Europe's Sleeping Market
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The success of democracy rests on the historical conflict between workers and capitalists. Today, citizens have more opportunities to bring about social change as consumers than as voters. But just like work and capital, consumption an production are interlinked entities of the same economic system. This is the simple idea behind Europe's sleeping market - from consumer to citizen. The market does not thrive on stock market indices or currency fluctuations, but on our collective consumption. If EU's consumers were given the means to also act as citizens, market could awaken from their political sleep, invigorate the European democracy and provide it with a content it lacks today. And perhaps take on the real challenges of the future. Europe's sleeping market - from consumer to citizen provides food for thought and at the same time takes the reader on a journey through Europe. The current challenges of the EU are framed in a historical perspective with personal reflections and with references to politicians and great thinkers. The quintessens of the book is EU'a lack of legitimacy and what half a billion EU citizens could have in common.
On July 10, 2012 Hans Höglund sadly passed away after two months of fierce struggle against an illness, which in the end turned fatal. Perhaps knowing time may turn out much too short, he spent the time between family visits and treatments in the hospital, intensively typing on his laptop in order to finish this book. He felt he had something important to say. Clearer and earlier than many, Hans saw the tremendous achievement of our forefathers of having unified Europe, but also recognized its built‐in controversies and compromises, as well as its threats. He realized the need to find new ways to involve citizens in the shaping of the idea that is Europe. By finalizing the translation into English that Hans had just started, it is our hope that his book will spark discussions on the future directions of Europe and, as Hans put it, the importance of “distancing Europe from divisive lines and taking on the real challenges to democracy”. We want to express a heartfelt thank you to Ingela Ståhl‐Zulu for her very careful translation of Hans text from Swedish to English. Without her generous offer to take on this major task, there would not have been an English version available. Our deepest gratitude also extends to Stephen Barcroft and Solveig Ståhl for assisting Ingela with proof‐reading and editorial suggestions. Hans, as a beloved husband, father, son, brother and friend you remain in our hearts. With this book you also left us many of your thoughts, which we cherish as a dear gift of love. Thank you. Åsa, Nora and Joel Monica and Claes Martin, Lena and Per
















