Sudha Reddy

Professionally a marketer and personally passionate about organic farming, eco friendly products and healthy living.

[sudhaready]

My Story

I have been in the space of Advertising for 10+ years, starting in SMS world working with brands such as Yahoo and moving into the creative world building rich media creatives for brands such as Disney, Paramount, Universal and IMDB.

After that I moved into location advertising working with brands such as Tacobell and Subway. My best role, although at that time I thought was boring was actually a presales solution architect role strategizing with brands such as Toyota, Lexus and Pandora coming up with ad hoc solutions for their most strategic business problems.

Later I was pursued to join a start up to build products and got a chance to work with brands such as Walmart and Wells Fargo. I built the start up's ad product portfolio solving the problems of audience building, segment management, insights and analytics.  In every role, I delved deep into client management as well as the technical aspects of product implementation. I published articles, managed teams,  started outsourcing operations, taught myself data science and machine learning and developed several products that solved client needs. 

Currently I work at GoDaddy and own the DIY marketing products that help entrepreneurs market their own brand. From working on advertising strategies and media plans starting at $100k, I have now taken on the challenge of making advertising and marketing work for entrepreneurs spending $10-$14 a month.

It was comparatively easy for me to recommend an audience to target, channel and platform to focus on when a brand is looking to do awareness or running a performance campaign. But in my current role, I still feel like an imposter when it comes to making marketing strategies work for a nascent entrepreneur starting their business.

I feel huge wide gaps in my social media learning and feel I have to dig deep into social media myself before I preach. I hope to share my stories along with way.

[sudhaready]

Tumblr Troubles

Today I brought my domain and also created a tumblr account and to use my domain as a blogging site. I did all the basic set up and was super excited to do my first post and as I was writing my story of how it all started, I hit some button accidentally and the post disappeared. I initially thought the post got published but it didn't. It had taken me an hour by then to write the post and i freaked out that it was all lost. I was looking for drafts but couldn't find it. Then I wrote another test post to see where the posts even get saved but now I couldn't edit the post that I published, I got freaked out and deleted the post.

Eventually I was able to find the drafts and also figure out how to set up a post schedule (Tumblr isn't as intuitive as I hoped it would be to navigate) but it was a good learning to first write and save content somewhere else and only copy it over to Tumblr account. Basic common sense that i seemed to miss in my excitement. I felt like a 60s female trying to catching up to the new millenia but a lesson learnt in patience and to look for a content platform to manage all social media channels.

[sudhaready]

Content Management

With 100s of channels out there, how do we manage to create content that's unique and formatted and shared across all the platforms. Platforms such as GoDaddy and Wix offer social posting to 2 or 3 channels when you buy hosting+marketing plan but would that be enough for an entrepreneur looking to be every where on the internet.

I had started my exploration with ping.fm which would have been perfect for this but only that it got acquired by Seesmic which later got acquired by Hootsuite which is supposed to be one of the best tools to create once and publish everywhere. I explored few others such as social pilot and buffer. Each has its pros and cons but I decided to try buffer because they offered a free plan that allows us to manage and schedule posts on 3 channels. Everything was a bit over my budget and assuming wont work for entrepreneurs on a shoestring budget either.

After a quick evaluation, I decided to ditch Buffer as well since my goal was to learn intricacies of each of the platforms and also because of the limitation of only 3 channels. I decided to use Apple Notes to do all my content management and do posts manually on each platform on a pre decided schedule.

[sudhaready]

My current read: Gary Vee's Crush It !!!

Truly an amazing read for looking to start or revamp their social media learning. Loving it so far !!!