Studio-360

We are an integrated marketing communication agency with an eye for design and creativity. We believe successful advertising is about the right communication through the right media at the right time.  

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Studio-360’s Celebrity Endorsements in Advertising

Celebrity endorsements are a marketing approach by brands that promote a product or service through many celebrities. Brands casting stars in their endorsements have a distinct impact on the patrons owing to several factors. Every celebrity brings the other audience type as its fan base and reaches them; brands push for celebrity endorsements.

Conception and today’s endorsements-

In India, this kind of marketing strategy commenced with LUX, where the brand showcased Bollywood actresses in their endorsements to influence a larger audience. LUX placed itself as the ‘beauty soap of the stars’, and it has been so powerful that the brand maintains to sustain that concept. Print ads with their pretty faces, short copies explaining the impact of Lux and celebrity’s beauty and their relation were begun and printed over the nation.

Such advertisements strongly offer a sense of pride to consumers as they feel they obtained the status quo when they purchased a product backed by a star. Various brands develop such types or endorsements, which help them stand more comprehensive audience & it is the most common way of selling the product.

How does a brand introduce-

It gets more comfortable for the customer to relate to a brand, create confidence, and communicate when it is synonymous with a well-known face. New products or services can take longer to grow in this highly aggressive market. In contrast, the unveiling of a celebrity brand sets the tone for safety and confidence. It also encourages and strengthens a company’s authenticity, letting it have a more significant effect. Endorsements of celebrities often last to register the commodity in people’s minds for a more extended period.

Competing Celebs vs Non-Celebs Endorsements

Celebrity vs non-celebrity endorsements show a great deal of variation in their impressions, reach and success. Often the viewer prefers to miss simple advertising; however, the ads with their celebrities in them draw interest. It attracts the audience’s eyes and engages them for a prolonged period as their favourites surface on the television. Not all non-famous endorsements struggle to impact; others make a substantial impact with their clutter-breaking campaigns, others appeal for openings. However, an endorsement by celebrity casting is an assurance of more traction and dedication than celebrity vs non-celebrity endorsement.

Result-oriented perspectives

Celebrity endorsements are expensive, but they are potent for giving better results than other kinds of endorsements. The ad expenditure goes higher when signing celebrities and promoting on a more prominent platform/channel. Celebrities usually charge less when it comes to advertising for govt. As it is a public initiative and choose to set higher for personal ads.

Celeb Endorsements at Studio 360-

At STUDIO-360, one of the demanding advertising agencies in Delhi/NCR, we have been successful in doing some results in producing celebrity campaigns for our clients. One of our celebrity campaigns highlights our work for – Spectrum Metro (Real Estate). The campaign featured Bollywood celebrity, Malaika Arora. We also crafted a series of 5 YouTube commercials for client Saya Homes that helped a client reach a larger audience. Both the campaigns received an overwhelming response and helped the clients skyrocket their sales after the launch. At Studio360, our team analyzes the needful for any given brand, ideates, crafts a strategy around it and then presents the best possible routes for any advertisement. This process helps our clients choose the best and grow better.

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Importance of having creative agency

“Creative without strategy is called ‘art.’ Creative with strategy is called advertising.” – Jef I. Richards.

Advertising companies are hired to develop and execute advertising, usually within the framework of a more complex integrated marketing campaign.

Creative design companies can work on unique projects (events, presentations, video production), bring value to businesses by offering technical expertise and – of course – loads of imagination.A creative design agency

provides services that anyhow adds value to your business. Here are a few of the advantages to have a creative agency:

Expertise in delivering innovative knowledge

Access to bags of creativity

Providing truly creative ideas

Year’s of creative experience

Access to niche skills

Access to the entire expertise

Worth (good investment)

EXPERT KNOWLEDGE

A well-established agency will have tonnes of experience. At Studio 360, we’ve apparently served with large and small brands, local and global businesses across a range of projects for a range of different purposes. If there is something you want to obtain the chances are a creative agency can make it happen in the most creative ways possible.

ACCESS TO CREATIVITY

here is no question about it; imagination is a source of dedication. If you want your company to be recognised, optimise interaction, or make a lasting impact, then the vision is the response. The trouble is, how are you going to find someone to be creative? You’re not! Instead, you will find a creative agency that will collaborate with you to create new ideas that suit both your goal and your brand.

ACCESS TO CREATIVE IDEAS

It’s not just the application of creativity that helps to position businesses. Work with an experienced agency to spark ideas, solutions and a way forward. Processing ideas can force you out of your comfort zone, allowing you to look at things from a different perspective. Each new image will bring a fresh approach and fresh opportunities for your business.

EXPERIENCE

As well as knowledge, agencies have a great deal of experience. Find an agency that has worked with both large and small brands across industries, and you’ll eventually find the depth of their expertise. Each client has slightly different objectives, but ultimately they want to be diverse, memorable, engaging and thought-provoking. At Studio 360, we will help you achieve your goals by advising on what is going to work and what is not going to do.

ACCESS TO NICHE SKILLS

Companies will often require creative input into the project, especially if the project or event is unique to the company. We find that many of our clients do not have the expertise available at home. Creative agencies are typically multifaceted with teams that have expertise in a variety of creative disciplines.

Studio-360 offers a wide range of services, including live event production, animation and video production.

So, if you’re ready to inject a little creativity into your brand, visit us at Studio360. However, if you’re looking for inspiration or artistic input for your campaigns and ad content, then you should probably work with Studio 360 & experience the best!

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Splendid celebratory Diwali for the brands

Do’s before getting into the market-As Diwali is around the corner, all the brands start creating Diwali offers and discounts, which are socially impactful campaigns and a lot more. You must know what you should do with your brand to highlight it in the best possible way!

There are festive vibes around, and we will not skip the ads and the sales if we click into social media or go through newspapers. The season of Diwali is like Noah’s Ark, where all have a jam-packed schedule where every brand wants to showcase its speciality. The deals and campaigns that may or may not be identical, but have a unique approach, come with each brand.

This phase for branding is also combined with the boom of a social media campaign. The better your campaign visually & socially, it is worthy for the consumers. Due to the highly promising time for shopping and gifting, advertisers know that consumers are most likely to spend a lot during this season. Brands take this in mind and fully support their branding and marketing efforts with the help of a creative agency.

Studio-360, an integrated branding & best creative agency in Delhi, with an eye for design and creativity, believes in successful advertising that is about the right communication through the right media at the right time. Hence, our sole purpose is to make your brand a BRAND of CHOICE!

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Drive your brand growth with these fundamental strategies to drive your brand growth with these fundamental strategies

Setting up a brand name is not the end of the path, but the initiation of a new and relentless brand growth journey. We at Studio-360, the best advertising agency in Delhi/NCR will advise you that there are these routes which you can drive your brand growth with:

Progress within subsisting market

Grow into new markets

Promote and market new products with effective advertising

Your brand’s growth strategy would depend upon the route you prefer, but there are some universal brand growth tactics that you might find suitable for your brands.

Make a Difference; think out of the box-

If you’d like to expand vertically, you need to outdo your rivals. This can be done by developments in product packaging, operation, repositioning, marketing approach and distribution, to name a few. If you want to stop commoditization, your “new” must be innovative and distinct from your rivals – note that they’re still aiming to diversify. It must also add value such that the consumer is willing to jump ship and shift to your brand. 

Optimize the Passage

Distribution impacts brand loyalty in two ways –

It makes your brand more approachable

It improves brand awareness

These components influence conversion, but if you have a rare commodity called an independent brand, the reverse will hold for you.

The point here is that it is critical to assess the ease of access you want for your brand to a spectrum that ranges from too available to unavailable, and your product and other market factors determine this.

Distinguish among Visibility and Access

Like the phrase goes out of sight, it’s out of view. Consumers have limited memory, and if they don’t see your stuff, they will switch to your rival. And if you chose not to be available, you must always be visible. Your product may not be affordable, but it must be seen and understood by your target customer. 

Broadcast Your USP

It is not enough to add value to your product & to ensure this; your marketing efforts must highlight your brand’s differentiating factors. Your USP may be anything from a more economical price to sentimental value. For example, OYO is about app-based low-cost boarding while Cadbury which says Kuch Acha Ho Jaye.

All your marketing purposes and consumer touch-points must showcase your USP and create apprehension and desire.

Justify the strategy

This might not qualify as a brand growth strategy, but it is essential, nonetheless. If your product does not meet the perceived value of your product, it won’t sell. Your branding efforts might generate desire, but if even one customer perceives dissatisfaction, he will walk away and take at least two with him. When you highlight your USP, assure that it justifies the price tag and fulfills your brand engagement. 

Build upon your Brand Assets

It is essential to invest strategically in the brand properties with a specific target of brand growth in mind. Using your brand properties, intelligently helps the client imagine your brand’s quality and confidence while communicating and connecting with customers. For example, you can use your logo as your Facebook page cover and use a similar colour scheme to make an image for your Instagram or Twitter handle. Integrating your assets in this way would create knowledge, cause recognition, desire, and ultimately convert.

Be Noticeable

Since digital marketing and e-commerce are now expanding, that is not enough to make the brand noticeable. It must be prominent over all other brands – particularly your rivals – that is to say, being noticeable or salient should be an essential part of your growth strategy. 

Brand growth plans are not all about reaching potential customers at random. The method includes writing up and systematically executing a carefully thought-out strategy. It is essential to be clear and faithful to your offering, brand and value proposition, no matter what approach you follow. 

Studio-360 is one of the best Branding Agency in Delhi NCR India that offers all types of branding and growth services to large and small organizations.

Source: Studio-360

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Real Estate Market in the Digital Age & the role of Agency!

Real estate has been one of the essential sectors responsible for the worldwide advancement, which includes advertising & sales promotion. The criteria for selling various types of properties have changed dramatically as communication has evolved into a digital age. It would not be an overstatement to imply that the way property is marketed and promoted in India, has been revolutionized by digital marketing.

In the current scenario, before investing in a property, buyers have become sufficiently aware to conduct extensive research online. Home buyers are now looking for brokers, dealers, projects, and sellers online even before visiting a site physically and making the final purchase. This allows us to understand the impact of online portals and besides, makes digital marketing even more profitable for the real estate industry.

Here are four ways to reach potential buyers through the online spectrum of real estate developers:

Email Marketing:

Since the initial days of the internet, email marketing has been present and remains one of the most robust communication methods. Email marketing, by meaning, is the act of using email to send a commercial message, typically to a group of people. Builders and developers can promote their new projects, supply existing customers with the latest offers, and even bring prospective customers together through email marketing.

Social Media:

Social media platforms such as Facebook, Instagram and Twitter have become powerful tools of marketing communication that offer a widespread reach. Real estate developers can easily reach out to NRI home seekers as well as local buyers virtually without spending exorbitant costs on advertising. The visually appealing nature of these mediums means that you can feature your best site images to encourage actual visits as well as effectively advertise your facilities & amenities.

Search Engine Optimization:

Optimizing the search engine is the process of increasing the quality and quantity of website traffic by increasing a web page’s visibility to individuals using a search engine. SEO brings with itself a broad range of advantages. You can generate more leads with organic content and data as a real estate developer, stand higher on search engines such as Google, Bing and Yahoo, or even improve the performance of the website while offering a better user experience.

Graphic Designing:

If you’re not leveraging visual content into your digital marketing, you’re missing an ample communication opportunity. Graphic design is a central component of digital marketing. It’s not just images and sketches. Graphic design is an art of communication that involves imagination and a systematic strategy to solve a problem or to achieve clear objectives. Efficient Graphic designs illustrate plans to explore what makes the picture stand out and be shared.

Blogging:

Blogging for real estate is a cheap yet impactful method of getting more traffic, capturing prospective leads and turning these leads into clients. A real estate blog focuses on topics that people are looking for and adds more substance to your website. Blogging for real estate also gives you an endless supply of content to share. Many potential clients find precisely what they’re looking for by reading the blog and that’s why a blog is a great way to take people out of the indecision zone, compelling them to at least visit the site office, if not buying the property outright!

If you are a real estate developer looking for an online advertising agency or Best Creative Designing Agency in Delhi India to help your brand foray into the digital platform, Studio 360 offers varied solutions. It carries with itself core expertise in the digital medium, showcased by our portfolio of brands from retail to real estate, healthcare and beyond! Get in touch to upgrade your brand perception effortlessly with us!