional video, or anything niche-related that people are going to want.
Email addresses that you capture are then added to your subscription list. You then use an autoresponder – a program that allows you to automatically manage your email lists – to send out a series of emails promoting your web page, business or products.
Emails can be interspersed with those that don’t try to sell at all, but instead offer high-value content that the recipient can use. The purpose of alternating sales emails with content emails is to build trust bonds with the people on your email list.
Use your email sequence to promote a single offer or multiple offers. Many email marketing strategies promote a series of increasingly more expensive offers so that you can convince your list to buy bigger and more products from you as the trust bonds become stronger.
Drawbacks of Email Marketing
Sadly, email marketing is not as effective as it once was because users today, especially younger people, don’t rely as much on email.
Texting has replaced email as the primary web-based method of communicating with other users. As a result, mobile marketing has replaced email marketing as the best way to promote your business online.
But the concepts of mobile marketing are identical to email marketing. You still capture your subscribers’ addresses – only this time it’s their mobile phone number rather than their email address – in exchange for something that they find valuable, such as a free giveaway or a discount or special offer.
Use a program to send out a series of text messages that alternately promote your business and give them high-value content they can use.
https://www.samepock.com/free-marketing-strategies/
How To Bring Your Web Pages In The Top Places In Google Results
Getting ranked on Google’s search engine results pages (SERPs) is a zero sum game. If you can capture one of three top spots, or at least Page 1, your website is practically guaranteed to get a lot of visitors. If you are on any other page, most potential customers will never find you.
Effects of Google’s Algorithm Updates
Just when most webmasters got search engine optimization (SEO) figured out, Google changed the way it ranked pages. In August 2011, it launched its Panda search engine algorithm update. The biggest difference was that Google starting putting much less emphasis on backlinks and gave more weight to social approval signals. This shift continued when the Penguin update was rolled out in April 2012.
Google’s search engine algorithm originally was designed before the explosion in popularity of social media. In these seemingly pre-historic days – which actually were less than a decade ago – web users had few opportunities to respond immediately to the content they were reading. As a result, a website’s ranking was based primarily on how many high-quality backlinks it had.
Social Approval Signals
Penguin and Panda changed all that. Now a site’s ranking is mainly determined by Internet users who can “vote” on the usefulness and quality of a site by hitting the Facebook “Like” button, re-Tweeting it, using the “+1” button on Google Plus.
Google uses these social approval signals to determine a web page’s value faster and more accurately. As a result, its search engine algorithm relies more heavily on social media-based indicators, rather than backlinks, to determine a site’s page ranking.
So if you want your page ranked high, you need to make it easy for people to give it social approval signals. Search engine marketing (SEM) needs to focus on encouraging people on social media to link to and approve their pages, rather than focusing most of their time creating backlinks, which are still useful but no longer of primary importance.
Using LSI Keywords
While including the optimal number of keywords related to your niche – 2 to 4 percent — is still critically important to improving your Google ranking, the Penguin version is now also looking for Latent Semantic Indexing Keywords (LSIs), a fancy term that basically means “synonyms.”
Google now gives preference to web pages that flow more organically, so pages that are optimally saturated with synonyms for the keyword are preferred to those stuffed with the same keyword stated over and over again.
Page Visitor Behavior
Another critical change is the value Google’s search engine now pays attention to the behavior of your page’s visitors once they arrive there. In addition to looking at things like how long the average visitor stays on your page and how frequently they return, the post-Penguin search engine also considers such things as your click-through, surf pattern and bounce rate – or how many visitors click away from your page after only a second or two, an indicator of a sub-quality page.
If visitors don’t find what they are looking for when they arrive on your site, find your content to be dull, uninteresting, or consider your content to be the same they can find everywhere else, your bounce rate will increase. Another thing that can increase bounce rate is when pages have audio or video that starts automatically. This tends to cause visitors to bounce off right away, especially if they are viewing the page at work.
Decreasing ‘Bounce Rate’
To reduce your bounce rate, you want to make it easier for high-target visitors to find your page and provide high-value content once they arrive there. These SEM techniques will keep your visitors engaged longer improving the way Google ranks your page.
Another thing to consider is the keywords that are attracting your page’s visitors: Are they the most appropriate? If not, users who arrive and don’t find what they want are likely to leave quickly, negatively affecting your SERP rank.
Finally, design your page by including clearly-defined links within it to other pages within your site so that visitors can easily navigate to the specific information they want. This helps to reduce page bounce and to keep visitors on your pages longer, both of which improve ranking.
https://www.samepock.com/bring-web-pages-top-places-google-results/
How To Bring Your Web Pages In The Top Places In Google Results
Getting ranked on Google’s search engine results pages (SERPs) is a zero sum game. If you can capture one of three top spots, or at least Page 1, your website is practically guaranteed to get a lot of visitors. If you are on any other page, most potential customers will never find you.
Effects of Google’s Algorithm Updates
Just when most webmasters got search engine optimization (SEO) figured out, Google changed the way it ranked pages. In August 2011, it launched its Panda search engine algorithm update. The biggest difference was that Google starting putting much less emphasis on backlinks and gave more weight to social approval signals. This shift continued when the Penguin update was rolled out in April 2012.
Google’s search engine algorithm originally was designed before the explosion in popularity of social media. In these seemingly pre-historic days – which actually were less than a decade ago – web users had few opportunities to respond immediately to the content they were reading. As a result, a website’s ranking was based primarily on how many high-quality backlinks it had.
Social Approval Signals
Penguin and Panda changed all that. Now a site’s ranking is mainly determined by Internet users who can “vote” on the usefulness and quality of a site by hitting the Facebook “Like” button, re-Tweeting it, using the “+1” button on Google Plus.
Google uses these social approval signals to determine a web page’s value faster and more accurately. As a result, its search engine algorithm relies more heavily on social media-based indicators, rather than backlinks, to determine a site’s page ranking.
So if you want your page ranked high, you need to make it easy for people to give it social approval signals. Search engine marketing (SEM) needs to focus on encouraging people on social media to link to and approve their pages, rather than focusing most of their time creating backlinks, which are still useful but no longer of primary importance.
Using LSI Keywords
While including the optimal number of keywords related to your niche – 2 to 4 percent — is still critically important to improving your Google ranking, the Penguin version is now also looking for Latent Semantic Indexing Keywords (LSIs), a fancy term that basically means “synonyms.”
Google now gives preference to web pages that flow more organically, so pages that are optimally saturated with synonyms for the keyword are preferred to those stuffed with the same keyword stated over and over again.
Page Visitor Behavior
Another critical change is the value Google’s search engine now pays attention to the behavior of your page’s visitors once they arrive there. In addition to looking at things like how long the average visitor stays on your page and how frequently they return, the post-Penguin search engine also considers such things as your click-through, surf pattern and bounce rate – or how many visitors click away from your page after only a second or two, an indicator of a sub-quality page.
If visitors don’t find what they are looking for when they arrive on your site, find your content to be dull, uninteresting, or consider your content to be the same they can find everywhere else, your bounce rate will increase. Another thing that can increase bounce rate is when pages have audio or video that starts automatically. This tends to cause visitors to bounce off right away, especially if they are viewing the page at work.
Decreasing ‘Bounce Rate’
To reduce your bounce rate, you want to make it easier for high-target visitors to find your page and provide high-value content once they arrive there. These SEM techniques will keep your visitors engaged longer improving the way Google ranks your page.
Another thing to consider is the keywords that are attracting your page’s visitors: Are they the most appropriate? If not, users who arrive and don’t find what they want are likely to leave quickly, negatively affecting your SERP rank.
Finally, design your page by including clearly-defined links within it to other pages within your site so that visitors can easily navigate to the specific information they want. This helps to reduce page bounce and to keep visitors on your pages longer, both of which improve ranking.
https://www.samepock.com/bring-web-pages-top-places-google-results/
The Ultimate Tips To Improve Your Website's Google Rankings
To keep your site’s rank at the top of the Google search engine result pages for your keywords, you need do four things: Facilitate social signaling through creative content creation Optimize your web design Provide easy access to social voting buttons And acknowledge the growing
https://www.samepock.com/improve-websites-google-rankings/
How You Can Build Your Social Media Influence Fast & Easily
Google’s updated search engine algorithm assigns more value to websites that receive a lot of social approval signals. These are indications that social media users find these pages useful or helpful and include such things as Facebook “Likes”, how many times a link to the page has been posted on Twitter, and the number of “+1’s” a site has on Google+.
To increase these social approval signals on your web pages, you need to be active on social media. The bigger the number of your social media contacts, the more opportunities you have to get social approval signals for your web pages to improve their Google rankings.
Increasing Your Social Approval Signals
Once you have a lot of social media contacts, you need to post frequently on social media. Don’t always blast your social network with commercial offerings or they will ignore your future postings or ban you altogether.
Instead, alternate your commercial postings with a wealth of free high-quality content. Forward links and postings that you found interesting, and try to create a personal link with your network members by posting lots of personal information, pictures, and non-controversial comments.
Get social with your visitors as well. When they leave comments, make sure to respond to them quickly.
Try to establish yourself as an expert by providing valuable, accurate information that your network can actually use. This will increase the likelihood that they pass it along to their networks and also can improve your authorship weight by convincing Google that you are an authoritative content provider.
Social Signal Velocity
Google’s search engine doesn’t just measure how many social signals your web page receives. It also looks at how quickly people respond to them. This is known as the social signal velocity.
If you add a posting to your web page and 10 people “Like” it or give it a “+1” over the course of the next month, that has far less value to Google’s search engine than if 10 people “voted” for it within the first hour of its posting. Google now measures the immediate impact of a website’s posting as well as its long-term value to users.
Other Ways to Build Your Social Influence
In addition to building your influence on social media, there are other things you can do to dramatically improve your chances of staying on top of the Google rankings.
The first is blogging. If you don’t already have a blog, you should create one. Blogging is quickly becoming the most common way for like-minded people to share ideas and information with each other online.
Blogs are free to set up and distribute. And existing blogging networks, such as WordPress and Blogger, already include free tools that make it easy to connect with people who are passionately interested in your product niche. Creating frequent, original, highly informative blogs that include links to your web pages also is an effective and cost-free way of building your audience and cross-promoting your business.
Exploiting the Rising Popularity of Video
The second way to build your online profile is videos. As playback technology becomes universal, more Internet users are migrating from text-based sites to video, which is faster and easier to absorb.
Converting your content to video is relatively easy using the video recording equipment now included in almost every electronic device, including smartphones, laptops, and tablets.
The most popular videos are those that explain how to do something, so if there is a way for you to present helpful information to your social network using videos, you should use it. Just don’t forget to include links to your web pages and to optimize your videos with the most effective keywords.
Finally, whatever type of content you create always be consistent with tone, style, design, colors, and logos. These are all elements of creating your brand.
You can strengthen the effectiveness of your social signal campaigns by creating an effective, recognizable brand in the minds of your social network. The more you do to build the comfort level of your visitors, the more likely they will be to want to spread the word about your content to their own network of friends and family.
https://www.samepock.com/build-social-media-influence/
Apply These Some Secret Techniques To Improve Your Email Engagement
Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information. The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your
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