A look at great ideas through media glasses

There is too little celebration of ideas rooted in media. This is a collection of those ideas. They won't have results, but they will have plenty of inspiration....steal with pride

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A tech company called GumGum and L'Oreal run ads that are targeted to the colour hair of the person in the image

The process works entirely in real time and collects no browsing data from users, only from images on the page

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Newspaper Ink repels Mosquitos - a really nice activation within traditional channels 

Mawbima (Sri Lankas largest paper) decided to print an entire copy of its morning and evening newspapers using ink mixed with citronella for World Health Day.

They started with bus stop posters coated in a natural mosquito repellent and then moved to create a whole paper that was covered in it.   

They also saw some great results, even though the paper increased its print run, they managed to sell out of the morning paper by 10am, and saw a 30 percent increase in sales, along with a 300,000 increase in readership

Agency: Leo Burnett

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SWEDEN: Users can submit a photo of the meal they’re enjoying, and someone from CT Food will send them the recipe with an ingredient list and how to make it for themselves. 

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Honda offered $500 each to the most active pinners if they'll take a 24-hour break from Pinterest—aka a "Pintermission" (groan)—and actually go out and do stuff they've been pinning about. 

They would then have to photograph what they were doing in the 24 hours of their pintermission

agency: RPA

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Ikea (Russia) used Instagram in a unique way. 

They’ve created an Instagram account that functions and pretty much looks like a website, using the tagging feature to cross link in other specific instagram products to build out microsites for those individual pieces,

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Dom is a virtual voice ordering assistant from Domino’s for the chain. While Siri can send text messages for you, Dom will suggest pizza. If you ask Dom to help you find the way, he’ll just suggest getting pizza. Dom’s charming personality and professionalism when talking about his favorite food is one of the first things people will notice. In essence, he just thinks getting pizza is always a good idea.

agency: CP&B

http://adage.com/article/cmo-strategy/domino-s-pitches-voice-ordering-app-fast-food/295284/

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Fake accounts on Tinder, using pictures of models with cuts and bruises, have been set up as part of a campaign against sex trafficking.

Profiles initially show a picture of an attractive person, but when users swipe to see more photos they are then confronted with images depicting abuse that victims of trafficking are often subjected to.

* Agency: EightyTwenty

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Snapchat is a nascent platform, and the debate is still whether ads have a role (or a right to be in there), but this is a great use of the channel (and the way it works) to demonstrate a real need

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Another Cannes Winner (2014; Direct Lion) that used standard media formats in clever ways

They overlayed their own data stream to know where flights were going and get the units to react accordingly....

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The #youdunnit campaign was created by Manning Gottlieb OMD and is part of the Specsavers commitment to supporting literacy that it began three years ago.

Three books were crowdsourced as each author was given a framework suggested by fans to produce three original stories, as part of the activity.

http://www.marketingmagazine.co.uk/article/1211875/specsavers-partners-penguin-co-created-crime-fiction-novella

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As a 4OD logged in customer, they know who you are. Coca cola used this to take their incredible personalised campaign one step further

The VOD ads that you got served had your name on it! But also a clear call out as to "why is my name in lights?" to ensure it didn't feel too creepy

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Tetley claims media first with 4oD pause ads. Campaign, first for advertising & creative news

Really nice way of driving the right message, at the right time

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MegaFon won the Cannes lions Grand Prix for Innovation in 2014. Their idea involved augmenting existing OOH placements to tap into the new, mobile driven behaviour of the selfie!

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wearesocial did a great, socially focused, campaign to get people engaging with Heinz and make people realise the true (and fresh) ingredients that go into their product