SocialTVChat

[socialtvchat]

SocialTV Is It Interactive Enough?

SocialTVChat Tonight We’re discussing is SocialTV interactive enough for you? There was a rumor on twitter that at #SocialTVSummit, someone pitched a tv show that was a cross between Hunger Games and Tron! Which got  me to thinking, what does that look like and how many people would play!  

 Here we go! Remember to answer with A1 etc etc.

Q1. Do you participate/ interact with shows like American Idol, Dancing With the Stars and the Voice?

Q2. How do you participate via twitter? An app? Or texting in? 

Q3. Would interact with a TV show that via an app or texting or other means that like Hunger Games and Tron were life impacting? Or is that too close to the Roman "gladiator" fights? 

Q4. If you won a contest that allowed you to create a game or game show that was interactive using the mobile device as the controller what would it be? 

Now the next few questions are from a marketing standpoint so respond with your “Social Media Expert” hat on.

How would you market a Hunger Games/ Tron type of game?

Would there be any ethical issues for you? 

Join us every Wednesday this summer at 9pm EDT! If you would like us to discuss a certain topic pls tweet your questions by Monday at 9pm EDT to be included in the upcoming week’s chat.

[transmediaexperiencemeghang-blog]

[socialtvchat]

I like the description but I'm not sure i'm comfortable with the name "intermedia" what do you think?transmediaexperiencemeghangargan:

Interesting take on intermedia and engaging fans real-time and both online and off (i.e., real-time events). From my understanding intermedia seems to be the live engagement with fans during which content producers interact with audiences while pushing them to seek out additional multimedia content. It’s an interesting thought on how transmedia is continually evolving. 

[socialplacement]

Miso acquires $4 million investment from Khosla Ventures

[socialtvchat]

I really hope that Miso can turn it around I think there are so many creative ways to engage viewers with this app.

As Miso begins to fall, it secures a $4 million funding deal from Khosla Ventures in addition to the $2 million investment from Google Ventures and Hearst Interactive Media.  Now, Miso is not just a place to ‘check in,’ while you watch an opt-in pop-up window will display facts, quotes and more.  Miso is teaming up with Facebook to make TV sharing easier.  There are apps available for phones and tablets, creating an opportunity for ‘second screen’ space.

[socialtvchat]

Is Facebook Becoming The New Playground For SocialTV?

It looks that way! While most brands are shaking in their boots as their Facebook engagement is going down! TV Shows/ Brands like Love and Hip Hop ATL are feeling the "Social Love"! Why in the month since the premiere, LHH:ATL has gained over 800,000 Facebook fans!

With the shows primary audience "Millennials" consuming  content on so many different screens, (as it appears they  have no one primary screen), and then creating responses to what they are viewing on even more platforms via Meme's, tweets and crazy status updates how do you as a viewer determine which platform to play on? 

As a viewer what makes a show a fun social experience on facebook the content  the other fans are creating be it tweets, memes, videos, or status updates?

Do these items become  JUST as important  as the actual show itself? 

Now the next few questions are from a marketing standpoint so respond with your "Social Media Expert" hat on.

With people no longer having one primary screen, how does this impact a networks social engagement strategy?

Ads that you'd run on TV don't necessarily fit on a cell phone or even a tablet. And the way people listen to music has changed as well so even traditional radio ads won't work. How do you get the word out about your show?   

How do you engage weekly?

What platforms do you use? 

Join us every Wednesday this summer at 9pm EDT! If you would like us to discuss a certain topic pls tweet your questions by Monday at 9pm EDT to be included in the upcoming week’s chat.

[animatedtext]

requested by indiehell

[socialtvchat]

BET Awards Breaking Social TV Records

SocialTVChat|Tonight We’re discussing BETAwards breaking Social Media records, Instagram Series, Facebook 's Social Tv initiatives and Transmedia Storytelling!

9.3M people saw Tweets about Sunday night's #BETAwards - 486M #socialtv impressions. quoting Nielsen reports.

 How do you see this helping BET expand the BETAwards programming next year?

Can they leverage what they did to attract viewers to their networks upcoming Summer programming?

Instagram Series? What are they and who's watching them? To get up tp speed check out this article about the Instagram series Artistically Challenged   (http://www.viralblog.com/social-tv/artistically-challenged-1st-series-to-air-on-instagram-exclusively/?utm_source=twitterfeed&utm_medium=twitter)

Facebook takes a stab at Social TV with projects with the Today show and the Discovery Channel! Let's take a look at what they've done with each and discuss their success vs twitter campaigns. To read up on what their offerings consisted here's a link to the article  (http://tvbythenumbers.zap2it.com/2014/06/25/facebook-launches-social-tv-initiatives-with-today-the-discovery-channel/276989/ ) 

And if there's time we'd love to hear your views on Transmedia Storytelling and why using this technique seems to make the content more interactive.

All this and more tonight on #SocialTVChat!

Join us every Wednesday this summer at 9pm EDT! If you would like us to discuss a certain topic pls tweet your questions by Monday at 9om EDT to be included in the upcoming weeks chat.

[socialtvchat]

Roku CEO discusses state of Internet video, TV By MICHAEL LIEDTKE, ap.org

Lat­est News

SAN FRAN­CIS­CO (AP) -- If Net­flix CEO Reed Hast­ings is the star of the Inter­net video-streaming phe­nom­e­non, then Roku CEO Antho­ny Wood is the best sup­port­ing actor.

Both men play piv­otal roles in pop­u­lar­iz­ing…

Great article about Roku & the future of tv

[socialtvchat]

SocialTVChat|Tonight We’re discussing The TV Of Tomorrow Show SF 14!

  #SocialTVChat at 9pm EDT

  Tonight We’re discussing The TV Of Tomorrow Show SF 14!

  It Seems that Twitter was the “Belle of the Ball” so let’s expand on last weeks conversation and anything that might have caught your eye about today’s event!

  66% of mobile Twitter users tweet while watching TV; source Twitter blog.

  Do you believe that Twitter can continue to lead in the SocialTV area?

Xfinity has integrated which TV shows are trending now on twitter into their guide! What impacts do you believe this will have on viewers decisions when trying to decide what to watch?

Twitter has also been recently added to the Xbox  One TV experience.  Automatically displaying tweets related to the show you are watching in an overlay experience as well as Trending hashtag and topic information integrated into the Xbox One’s OneGuide. For more of twitter’s power moves click here

(http://lostremote.com/cards-is-the-name-of-the-game-and-twitters-holding-aces_b44459)

  What interesting TV Tech stood out for you from the tweets and blog posts that you found about The TV Of Tommorrow Show SF14?

Your thoughts on Programmatic ads? And the Producers of such ad’s needing customer IDs to manage their experiences across all media; do we have privacy issues? Or will the audiences be enjoying things to much to care?

How can Content Producers & Marketers benefit from the fact that Millennials consume more content than any other age group and have no one primary screen ?

  All this and more tonight on #SocialTVChat!

  Join us every Wednesday this summer at 9pm EDT! If you would like us to discuss a certain topic pls tweet your questions by Monday at 9om EDT to be included in the upcoming weeks chat.

#tvxtwitter #tvotsf14 #tvots #socialtv #socialtvchat

[socialtvchat]

Is SocialTV Just Tweet ME TV? All That And More During SocIalTVChat

#SocialTVChat at 9pm EDT

  Per Nielsen 36 Million Americans sent #tweets about #TV in 2013! While we #SocialTV folks know that #SocialTV consists of more than just a good twitter game. Let’s discuss the impact it has had on some of the hottest tv shows on twitter like Breaking Bad, The Walking Dead and Scandal.  

With various live tweeting strategies being behind the success stories of What’s the next big twitter engagement strategy for Digital Entertainment?

What do you see as the best way to drive social interaction between viewers and a show on twitter?

Some are trying things like twitter cards such as, Starz did with the recent premiere of their new show, “Power”. Where do you think twitter cards will fit in, in the marketing and engagement strategies of Digital Entertainment?

  Join us every Wednesday this summer at 9pm EDT! If you would like us to discuss a certain topic pls tweet your questions by Monday at 9om EDT to be included in the upcoming week's chat.

[socialtvchat]

Twitters greatest TV moments according to Nielsen

Here’s a look at some of TV’s biggest twitter moments for the 2013-2014 season

This season in #SocialTV—a look at the shows + moments that scored big audiences on @twittertv http://t.co/qO13lPNfUH 

— Nielsen Social (@NielsenSocial) June 2, 2014

[socialtvchat]

Social TV Chat ~On Twitter`~ #Socialtvchat Wednesdays this summer! Beginning June 4th!!

Welcome to Social TV Chat!  

Social TV: 1) General term for technology that supports communication and social interaction in either the context of watching television, or related to TV content. 2)The study of television-related social behavior, devices and networks. 3)Social TV analytics and Marketing. 

Here we will chat about emerging technologies, ideologies and behaviors of viewers on social networks while watching tv. We'll discuss the "Scandal" of not live tweeting during shows and more!

Be sure to read the syllabus and questions each week, then join us on Wednesdays at 9pm ET, don’t forget to use hashtag #socialtvchat.on Twitter!