Good Companies Build Products. Great Ones Build Standards...Are you playing too small?
Most of the companies I work with make great things. Solid products. Smart services. The kind of businesses that pay the bills, create jobs, and make a real dent in their industries. But let me ask you this: Are you in the business of making stuff… or setting the rules for how stuff gets made? There’s a quiet strategic hierarchy out there. It goes like this: – Third-tier companies make…













