Spark Interact

We’re a digital marketing agency focused on innovative, clever design for businesses of all sizes. Communicate, engage, educate and inspire customers with our suite of marketing services. http://sparkinteract.com.au/

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How to Optimise your Website for BING

BING is the web search engine launched by Microsoft. It was formerly known as Windows Live Search and MSN Search. According to some surveys Bing occupies 16% of all online search queries. Bing can find results and they can be displayed in about 37 languages.

Bing also shows search suggestions and related search known as Explore Pane. This feature was presented by Powerset through “Semantic technology”. Bing daily changes the background image. It has a navigation pane on the left side. The extended preview shows a larger view on the right side and also provides URLs to links. Bing also displays the contact of Customer Services in certain websites.

Before discussing how we can optimize the website for Bing Search Engine. We should understand how BING is different from Google.

Bing contains Simple Algorithms:

If we compare the algorithms of Bing and Google, the Google’s algorithms would be complex as compared to Bing. This is the reason that Bing is more vulnerable to spam techniques. There are many Search Engine Optimisation strategies that do not work on Google but they still rank you better on Bing. Bing is striving hard to make its algorithms complex in order to be less vulnerable to the Search Engine Optimization’s spam techniques. Anyhow you can easily achieve good ranking on Bing rather than Google.

Long Crawling Time:

Bing takes more time to crawl through the website and Google takes less time. Bing takes much time to affect the results due to the changes made on the pages.

Less Public focus on Bing:

As Google captures more than 60% of all online search queries, therefore mostly people focus on optimizing their websites for Google rather than Bing.

Those site owners that are repeatedly knocked out in Google can take benefit of the opportunities that Bing presents.

Authentic Content:

Due to less public focus the webmasters have given less focus on BING as well. This is the reason that you can find more authentic content on Bing that is filtered of SEO gimmicks and artificial pumping.

Now we discuss the methods to optimize your website for BING.

HTML title related keyword-based anchor text:

The previous Search Engine Optimization techniques can still work best for BING due to less complex algorithms. The Bing evaluates the keyword-based anchor text. Use anchor texts on inbound backlinks that should be connected to HTML titles. This is not an essential requirement that the combination of the keyword should be exact. The connection to Bing’s indexing bots can easily be demonstrated by using related words (not necessarily exact words).

Outbound links are preferable:

Bing gives more priority to outbound links and while indexing and ranking, it gives it more weight.

Regular publication of High Quality Content:

Bing has the ability to identify large number of potential ranking keywords especially when the fresh content on the website is added. On the basis of regular publication of high quality content or updating the website, BING analyzes the comparative importance of one website over the other. So it is recommended to regularly publish high level content on your site. You can build up a schedule chart for this practice to facilitate yourself.

Importance of on-page factors:

Here is a difference of opinion. According to some Search Engine Optimisation experts Bing gives more importance to on-page factors while there are some that disagree with this point. On each web page, employ title tags because Bing likes it and prioritizes your website while ranking and indexing your site. Bing pays particular attention to title tags while ranking and indexing your website.

Priority to age of the website:

Even more than Google, the Bing gives more importance to the authority of the website and to the age of domain or the age of the website. Bing ranks your site as better as older it is.

Flash-friendly:

Bing is better for all those websites on which flash has been given much importance. For those site owners who have employed flash animations more on their websites, Bing is good news. If you want to rank your site higher on BING then focus on adding more flash.

Content longer than 300 words:

We can’t define a rule but the SEO experts suggest that the content should be longer than 300 words to be get noticed by BING. Your articles should be long, the content, blogs or stuff on your pages should be lengthy enough.

Not more than two keywords per page:

Use only two keywords per page of your website as it is a recommendation given on own FAQ page of Bing.

Meta Tags:

Google and Bing both give importance to Meta tags slide. Bing and Google both recommend unique title tags, description tags and keywords tag on each page. This takes time but produce excellent results.

Continue Other Good SEO techniques:

Despite some of the differences between Search Engine Optimization methods and techniques between Google and Bing there are still some general good SEO practices that should be followed like:

Keywords in URL:

Whether it is Bing or Google and whether your site is older or a new, it is always recommended to put the keywords of your business in the URL of the website. BUT after the recent update of Google “Google EMD Update” exact match domains are discouraged. As far as Bing is concerned exact match domains still work very well.

Main heading in H1tag:

This is best recommended SEO strategy that the main heading should be designed as an H1 tag of the website. It is better to employ only one H1 tag on one web page

Text navigation Links:

In the past this has been given less significance but now the use of text links within internal navigation is being commonly valued. It provides two benefits. On one side it optimizes the search engine ranking as the search engine weighs the value of related pages to particular search and puts it at top. On the other hand it also assists the visitors leading them to further information about the website and the relevant topics about their queries.

Conclusion: In particularly if you are a business owner whose business relies on internet or in general you are any business owner you cannot deny the significance of internet and search engine optimisation. So in this realm you have to keep intact what the three big internet giants Yahoo, MSN and Google are up to especially when two of them Yahoo and MSN tie up. This is a reason that BING is growing up continuously although its share is still far less than Google but it is expected that BING can come up with major changes in the indexing and ranking style of the websites to make it unique. So don’t lose the sight on BING.

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WordPress Error 404 and how to resolve it?

If you are a person who has been using the internet for a while then you must be familiar with this error. It is one of most annoying errors of WWW and it is caused when the requested address/typed site/link is broken or missing. It means that if you are a site manager and you have changed the address of a page then the person who types the old address will see the 404 Error or a simple misspelling of address will also display the same error.

How is it displayed?

The 404 error by default will leave the viewer with a blank white page displaying an error message, leading the viewer to type another address in most of cases.

How to resolve it?

The 404 error could be your mistake if you had changed the address of a page and didn’t update the old links properly or it can also be the user’s mistake if they had written the web address incorrectly. Not to fear, it can be corrected by providing alternatives. Many websites have customised their 404 errors into opportunities as “when the viewer cannot find one thing he’s searching for, best option is to give him another thing to have a look at.” This is done by simply customising the 404 error page into a page offering several interesting things or providing a search feature on the 404 error page. The modified 404 error page provides the visitor with a redirection to (anywhere you like) and helps in getting better Search Engine ranking as pages with broken links are ranked lower.

WordPress and the 404 Error:

WordPress is a world’s biggest self-hosted blogging tool with more than 66 million hostings. WordPress provides tools to modify the 404 error, which are discussed below.

WordPress themes provide by default error message file which is used when the 404-error occurs. The file is named as 404.php but it only displays the normal “404 error” which is not very user friendly. In order to create a meaningful 404 error page, you will have to edit the page as following:

Open the WordPress admin panel and click the appearance menu, then choose the Theme editor Page and look for the 404 template file and edit it. You can write the following as an example:

The first and easy way is to redirect the person to your homepage which can be done by writing inside the editor as,

<?php header(“status: moved Permanently”); header(“location: “.get_bloginfo(‘url’)); ?>

The second is easy too if you want to redirect your viewers to any other page write the following and instead of aaa write your desired URL <?php header(“status: 302 moved permanently”); header(“Location: http://www.aaa.com/aaa”); ?>

These two are simple solutions which solve 404 error problem and let your visitors stay longer on your website pages.

Best way to Avoid the Error 404:

The best way to avoid 404 Error is to create the site error free. There should be proper management and records should be kept regarding the links, their expiration and their redirection. The site should be properly updated and permalink’s should be made such a way that their removal/modification isn’t required for long time down the track.

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Website Design

Our websites and online stores and are fully customisable, allowing you the freedom to easily add features and expand as your business grows.

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Top 10 Tips to Use Google+ Effectively

If you are thinking to share the right thing with the right person, Google Plus is an appropriate choice. Google Plus is a multilingual social networking and identity service launched on 28-Jun-2011. Here we will write the effective tips to use Google+ effectively.

1. Your introduction

The first and foremost thing is your introduction. Whether you are creating a personal profile or a professional one, your introduction should be quite good.

For this purpose create your profile. Provide all the required information. While writing about yourself, do not stretch too much as the reader gets annoyed or bored. On the other hand do not be too much limited! Write up to mark.

While writing about your products specify the best features on the top that should act as eye-catcher.

2. Specifying Keywords

Use best keywords on your Google Plus business page just as we do on our website.

3. Accessible information

The information must be accessible for the customers and prospects.

4. Tagline

The tagline should be quite accurate to describe your business and product that what you are all about. Keep it short. It should not be more than five words.

5. Add your blogs

It is effective to add your blogs in your Google plus profile or Google Plus page.

6. Connecting all your Public relation (PR)

Add your family, friends, colleagues, internet mates, business acquaintances and everyone you know on your Google Plus page or profile. Send invitations to the ones not using. Remember Google Plus was previously named as “Google Circle” so it is effective how huge your circle would be. Many new people will come to your page/profile through your existing connections. Some of them would be according to your choice. It maybe a person you are searching for or it may be a potential customer.

7. Embed a g +1 button on your website

It is highly effective to embed a Google +1 button to your website, for every post on your website.

8. Embed “Add to Circle” button

Embed an “add to circle” button on all your existing social media profiles and blog posts. This is a very effective way to bring more and more people to your Google Plus page/profile that have not been able to see your Google Plus page or profile. They may not be using Google Plus or they may never have got a chance to visit your profile or page. Even if they are on other social media it will bring them to your Google Plus Page.

9. Put a link to your page

Somehow similar tip like the above is to provide a link to your page on your email, website, social media profiles etc.

10. Be interesting

It is better if you are interesting and entertaining. Posting interesting videos and pictures is a good idea to gain attention. Your words and concepts play an important role but adding snap and pictures is always much more attractive.

Remember that Google + is different from all other social media sites. Firstly Google plus is accessible through multiple sites rather than one site like in other social media sites. Secondly it is search friendly and search focused. The information you provide on Google Plus Page/profile is useful in Google search. So keep this thing in mind.

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Complete Brochure Design & Brochure Print Services

The front page, the first few words. Your initial contact with a prospective customer forever positions your business in their mind. Do you want to be lackluster and dull, or the company with the product/service they can’t live without? A Spark-designed brochure not only stands apart from the crowded sea of competitive print materials, but its content is well-written, grabbing the eye of the reader and propelling them towards action.

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The right choice for your business

Because Spark offers a one-stop shop for everything digital, you get more packages, more choices, and – best of all – better value, when you choose us. We don’t just give you tools to get results, we show you how they work, so you can get the most from our services in the long-term. You’ll liaise with one person throughout, because we believe in getting to know you and your business. And you’ll get fast, dependable marketing services. We’re about proactively setting you up with digital-oriented services that deliver results for your business.

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World First Clinical Trial App

The ClinTrial Refer App is now available in the Apple App Store and in the Google Play Marketplace. Developed as an aid for doctors to locate active clinical trials for their patients, the app has been well received by the the medical industry and the media.

Access to breakthrough treatments at your fingertips

A world-first smart phone application which connects patients and doctors to clinical trials is now available to download.

ClinTrials Refer is a free and easy-to-use application developed by haematologists and clinical trial teams at Concord Hospital (Sydney Local Health District) and St George Hospital (South Eastern Sydney Local Health District).

With ClinTrials Refer, users simply search through fields including tumour/disease and hospital location to access suitable trials and potentially gain life-changing treatments.

The Director of the Clinical Research Unit and senior staff specialist at the haematology department of Concord Hospital, Associate Professor Judith Trotman, said this was an exciting milestone which would increase patient access to treatment options and help doctors screen and refer patients with blood-related diseases to suitable clinical trials.

“The digital age has pushed us to think of new and better ways to reach doctors, researchers and our patients. This app is one answer. We can now make many more doctors and patients aware of suitable trials to help treat blood diseases, and importantly improve patients’ quality of life,” Associate Professor Trotman said.

“Ultimately, it will help clinicians and researchers get closer to breakthrough treatments for blood

cancers like leukaemia, lymphoma and blood clotting disorders,” she said.

Cathy Marsh, 59, knows all too well the value of participating in clinical trials. Diagnosed with a chronic myelodysplasia, evolving into leukaemia, Ms Marsh went on to participate in the Australian Leukaemia Lymphoma Group Myelodysplasia Study.

“Thanks to the trial I have been on a treatment plan that is improving my health with blood

readings coming in within the normal range,” Ms Marsh said.

“Anything that helps people to be more aware of clinical trials is a good thing as they can access treatment to help manage their condition.

“Having the information at your fingertips is great. As a patient you often sit in waiting rooms, which is the perfect opportunity to search the app and then have a chat to your doctor to see if the trial is right for you,” Ms Marsh said.

“We are really grateful to patients like Ms Marsh who participate in clinical trials. It is thanks to their help and trust in our care that we have had so many breakthrough therapies for blood disorders in the new millennium. Our patients are living longer and better,” Associate Professor Trotman said.

Sydney Local Health District Media Unit

Tel [phone] A/Hours 0409 243 544 Email [email protected]

The app is automatically updated monthly from information provided by the Haematology Clinical

Research Network NSW, which has been providing a list of trials to haematologists since 2010.

One of the network’s pioneering members, haematology clinical trials unit manager from St George Hospital, Roslyn Ristuccia, said the list provided to haematologists had already increased patient cross-referral to trials.

“By a simple but effective collaboration we are already making a large difference to patient lives. Imagine what can now be achieved with this easy to use and highly accessible app,” Ms Ristuccia said.

While ClinTrials Refer is a NSW Haematology application, it is a template that can be applied across any research portfolio both nationally and internationally.

For more information, or to interview Associate Professor Judith Trotman, please contact Caline Haddad from Sydney Local Health District on 9515 9606 or at [email protected]

The team behind the app

ClinTrials Refer is a project of the NSW Network of Haematology Clinical Research Sites, which includes the following hospitals: Calvary Mater Newcastle; Canberra, Coffs Harbour, Concord, Gosford, Lismore, Liverpool, Nepean, Port Macquarie, Prince of Wales, Royal North Shore, Royal Prince Alfred, St George/Sutherland, St Vincents, Tweed, Westmead and Wollongong.

The project was led by: St George Hospital:

Haematology Clinical Trials Unit Manager Roslyn Ristuccia;

Consultant Haematologist and Director of Haematology Professor Beng Chong.

Concord Hospital:

Director, Clinical Research Unit and Senior Staff Specialist, Haematology Department, Concord Hospital Associate Professor Judith Trotman;

Haematology Clinical Trials Unit Manager Admir Huseincehajic.

ClinTrials Refer is now available for download from the App Store (iPhone, iPad users) or Google Play (Android users).

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The right choice for your business

Because Spark offers a one-stop shop for everything digital, you get more packages, more choices, and – best of all – better value, when you choose us. We don’t just give you tools to get results, we show you how they work, so you can get the most from our services in the long-term. You’ll liaise with one person throughout, because we believe in getting to know you and your business. And you’ll get fast, dependable marketing services. We’re about proactively setting you up with digital-oriented services that deliver results for your business.

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Brochure Design Sydney

Our marketing specialists and brochure designers have one goal – to present your company as a professional, value-driven operation that stands tall over any other competitors in the market.

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Spark Interact - Digital Marketing Agency in Sydney, Website Design Sydney Marrickville N/A 11 Barclay Street 2204 1300799858 Australia. See Spark Interact - Digital Marketing Agency in Sydney, Website Design Sydney jobs, ratings, reviews, events and directions Fonolist.com

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When it comes to digital marketing , who said the big boys had to have all the fun? We work with small and medium size businesses to create modern, slick, creative and impactful digital marketing...

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Web design company Sydney

Your website defines who you are to your customers. Helping provide unique solutions customised to your customer needs and business model is what we do best. Spark interact is a web design company in Sydney that provides best service.

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We’re a digital marketing agency focused on innovative, clever design for businesses of all sizes. Communicate, engage, educate and inspire customers with our suite of marketing services. Spark can take you through the best options for your business, giving you the tools you need to get real results. We’re a

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We’re a digital marketing agency focused on innovative, clever design for businesses of all sizes. Communicate, engage, educate and inspire customers wit

Spark can take you through the best options for your business, giving you the tools you need to get real results. We’re a little bit different from the rest, we always have time for you. You’ll soon notice the person who picks up the phone will be fully conversant with your business.

[sparkinteract-blog]

We’re a digital marketing agency focused on innovative, clever design for businesses of all sizes. Communicate, engage, educate and inspire customers with our suite of marketing services. Spark can take you through the best options for your business, giving you the tools you need to get real results. We’re a little bit different from the rest, we always have time for you. You’ll soon notice the person who picks up the phone will be fully conversant with your business.

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Sydney App Development Company - Spark Interact

Spark Interact is a digital marketing agency focused on providing innovative, clever design and digital marketing solutions for businesses

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Business profile: Spark Interact, 11 Barclay Street, 2204,United States, 1300 799 858 - digital marketing agency in sydney, website design, app developement, brochure designer, sydney, us, united states,