Sudler Does Pharma

The adventures of the Sudler team at various digital and pharma industry conferences.

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And that's it for DPE 2017

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Growth drivers

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POC challenges

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Growth opportunities

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ZS takes a look at waiting room media

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Focus on health awareness rather than brand. Credibility with doctors will translate into market share

A doctor

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"The FDA is a big problem"

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Pharma DTC is NOT education. Desperate need for credible sources - Pharma could be one source. Talk to doctors.

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Pharmacy needs to engage in education - messaging rather than marketing. Make patient care easier.

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Don't lump HCPs together - very different roles, with different needs. Personalized messaging. Common cause is caring about patients.

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Social media needs to be treated as a live thing, not just another channel

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Privacy is contextual - changes over time. Might be time to look at HIPPA. And ISI.

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Looking for tools to educate, communicate, information on how is data helping the larger community, legitimate help from Pharma. Expect leaders of companies to be personally engaged.

What doctors are looking for, according to panel of doctors

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Social media needs to be social, not just media - engaging, not pre-approved messaging. Be responsive, be personal.

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"The age of message control is dead" - Google Health fellow

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Indegene and Microsoft teaming up to build the next CLM platform. Innovation cycle in CLM is 7-8 years, so time is ripe. Building on Outlook, Sharepoint, etc., part of existing IT infrastructure.

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Timeframe is “we are behind” - at best 3-5 years. Novartis notes that move to Amazon-like services is big change. Alvin notes that digital is key to supplementing declining access. Everyone talks about building customer engagement. Dr First provides services through EHR at POC. Doximity says HCPs are human beings, but busy ones - anything we can do that saves them time. Alvin seeing high engagement with high impact assets and programs - mixed bag, but high value programs tend to do well. Fabrizio notes expectations are changing with millennials entering workforce - snackable, relevant content, when they want it. Big bet on new modalities: voice and AI. Isabel sees more need for packaged solutions for patients - flexibility and agility, full package. Dr First - timely, quick, in workflow, price transparency, help patient outcomes. Bringing capabilities including text messages to patients on Rx. Alvin - brand.com is not where HCPs go - very interested in EHRs, push messages to where HCPs are. Doximity - meet HCPs where they are. Fax network. Isobel sees interest in POC calculators, utility apps, etc. Kathleen - EHRs are both opportunity and source of frustration.