Louisville Gals Real Estate Blog

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What is an Absentee Owner and How Do You Work with Them?

What is an Absentee Owner and How Do You Work with Them?

  Absentee owners are a group of off-market sellers that can be a great source of leads. So, how does someone become an absentee owner? There are generally two ways. By choice or by circumstances. Today we’ll go over what an absentee owner is and how to work with them.

  Becoming an Absentee Owner

Someone can become an absentee owner in many different ways, but it could be due to one of these…

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Finding "Your Tribe" (and Why You Need One)

Finding “Your Tribe” (and Why You Need One)

  Today I want to talk about finding your tribe, and why that is so important.  First of all, what exactly is your tribe?  It’s a group of people or a community that has the same interests as you.  The members of your tribe “get you”.  They will cheer you on when you succeed, and they will be there when everything goes sideways.  Here is one of the most important things of all; they will accept…

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Mastering Probate Direct Mail Campaigns – Marketing Tip #10

Mastering Probate Direct Mail Campaigns – Marketing Tip #10

  In the last show, I went over the 4 parts of successful probate direct mail campaigns and why you need to get each one of those pieces right.  Today, the topic is mastering probate direct mail campaigns. I’m going to show you the statistics behind direct mail campaigns. Armed with this knowledge, you can out-market your competition month after month, year after year.

  In the Last Show…

If you…

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Tips for Talking to a Motivated Seller - Property Info Form and Video

Tips for Talking to a Motivated Seller – Property Info Form and Video

Today I have some tips for talking to a motivated seller so you will actually sound like you know what you’re doing.  I remember the time when I was first starting out, and I didn’t know how to talk to a motivated seller without sounding like a complete newbie.  It was always my biggest fear that they would realize that I had no clue what I was doing.  I believed that I may as well have had a…

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The 4 Main Components of Probate Direct Mail Campaigns- Marketing Tip #9

The 4 Main Components of Probate Direct Mail Campaigns- Marketing Tip #9

  Investors often tell me that their probate direct mail campaigns aren’t working or that they’re getting a poor response. There is no average timeline for when the executor will sell the home in an estate.  Things must happen in a certain order when it comes to estates. First of all, the probate process has to get to the stage where the house can be sold.  Next, the family must be mentally…

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Why Nurturing Your Probate Leads is so Important – Marketing Tip #8

Why Nurturing Your Probate Leads is so Important – Marketing Tip #8

Nurturing your probate leads is one of the most important aspects of successfully marketing to probates.  You want to take them slowly along a path where they feel confident in your ability to buy their property when the time is right for them. This type of direct mail campaign is a slow but very deliberate way of building rapport with these sellers.

The time from when someone passes away until…

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Big Profits with Short Term Rentals - with Al Williamson

Big Profits with Short Term Rentals – with Al Williamson

Today we’re going to talk about a hot topic in the real estate community and that is how to make big profits with short-term rentals. I can tell you that this information will open your eyes to a world of opportunity for your real estate business.

My guest is Al Williamson from Sacramento, California.  Al was an engineer before becoming a full-time investor. He’s also a husband and a dad. Not…

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Wealth Building Strategies through Real Estate - Guest Interview with Linda Pliagas

Wealth Building Strategies through Real Estate – Guest Interview with Linda Pliagas

Today’s show is all about wealth building strategies through real estate, so you’re really going to want to listen to this one.

My guest is a real superstar in this field. She is California investor, Linda Pliagas.  Linda has done wholesaling, fix and flips and more, but she’s a buy and hold investor at heart.  Linda has invested in single family homes, vacation homes. multi-family properties,…

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The Simple Secret to Creating Unbelievable Success in Your REI Business- Marketing Tip #7

The Simple Secret to Creating Unbelievable Success in Your REI Business- Marketing Tip #7

Today I want to talk about what I think is the secret to creating unbelievable, long lasting success in your REI business. This topic ties back into marketing tip #6.   If you remember, last time I talked about consistency with your marketing and why that’s crucial for success.

However, the question that always comes up is, “How do you do that? How do you stay on track every single month”?  I…

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The #1 Thing that Causes Investors to Fail; Lack of Consistent Marketing - Marketing Tip #6

The #1 Thing that Causes Investors to Fail; Lack of Consistent Marketing – Marketing Tip #6

Welcome back for marketing tip #6 in this series. This tip is super short, but oh so valuable. I want to talk about the #1 thing that causes investors to fail; lack of consistent marketing.

I believe this is one of the top reasons people fail to create a sustainable business. They lack consistency with their marketing. In fact, when I coach investors that have been in this business for a while,…

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The Difference Between Inbound and Outbound Marketing Strategies – Marketing Tip #5

The Difference Between Inbound and Outbound Marketing Strategies – Marketing Tip #5

Welcome to marketing tip #5 in this marketing tip series.  Today I want to talk about two different types of marketing strategies; inbound marketing and outbound marketing strategies.You will also discover why you need to be using both of these strategies in your business.

  Examples of Outbound Marketing Strategies

Outbound marketing strategies are things you do on a regular basis as a general…

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The Reason Your Marketing Probably Sucks: You Need a Written Marketing Plan. Marketing Tip #4

The Reason Your Marketing Probably Sucks: You Need a Written Marketing Plan. Marketing Tip #4

  I think by now you know just how important it is for you to have a written marketing plan for your business.It’s not just important though.  It’s really critical to your success.

Without a written marketing plan, one year from now you will almost certainly keep doing the same scattered activities, you’ll keep on getting the same dismal results and you will likely be right where you are today.…

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Creating a Nurture Series of Letters for Probate Direct Mail Campaigns - Podcast #182

Creating a Nurture Series of Letters for Probate Direct Mail Campaigns – Podcast #182

  Today I want to talk about one of the most important aspects of a successful probate direct mail campaign. That is creating a nurture series of letters for direct mail campaigns to send to the personal representative.

If you remember the probate process, the first thing that happens is that the estate is opened through a legal process. Once the estate is opened, this is a sign that the family…

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The One Thing Guaranteed to be the "Kiss of Death" for your Business - Marketing Tip #3 - Podcast #181

The One Thing Guaranteed to be the “Kiss of Death” for your Business – Marketing Tip #3 – Podcast #181

Welcome marketing tip #3 in my marketing tip series. Today’s topic is, “The one thing that is guaranteed to be the kiss of death for your business”. Do you know what that is?  I’ll bet you don’t.

It’s putting all your eggs in one basket.

  What Do I Mean by That? The Kiss of Death?

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Do You Ever Feel Like Throwing in the Towel? Marketing Tip #2 - Podcast

Do You Ever Feel Like Throwing in the Towel? Marketing Tip #2 – Podcast

  Welcome to tip #2 in my marketing tip series. Today I’m going to dive into those moments when you just feel like throwing in the towel.  You know… when  you’ve just reached the end of your rope. We’ve all had those moments.

There is something you need to do that’s going to sound a bit strange.

You need to stop; slow down and take a breath. Above all, stop running around like a crazy person…

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Everything You Learned about Marketing is Wrong!  Marketing Tip #1

Everything You Learned about Marketing is Wrong!  Marketing Tip #1

  Everything you learned about marketing is wrong? That’s a bold claim but it’s true.

Most real estate investors are sporadic marketers at best.  Here’s an example.

  They Might …

Hammer up a few Bandit signs every now and then.

Send out direct mail 3 or 4 times then stop before they ever get any traction.

Go to 1 or 2 networking events like their REIA and then not bother going back.  What’s…

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What’s the Difference Between Probate Leads and Inheritance Leads? - Podcast #178

What’s the Difference Between Probate Leads and Inheritance Leads? – Podcast #178

Today I want to talk about the difference between probate leads and inheritance leads. Both of these types of leads become available after someone passes away, but the process is different.  Let’s start with probate leads.

  [Tweet “Do you know the difference between probate leads and inheritance leads? Find out here.”]

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