Culture Globalization in the Age of Social Media

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Art Created by One Million Internet Users Around the World

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As said by Poepsel in his book “Media, Society, Culture and You”, There may be a tendency for people to believe that the group cultures they interact with most often online constitute the “real” digital culture, but as yet there is no clear consensus about what our shared digital culture is or even if we will develop one.

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Any kind of culture, whether it is personal, group or common culture, relies on shared knowledge. There must be shared experiences and shared stories about those experiences for us to have a common culture. If we did not have shared experiences, cultural references would not make sense. Thus common culture can be arrived at when individuals and groups tell the same stories, or when mass media reach mass audiences with the same messages at the same (or about the same) time.

(Poepsel, 2018)

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Three Levels of Culture That Exist in Anthropology Literature

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Practice of Digital Culture by Deuze

- Poepsel, 2018

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The Relationship Between Online and Physical-World Cultures

“- The growth of interaction on digital networks influences “traditional” cultures.

 - Longstanding cultural traditions are influencing digital culture as it takes shape. The ethics and norms established in the physical world shape our views about behavior and values in digital networks.” (Poepsel, 2018)

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How Will Cultures Evolve on Digital Platforms?

“There are two basic schools of thought. The first argues that existing cultures might find themselves essentially recreated in digital form as more and more life experiences, from the exciting to the mundane, play out in digital spaces. The second school of thought posits that the dominant digital culture emerging now is a separate culture unto itself.” (Poepsel, 2018)

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Media, Society, Culture and You - Mark Poepsel (2018)

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How social media can make history

While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics.

“In a world where media is global, social, ubiquitous and cheap, in a world of media where the former audience are now increasingly full participants, in that world, media is less and less often about crafting a single message to be consumed by individuals. It is more and more often a way of creating an environment for convening and supporting groups.”

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Digital Culture: A concept that describes how technology and the internet are shaping the way that we interact as humans. (GDS Group, 2020)

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“It is claimed that digital natives have certain characteristics that are different from previous generations which have developed because of their intensive exposure to computer games, online videos, and other popular digital technologies. This has significant influence on their personalities.” (Sarkar & Ford & Manzo, 2017)

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“Smartphone is an influential device in a hand of the youth throughout the day that it may affect habits or behaviors of the users.” (Dennison, 2013)

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“Digital Natives” Definition

“Individuals, who do not find the complexity of the digital era and constant updates in the field of technology problematic, are referred to as ‘Digital Natives’ (DNs).” (Dingli & Seychell, 2015) 

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The New Digital Natives - Cutting the Chord (2015)

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Dark Fiber Tracking Critical Internet Culture By Geert Lovink · 2003

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Whoever Controls the Media, the Images, Controls the Culture