Subscription Model for ES
At this point, we have decided that Easy Stems will be freemium with a subscription model to pay for more advanced features/extra data. So I now need to work out suitable subscription prices and features that come with each tier of subscription.
Do we need to make advanced features premium? For now, we are going to make every feature available from the get-go, so you won’t have to pay extra for advanced features. This would be a sensible idea while ES is starting off, kind of like pre-release testing, where everything is free/low cost at the start and we see how it goes. So, for now, we will have users pay for a subscription if they require more storage space, the more they pay, the more data they get.
Splice has a subscription model similar to what we are envisioning, so it would be a good place to start looking. However, to get full access to the program you have to pay a monthly fee, you do get an initial free trial of 14 days.
So $8 a month for 100 credits and $14 for 300. I believe that each credit can be used to download a sample, so 100 per month is quite a large amount for only $8. From this, it looks like Splice is very generous with their reasonably low-priced subscription model. The only drawback is that you have to pay to get access to the program, there is no free alternative for using Splice, so they would make up for their low prices with everybody having to pay the subscription. Google Drive is another good one to look at, as you get a free initial 15GB of storage then $3 a month for a massive 100GB, and $4.50 and month for 300GB.
These are huge amounts of data for very little cost, but since Google has so many users, they can afford to offer low priced subscription models. I talked about Noiiz last semester, a program similar to Splice, they offer 1GB of downloads per month for $9.99/month and unlimited downloads for $99 a year, so quite a mixed subscription model with two extremes. 1GB of downloads isn’t too much when it comes to high-quality audio files, so going for the unlimited $99 option would be more appropriate for most users. This program doesn’t have too many options for subscription, either pay monthly for not much storage or pay a yearly, more expensive fee for more data. After looking at this, it makes me realize that more options are better, as users can choose an option best suited to them. With Google, users are given the option to pay monthly or yearly, and there are different tiers of subscriptions. Google is insanely successful, so roughly following its subscription model would be smart.
So for storage space, I have established around 15-20GB would be ideal, as this is what most successful companies offer, and it would allow for a lot of stem downloads. We’ll say 15GB for now (we can always change it). Now, we must offer a lot of options for subscriptions, but not too many, as this may overwhelm the users. This is just our initial subscription model and is subject to change. So for $10/month or $100/year users will get an extra 35GB of data bumping them way up to 50GB, a respectable amount of data. As a rule of thumb, tracks are about 1mb/min which means this would give users about 50,000 minutes of audio, but this would vary greatly, as high-quality tracks would take up a lot more space. The next tier of subscription would be $15/month or $150/year and this would bump users up to 100GB of data and the final tier, $20/month or $200/year for 250GB. We wouldn’t want to offer unlimited storage, as users could abuse this and take up a lot of the storage space that we would be renting out, resulting in a lot of extra costs.
Again, this is just a rough overview of what our subscription model would look like. A good idea would be to ask around and see what people think of this price. It is slightly more expensive than Splice, but that is because most people would be using the free 15GB that we are initially giving. Our aim is to give users the full Easy Stems experience for free but pay for any excess storage that they are using, as renting servers would come at a great cost to us.
(n.d.). Retrieved from https://splice.com/sounds/settings
9 Keys to Building Successful Subscription Business Models. (n.d.). Retrieved from https://www.zuora.com/guides/nine-keys-building-successful-subscription-business/
Bogna, & Knychala. (n.d.). Noiiz Web Application. Retrieved from https://www.noiiz.com/
Sign in. (n.d.). Retrieved from https://one.google.com/storage?i=m