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JBB: An Artblog!
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@servicebrandglobal
COULD YOU BENEFIT FROM BRAND IDENTITY SERVICES?
How strong is your organization’s brand identity? You might consider how you could benefit from specialist brand identity services as a means to supporting you on your brand identity development journey. The starting point for brand identity is alignment with the officially stated organizational values. Values reflect what your brand cares about and how the organization’s people consistently act and behave.
THE ROLE OF A CUSTOMER EXPERIENCE STRATEGY ADVISOR
A customer experience strategy advisor can take care of one of the most critical aspects of your business. They’ll advise you on how you can create the best possible customer experience strategy to implement in your organisation.
HOW TO ACHIEVE ORGANIZATIONAL ALIGNMENT, AND WHY IT MATTERS
Organizational alignment refers to the ability of your team to share a common vision and values. This enables them to work collaboratively towards the organization’s objectives. Accountability and transparency across departments are powerful enablers.
Can employee engagement be measured?
As such, it can be incredibly useful to understand how to define engagement levels by yourself, through internal processes and activities. This can put you in a much better position for building appropriate employee engagement solutions to match the needs of your business.
Customer service VS. Customer experience - What are the key differences?
Customer service is just one part of a holistic customer experience. Getting both these things right is a crucial differentiator for businesses today and needed if organisations want to maintain a strong brand integrity and healthy multi-channel performance. If you’re looking to learn more about this subject, or understand how your team can benefit from customer experience strategy training, please get in touch.
Branding vs. Marketing - What's the difference and what roles do they play in organisational success?
A brand needs constant maintenance and care as your business grows. By relying too heavily on marketing tactics without addressing the core branding and identity of your businesses as you scale, you could be jeopardizing the way both your customers and your employees perceive your brand.
How engaged are your employees? Defining the basics
We explore a few fundamental aspects of employee engagement and how to categorise the engagement of your employees so you can build a more targeted strategy for making lasting change within the context of your organisation’s culture and values.
Realising your employees can be one of your best assets for reaching new audiences and connecting with potential customers is an important part of achieving your organisation’s true potential. When you allow your employees to be active participants in the way your company operates, evolves and embodies its brand values, you’re allowing them to become ambassadors for your organisation who can portray you in the best possible light.
Relationship mapping involves the creation of a visual illustration depicting important individuals within your business ecosystem, as well as their roles and motivations, based on certain goals and outcomes. This is sometimes referred to as a context diagram or interaction model and can include entities both inside and outside of your company.
Brand vision refers to the trajectory of a brand and what it hopes to achieve in the future. It is rooted in your core branding, but it encapsulates more than just the here and now. A perfect brand vision for your company will help to guide your business strategy and outline where you hope to be one day.
Service Brand Global’s our approach to employee engagement is to encourage ‘one view’ of the organisation. Our strategies and methods for helping companies to improve employee engagement are always based on this concept.