SNOBBY MIJA

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Champagne tower at the Flamingo, installed October 11, 1953 

Photo: Feb. '54. Actor Keefe Brasselle on the attraction board. Kodachrome, VLV.

The 80-foot silo, a pure neon display, was a piece of the resort’s first major remodel. The hotel redesign was handled by firm Pereira & Luckman, represented by Max Horowitz, AIA. Charles Barnard’s book The Magic Sign credits Pereira & Luckman for the design of the sign. It was fabricated and installed by YESCO. The pattern represented Champagne bubbles, with the Flamingo logo mark seen by day.

Installation of the display by YESCO, Oct. 15, 1953. Photos by Las Vegas News Bureau.

Published 12/16/2015; Updated 11/28/2025.

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Masao Saito, c. 1980s

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