Web Design Company

[snyxiustechnologies-blog]

SEO – a new dimension to digital marketing

Technology has reached to that stage that research predicts an average time spent with digital media per day will surpass television viewing time, thereby enhancing chances of promotional work getting more exposure to public through digital media. Digital media has entrapped all the possibility of a successful business adventure that there is no further necessity to exemplify if we quote digital media is a strong weapon of marketing. Among digital media, SEO has added a new dimension to digital marketing. Chances of an advertisement, work, business website, organization getting visibility, reaching people, frequency of appearing in searches will amplify if we employ digital media instead of our conventional methods of marketing. With enormous competitors it’s immensely hard for a website to get noticed when visibility is the criteria to a ranking. Ranking decides which site will appear in a search when words are typed by users.

SEO – Today’s need

Search Engine Optimization or SEO is a strong weapon of web marketing throughout digital media. Search engines pick up the most relevant results in the desired searches. Keyword density, meta tags are important to a great extent to narrow a search to the most relevant, while in some other it’s the correct links, older domains that are crucial to get noticed and so on. Search Engine passes through a stint of operations-crawling, indexing, processing, calculating relevancy, and retrieving before it lands up with the accurate search result. Hence chances of a search getting void in the process cannot be nullified if accurate search tips are not followed.

Here comes the necessity of search engine optimization. Optimizing with technical knowhow can get one website to be on the forefront in search engine ranking when any exact or relevant search is directed. With enormous competitors it’s hard to get a website noticed when visibility is the criteria to the ranking.

Some tools available to work on optimization among several others are

• Keyword forecast tools

• Content tools

• Converter tool

• Robots.text generator

• Title optimization

• Google snippet preview

• Copyscape

Google revealing its guide to SEO optimization stresses on the following in a right manner to crawl to the top

• Use of SEO description meta tag, improvements in URL’s ,

• Catchy anchor text and heading tags,

• Optimizing use of images,

• Effective use of robots.txt and

• Promotions and analytics

SEO – Revolutionizing Business

In this world of competition and thousand others grudging your soldier at the same time, without the right applications, right tactics chances of failure and perishing cannot be ignored. Instances of business getting prominent with SEO by getting traffic aligned to their site are plenty.

Greeting Card Company NobleWorks rises with SEO usage after employing SEO for its business. Impeccably it has seen 30% increases in traffic, an 8 point improvement in average bounce rate and attributes its success to the firm employed for leveraging SEO

A top financial advisor in Boston for 2010, 2011 and 2012 and founder of Meridian Financial Advisors mentioned that before completing the SEO optimization, Meridian Financial Advisors’ monthly website traffic was around 128 visits which soar to 343 after optimization and continued to grow with168% growth rate.

University of Dayton, Ohio stated that its certain educational programmes were not reaching its intended users as the university name did not come in local search before they took to SEO and added “Ohio” to the title html tag of these program pages.

Therefore in business to university programs it’s SEO that’s capturing the online marketing and will continue to be dominant in the coming years. Those having online marketing goals of redeveloping business outlook, opening new business ventures, increasing publicity and reaching out globally to new clients SEO will be the worth taking option. Search engine will continue to be everyone’s favorite and optimization will consign in a precise search to grow and gain from the endeavor.

A tip for businesses in this new year- Think like a content marketer, analyze like an SEO (Source: SearchEngine Watch)

[snyxiustechnologies-blog]

Ecommerce Solutions to build your Selling Machine

Online sales are extremely crucial for a business in today’s market. If you want your business to progress by reaching out to people across your geographical reach then we at Snyxius have the answers to all your demands. We are a company reputed for providing the most cutting edge ecommerce solutions that can be found in today’s market. With a commendable profile in providing value based technical solutions for businesses, we believe in empowering your company with technology that’s slick and efficient.

Our products are crafted to create a niche for your company in a market teeming with competition. We do this by ensuring efficiency and robustness of our technical ecommerce solutions so that you are always steps ahead of your fellow competitors. We enlarge your client base, radically increase your operational efficiency and thereby facilitate overall growth through our result oriented online sales development services. Our solutions ensure a complete and fail proof product development that covers domains as varied as inventory and stock management, shipping and tax profiles and customer management. We also have a unique facility of dynamic feedback that keeps you well informed about how your online sales campaign is faring. We implement extremely high encryption SSL certificates for sensitive data transmission too. Our ecommerce development services extend to OsCommerce development, Magento Development and Custom ecommerce development all packed with shopping cart, inventory management, stock management, shipping profiles, discount coupons and many other features.

What keeps us apart from our peers is our focus in providing value based business solutions that offer easy and extremely secure shopping on the net. Therefore, we strive to provide quality through honesty, integrity and reliable services. We ensure that we have an in depth understanding of your business needs and the goals you have envisioned for it. It is with this knowledge that we device practical and workable ecommerce solutions that efficiently and effectively automate your day to day activities thereby increasing productivity. With a taskforce comprising of talented professionals from the industry, we ensure that we have all the latest technology to assist you. Therefore, if efficient ecommerce profile is what you need for your business then just give us a call.

[snyxiustechnologies-blog]

Top 3 Reasons Why You Should Opt For a Responsive Web Design?

With the emerging trends of technological advancements, the world has witnessed drastic changes, which are making things simpler and hassle-free. One such example is the responsive web designing, which is an evolution in web-designing. With the extensive use of new-age gadgets and devices such as Smartphones and iPads, the need of the hour is to use a web technology that allows a website to adapt the changes in respect of shape, size, etc in accordance with the device, where it is accessed or viewed. As in the recent times, more and more individuals are opting for advanced gadgets with different features, systems and display formats, to access web and shop online, responsive web design can make the work even easier and better.

Serving excess features and material than needed always populates the display and often makes the website futile. On the other hand if less or fewer features are offered, then you are either not satisfied with what you are offered or you have to explore a lot to access your material. As a service provider we will not want you to face any situation. Our responsive web designing services offer several benefits which can help you immensely.

Offers Complete adaptation

As the trend of possessing a high-end Smart Phones or i-Pads is increasing globally, every second day new cellular phones are launched with varied features and systems. The advanced features often fail to support the existing edition of website that might create complexities. Our responsive web designing service will re-assemble itself to match up with the different facets of your product, where the website can be viewed in the best possible way. Thus, you will have all the sites and material assembled in an innovative way, without the hassles of resizing and reshaping.

Cost-effective:

The services offered by us can serve you an incredible remedy. You can easily implement responsive web designing on various design linens. As a result your material will be accessible to different gadgets without the need of a finish re-coding. It will ultimately help you in saving a lot of money as well time.

No up-gradation required:

Our responsive web-designing service is truly a boon for the designers and developers, as they will no longer have to upgrade everything, as a continuous process. As the service adapts itself to the changing technological advances, the need to upgrade your website for every new system is no more a problem.

Thus, the above mentioned advantages offered by our responsive web designing services can help you tremendously in getting the best results, without much trouble and hassle.

[snyxiustechnologies-blog]

Salient information on web development and its requirement for every company

Web Development as the name clearly explains is a combination of all processes that are necessary for the development of a website. It starts right from the website designing step to usage of various web based applications. The demand for web developers has made it quite clear that there are many companies and organizations giving importance to development of efficient websites. It also includes the development of the content for the website, all scripting and coding techniques, ecommerce development for the concerned business and the associated web mark up languages. Development of websites is not an easy task since the whole process combines the work of designing web pages and complicated web based applications.

It is known to all people that there has been considerable appreciation given to the web development process. People are aware that there is a considerable and phenomenal growth of this particular field worldwide. The popularity of web development is due to the fact that all business initiates wan to reach out to maximum customers. The internet market which was once considered to be an unexplored destination is now believed to be one of the main marketing platforms. There are various aspects that are associated with web development. Numerous features have to be added keeping in mind the requirements and preferences of the clients and the business owners. Search engine optimization is another important aspect that takes place in the web development process with the sole aim of optimizing the website as a whole. In the global arena, a lot of countries have been considered to be the right place for web development owing to the number of new businesses originating every day. Investing a lot to get the best web development talent enrolled into a company is the trend today.

Web development companies are very much in demand and this has given a chance for a lot of inspiring talents to bloom in all parts of the world. Online businesses cannot survive without web development. The features of web development can be understood when one gains knowledge on the various web based services that are involved in the web development process. It is believed that with the practice of developing websites, life has been made a lot more comfortable with maximum convenience. Promoting websites and expanding business is only possible after the web development process. There is a significant contribution of a website in the success of a company. Today, business owners believe that the success of a company is directly proportional to the online marketing strategies which completely depend on its website. The number of individuals using the internet is enormous, therefore there is a great potential for the growth of the Web Development industry.

Knowing the importance of web development for creating a flourishing business venture, various companies are in search of the most suitable web development companies. Many factors have to be considered when making the right choice. Reputed and experienced development companies have to be enrolled to get the best possible results. Unique choices have to be made to develop a good website, maximize online marketing and excel in the respective business.

[snyxiustechnologies-blog]

Online Marketing strategy – A must to develop and excel in any business

The advent of the internet has shown tremendous changes in every industry. New technologies and innovative ideas are generated every now and then. With the popularity of numerous web based applications, it is quite evident that a business cannot survive without the usage of various internet applications. In the past several years, people have started depending completely on the web for each and every task. It has become a vital part of every individual’s life. Businesses and organizations in all industries make the best use of the web based applications and marketing techniques to carve a niche for themselves in this competitive world.

Advertising and marketing have been proved to be important in business. This makes it very clear that ample importance has to be given to the choice of marketing strategies. Apart from all the conventional marketing techniques’, online marketing has taken a stronghold in today’s market. It is believed that in the present day world. No business can survive in the industry without the usage of online marketing. Internet technologies have created an impact on the functioning of business no matter how small or big. Websites of every business initiative has gained immense appreciation. Numerous companies are taking good advantage of their website profile to excel in business at a quick pace.

Online marketing strategies are a must to optimize the marketing techniques of a company. Nothing can be achieved without putting in some amount of hard work; online marketing is not an exception. A lot of effort has to be put in to gain the desired results. It is definitely worth when considerable amount of money and energy is used to formulate the best strategy for a company. There are various aspects such as designing the technique, monitoring it, doing the right evaluation process and maintaining the process for a long time. A combination of ideas, techniques and concepts is mandatory if a good web marketing strategy has to be designed. The money and time invested by a company can be increased gradually if there is strict maintenance and development of new online marketing strategies.

Increasing sales and gaining a brand name is the main aim of all companies. This can be easily achieved with the formulation of the best online marketing strategies and techniques. There is no better way to reach maximum customers other than using the internet applications and indulging in the web marketing process. Expanding business through online marketing is an easy task that generates a lot of advantages. It helps in generating various leads and helps in brand promotion. The strategies of competitors can be easily tracked in the process of reaching out to new markets .It leads to higher customer reach which automatically turns to sales if the right strategies of marketing are used.

The aspect of online marketing is the right platform to succeed in any business venture and is considered to be the best area to show the internet existence and excellence of the company. If you are an individual looking for the right platform to advertise and market your business, then the internet is the right place to start.

[snyxiustechnologies-blog]

Web Designing Trends and Predictions for 2013

With the virtual world getting more and more accessible and popular, there are ever so many websites on the internet, each, in one way or the other selling something. So how do you make your website be seen among so many? This is where web designing plays a big role. The more appealing and user friendly your web site is, the more number of hits you get. Web designing is crucial for online marketing. Just like everything these days is constantly evolving, this is also the case with web designing styles and techniques. Web designing trends are progressing steadily to make websites more dynamic and helps keep the virtual market competitive. Now with the web accessible on computers as well as mobile phones and tablets, the options are vast and the possibilities limitless.

Progress is so quick in this field that, as a web designer, just when you have mastered a certain trend, there is a new one waiting to be perfected. Designers must constantly be updating themselves to find the latest and trendiest ways to enhance a website. Web design trends from just a few years ago, were about how potential the media was in this regard. Today, it is focussed on flashy appearances and applicability and on how efficiently and easily one can use the website. It is about getting the best and optimum results at the quickest time possible. While it is quite difficult to foresee the hottest web design trends that will hit the market, it is important for the designer to be able to handle on-going projects during the shift from current trends to new ones.

Responsible and attentive designers will have the capability of designing websites to satisfy clients, by using the latest trends, all the time being able to set new ones for the future. Research shows that there are many web designing trends to look out for in 2013.The ones topping the list are Responsive Web Design, which is primarily focussed on user experience, multi device design, which will enable websites to be compatible on all internet devices, Designed typography with fresh fonts,which is the base of any website, Vertical scrolling and very importantly the focus on Branding. The focus of web site design is said to shift towards designing the brand rather than just the website, so that it becomes more noticeable and easily recognizable.

In thisfast developing field, it is important for designers and developers to know what the possibilities of the future in designing are. In the past, forecast for web design trends have proven to be accurate, and predictions usually are done for the coming year. Based on this, we can look forward to an exciting future as the constantly evolving industry opens up more avenues for web types and layouts.The predicted new trends along with many others, that focus on quality and web education, new tools and fresh interaction aim to make the web a better place.

[snyxiustechnologies-blog]

SEO and why it is Critical for your Business

Online presence is hardly a choice one can make any more these days. Having a website is a necessity, considering the competition in the market in every area of business. A website, for a business, is quick advertising and for the consumer, it is quick information; both being important in today’s world, where time is money. However, in order for your website to aid to a successful venture, search engine optimization or SEO is vital.

Here are some ways in which SEO will get your website noticed.

The Internet

The internet is the new market place. It is most conducive to businesses small or big, as through this medium you can reach consumers and potential customers in any corner of the world, in hardly any time at all. The internet has become a sales hub for businesses the world over. Search engines have since become a fundamental part of the process of buying and selling as search engine ranking determines the visibility of your website. Here is where SEO comes as a great asset. You can be more assured of the right customers having access to your website, if it is optimized to be on par with search engine guidelines. With online search increasing tremendously, your business relies greatly on your online presence.

Target audience

SEO helps your website reach the right target audience by identifying the IP address. It makes your website more visible when customers search for products or services around their locality. Optimizing your website ensures the right visitors and a significant number of hits.

Capability to acquire long term leads

By optimizing your company website, you are ensuring consistency among visitors. This will assist in building trusting and loyal customers, and hence increasing sales.

Affordability

SEO is available at affordable costs, compared to other conventional marketing strategies. SEO is a complete package, with initial optimization of your website to meet search engine guidelines followed by maintenance to ensure consistent quality.

Competition in the market.

Many successful businesses are present online with professionally optimized websites, generating high traffic steadily. In order to stay afloat, it is crucial that you use the services of a good SEO company to take care of your virtual visibility.

SEO is critical for your business as it will help you keep track of your online presence. Using tools such as Google analytics will help you record the number of visitors to your website, and what key search words customers use to get to your website. SEO will enable you to make useful changes to your website which will improve efficiency. There are many SEO companies today, each promising quality and results, but it is vital to research well, to find the one that is right for your needs and important to stick with it. SEO results in increased number of visits to your website by making it more visible, at a short time, easily and at affordable rates.

[snyxiustechnologies-blog]

Evolution of Websites over the years

One of the most innovative finds of the century should be the internet as it has simplified living by able to achieve various day to day tasks in a huge spectrum of activities. Internet was first tested around the 1960s. An array of computers were connected together and they found that data transfer can be done within those computers including a lot of other operations which could help complete tasks faster in whichever field it is being used. Then a phone line and modem was used which gave access to today’s World Wide Web. The internet became popular only in the 1990s. Before that it was primarily used for data related content until an interface known as Mosaic was introduced. This was the world’s first browser and it ran on UNIX and soon was introduced to operating systems such as Mac and Windows. This browser brought forth a more graphic user interface and a lot of new websites and search engines started to emerge on the internet. Now the internet is completely commercialized and computers are a basic necessity of every home.

WebPages come out with amazing interfaces which attract users with their illustrious graphics and fonts along with embedded video or audio. But the very first websites which came into being did not have any elaborate content and consisted of very limited colors and mostly featured text and was built using only HTML. Thoughweb development was not as advanced as today, web developers did not add a lot of graphics back then for another reason. The internet connection was dial-up using phone lines and modem and the speed was unbelievably slow when compared with today. These were the First Generation Websites. The W3C or World Wide Web Consortium is the governing body of the internet and was created in order to prevent big or influential firms from taking over the internet and to prevent internet monopoly. The W3C has set down certain protocols to be followed by every web designer which makes it compatible with browsers and increases online security. The next generation of websites was developed in the mid 1990s. HTML 2 came into play enabling web designers add more graphic content and other intractable features as the internet too became faster. This was the Second Generation websites and the Third Generation websites followed. These had HTML 3 coding and Internet Explorer became very popular. Animation became an important way of presentation and websites ran riot with the use of Flash making it very interactive.

We live in a time where the websites are 4th Generation. The coding has become very complicated and tools such as ASP.NET, Cold Fusion, XML, Java, etc. Web designers have become more proficient in coding coming up with breathtaking websites with great user interactivity. Third party IT service offers assistance for all your web designing needs. Hire a web designer for low prices who can give your website the competitive edge. Web development is to be done by professionals as amateurs fail to impact.

[snyxiustechnologies-blog]

Benefits of iPhone apps development to online businesses

With most online visitors wanting to gain instant access to a range of products and services, it has become so common that people are now banking on the mobile devices – to check out and shop different brands and services. One of the most popular mobile devices of today is Apple’s very own masterpiece – the iPhone. The iPhones have become so prominent not just among the normal users but also among people in the business community. The increased popularity of the iPhones has lead to business people looking for Apple iPhone software enhancement providers to attract more mobile users.

There are oodles of exceptional elements included in the iPhone such as email access, free additional storage   space, powerful protection for personal information, diary and much more. Considering all the benefits that the iPhone offers to users and its increasing popularity, it has become imperative for online business owners to design iPhone-friendly applications in their websites.

Given below are some of the benefits of iPhone app development to online businesses:

Client comfort

As most online shoppers are using iPhones to know about the different products and services available, it would be wise to integrate your website with the latest iPhone technology so that you can give your clients more comfort and convenience. It helps you reach more clients and net more new prospects in the long run. Explore your knowledge – Many people are of the notion that the iPhone apps are merely about generating credit card information, but that isn’t the only advantage of the iPhone applications. As a business owner, when you design an iPhone-friendly website, you get more options to explore your ideas on a range of sales aspects.

Benefits of Business friendly iPhone Apps Development

Easy to use – iPhone apps are very easy to use and are more delightful than the other mobile apps. By integrating your website with the latest iPhone technology as opposed to the traditional apps, you give your customers an extra option to access your products and services in their preferred platform. The more leverage you give your clients, the more they like your services. This is what a customer-friendly service is all about!

Increased revenue – Every online business is a great money-making opportunity. By hiring a professionaliPhone application development company, you will get expert advice on what is best and what needs to be improved for the benefit of your business. A presentable iPhone app can display your company more attractively and thus help develop trust in your customers. Good customer trust and relationship will ultimately lead to better sales and thus more profits.

An engaging customer experience – A professional iPhone app developer can help your business succeed in a big way. A visually enticing iPhone app will help keep your visitors engaged to your web pages before reaching your “Contact Us” page- which is obviously your primary goal of designing a website. iPhone apps have a unique feature wherein visitors can send messages to your company enquiring about your products and services. Factors like these will eventually lead to increased communication and better business relationships for your online business.

Why hire an iPhone app development? The answer is simple – you get to make your business global and thus attract more prospects!

[snyxiustechnologies-blog]

Benefits of hiring a Web Development company

If you want to stay at the top of the Google search results, you should constantly update it.  You just can’t maintain the same web layout which you incorporated at the launch of your website. You need to adopt the latest applications, if you wish to engage your visitors. . This is where a reputable web design company can help you!                                                                                                                                                             A reputable web development company can help you get a better search engine ranking and stay ahead of your competitors. Internet marketers and SEO experts do help promote your website on the internet and optimize it to the search engine algorithm requirements but it is the web developers that give your website a professional and visually pleasing look – which is the most important factor in keeping visitors lured to your web pages. The web developers incorporate the latest tools using which you can update, track and improve your website performance.

Some of the most important benefits of hiring a web design and development company are:

Professional looking website – Most visitors judge the merit of the website based on its design. If you don’t have an attractive website, then your visitors are probably going to move over to any of your competitors. Aweb design company helps develop professional looking websites that can keep your visitors engaged and stay on your web pages.

Time Saving – By hiring a website development company, you are guaranteed that your website is given an all-new design and is up and ready to run smoothly – all done within the deadline. This way, you can concentrate more on your core business and ensure that things are on track. So, hiring a website design and development saves you a lot of time.

Maintenance – A reputable web development company not only develops websites but also ensures that it is maintained and updated properly. It helps optimize your website to the search engine quirements and serves the main purpose of giving a refreshing look to visitors from time to time. A professional web development company deals with various different aspects of a website including – creation of logos, web hosting, software coding, online marketing and promotion, ecommerce etc.

Cost-effective – Hiring a website development is never going to break your bank. These days, web design and development companies are dime a dozen. You may check out the cheap but quality web design solutions offered by some of the reputable web design companies in India. It will cost you much lesser than what you might have to spend by hiring resources from the local.

Reliable web development services – Just tell your web development company what you want and they will do it for you in the most efficient way. Regardless of whether you want a static or dynamic website, the web development companies offer professional web design and development solutions using the latest technology available in the market. No matter you want an ecommerce website, Joomla powered website, Flash website, or Magneto website – the professional web development companies can design bug free websites that give your visitors an engaging experience.

[snyxiustechnologies-blog]

Benefits of hiring offshore product development companies

Offshore hiring or Offshore product development has become one of the most sought-after trends in today’s tech-savy world. Online businesses look at outsourcing as a cost-effective solution to their business needs. One of the main reasons is the high quality output that is available at affordable rates. This is just the tips of the iceberg. Let us now take a look at some of the compelling benefits of hiring offshore product developers.

Product development requires great knowledge on a lot of skill sets:

Joomla Developer

JSF Developer

ASP/MSSQL Developer

Web designer and developer

ASP.NET Developer

PHP/MySQL Developer

Benefits of hiring offshore product development companies

Flexibility

Offshore product development services encompass a dedicated team of web developers who keep abreast of the latest technologies in the market. Ranging from web designers to project managers to data administrators, the offshore product development companies have separate department of experts to ensure that all the needs of your website are met in the most efficient manner. You can directly interact with your offshore product developer and tell them what ideas you have in mind and how they can be implemented effectively in your business.

Timely project delivery

By hiring a professional offshore product development company, you are more likely to be guaranteed that the projects are delivered on time. The offshore developers incorporate all the latest tools and technologies within the committed time and ensure that your website is ready to run smoothly. Also, the updates are made in the allotted time. So when the projects are delivered on time, you get to put your plans into actions quickly.

Quality web solutions at affordable costs

Hiring a reputable offshore product development company is the best option to get a high quality output at an affordable cost. In addition to the creative product development services that the offshore companies offer, you can also get on-call monitoring services to help ensure that your web upgrades and enhancements are tracked effectively. When you get all the above at cheap price tags, there can’t be any reason why you shouldn’t hire a professional offshore product development company.

Interactive web design and solutions

The best part is that even before incorporating their product development services, they take time to understand your business completely. Once they fully understand your business, they offer you suggestions on what needs to be incorporated and what needs to be improved so that your customers get an engaging experience checking out your website. Ultimately, the key is to make your website more interactive and engaging – and that’s what they help you accomplish!

[snyxiustechnologies-blog]

Quality Assurance

Quality Assurance is the process of checking to ensure that the products and/or services that are being developed meet the quality specifications. Many organizations appreciate the importance of quality assurance and are creating a separate department exclusively for the purpose of quality assurance.

The presence of a quality assurance system improves work processes and work efficiency and arms the organization to more effectively combat competition in the market.

Software quality assurance (SQA) is a manner of checking the software engineering processes and taking the systemic steps needed to ensure quality.  The methods used by SQA are varied, and may include conforming to one or more standards such as ISO 9000.

ISO 9000 is an international standard that many manufacturers rely 0n to ensure that their quality assurance system is proper and effective. Compliance with ISO 9000 specifications is deemed as a certification that a manufacturer delivers quality products and services.

In a fiercely competitive business environment, lack of well-established quality assurance practice will result in failure to meet clients’ expectations and gradual loss of reputation.

Quality assurance plays an essential role in any production process including software development. Few less known software development companies fail to accord quality assurance the importance it deserves and treats it as a sideline activity.

SQA (Software Quality Assurance) is said to cover the whole of software development process and includes definition, software design, coding, source code control, code reviews, change management, configuration management, testing, release management, and product integration.

The plain truth is software is beginning to play a key role in today’s business environment. In view of this, software production has to be done meticulously to ensure the software has value. Regardless whether you develop software for commercial use or for managing your own business, software development is costly and time-consuming.

Many software companies appreciate the need for value software and have changed the way they develop software and have introduced software quality assurance services. Quality Assurance produces improved results, faster production cycles, and lower costs.

There is a popular misconception that quality assurance is all about testing. While testing process is a key component of quality assurance practice, quality assurance is not limited to tests alone but has other aspects.

SQA entails both verification and validation and quality assurance procedures have to begin right at the inception stage.  SQA is achieved through adherence to specifications, designs, code and test plan evaluation and SQA is a continuous process.  Verification plays an important role in quality assurance as it allows asoftware development company to prevent bugs at the early stages of its life cycle.

After the verification is over, SQA team proceeds to conduct Functional Testing, which is quality assurance for the functional features of software components. This is followed by Non-functional testing which allows SQA team to spot performance, security vulnerabilities and any other flaws, connected with non-functional parameters.

Software companies must ensure through their SQA methods that software released to market perfectly meets end-user needs, is scalable, secure and high performing. Software companies must provide for independent testing that allows for a dispassionate examination of quality issues.

[snyxiustechnologies-blog]

Mobile Game Development (iOS, Android)

There is a steady increase in the number of smartphone users and commensurately there is an equal increase in the number of app developers for the same. Though there is a plethora of mobile platforms, developers invariably select one of the two most rampantly used platforms – Apple’s iOS and Google’s Android. Smartphones have brought mobile gaming to everyone and mobile gaming is turning out to be a huge money spinning business.

Developers are choosing to predominantly work on the iOS and Android platforms. The research study conducted by the well-known magazine Game Developer reveals that nearly 94% of the developers are working on or has games for iOS. A further analysis show that only 30.7% of developers were building for iOS 5, with 39.4% targeting iOS 4.1+, 16.5% developing for 4.0+, and 13.4% developing for version 3.0+. So, the plain truth is iOS is not as unified a platform as Apple might claim or make us believe.

Android expectedly ranks second with 70.7% of developers working on this platform. One reason for Android lagging behind may be because the app revenue would be lower with Android or it may a matter of less aggressive marketing. There can be no doubt that Apple markets its products lot more vigorously than Android, and Apple also has a better brand recognition among casual users.

As is known to many, Android OS principally uses Java, which is, in fact, the common programming language used by developers. Hence, developing Android becomes simpler for most game developers. The iPhone OS, on the other hand, uses Apple’s Objective-C language. This being more exclusive is a dampener for most developers who are not too comfortable or proficient in other programming languages. It is common knowledge that Android users are lot more cautious in spending than iOS users. The fact also remains that games sometimes fail to work consistently on one phone or another.

Whether your platform choice is Android or iOS, there are plenty of worthwhile choices out there. But the latest news is there is effectively one less choice on Android because Mika Mobile is withdrawing from Google’s Play Store. This can be sad news for many Android game developers. The principal issue was presumably the varying nature of Android hardware. Mika Mobile admittedly had to spend considerable time and money getting development devices and creating updates to get the game’s shaders to render correctly on multiple Android phones. As the smart phone app market is exponentially growing, there is an expanding market that requires more graphically sophisticated applications and games.

The Android OS is very versatile and can be of great help to game developers. But this very multitasking ability of the Android OS very often creates problems for the less knowledgeable Android developer. This, combined with Android’s highly fragmented platform, makes things intimidating to the Android developer.

In contrast, Apple presents a more stable, exclusive platform for app developers, clearly specifying tools and their potential and limits. This makes it much easier for the iOS game developers to proceed with the task.

[snyxiustechnologies-blog]

Content Management Systems – Drupal, Joomla & WordPress

A Content Management System (CMS), simply stated, is a system for managing the content of a Website in its entirety.

Drupal and Joomla are both template based CMS applications and they are essentially built by programmers and not by professional designers who are aware of branding, and marketing expertise.

It may be possible to construct a site with unique branding using Drupal or Joomla. Using Drupal, Joomla or WordPress for building a site with many unique branding features will turn out to be tedious and time-consuming.

Drupal is the ideal choice for large Enterprise websites that demand high traffic. Drupal, known for its very dynamic nature, is useful for building websites relatively rapidly. It is also true that websites designed on the Drupal framework can be changed effortlessly by modifying modules.

Drupal, an exciting Open Source PHP CMS, is versatile in the sense it can be used to conveniently manage every aspect of your website – be it adding content and images or updating a product catalogue, processing credit card payments or taking online reservations. Drupal is indeed a cost effective CMS solution as it is capable of developing complex websites using commercial CMS technologies.

There is no denying that Joomla is one of the most powerful Open Source CMS that is rampantly used by millions of web designers worldwide. It is a ‘free’ open source content publishing system tailored for creating highly interactive multi-language Web sites, online communities, media portals, blogs and E-commerce applications.

Again, Joomla can be used to manage every aspect of your website – be it adding content and images or updating a product catalogue, processing credit card payments as also taking online reservations. In short, Joomla is the tool to power everything from simple, personal homepages to complex corporate web applications. As opposed to commercial solutions that offer different versions conforming to your budget, Joomla is available in just one standard ‘all encompassing’ version – and it is free. Comparisons are odious but it can be said that Drupal is better for Extensibility and Large Sites and Joomla is easier for the non-Geeks People following the history of web development will know that WordPress started as a simple blogging platform a decade ago. Ever since its introduction, WordPress (WP) has matured into a premier content management system (CMS). WordPress has immense potential as people are widely using it for template designs, blogging, corporate websites/corporate blogs and a lot more.

WordPress is not just for bloggers anymore. The truth is many corporate websites are now running on WordPress and they adore its simple-to-use interface.

If there is a CMS platform system that has the innate ability of adapting to your differing and growing needs, then it undoubtedly is WordPress. WordPress has an extensive web library of templates and plugins. Many CMS boast about their multiple features, but the fact is most of them are quite complicated to use. WordPress, on the other hand, is easy to adapt and does not require much support.

[snyxiustechnologies-blog]

Offshore Development offers manifold advantages

To those less familiar, Offshore Development Center (ODC) is one of the business models for implementing offshore programming. An ODC comprises of a dedicated team of qualified programmers and developers who are meticulously chosen to complement the client’s management philosophy.

This handpicked team works exclusively for and on behalf of the client at the latter’s site or their own captive site in a secure environment. The infrastructure as well as the security measures can be suitably set up to fulfill the customer’s specific standards and specifications. The plain truth is there should be complete compatibility and close synergy between an ODC and the client organization’s IT personnel.

Offshore Software Development has emerged as one of the most successful business strategies as many organizations are not keen to hire costly IT professionals for doing the job in-house.

Use the latest updated technology or else lose out to competition is the dictum believed in by today’s business community. This is the reason why offshore development (outsourcing software development into any country different from your own) is preferred by most of the organizations today. Offshore Development has emerged as one of the most successful business strategies in the present scenario. Offshore Development facilitates the companies to concentrate on their core activities.

Offshore Development has emerged as one of the most successful business strategies in the present scenario. Offshore Development facilitates the companies to concentrate on their core activities. Many Offshore Service Providers have set up their ODCs and engaged in providing outsourcing services like offshore software development services and Offshore Software R&D to client organizations spread across the globe.

With the rapid advancement of technology and the entire world shrinking into a global village, no organization can survive in isolation. Every organization, regardless of its size and scale of operations, has one or more of its services – especially those related to software development – outsourced.

The specific advantages of offshore development are:

Provides ready access to global expertise as organizations can choose from a wide range of global expertise available.

Organizations can get the job accomplished at significantly lower costs and achieve a lot of savings as the infrastructure and man-power will be fully taken care of by the ODC.

Business goals are attained faster as there will be 24/7 productivity because of time-zone differences.

Organizations will get the benefit of high quality work, as the service provider’s qualified and experienced professionals will be doing the job..

The client organization can concentrate wholly on their core business, as their other needs will be undertaken by the ODC..

Offshore development enables organizations to be ahead of their competitors.

Client organizations, in any case, become the sole owners of software and its source code once the task is completed by service providers.

[snyxiustechnologies-blog]

SEO – proven strategy to enhance your web presence

Search Engine Optimization (SEO) may be defined as one of the proven tools to attract traffic to your website. It is a fact that the earlier the website appears in the search engine result lists, the greater the chances of people visiting the site. Thus, there is a clamor amongst website owners to appear high in search engine rankings.

As an internet marketing strategy, SEO experts always research on how search engines work and what kind of material people search for on the websites. There are more than 14 billion internet users every month and it is purposeless having web presence unless you are able to drive traffic to your site. The more the visitors to your site the greater the chances of acquiring new customers – and boosting your business.

Most Internet users visiting a search engine, type in a keyword or key phrase and look through the top ten, or at best top twenty, results.  If your site does not rank within the top 10 or 20 results, the target audience who are invariably impatient will not access your site.

SEO strategies are rather vast and complex and entail many different techniques. The basic aim that SEO fulfils is enhancing the overall visibility of a website on search engine results pages.  Study reports reveal that 80% of traffic to a website emanates through the search engines. More and more business organizations hire SEO experts as part of their web promotion strategic initiatives.

Optimizing search engine may involve editing its content and HTML and associated coding to increase its relevance to specific keywords and to overcome barriers to the indexing activities of search engines. Link building play a significant role in SEO and for this the web site must obtain optimum links from other quality websites.

It is said ‘Content is King’. SEO Content writing involves the process of seamlessly integrating keywords and key phrases into the actual content of the website. Obtaining directory listings is essential if the site is new or it is a site without inbound links. A good way to start is to get listed in as many well known directories as possible. Though many search engines have ceased using Meta tags for ranking a web page, it is still worthwhile to include them.

The Keywords, Title, Image Alt text, Text and overall design – are all influencing factors in determining how the website will rank in search engines.

We are keenly aware of the crucial role of SEO in Internet marketing. Our SEO team understands how search engines work, in what manner visitors search and the actual key phrases or keywords they type into search engines. We also know which search engines are preferred by your targeted audience.

[snyxiustechnologies-blog]

Social Media – the technology that connects people

Social media is a platform that is easily accessible to anyone that has internet access. Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.

Social media serves as a relatively inexpensive platform for business organizations to successfully implement marketing campaigns. Increased communication by business houses foster brand awareness and often enhanced customer service.

Social media comprises of websites that allow users to share content, media, etc. Common examples are the popular social networking sites like Friendster, Facebook, MySpace, Blogging, YouTube, Photobucket, Flickr, Twitter etc.

Social networking websites facilitate individuals to interact with one another and develop rapport. Through social networking sites, business enterprises can have interactions with individual followers. Social networking sites act as word of mouth propagation. Because the information about the product is being put out there and is getting repeated, increased traffic is generated for the product/company.

Social media marketing – the process of gaining website traffic through social media sites – is the order of the day. Social media marketing programs usually center on efforts to create content that attracts attention and inspires members to share it with their social networks.

Social media opens the floodgates for business houses to increase their brand awareness and facilitate interactions with the customers. Organizations can receive direct feedback from their customers and targeted markets.

Twitter: Twitter allows companies to promote products on an individual level. The use of a product can be explained in the form of short messages that followers are more inclined to read. Messages can also link to the product’s website, Facebook profile, photos, videos, etc.

Facebook: Facebook profiles are lot more elaborate than Twitter. It enables a product to offer videos, photos, and more detailed descriptions. One can also include testimonials and other followers can comment on the product pages

Blogs: Business houses employ blogs to make their products popular and unique, and ultimately reach out to consumers who participate in social media. Blogs help a business enterprise to provide elaborate descriptions of products and/or services. Blogs can ink to and from Facebook, Twitter and other social network and blog pages. Blogs can be updated frequently and used as a tool for retaining customer relationships.

LinkedIn: LimkedIn is a professional business-related networking site, enabling business houses to create professional profiles and for their business to network and meet others. LinkedIn presents its members the opportunity to generate sales leads and develop business partners. Members can use “Company Pages” similar to Facebook pages to create an area for business owners to promote their products and/or services and be able to interact with their customers.

YouTube: YouTube is a much sought-after media and advertisements are designed and presented in a way to appeal to the target audience. The language and ideas used in the commercials to promote the product are in keeping with the audience’s style and taste. Promotional opportunities such as sponsoring a video are also possible on YouTube.

Social media is ultimately about relationships. Social media poses an enormous challenge for business houses, as many old style management methods are becoming obsolete. Modern day customers are less interested in listening but instead want businesses to engage and hear their views. By analyzing the interactions, sharing information, fostering relationships and creating reputation, business enterprises can monitor and understand how social media activities impact their businesses.