Earn Trust to Drive Visitors Toward Conversion
It's important to earn your user's trust in order to increase your conversion rate. The following tips for conversion forms and security should help make your visitors feel that their information is being treated securely and respectfully.
Whenever possible, avoid asking for inscription before using your service. If registration is required, provide an obvious way to do so.
Keep the process short and simple.
Only require necessary information.
Distinguish clearly and consistently between required and optional data entry fields.
Use captcha only when necessary.
Provide the level of security needed. Use a secure area ('https') when dealing with any critical data. Https sites are more work for the servers, so there is the possibility of a slower download speed. Keep your site, and its certificate, on a high performance host.
Ensure secure certificates are up-to-date.
Avoid advertisements on contact pages, about pages, support sections and privacy pages.
Ensure either a link or a login form is readily available from any page.
Once logged in, make sure that a logout link is readily available in an obvious spot.
Provide an option for visitors to reclaim forgotten passwords.
The Contact Us page enables users to get in touch with your organization. Giving users the means to send feedback or ask questions encourages them to trust the site and its owners.
List physical locations and opening hours.
Allow users to contact you via the method they prefer. Don't provide more methods, however, than you can efficiently manage.
Provide a feedback form as a structured way for users to leave feedback about the site, products, services and overall experience.
Be careful with the information that is captured through the feedback form. Users may be wary that their details will be misused in marketing efforts, and the organization will destroy any trust that's been established with users if such a thing occurs.
