rainmakervt:
Happy New Year, FOR (Friends of RainmakerVT)!
2011 will be a year where we help thousands of lawyers achieve success, but we’re still going to have to overcome some long-standing obstacles.
Mike couldn’t have said it better in his pre-Xmas post. The game has changed. Clients are demanding that law firms do more with less. The huge margins enjoyed by law firms for so many years will soon be a thing of the past. And despite the upheaval of the past two-plus years, the thinking from a previous era still persists in more firms than anyone paying attention would suspect.
A perfect example of this backward thinking occurred in the production of the video in Mike’s last post. The cartoon lawyers starring in the video had a “hissy-fit” because it was over six (6) minutes long, thereby making it billable in their eyes. They walked off the set in protest. As a result, we had to re-shoot the movie — at a length of four minutes — with actors who work cheap. You may recognize them from their triumphant appearances in “iPhone4 vs. Evo.”
For your viewing pleasure, we humbly present: “Legal Marketing vs. Reality.”
