sam liebling // analyzing trends

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Kernel’s Brain-Imaging Helmet Approved For Clinical Trial On Patients Using Ketamine

Psychedelic therapeutics startup Cybin, which is sponsoring the study with Kernel, hopes to gain insights into how psychedelic drugs can be leveraged into medicines.

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Cognizant BrandVoice: Using Digital To Address The Mental Health ‘Silent Epidemic’

Digital tools and platforms are a natural fit for overcoming the top barriers to getting mental healthcare: accessibility, cost and social stigma, says Emily Thayer, a Senior Consultant within Cognizant Consulting’s Healthcare Practice.

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770 new laws coming to California

Gov. Gavin Newsom has signed 770 new California laws and vetoed 66. Here's a look at what's coming in the Golden State.

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California schools must stock bathrooms with free menstrual products under law

California’s latest effort builds on a 2017 law requiring low-income schools to provide students with free menstrual products.

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Brand Profile: Matte Projects

Matte Projects is a leading creative agency based in New York City. Matte projects specializes in brand marketing, digital content, and project ideation. They work with high profile clients, partnering with various brands to help them attain their creative and strategic goals, stating on their website, “we partner with forward-thinking brands and institutions to develop ideas, platforms, worlds that connect us to celebrate what’s to come.” Matte projects works with clients including Cartier, Airbnb, Chanel, Grey Goose, Belvedere, Moet & Chandon, and many others. Additionally, Matte Projects posts intriguing  and culturally relevant articles to their own platform,highlighting their work as well as the current state of the creative industries. Matte projects also includes a platform dedicated to their agency-created films. Through a core set of principles that Matte Projects upholds, they have become one of the most recognised and successful brand marketing agencies within New York. Listed below are the cores set of values that Matte Projects has posted on their website:

Culture Not Advertising 

Originators Not Influencers 

Collective Not Community 

People Not Consumers 

Studio Not Agency 

Explicit and Implicit Brand Meanings:

Explicit:

Brand Marketing + Development

Strategic Planning

Event Ideation + Execution

Creative Storytelling

Content + Media Production

Culture Reporting

Implicit:

Culture Creating

Community Building

Forward Thinking

Innovative

Contradiction w/ Name (Semiotics)

Matte - Not Shiny - Contrasts the Hype + Allure Behind the Brand

Key Trends:

Creativity Within Brand Marketing and Event Curation / Production

The Rise of Storytelling Within Branding

Matte Aligns w/  Current Cultural Trends Surrounding:

Fashion

Events 

Liquor

Music 

Film / TV

+ Many More Industries

Google Trend Analysis:

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The Future of Experience-02: New York’s Nightlife Rises Up from the Underground | MATTE Projects

We are a creative agency and production company.

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Exclusive: Government Secretly Orders Google To Identify Anyone Who Has Searched A Name, Address And Telephone Number

In 2019, federal investigators in Wisconsin were hunting men they believed had participated in the trafficking and sexual abuse of a minor.

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Opinion | On Very Serious People, Climate and Children

Why don't those who used to obsess over debt seem to care about the future?

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Opinion | The Endless Catastrophe of Rikers Island

The mayor promised to close the jail years ago, but the situation there is as desperate as it’s ever been.

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Remaking the industrial economy

A regenerative economic model--the circular economy--is starting to help companies create more value while reducing their dependence on scarce resources.

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Here's Why The Arc De Triomphe Was Just Wrapped In Fabric

It is "a sensual, popular and monumental gesture," says Carine Rolland, the deputy mayor of Paris in charge of culture. The artists Christo and Jeanne-Claude came up with the idea before they died.

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Fast fashion in the U.S. is fueling an environmental disaster in Ghana

"In the end, people wear clothes for just like two weeks, and then just discard them. The waste doesn't end up in America. Ultimately it ends up here," activist says.

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NYC’s newest exclusive club, Chapel Bar, is in a 19th-century church

It’s a holy watering hole! NYC’s new, members-only bar Chapel Bar is already a celeb hangout, and it’s hosting Vogue’s post-Met Gala bash on Thursday.

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Four Tet: ‘The club is my world now’

He unintentionally started ‘folktronica’ and has worked with everyone from Steve Reid to Jamie xx, but Four Tet refuses to play the fame game. He grants us a rare audience to talk dancefloor euphoria and finding his inner zen

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The People Who Make New York’s Party Scene Happen (Published 2020)

Long a capital of nightlife, from ’70s discos to ’90s raves, the city is now home to a rich after-hours culture where anyone — of any race, gender or sexuality — is welcome.