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@social-media-strategy
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, If you build it, he will come. The first question you'll want an…
Building content on your dealership's website is extremely important, but don't let your marketing efforts end there. Do the things that are necessary to support the content and it can work wonders on traffic, leads, and sales.
Drop the Reports and Step Away from the Numbers. We're Looking for Actionable Data.
Reports are fine. Dashboards can be great. Once a dealer starts receiving information about the actions they should take, the data takes a life of its own and starts pushing the dealer towards increased success.
3 Key Components to Building Social Media Campaigns That Drive Results
See on Scoop.it - DealerAuthority
Good social media is hard to do, it's not only time intensive, but resource intensive. In order to maximize the return on investment in a social media campaign, there are three key components you cannot overlook.
See on socialmediatoday.com
How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday
See on Scoop.it - DealerAuthority
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.
See on moz.com
Buffett to Buy Van Tuyl, Create Berkshire Auto Unit
See on Scoop.it - DealerAuthority
Warren Buffett’s Berkshire Hathaway Inc. agreed to buy Van Tuyl Group, the largest privately owned U.S. auto dealer, in a bet that the industry will consolidate.
See on bloomberg.com
How to Set Social Media Goals | Buffer
See on Scoop.it - DealerAuthority
...An intriguing metric—even the name sounds like we’re headed down the right path!
An intriguing metric is unique in how it can directly relate to growth. There’re tons of metrics out there: followers, likes, clicks, impressions, etc. How do you know which social media metrics are worth pursuing as goals?
Here’s the test that we use at Buffer, thanks to some awesome advice from KISSmetrics cofounder Hiten Shah.We view our metrics as fitting into one of four buckets....
See on blog.bufferapp.com
The world of automotive social media is one of the least served. Very few dealers are taking advantage of the communication tools within social media. So many are either broadcasting on it or ignoring it altogether. When a Facebook page for a dealership starts doing well, we try to take...
Make Your Search Marketing Perfect in 2014
See on Scoop.it - DealerAuthority
This is the year. You've either tried to avoid it in the past or were disappointed in the results of those who were trying to help you with their products or services. In 2014, there's simply no excuse for having a poor search marketing presence.
JD Rucker's insight:
For the first time ever, it's possible to truly separate yourself from the competition on search with some pretty basic techniques. It's all about quality, baby!
See on dealerauthority.com
As we look ahead to 2014, it's time to take a look at the social advertising trends marketers expect to see and use.
After a decade in automotive retail and nearly seven years on the corporate vendor side of the industry, thought-leader JD Rucker has launched his own automotive digital marketing firm to bring a more personal touch to car dealer advertising and promotions.
"Avoid saying anything negative about YouTube â leave the impression of the user experience up to them" Facebook tells its adtech partners in a leaked,..
Social Media Design Blueprint by Tent Social
I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had statements on their Twitter pages that read something to the effect of "a retweet does not mean we endor ...
Would you like more traffic to your blog? Are you looking for creative ways to use Pinterest to benefit your business blog? Pinterest offers a robust path to help you build your blog. You can use Pinterest to find content for your blog, grow your audience and increase your website traffic. In this article, I’ll&
When considering social strategies people often think about integration with websites and other media, but integration with email is just as important.
What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have…
