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"The best marketing doesn't feel like marketing."-Tom Fishburne

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Digital marketing salary and job outlook 

Digital marketing is an in-demand field with a growing impact because it offers brands the opportunity to reach billions of people using the internet and social media today. 

On average, advertising, promotions, and marketing manager roles are projected to grow by 6 percent between 2022 and 2032, according to the US Bureau of Labor Statistics . Glassdoor estimates that the average annual salary for a digital marketing manager in the United States is $95,697 as of March 2024 

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How to become a digital marketer

Digital marketers need to be familiar with marketing, business, communications, and digital technologies. You'll need to be creative, strategic, and analytical.

Many employers prefer candidates with a bachelor’s degree in either business or communication, but a degree isn’t always necessary if you have the right skills. It is helpful for candidates to have done an internship while in school.  

Skills needed in a digital marketing career:

Communication 

Collaboration with designers, strategists, and product developers

Creative thinking

Data analysis and familiarity with marketing analytics

Social media marketing

Content creation

SEM/SEO

CRM tools